D2-Elasticity
D2-Elasticity
Elasticity
𝐸𝑝 = 0 𝐸𝑝 < 1 𝐸𝑝 = 1 𝐸𝑝 > 1 𝐸𝑝 = ∞
If the percentage If the percentage If the percentage If the percentage If the percentage
change in quantity change in quantity change in quantity change in change in quantity
demanded is zero demanded is less demanded is equal quantity demanded is
with the change in than the to the percentage demanded is infinite with the
price percentage change change in price greater than the change in price
in price percentage
Qd is unresponsive Qd responds change in price Qd responds
to the change in Qd is less similarly to the infinitely to the
price responsive to the change in price Qd is more change in price
change in price responsive to the
change in price
Demand Curves and Price Elasticities
Price Elasticity of Demand
Computing Elasticities
Examples: From point A to point B
𝐸𝑝 =
0 50 100 Quantity
Demand is price elastic
Total Revenue and the Price Elasticity of Demand
Total Revenue
• The total amount paid by buyers, and
received as revenue by sellers
• Equals the area of the box under the
demand curve
• TR = 𝑃𝑥𝑄
Total Revenue and the Price Elasticity of Demand
2. Elastic demand
• With an elastic demand
curve, an increase in the
price leads to a decrease in
quantity demanded that is
proportionately larger.
• A price increase from P4 to
P5 decreases TR from P200
to P100.
• Therefore, total revenue
decreases.
Income Elasticity of Demand
Types of Goods
1. Normal goods
• Higher income raises quantity demanded
• Quantity demanded and income move in the same direction
• Positive income elasticities
2. Inferior Goods
• Higher income lowers the quantity demanded
• Quantity demanded and income move in opposite directions
• Negative income elasticities
Cross-Price Elasticity of Demand
C. Cross-Price Elasticity of Demand (𝐸𝑥,𝑝𝑦 )
• Measure how the quantity demanded of one good changes as the
price of another good changes
• It is calculated as the percentage change in quantity demanded of
one good, say X, divided by the percentage change in the price of
the other good, say Y.
∆𝑄𝑥
%∆𝑄𝑑𝑥 𝑄𝑥
𝐸𝑥,𝑝𝑦 = = ∆𝑃𝑦
%∆𝑃𝑦
𝑃𝑦
Cross-Price Elasticity of Demand
Types of Goods
1. Substitutes
• The cross-price elasticity (𝐸𝑥,𝑝𝑦 ) is positive. %∆ 𝑄2
>0
• The price of good 𝑋 and the quantity of %∆ 𝑃1
good 𝑌 demanded move in the same
direction
2. Complements
• The cross-price elasticity (𝐸𝑥,𝑝𝑦 ) is negative %∆ 𝑄2
• The price of good 𝑋 and the quantity of
<0
%∆ 𝑃1
good 𝑌 demanded move in opposite
direction