A CUSTOMER SATISFACTION ON BAJAJ BIKE WITH SPECIAL

REFERENCE TO POLLACHI
PROJECT REPORT

CONTENTS

CHAPTER TITLES PAGE

NO NO
1. INTRODUTION 1

2. PROFILE OF COMPANY 07

3. ANALYSIS AND INTERPRETATION 14

4. FINDINGS, SUGGESTIONS, & CONCLUTION 50

5. BIBLOGRAPHY 53

APPENDIX 54
 LIST OF TABLES
TABLE TITLE PAGE
NO NO
1. BRAND OF BIKE YOU ARE USING 14

2. DURATION TIME PERIOD OF PRESENT BIKE 16

3. BUDGET AT THE TIME OF PURCHASE 18

4. FACTOR THAT INSPIRES YOU TO PURCHASE 20

5. BY WHOM YOU ARE INFLUED TO PURCHASE THIS BRAND 22

6. TYPE OF BIKE YOU PREFER 24

7. FACTOR THAT LIKE IN YOUR BIKE 26

8. PREFERENCE OF BIKE COLOR 28

9. FEATURE THAT MOSTLY LIKED BY RESPONDENTS 30

10. DISADVANTAGE OF BIKE 32

11. ANY EXPECTATION WHILE PURCHASING 34

12. TYPE OF FUEL USED 36

13. THING WANT TO BE AAD IN BIKE 38

14. IF YOU PLAN TO BUY NEW BIKE YOU PREFER SAME 40

15. FACTOR MOSTLY LIKED BY THE RESPONDENCE 42

16 NEED OF ANY CHANGE IN EXISTING BIKE MODEL 44

17 MODE OF PAYMENT 46

18 SATISFACTION WITH THE SERVICE 48

 LIST OF CHARTS
TABLE TITLE PAGE
NO NO

1. BRAND OF BIKE YOU ARE USING 15

2. DURATION TIME PERIOD OF PRESENT BIKE 17

3. BUDGET AT THE TIME OF PURCHASE 19

4. FACTOR THAT INSPIRES YOU TO PURCHASE 21

5. BY WHOM YOU ARE INFLUED TO PURCHASE THIS 23

BRAND

6. TYPE OF BIKE YOU PREFER 25

7. FACTOR THAT LIKE IN YOUR BIKE 27

8. PREFERENCE OF BIKE COLOR 29

9. FEATURE THAT MOSTLY LIKED BY RESPONDENTS 31

10. DISADVANTAGE OF BIKE 33

11. ANY EXPECTATION WHILE PURCHASING 35

12. TYPE OF FUEL USED 37

13. THING WANT TO BE AAD IN BIKE 39

14. IF YOU PLAN TO BUY NEW BIKE YOU PREFER SAME 41

15. FACTOR MOSTLY LIKED BY THE RESPONDENCE 43

16 NEED OF ANY CHANGE IN EXISTING BIKE MODEL 45

17 MODE OF PAYMENT 47

18 SATISFACTION WITH THE SERVICE 49

 CHAPTER I

INTRODUCTION OF THE STUDYWO-WHEELER INDUSTRY:

GROWTH DRIVERS INTACT

 The Indian two-wheeler (2W) industry has shown a strong volume Growth over
the last two-years, having grown by 25% in 2009-10 and 27% in 2010-111 to reach
13.3 million units. This strong double-digit Growth has been driven by multiple
factors, one reason, of course, is Statistical as this period of high double-digit growth
has showed up After a rather sedate previous two years, when the 2W industry
Volumes had shrunk by 5% in 2007-08 and had grown by a mere 5% in 2008-09, In
addition to the contribution of pent-up demand, the 2W Industry growth over the last
two years has been supported strongly By various underlying factors including ndia’s
rising per capita Increasing rural demand, growing urbanization, swelling replacement
Demand, increasing proportion of cash sales and the less measurable Metric of
improved consumer sentiment,

