School

Bachelor of Arts in Communication Arts - Public

Major
Relations
General Education Requirements
Code Title Credits Description
Workplace Occupational Writing is an advanced interdisciplinary writing
course emphasizing workplace and technical communication and editing
appropriate to diverse professions. It incorporates practice and study of
Communication selected types of discourse employed in professional writing situations,
ENGL251 3
Skills preparing students for different systems of writing in their professional
lives. Examples from the writing of workplace professionals are analyzed
and used as models to demonstrate the transition from academic to
professional writing.
This course builds upon the skills acquired in pre-requisite courses mainly
ENGL 151 to further develop students’ critical thinking and academic
Composition and
ENGL201 3 writing competencies. Students will read and respond to a variety of texts
Research Skills
from different disciplines and produce a research paper using analytical
and critical skills in response to texts.
تُ٠ثّل الØضارة العربية
الإسلا٠ية واØدة ٠ن أه٠الØ-
ضارات في التاريخ ب٠ا أنجزته ٠ن
إبداعات عل٠ية وثقافية وØضارية
تركت أثرها العظي٠في تاريخ
البشرية. تُشكّل هذه ال٠ادة
الدراسية ٠قد٠ةً أساسية
ليتعرف كل عربي على تاريخ Ø-
Introduction to ضارته، لا ليفتخر بها وØسب، بل
CULT200 Arab - Islamic 3 ليجعل ٠نها Øافزًا يستنهض به
Civilization قابليّاته وقدراته العل٠ية
الكا٠نة لإعادة الاستنهاض الØ-
ضاري. يتØرك ال٠اضي فينا دون
شعورٍ واعٍ ٠نّا، على أنّ هذا
ال٠ُقرّر الدراسي يØاول أنْ
يستثير الوعي الØضاري والثقافي
عند الطلاب العرب، فيستفيد ٠ن
هذا ال٠خزون ليصنع أُفقًا
جديدًا لل٠ستقبل.
The course aims at making students competent in computer-related skills.
It is supposed to develop basic computer interface knowledge by providing
an overview of managing folders and files, opening a start menu, and
hands-on practice on typical software applications such as Word, Excel,
Introduction to
CSCI200 3 and PowerPoint. The student will learn how to use the new features of
Computers
Microsoft Office 2017, mainly Word documents, Excel spreadsheets, and
PowerPoint presentations. Moreover, the course aligns with the Cisco
Networking Academy® Get Connected course, which helps students
understand how to connect to the Internet.
تتألف ٠ادة اللغة العربية
وآدابها لغير ال٠تخصصين ٠ن
ثلاثة أقسا٠، Ø£Øدها يتناول
Arabic Language دروساً أساسية في النØو والصرف
ARAB200 3
and Literature والبلاغة. والثاني يتناول ٠باØØ«
في الأدب والتØليل. أ٠ا القسÙ
الثالث فيعالج بعض تقنيات
التعبير والتواصل.
Core Requirements
Code Title Credits Description
 Photography is addressed to all students who wish to learn about digital
photography basics, eventually, how to use a digital camera and lenses.
Students will learn terms and theory using manual techniques in a digital
single lens reflex camera. This course involves the power of images
ARTS350 Photography 3
through image language, composition and philosophy. It covers as well
the use of the digital dark room for the enhancement of ideas, products
and /or creative necessity. It leads students towards a deeper
understanding of light, key value, equipment and camera controls
Introduction to Mass Communication introduces students to the central
concepts of image theories in communication and the operation of the
media industries. It is an introduction to the history, structure, process
and social environment of each medium in the communication industry;
Introduction to an overview of the emerging technology in mass media and its social
COMM200 Communication 3 impact. It is a study of the development, principles and effects of Print,
Studies Public Relations, Advertising, Radio, TV, film and Computer/Online-
Generated communication. Particular attention will be given to the study
of different types of mass and interactive media and how they function in
modern society. It reviews the historical and regulatory bases of the
media along with their social implications.
Rhetoric and Persuasion provides students with the foundation to
understand the definition of key terms, offering a retrospective glance to
the historical foundations of rhetoric and persuasion. It provides insights
Rhetoric &
COMM220 3 on important considerations of the persuasion on the social through
Persuasion
rhetoric. It provides a model for professional practice focusing on
developing skills in critical self-reflection, as well as professional
persuasion.
