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The Japanese pornography industry, known as the Japanese Adult Video (JAV) industry, is a significant part of Japan's economy and culture, characterized by strict legal regulations and unique cultural contexts. It has evolved from historical roots in erotic art to a modern industry influenced by technology, with a notable rise in viewership during the COVID-19 pandemic. Recent developments include increased scrutiny over exploitation and the introduction of protective legislation for performers.

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20 views

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The Japanese pornography industry, known as the Japanese Adult Video (JAV) industry, is a significant part of Japan's economy and culture, characterized by strict legal regulations and unique cultural contexts. It has evolved from historical roots in erotic art to a modern industry influenced by technology, with a notable rise in viewership during the COVID-19 pandemic. Recent developments include increased scrutiny over exploitation and the introduction of protective legislation for performers.

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sinargalaksigasindo
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The Japanese pornography industry, also known as the Japanese Adult Video (JAV) industry,

is a significant and distinctive part of the country's economy and culture237. It has evolved
from erotic art and "pink films" to a highly organized industry with AV idols, production
companies, and distribution networks2.

Here's a summary of key aspects:

 Legal Framework: Japan's legal framework permits the production and distribution
of pornographic content but with strict regulations2. Explicit depictions of genitalia
are censored, typically through blurring or mosaics, rooted in laws prohibiting
"obscene" materials23.
 Cultural Context: A strong distinction exists in Japanese society between public and
private life, creating a demand for products catering to private desires2. The concepts
of "honne" (true feelings) and "tatemae" (public facade) are relevant, with the porn
industry offering a socially acceptable outlet for hidden desires2.
 Historical Development: Japan's porn industry has grown due to a combination of
historical, cultural, and technological factors2. The Meiji period saw the adoption of
Western technologies and cultural practices, including photography and film, which
became new mediums for producing erotic content2. The introduction of VHS
technology in the 1980s was a game-changer, making adult content more accessible2.
 Unique Characteristics: Japanese pornography has unique characteristics that
distinguish it from Western pornography3. It delves into a wide spectrum of
heterosexual, homosexual, and transgender sexual acts, in addition to unique fetishes
and paraphilias3.
 Modern Era: Technology has been instrumental in the industry's growth, with the
internet revolutionizing content production and consumption2. Online platforms,
streaming services, and digital downloads have made access easier2. New
technologies like virtual reality (VR) and artificial intelligence (AI) are shaping the
industry2.
 Number of Businesses: In 2023, approximately 3.74 thousand video-based
businesses were operating in the Japanese sex industry. This number includes services
such as video chat platforms, pornographic websites, and television broadcasting4.
 Rise in Viewership: During the COVID-19 lockdowns, global viewership for
Japanese pornography rose significantly3.
 Exploitation and Regulation: Increasing numbers of women have become victims of
sexual exploitation in the Japanese pornography industry, leading to calls for greater
regulation3. In June 2022, the Japanese government passed a bill to protect the rights
of actors and actresses coerced into the pornography industry, giving them the right to
terminate their contract under certain conditions3.

Citations:

1. https://www.statista.com/statistics/1125880/japan-market-size-non-contact-sex-self-
pleasure/
2. https://geinokai.jp/blog/2024/08/26/exploring-japans-porn-industry/
3. https://en.wikipedia.org/wiki/Pornography_in_Japan
4. https://www.statista.com/statistics/1194919/japan-number-video-based-pornographic-
businesses/
5. https://www.tokyoweekender.com/japan-life/the-japanese-porn-industry-5-things-we-
learned-at-japan-adult-expo/
6. https://www.economist.com/asia/2023/08/19/japans-porn-industry-comes-out-of-the-
shadows
7. https://www.tandfonline.com/doi/full/10.1080/18692729.2018.1553753
8. https://www.researchgate.net/publication/
321335501_The_Japanese_Adult_Video_Industry

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