 Going forward, ICRA expects the 2W industry to report a volume CAGR of 10-12%
over the next five years to reach a size of ~21-23 million units by 2015-16 as it
views the fundamental growth drivers - comprising of expected steady GDP growth,
moderate 2W penetration levels, favorable demographic profile, under developed public
transport system and utility quotient of a 2W - to be intact, Additionally, the entry of
new players in the industry, multitude of new model/ variant launches, growing
distribution reach, cheaper ownership costs on a relative basis are expected to be some
of the other prime movers for industry growth over the medium term, In ’s view,
while the trend in rising commodity prices, hardening interest rates and increasing fuel
costs may lead to some moderation in industry growth over the short term, the growth
over the medium to long term is expected to remain in double digits

1
  ICRA believes the landscape of the Indian 2W industry is set to evolve as several new
players are keen to enter into the Indian market which would further intensify
competition; most existing players plan to Extend/ strengthen their reach into the rural
and semi-urban markets To harness incremental growth opportunities; and manufacturers
are Showing increased thrust on new product development and Repositioning to tap new
customer segments, these dynamics would Ensure that business does not remain as usual
for the large incumbents As market share may change hands to some extent,
Nevertheless, the Existence of strong product capability, wide distribution network and
Established supply chain will continue to be the necessary conditions To sustain
competitive advantage and achieve economies of scale,In view of the higher than
expected demand last year, several OEMs Had faced capacity constraints in their supply
chain for select Components which resulted in persistent demand-supply gap for few
Models, reflected in long waiting periods at dealers’ end, O overcome

 supply constraints and also to gear up for meeting the continued buoyancy in
demand, most players currently have plans to expand production capacity which
would entail large capital expenditure (capex) both by Original Equipment
Manufacturers (OEMs) as well as suppliers, While this may pull down the profitability
metrics of industry participants over the short term, the anticipated strong volume
growth should enable them to tide over the short term pressures and emerge with a
bigger scale and a relatively stronger credit profile over the medium term. Also, ICRA
views the current asset-light business model of OEMs as key positive as most of the
players source a majority of components from suppliers and in-house facilities are
generally limited to component assembly (or manufacture of select parts), Thus,
capacity expansion in existing facilities by OEMs is likely to involve only moderate
incremental capex; although the quantum is expected to be much higher for OEMs
who plan to establish Greenfield facilities to augment existing capacity which may
impact RoCE to some extent, Further, for suppliers engaged in capital intensive
product segments like castings, forgings and machining, the payback is expected to be
accomplished over a relatively longer time horizon as compared to that likely to be
achieved by OEMs or other auto component manufacturers.

2
DEMAND DRIVERS FOR THE 2W INDUSTRY

On one hand, growing economic well-being reflected in rising per capital GDP is likely to
make 2Ws most affordable; on the other, various fundamental drivers such as low 2W
penetration (in relation to several other emerging markets), favorable demographics,
growing urbanization and swelling replacement demand are expected to enable the
growth momentum to sustain over the medium term.

Under-penetrated market as compared to other emerging markets to provide adequate

headroom for future growth.

Although India is the second largest 2W market in the world in terms of sales volumes
(after China), The 2W household penetration level in the country is much lower at around
36% than in some of the other emerging markets such as Brazil, Indonesia, Thailand and
Taiwan, Also, the penetration rates Differ between India’s rural and urban areas, with the
rural areas being under-penetrated by a factor of 3 xs as compared to larger cities, That said,
assuming that households having annual income less than Rs, 90,000 do not have the ability
to own a 2W, the existing household 2W penetration in India in the addressable income
segment of households (i,e, income greater than Rs. 90,000) is estimated to be around
74%,A large youth population potentially offers a sizeable market for consumer products,
India currently has a very favorable demographic profile with average age of 25 years, which
is 9 years younger than China, and most than 12 years and 19 years younger than the US and
Japan, respectively, As per ’s estimates (based on Census 2001 and Census 2011 data), 33%
of India’s population

3
Company profile:-

Bajaj Auto limited is one of the largest two wheeler manufacturing company
in India apart from producing two wheelers they also manufacture three wheelers, The
company had started way back in 1945, Initially it used to import the two wheelers from
outside, but from 1959 it started manufacturing of two wheelers in the country, By the year
1970 Bajaj Auto had rolled out their 100,000th vehicle, Bajaj scooters and motor cycles have
become an integral part of the Indian milieu and over the years have come to represent the
aspirations of modern India, Bajaj Auto also has a technical tie up with Kawasaki heavy
industries of Japan to produce the latest motorcycles in India which are of world class
quality The Bajaj Kawasaki eliminator has emerged straight out of the drawing board of
Kawasaki heavy industries the core brand values of Bajaj Auto limited includes Learning,
Innovation, Perfection ,Speed and Transparency.

