“ECOLODGE: The Eco Haven Hotel”

"Eco Haven, Tranquility Awaits"

Executive Summary

 Business Name: ECOLODGE: The Eco Haven Hotel

 Location: Brgy. San Roque, Tayabas City, Quezon Prov.
 Vision: To be the leading sustainable tourism destination in Tayabas, renowned for our
commitment to environmental conservation, cultural heritage preservation, and community
development.
 Mission: To provide unique and authentic eco-tourism experiences that promote
environmental sustainability, cultural exchange, and community engagement, while
supporting the conservation of Tayabas' natural and cultural heritage.
 Goals:
o Establish Tayabas Eco-Stays as a model for sustainable tourism development in the
Philippines.
o To the conservation of Tayabas' natural and cultural heritage through community-
based initiatives and partnerships.
o Achieve carbon neutrality and zero waste to landfill through our operations and supply
chain.

Company Description

 Ecolodge is a sustainable tourism and hospitality business located in Tayabas, Quezon

Province. As a social enterprise, we focus on offering eco-friendly accommodations,
authentic cultural tours, and community-based experiences. Our mission is to provide eco-
conscious travelers with a unique blend of nature, culture, and sustainability while supporting
local communities and promoting environmental conservation. With bamboo huts, treehouses,
and nature-inspired tours, we aim to deliver unforgettable experiences that respect both the
environment and the rich heritage of Tayabas.
 Target Market: Tayabas Eco-Stays will cater to a range of eco-conscious and culturally
curious tourists, as well as adventure seekers looking for authentic experiences in a natural
setting.
 Legal Structure: Tayabas Eco-Stays will be established as a Social Enterprise to reflect its
commitment to community empowerment and sustainable development.

Marketing Research and Analysis

 Industry Overview: The sustainable tourism industry is rapidly growing globally, with a
focus on eco-friendly accommodations and responsible travel. In the Philippines, eco-tourism
is gaining popularity, particularly in regions like Quezon Province, which boasts rich natural
landscapes and cultural heritage. The Philippine government supports eco-tourism initiatives,
fostering a favorable environment for businesses focused on sustainability.
 Target Market Demographics:
 o Families: Interested in nature-based, educational travel that offers eco-friendly and
safe environments.
o Corporate Groups: Seeking team-building or wellness retreats in eco-conscious
settings.
o Eco-Conscious Tourists: Prioritize sustainable travel, prefer nature-focused
experiences, and seek eco-friendly accommodations.
 Competition:
o Local eco-lodges and tourism businesses in major tourist destinations (e.g., Palawan,
Siargao) dominate the market.
o Quezon Province remains a growing, untapped market for eco-tourism, with fewer
direct competitors in the region. Tayabas Eco-Stays can stand out by offering a
combination of eco-lodging, cultural tours, and community involvement.
 SWOT Analysis:
o Strengths:
Unique eco-friendly accommodations.
Focus on community involvement and cultural immersion.
Increasing demand for sustainable travel.
o Weaknesses:
Limited brand recognition initially.
Dependence on the growth of sustainable tourism in the region.
o Opportunities;
Growing eco-tourism trend in the Philippines.
Support from government eco-tourism initiatives.
Increasing domestic travel due to the post-pandemic shift toward nature-based
tourism.
o Threats:
Competition from larger, established eco-tourism destinations.
Potential environmental challenges affecting tourism (e.g., climate change).

Organization ang Management

 CEO & Founder: Jenalyn Roselle Ferrer Magsadia- the strategic direction of Tayabas Eco-
Stays, ensuring that the business aligns with its sustainability goals and community-focused
mission.

 Operations Manager: Is responsible for the smooth day-to-day management of the eco-
lodge, handling guest services, staff coordination, and ensuring that operations adhere to eco-
friendly practices while maintaining excellent customer satisfaction.
 Environmental Sustainability Officer: Ensures that all business operations are eco-friendly,
from waste management to resource conservation. They lead green initiatives, implement
sustainability practices, and educate both staff and guests on environmental conservation.
 Support staff: Are responsible for maintaining the eco-lodge’s facilities, providing excellent
service, and ensuring cleanliness and sustainability in all aspects of the guest experience, from
the kitchen to the rooms and grounds.
 The management: is committed to maintaining a collaborative, community-centered work
environment that focuses on:
o Sustainability: Implementing green initiatives across all operations.
o Cultural Preservation: Promoting local heritage and traditions through tours and
community involvement.
 o Employee Development: Offering training and skill development programs for local
staff to ensure quality service and community upliftment.

Products and Sales Strategy

 Accomodations:
o Bamboo Huts: Built using sustainable materials, these charming huts offer a
comfortable and nature-inspired stay.
o Treehouses: Elevated above the ground, these treehouses provide a unique and
tranquil experience, with panoramic views of the surrounding natural landscape.
o Glamping Tents: For guests who want a more adventurous stay, our luxury tents
provide comfort while keeping them close to nature. All accommodations are
designed to minimize environmental impact, utilizing natural ventilation, solar energy,
and rainwater harvesting systems.
 Dining:
o Farm-to-Table Dining: Our restaurant offers locally-sourced and organic meals,
showcasing the rich culinary heritage of Tayabas. We prioritize fresh, seasonal
ingredients, much of which comes from nearby farms and community partners.
o Sustainable Practices: We use biodegradable products and practice waste segregation
in the kitchen. Our menu includes plant-based options that promote healthy eating and
reduce carbon footprints.
 Activities:
o Cultural Tours: Explore the rich history of Tayabas through guided tours of historic
churches, local markets, and cultural landmarks. Engage with local artisans and learn
about traditional crafts.
o Community Engagement Activities: Participate in community-based activities such as
eco-workshops, local farming tours, or cultural events to deepen the connection to the
region.
 Sustainability Initiatives:
o Zero-Waste Operations: Tayabas Eco-Stays adheres to a zero-waste policy,
minimizing plastic usage and promoting recycling and composting.
o Local Community Support: We work closely with local communities by sourcing
products and services locally, promoting sustainable livelihoods, and offering training
programs on eco-tourism and green practices.
o Eco-Friendly Infrastructure: All accommodations and facilities are designed using
sustainable building materials and methods, minimizing the environmental footprint.