Theories of Perception is an introductory course on communication
languages and perception modes in relation to the technology of image
production. It is an investigation of the semiotics of representation and
Theories of perception throughout different medium usage and major art and media
COMM285 3
Perception movements. It also covers the development of image theories and
representation toward the various elements of communication and
throughout history in relation to technology as a major variable for the
image production.
Advertising Theory and Practice provides a comprehensive overview on
Advertising, its role in building a brand’s image and brand equity, its
diverse techniques used to influence people's mind by satisfying or
Advertising
creating consumers’ needs, its communicational impact on society that
ADVR300 Theory & 3
keeps on generating trends as well as its persuasive force in increasing
Practice
sales and encouraging consumers to make the purchase. Broad attention
is given to key subjects such as advertising agency practices, branding,
media planning, creative and marketing strategies.
Media Laws and Ethics introduces students to the major legal, ethical
and policy issues related to the media. This course will expose students to
primary documents and cases as well as to methods of analysis. It will
examine freedom of expression and the limitations imposed on such
Media Laws &
COMM300 3 freedoms by statue and by common Law, and will provide students with
Ethics
the foundation necessary to make ethical decisions within their
profession focusing on developing analysis techniques and applying them
to ethical problems through independent critical thinking and moral
sensitivity.
Public Relations Principles and Concept introduces students to the basic
Public Relations principles of public relations. In this course, students will learn how to
PREL300 Principles & 3 identify the main concepts and principles in the field of public relations,
Concepts which will further be elaborated on, in subsequent courses. The course
will also provide students with the knowledge to practice the basics of PR
 Workshop I is an entry-level course that will introduce students to the
fundamentals of video making. Students will learn to use video and sound
COMM225 Workshop 3 as an effective form of communication, and will learn how to successfully
utilize those elements separately and simultaneously, to be able to
transform an idea into a persuasive story.
Design software 1 introduces students to aiding software for Graphic
Design. Using the Adobe suite, Adobe Illustrator plays a significant role
in graphic design. As a vector oriented software, illustrator opens a
gateway of opportunities for a graphic designer to work with ease in
implementing the essential work for print, web and other media. Adobe
InDesign complements Illustrator at producing multiple page content
instead of art boards and by that, playing an essential role at
GDES270 Design Software I 3
strengthening sense of layout and identity. Adobe Photoshop plays a
major role in photo editing. Accompanied by Adobe illustrator, these 2
software manage to create most demanding projects especially that of
print. The student will have the opportunity to learn and practice the
essentials in these software. Keeping the sketchbook to bring up ideas to
life, the designated software shall add ease and speed rather than the
long timed labor of manual work.
Performance Theory and Practice introduces students to the ambiguity
that lies in trying to define what “performance” as a discipline might
mean, which makes this course very challenging. It is very essential to
note that “performance” in not “theatre”, without neglecting the fact that
performing is a part of acting. The subject in action is not an actor; he is
only experiencing a new “game’ where others, as subjects (physical and
Performance
emotional) are taking part in this game. What comes out of this “game” is
COMM265 Theory & 3
what will mark the journey of each and every subject involved in this
Practice
class. It is not a theatre course, but it involves character games,
breathing techniques, mediation and a rough body work. And because the
discipline is still “under construction” all around the world, the “game” is
set between the students and the “facilitator.” Hence, the facilitator i.e.
the instructor is part of the game. It is all about a “behavior” in front of
an audience.
Research Methods in Communication Arts introduces students to the
Research
essentials of conducting a research dealing with communication as a
Methods in
COMM310 3 social science. Students will learn how to identify a problem, ask
Communication
questions and find answers through systematic procedures from a Social
Arts
Science perspective.
Radio/TV Announcing establishes the foundations to understand types of
news and delivery techniques. It provides insights on important
considerations for vocal ability. The course will expose and guide
Radio-TV
COMM320 3 students to the techniques of delivering news texts when producing
Announcing
quality journalism. It will provide a model for professional anchoring
focusing on developing skills in reading news with a self-ability to
discover and correct errors in pronunciation.
Media Planning and Audience Analysis introduces students to the
cooperate today’s landscape. Students will learn the social order
Media Planning & instituted by modernity, the identity of organizations and the messages
COMM330 Audience 3 being communicated both externally and internally. Students will also
Analysis learn the importance of audience demographics, psychographics, and
product usage variables, which help to make creative media decisions in
tune with the changing marketplace.