Bajaj Auto has three manufacturing units in the country at Akurdi, Walujand
Chakan in Maharashtra, western India, which produced 2,314,787 vehicles in
2005- 06, The sales are backed by a network of after sales service and
maintenance work Shops all over the country.

Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and
Chakan in Maharashtra, western India, which produced 2,314,787 vehicles in
2005- 06, The sales are backed by a network of after sales service and
maintenance work Shops all over the country.

4
 Founder Jamnalal Bajaj

Year of 1926
Establishment
T
Industry
y Automotive - Two & Three Wheelers
P
p
e Business Group The Bajaj Group

F Listings & its

o codes BSE - Code: 500490; NSE - Code: BAJAJAUTO

u
n 1 Presence
Distribution network covers 50 countries, Dominant
d presence in Sri Lanka, Bangladesh, Columbia, Guatemala,
e Peru, Egypt, Iran and Indonesia
Joint Venture
d Kawasaki Heavy Industries of Japan
H
e Registered &
Head Office Akurdi
a Pune – 411035
d
India
q Tel:- +(91)-(20)-27472851
u Fax: -+(91)-(20)-27473398
a P
r Works
 Akurdi, Pune 411035
t
 Bajaj Nagar, Waluj Aurangabad 431136
e
 Chakan Industrial Area, Chakan, Pune
r
411501
s

K E-mail [email protected]

e
y Website www.bajajauto.com

5
 eople

Rs. 1,01,063 billion (2006) or USD

Revenue
1.87 billion

Net income Rs. 17,016 billion

Website www.bajajauto.com

Employees ???

Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and the
world's 4th largest two- and three-wheeler maker. It is based in Pune, Maharashtra,
with plants in Waluj near Aurangabad, Akurdi and Chakan, near Pune. Bajaj Auto
makes motor scooters, motorcycles and the auto rickshaw.

CHAPTER II

COMPANY'S HISTORY
6
 Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj
Trading Corporation Private Limited. It started off by selling imported two- and
three-wheelers in India. In 1959, it obtained license from the Government of
India to manufacture two- and three-wheelers and it went public in 1960. In
1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell
100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in
Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single
financial year.

Timeline of new releases

 1971 - three-wheeler goods carrier

 1972 - Bajaj Chetak

 1976 - Bajaj Super

 1977 - Rear engine Auto rickshaw

 1981 - Bajaj M-50

 1986 - Bajaj M-80, Kawasaki Bajaj KB100

 1990 - Bajaj Sunny

 1994 - Bajaj Classic

 1995 - Bajaj Super Excel

 1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Auto

rickshaw

 1998 - Kawasaki Bajaj Caliber, Legend (India's first four-stroke

scooter)

 2000 - Bajaj Saffire

 2001 - Eliminator, Pulsar

 2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar

 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder

7
 Gear, Bajaj Discover DTS-i

 2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover

 2006 - Bajaj Platina

 2007 - Bajaj Pulsar-200

Scooters:-

 Bajaj Sunny
 Bajaj Chetak
 Bajaj Cub
 Bajaj Super
 Bajaj Wave
 Bajaj Legend

Motorcycles:-

1. Kawasaki Eliminator

2. Bajaj Pulsar

3. Bajaj Kawasaki Wind 125

4. Bajaj Boxer

5. Bajaj CT 100

6. Bajaj platina

7. Bajaj Caliber

8. Bajaj discover

Upcoming Models:-

8
1. Bajaj Blade
2. Bajaj Sonic
3. Bajaj XCD String

FACTOR AFFECTING CONSUMER BUYING:-

Under the systems view of factor affecting consumer buying process . we have following factors
includes

1. Inputs

2. Processing

3. Outputs

4. Feedback loop.

The objective of the process is satisfaction or service.