Marketing and Sales Strategry

 Branding: Tayabas Eco-Stays offers a one-of-a-kind experience where nature and heritage
blend seamlessly, providing eco-conscious travelers with authentic, sustainable
accommodations.
 Marketing Channel:
o Through a mobile-optimized website and engaging social media presence, we
highlight our unique eco-lodging options, cultural tours, and sustainable tourism
initiatives.
 o By leveraging platforms like Instagram and Facebook, we connect with eco-conscious
travelers through captivating imagery and interactive content, showcasing the beauty
of Tayabas and our commitment to sustainability.
o Our YouTube channel offers immersive video experiences of our eco-friendly
accommodations, guided tours, and community partnerships, helping potential guests
envision their stay with us.
 Sales Strategies:
o To boost bookings, we will offer early bird discounts, referral incentives, and
exclusive packages for families and groups looking to experience sustainable tourism
together.
o Our strategy includes targeting eco-conscious tourists through specialized digital
campaigns, offering seasonal promotions, and collaborating with influencers in the
eco-tourism space to increase brand awareness.
o We’ll enhance direct bookings by offering discounts for guests who book through our
website and encourage longer stays with package deals that include multiple tours or
meals.

Operational Plan

 Hours of Operation
o Accommodation Check-In/Check-Out:
Check-In: 2:00 PM to 6:00 PM daily.
Check-Out: 8:00 AM to 12:00 PM daily.
o Restaurant Hours:
Breakfast: 7:00 AM to 10:00 AM.
Lunch: 12:00 PM to 2:00 PM.
Dinner: 6:00 PM to 9:00 PM.
o Tours & Activities:
Tours and activities are available from 8:00 AM to 4:00 PM daily, with flexibility for
special requests or group bookings.
 Staffing: Our hotel will employ a team of 15, including receptionists, housekeeping, kitchen
staff, activity coordination and maintenance personnel.
 Local suppliers
o Food Suppliers: We will work with local farmers, cooperatives, and markets to source
organic produce, dairy, and meat. Sustainable farming practices will be prioritized to
support environmental conservation.
o Eco-Friendly Product Suppliers: We will partner with suppliers who offer
biodegradable, natural, and sustainable products for toiletries, cleaning supplies, and
packaging. This includes sourcing products like bamboo toothbrushes, eco-friendly
toiletries, and compostable kitchenware.
o Local Artisans: To promote local culture and crafts, we will collaborate with local
artisans for handmade items (e.g., souvenirs, art, and furniture) for the eco-lodge’s
decor and the gift shop.
 Technology:
o Booking & Reservation System: We will use an online reservation system integrated
into the website and supported by third-party booking platforms (like Booking.com or
Airbnb). This system will allow guests to book accommodations, tours, and dining
services.
o Guest Experience: We will implement a guest management software to track
preferences, facilitate requests, and improve personalized experiences for guests.
 o Sustainability Monitoring: Smart energy meters and water-saving technologies will be
used to monitor resource consumption in real time, helping us make data-driven
decisions for sustainability improvements.
o Communication: We will use digital communication tools (email, social media,
WhatsApp) to engage with customers before, during, and after their stay, ensuring
seamless communication.
 Waste Management:
o Zero-Waste Policy: We will implement a zero-waste approach, minimizing waste and
encouraging recycling, composting, and reuse. All waste will be sorted into
categories: recyclables, organic waste, and non-recyclables.
o Composting: Organic waste from the kitchen (food scraps, vegetable peels) will be
composted for use in the garden or shared with local farms.
o Education: Guests will be educated on our waste management practices through
signage and tours, encouraging them to participate in eco-friendly efforts during their
stay.

Financial Plan

 Accommodation Construction: PHP 1,000,000 Includes building eco-friendly bamboo huts,

treehouses, and glamping tents using sustainable materials.
 Furniture & Equipment: PHP 250,000 Eco-friendly furniture, appliances, and eco-
conscious amenities.
 Marketing & Branding: PHP 150,000 Development of the website, social media presence,
branding materials, and advertising campaigns.
 Licensing & Permits: PHP 100,000 Business registration, environmental permits, and local
government clearances.
 Initial Inventory & Supplies: PHP 200,000 Kitchen supplies, toiletries, linens, and
maintenance tools.
 Technology Setup: PHP 100,000 Booking software, website development, sustainability
tracking systems, and communication tools.

BSTM-3B
Cabiles, Jonalyn
Ferrer, Carmela
Glorioso, Rose Ann
Magsadia, Manuel Louie
Rasay, Lady Ruzelle
Tacliad, Genrev Prince
Zubia, Jelaine