Media management introduces students to the business of media. It
allows them to explore the uniqueness of information as a product,
Media shedding the light on two perspective models, namely the market one and
COMM400 3
Management that of the public sphere. While the market aims at profits and the public
sphere is concerned with public interest, facts, theories and articles
related to these issues, are communicated to the students.
 Introduction to Western Civilization surveys Western civilizations from
Greco-Roman times to the Modernity in the Late 18th and early 19th
centuries. The course reviews the basic chronology of Western
Introduction to
civilizations while focusing on the major events and problems of Western
COMM205 Western 3
history including political, social, cultural, and economic developments.
Civilization
The course also emphasizes geography as it relates to Western history
and some interpretive issues regarding major events and problems in
Western civilizations.
Major Requirements
Code Title Credits Description
Communication Tools in Public Relations introduces students to Modern
Tools in Public Relations by covering the study of strategic
Communication communication principles, guiding social media planning and integration
PREL380 Tools in Public 3 using Web 2.0 tools, new technologies, and the implications of these
Relations technologies on people. In this course, students will explore readings and
experts on trends in the field such as social networking, blogging, mobile
technology, user-generated content and virtual environments.
Crisis Communication in PR introduces students to the strategic planners
Crisis
and public relations professionals who are expected to prevent and
PREL420 Communication in 3
manage organizations’ crises. This course highlights the role and
PR
significance of communication in crisis management.
Public Relations Practice and Analysis introduces students to look into
Public Relations hidden signs or meanings and not only for clear or obvious answers. The
PREL360 3
Practice & Analysis principle of analysis will also be tackled in length in order to see how a
situation should be assessed before being addressed.
Public Relations Event Management will give students the fundamentals
to become a Public Relation expert in the near future. Event
Management is an essence, in which it attracts, inspires and affects the
Public Relations audience. Students will be able to know-how, create and implement an
PREL405 3
Event management event with all its aspects. During the semester, students will theoretically
learn how to initiate an event, organize it and implement it. This course
will focus on class participation and forming groups where students will
experience creating and implementing an event.
Public Relations Campaign enables students to master the elements of a
strategic communications campaign through cases and applications,
Public Relations
PREL430 3 planning, pitching and implementing a public relations campaign. This
Campaign
course emphasizes the techniques and skills needed to develop campaign
strategies to promote a cause, idea, person, or organization.
Critical Inquiry and Public Relations introduces students to Critical
thinkers investigate problems, and requirements for good thinking. This
course connected between critical thinking and public relations, and
introduces the critical thinking processes for solving organizational
Critical Inquiry &
PREL445 3 problems and making public relations decisions, in addition to explore
Public Relations
some of the issues facing public relations practitioners in today's
increasingly technological and global environment. Senior students work
first on academic articles and important cases, then at a later stage, they
have to analyze, deconstruct and present their own material.
Public Speaking introduces students to the principles of public speaking;
It critically examines students’ own and others’ speeches through
interactive practice. The course introduces students to the essential of
presentations, job interviews and in more general instances of
PREL455 Public Speaking 3
communication. It is an introduction to the rhetorical study dating back
to the Ancient Greeks, their structure and process of public speaking. It
invites students to critically examine their speeches as well as other
students’ in addition to famous speeches for formative purposes.
 Senior Study in Public Relations enhances students’ capabilities to
become skilled publicists that are able to present a company or individual
Senior Study in to the world in the best light for the role of a public relations department
PREL495 3
Public Relations can be seen as a reputation protector. This course introduces students to
demonstrate and to express all what they have learned so far in the
campaign that they will present by the end of the semester.
Public Relations Workshop introduces students to Public Relations
workshops where they will implement concepts studied in PREL 360,
PREL375 and PREL455, and apply crisis communication theories, speech
Public Relations
PREL450 3 elements in many fields, in addition to knowing manners and etiquette in
Workshop
different cultures. This course provides an opportunity for students to
work as practitioners of Public Relations within the content of a
simulated professional work environment.
Specialized Writing in Public Relations introduces students to the applied
work of Public Relations with an applied focus on the many specific
writing forms of the profession. The course has two distinct parts that
Specialized Writing
PREL375 3 run in parallel: one dealing with internal organizational communication
in Public Relations
(reports, memos, corporate news, and other forms of communication),
and the other external, more concerned with generating media interest
and content creation through networking, and Media Relations.