Input includes buying power, marketing mix, and other factors. Marketing mix is the marketing
efforts in product, price, promotion and distribution appeals. And other inputs are intra personal
influences, inter influences and environmental factors. Intra personal influences reflected in
motivation, perception, learning, attitude and personality of buyers. Inter personal influences
are represented by family, social class, reference group and culture. And other environmental
influences are general economic conditions, pending legislation, fashion trends, and
technological advances.

Outputs are buyer’s attitude,opinions,feelings, and preferences as affected by buying process and
buyer’s actions such as patronage, barand or store loyalty, positive or negative influences upon
othes potential buyers. Purchaseing responses are : choice of product,brand dealers,quantities,etc

Consumer Buying process:-

9
This is an important process which has a vital role in consumer behavior studay. This is the first
essential step to understand consumer behavior. The objective of study of consumer buying
process is to know how a consumer makes decision regarding buying or not buying any
commodity. In the most cases, a decision involves the selection of an option from two or more
than two or more attractive choices.

The buying process is the process of decision-making leading to a purchase function. It

represents a problem-solving approach. The mechanism is the same as in any processing activity
in which we supply some input followed by the processing activity and finally the output comes
before us.

1. INPUT 2. PROCESS 3. OUTPUT

During the last two decades, numerous models of consumer behavior depicting the buying
process have been developed. All these models treat the consumer as a decision-maker who
comes to the market place to solve his consumption problems and to achieve the satisfaction of
his needs.

10
RESEARCH METHODOLOGY

It is well known fact that the most important step in marketing research process
is to define the problem. Choose for investigation because a problem well defined is half
solved. That was the reason that at most care was taken while defining various parameters of
the problem. After giving through brain storming session, objectives were selected and
the set on the base of these objectives. A questionnaire was designed major emphasis of
which was gathering new ideas or insight so as to determine and bind out solution to the
problems.

The Research can also be defined as the search for knowledge, or as any systematic
investigation, with an open mind, to establish novel facts, usually using a scientific method.
The primary purpose for applied research (as opposed to basic research) is discovering,
interpreting, and the development of methods and systems for the advancement of human
knowledge on a wide variety of scientific matters of our world and the universe.

(A) AGREE ON RESEARCH PURPOSE

My project report is on the “Customer satisfaction towards Bajaj bike”. The purpose of
research was to know different peoples satisfied with bikes or not?

(B) ESTABLISHING THE RESEARCH OBJECTIVE

1. To analyze the customer satisfaction.

2. To analyze the customer preference.
3. To know which manufacturer is providing better services.
4. To analyze after sales services of bikes.
5. To study the behavioral factors of consumers in motor bikes.
6. To suggest various factors to improve sales.

(C) DESIGN THE RESEACH

11
SAMPLING METHOD

Sample=200

Two step sampling

1. Purposive sampling

This is a sampling method under which sample is chosen with an underlying purpose of
theme. In this method subject are selected because of same characteristics. Individuals may
wish to make a particular point and may choose their sample with this purpose in mind.

Sample theme: - sample of different peoples who live in valsad and Dharampur

2. Simple Random Sampling

Second step of selecting sample is through random sampling in which each member of the
population has an equal and known chance of being selected.

The target population that will be sampled. This research was carried in
Dharampur and valsad (Dist-valsad, gujrat). These were 200 respondents

(D) DATA COLLECTION

Survey method

I had used the survey method for data collection. I had done “on Customer satisfaction survey
of cold drinks” In survey the customer included from valsad.

For data collection I had made interview schedule for customer of cold drinks. I interviewed
200 respondence in a month time.

12
Personal interview

In this type of method there is a direct contact between the interviewer and respondent. The
interviewer interviews the respondent in person. I have done personal interview of total 200
respondents.

(E) DATA TABULATION AND DATA ANALYSIS

Data analysis

After the data has been collected, it was tabulated and findings of the project were
presented followed by analysis and interpretation to reach certain conclusions. Frequency of a
particular observation is the number of times the observation occurs in the data. The
distribution of a variable is the pattern of frequencies of the observation. So in my analysis I
write the frequency of different responses that I got through my project.

13
 CHAPTER III

DATA ANALYSIS AND INTERPRETATION

TABLE 1

BRAND OF BIKE YOU ARE USING NOW

S.NO MODEL % OF RESPONDENTS

1 PULSAR 41

2 CT 100 44

3 PLATINAM 36

4 DISCOVER 49

5 OTHERS 30

TOTAL 200

INTERPRETATION

From the above chart we can see that out of all response 49 respondents are using
discover, 44 respondents are using ct-100, 41 respondents are using Pulsar, 36 respondents
are using platinum and remaining 30 respondents are using others models of Bajaj like
caliber, boxer etc.

14
 CHART 1

BRAND OF BIKE YOU ARE USING NOW

60

49
50
44
41
40 36
30
30

20

10

0
Pulsar Ct-100 platina Discover Others

15
 TABLE 2

DURATION TIME PERIOD OF PRESENT BIKE

S.NO YEARS % OF RESPONDENTS

1 0-1 41

2 1-2 55

3 2-4 64

4 4& ABOVE 42

TOTAL 200

INTERPRETATION

From the above chart we can see that out of all response 2-4 year
respondents 64 have own bike, 1-2 year respondents 55 have own bike, 4 &
above year respondents 42 have own bike, And remaining 40 respondent have
0-1 year own bike.

16
 CHART 2

DURATION TIME PERIOD OF PRESENT BIKE

64
70
55
60

50 42
40

40

30

20

10

0
0--1 1--2 2--4 4 & above

17
 TABLE 3

BUDGET AT THE TIME TO PURCHASE

S.NO OPTION % OF RESPONDENTS

1 35000-45000 41

2 45000-70000 79

3 75000-1lakh 66

4 More than 1lkh 14

TOTAL 200

INTERPRETATION;

From the above charts we can see that out of all response 45 -70
thousands budgeted respondents are 79, 75 thousands to 1 lakh budgeted
respondents are 66, 35 to 45 thousands budgeted respondents are 41, most than
1 lakh budgeted respondents are 14.

18
 CHART 3

BUDGET AT THE TIME TO PURCHASE

90

80 79
70
66
60

50

40 41

30

20
14
10

0
35-45 45-70 75-1 lakh more than 1 lakha

19
 TABLE 4

FACTOR INSPIRES YOU TO PURCHASE BIKE

S.NO FACTOR % OF RESPONDENTS

1 PRICE 51

2 AVERAGE 71

3 BRAND 44

4 OTHERS 34

TOTAL 200

INTERPRETATION:

From the above chart we can see that out of all response 71respondent are
inspired by average, 51 respondents are inspired by price, And 44 respondents
are inspired by brand, And 34 respondent are inspired by other factors like
advertisement...etc

20
 CHART 4

FACTOR INSPIRES YOU TO PURCHASE BIKE

80
70
60
50
40 Y-Values
30
20
10
0
Price Average Brand Others

21
 TABLE 5

FACTOR INFLUENCE YOU TO PURCHASE BIKE

S.NO FACTOR % OF RESPONDENTS

1 FRIENDS 47

2 RELATIVES 61

3 MECHANIC 51

4 OTHERS 41

TOTAL 200

INTERPRETATION;

From the above chart we can see that out of all response 61Respondent
are influence by Relatives, 51 respondents are influence by Mechanic, 47
respondents are influence by Friend’s, 41 respondents are influence by
others like personal decision or brand is bester

22
 CHART 5

FACTOR INFLUENCE YOU TO PURCHASE BIKE

Others Friends
21% 24%

Mechanic
26%
Relatives
31%

23
 TABLE 6

TYPE OF BIKE YOU PREFER

S.NO FACTOR % OF RESPONDENTS

1 AVERAGE 66

2 SPORTS 52

3 CHEEPER 60

4 OTHERS 22

TOTAL 200

INTERPRETATION;

From the above chart we can see that out of all response the 66 average
types bikes are most prefer, 60 cheaper price types of bikes are preferred, 52
Sports types of bikes are prefer, And 22 other types of bikes are preferred, Like
good looking, etc

24
 CHART 6

TYPE OF BIKE YOU PREFER

Others 22

Cheaper Price 60

Sports 52

Average 66

0 10 20 30 40 50 60 70

25
 TABLE 7

FACTOR THAT YOU LIKE WHILE YOU BUYING

S.NO FACTOR % OF RESPONDENTS

1 MILEAGE 50

2 LOOKS 70

3 STABILITY 25

4 ENGINE 22

5 LIGHT WEIGHT 33

TOTAL 200

INTERPRETATION

From the above chart we can see that out of all response 70 respondents
are purchases better looking bikes, 50 respondents are purchases better mileage
making bikes, 33 respondents are purchases light weight bikes, And 25
respondents are purchases most stability making bikes, And finally 22
respondents are purchases most power full engine bikes.

26
 CHART 7

FACTOR THAT YOU LIKE WHILE YOU BUYING

Light weight 33

Engine 22

Stability 25

Looks
70

Mileage 50
0 10 20 30 40 50 60 70

27
 TABLE 8

PREFERENCE OF BIKE COLOUR BY RESPONDENTS

S.NO FACTOR % OF RESPONDENTS

1 BLACK 35

2 COMBAIN COLORS 82

3 SAND SILVER 52

4 OTHERS 31

TOTAL 200

INTERPRETATION;

From the above chart we can see that out of all response 82 respondents
are have combine color types of bikes, 52 respondents are having sand silver
types of bikes, 35 respondents are have black color types of bikes, And 31
respondents are having other color types of bikes.

28
 CHART 8

PREFERENCE OF BIKE COLOUR BY RESPONDENTS

Black Combine color's Sand silver Others

16% 18%

26%

41%

29
 TABLE 9
THING THAT YOU LIKE IN PRODUCT

S.NO FACTOR % OF RESPONDENTS

1 AFTER SALES 49
SERVICE
2 BETTER 65
PERFORMANCE

3 LOW MAINTAINS 55

4 OTHERS 31

TOTAL 200

INTERPRETATION:

From the above chart we can see that out of all response 65 respondent
are like bikes performance, 55 respondent are like bikes low maintains, 49
respondents are like Bajaj’s after sales service, While 31 respondent are like
bikes other things.

30
 CHARTS 9
THING THAT YOU LIKE IN PRODUCT

After Sales service Better performance

low maintains others
16% 25%

28%

33%

31
 TABLE10

DISADVANTAGE OF BIKE

S.NO FACTOR % OF RESPONDENTS

1 TUBELESS TYRE 49

2 OIL COOLED ENGINE 65

3 BHP 55

4 GEAR BOX 31

5 OTHERS 33

TOTAL 200

INTERPRETATION:

From the above chart we can see that out of all response 73 respondents
are things that gear box problems, 42 respondents are things that Bhp problems,
33 respondents are things that other problems like battery, engine, etc, 32
respondents are things that oil cooled engine problems, 20 respondents are
things that tube less tire is bike’s dis advantages.

32
 CHART10

DISADVANTAGE OF BIKE

80

70

60

50

40

30

20

10

0
Tubeless tyre Oil cooled bhp gear box others
engine

33
 TABLE 11

ANY EXPECTATION WHILE PURCHASING BAJAJ BIKE

S.NO FACTOR % OF RESPONDENTS

1 LESS PRICE 42

2 MORE MILEAGE 62

3 LOW MAINTAINCE 43

4 BETTER 53
PERFORMANCE
TOTAL 200

INTERPRETATION

From the above chart we can see that out of all response 62 respondents
are accepting more mileage, 53 respondents are accepting better mileage, 43
respondents are accepting low maintained, 42 respondents are accepting fewer
prices.

34
 TABLE 11

ANY EXPECTATION WHILE PURCHASING BAJAJ BIKE

53
Better Performance

43
Low maintaince

62
more mileage

42
Less Price

0 10 20 30 40 50 60 70

35
 TABLE 12

TYPE OF FUEL USED FOR YOUR BIKE

S.NO FACTOR % OF RESPONDENTS

1 PETROL 156

2 CNG 33

3 LPG 11

4 OTHERS 0

TOTAL 200

INTERPRETATION

From the above chart we can see that out of all response 156 Respondents
are used petrol as a fuel, 33 respondents are used cng as fuel , 11 respondents
are used Lpg as fuel , And respondents are used other source as fuel like
electricity etc

36
 CHART 12

TYPE OF FUEL USED FOR YOUR BIKE

1
180

160

140

120

100

80
1
60

40 1
1
20

0
0.5 1 1.5 2 2.5 3 3.5 4 4.5

37
 TABLE 13

THING YOU WANT TO ADD IN OUR BIKE PRODUCT

S.NO FACTOR % OF RESPONDENTS

1 TUBELESS TIRE 30

2 BETTER GEAR BOX 44

3 BHP 60

4 NON CLUCH 66
HANDLED BIKE
TOTAL 200

INTERPRETATION

From the above chart we can see that out of all response 66 Respondents
are want to add non clutch handled types of bike, 60 respondents are wanted to
add more BHP in bikes, 44 respondents are wanted to add better gear box in
bike, And 32 Respondents are wanted to add tube less tire in his bike.

38
 CHART 13

THING YOU WANT TO ADD IN OUR BIKE PRODUCT

70

60

50

40

30

20 60 65
32 44
10

0
Tyre
Non of these
BHP
NON cluch handled
bike

39
 TABLE 14

IF YOU PLAN TO PURCHASE NEW BIKE WILL YOU PREFER SAME

BRAND

S.NO FACTOR % OF RESPONDENTS

1 YES 159

2 NO 41

TOTAL 200

INTERPRETATION

From the above chart we can see that out of all response 159 respondents
are ready to purchase same brand products, 41 respondents are not ready to
purchase types brand products.

40
 CHART 14

IF YOU PLAN TO PURCHASE NEW BIKE WILL YOU PREFER

SAME BRAND

Yes No

21%

80%

41
 TABLE 15

FACTOR THAT YOU INSPIRE TO PREFER OUR BIKE

S.NO FACTOR % OF RESPONDENTS

1 ADVANTAGES 41

2 BRAND IMAGE 46

3 COMPETITIVE PRICE 87

4 OTHERS 26

TOTAL 200

INTERPRETATION

From the above chart we can see that out of all response 87
respondent are inspire to purchase because of competitive price, 46respondent
are inspired to purchase because of Brand image, 41respondent are inspired to
purchase because of advantages of bike.

42
 CHART 15

FACTOR THAT YOU INSPIRE TO PREFER OUR BIKE

90
80 87

70
60
50
40 41 46
Q-16
30
20
10 26

0
Advantages
Brand image
Competitive
Price Others

43
 TABLE 16

ANY CHANGE IN EXISTING PRODUCT

S.NO FACTOR % OF RESPONDENTS

1 CT 100 33

2 DISCOVER 30

3 PULSAR 56

4 PLATINUM 39

4 OTHERS 42

TOTAL 200

INTERPRETATION

From the above chart we can see that out of all response 56 respondent
are wanted change in pulsar,42 respondent are wanted change in other bikes
like boxer ,caliber etc, 39 respondent are wanted change in platinum, 33
respondents are wanted change in ct-100, 30 respondent are wanted change in
discover.

44
 CHART 16

ANY CHANGE IN EXISTING PRODUCT

Ct-100 Discover Pulsar platiniam Others

17%
21%

15%

20%

28%

45
 TABLE 17

MODE OF PAYMENT

S.NO FACTOR % OF RESPONDENTS

1 CREDIT 25

2 INSTALMENT 30

3 LOAN FACILITIES 40

4 EXCHANGE OFFERS 15

4 CASH 90

TOTAL 200

INTERPRETATION

From the above chart we can see that out of all response 90 respondents
are purchase by cash, 40 respondents are purchase by loan facilities, 30
respondents are purchase by installments, 25 respondents are purchase by
credit, 15 respondents are purchase by exchange offers.

46
 CHART 17

MODE OF PAYMENT

Credit
13%

Installment
Cash 15%
45%

Loan Facilities
20%

Exchange offers
8%

47
 TABLE 18

SATISFACTION WITH THE SERVICE PROVIDED BY BAJAJ

S.NO FACTOR % OF RESPONDENTS

1 YES 168

2 NO 32

TOTAL 200

INTERPRETATION

From the above chart we can see that out of all response 168 respondents
are satisfied, 32 respondents are not satisfied.

48
 CHART 18

SATISFACTION WITH THE SERVICE PROVIDED BY BAJAJ

Yes No

16%

84%

CHAPTER IV

49
 FINDINGS

1. During this research project I came into the contact with many customers who are
having bikes. It has been found that In Bajaj the customers are giving more preference
to discover and Pulsar mode

2. It has been observed that the customers are using their bikes mostly for official
and personal purpose. It is observed that Bajaj the awareness comes from
newspapers and televisions.

3. When the customers are asked that are they satisfied with the
performance of their bikes then most of them agrees to the fact.
Anything. It is observed that most of the customers are having full
knowledge of the bike before purchasing
4. In Bajaj bikes customers gets more influenced by the price and quality of the bike and
also they think that it adds value to their prestige.

5. It is observed that in rating of different features of different bikes people give

maximum rating to the look and shape of the bike. At the second they give their rating
to the pickup. At the third they rate mileage. And at the fourth l they give points to
maintenance. At last they rate price and brand image.

6. It is observed that the customers of majority of the customers of Bajaj are ready to
change their bikes if new bike provides some good features to them.

SUGGESTIONS

50
1. Bajaj should introduce some more models having more engine power.

2. Bajaj should think about fuel efficiency in case of upper segment bikes.

3. More service centers should be opened.

4. Maintenance cost and the availability of the spare parts should also be given due
importance.

5. They also introduce some good finance/discount schemes for students.

6. The price should be economic.

51
 CONCLUSION

1. Bajaj is purchased more by daily users who needs more average of bikes than looks.

2. Bajaj is considered to be most fuel-efficient bike on Indian roads.

3. Service & Spare parts are available throughout India in local markets also.

4. While buying a motorcycle, economy is the main consideration in form of

maintenance cost, fuel efficiency.

5. Majority of the respondent had bought their motorcycle more than 3 years.

6. Most of the Flame, Pulsar, is purchased by young generation 18 to 30 years because

they prefer stylish looks and rest of the models of Bajaj.

52
 BIBLIOGRAPHY

1. www.bajajauto.com

2. www.google.com

3. www.bajaj.com

4. www.twowheeler.com

5. www.extrememachines.com

6. S.A.Sherlekar (marketing management)

53
 QUESTIONNAIRE:-

---Consumer satisfaction survey towards Bajaj bike---

SName:-………………………................................................................

Age:-……… Gender:-…………….

Address:-

…………………………………………………………………………

Contact number:-……………………………………………………..

1. Which bike you are using now?

Pulsar Ct-100

Platinuiam Discover Others

2. From how many years do you own the bike?

0-1 1-2

2-4 4 & above

3. What was your budget at the time to purchase?

35000-45000 45000-70000

75000-100000 More than 1, 00,000

4. What factor inspires you to purchase bike?

Price Average

Brand Others

5. Who influence you to purchase bike?

54
 Friend’s Relatives

Mechanic Others

6. Which types of bike do you prefer?

Average Sports

Cheaper price others

7. Which type of bike you purchase?

Mileage Looks
Stability Engine Light weight

8. Which color do you selected in your bike?

Black Combine colors’

Sand silver others

9. Which thing that you like in our product?

After sales service Better performance

Low maintains others

10. What is the disadvantage of bike?

Tubeless tyre Oil cooled engine
Bhp Gear box other

11. What do you Expect more from our product?

55
 Less price more mileage

Lower maintains Better performance

12. Which types of fuel used by your bike?

Petrol CNG

LPG Others

13. What is the one thing you want to add in our bike product?
Tube less tyre none of these
bhp Non cluch handled bike

14. If you plan to purchase to new bike will you prefer to purchase same
brand?

Yes No

If no than which……………………..

16. What factor that you inspire to prefer our bike?

Advantages Brand image

Competitive price others

17. Do you want any change in existing product?

Ct-100 Discover

Pulsar Platinum Others

18. What was your mode of purchasing bike?

56
 Credit Installment

Loan facilities Exchange offers cash

19. Are you satisfied with the service provided by Bajaj?

Yes No

If no than why……………………………………………………………….

20. Any suggestions towards about product?

 ....
………………………………………………………………………………………………………………
….
………………………………………………………………………………………………………………
………………………………………………………………………………………………………….

57