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Advertising Assignment Final

The document outlines brand positioning and promises for two products: Ariel detergent and Servis shoes. Ariel emphasizes its superior stain removal capabilities at a low cost, while Servis focuses on fashionable, comfortable, and durable footwear for a wide range of customers. Both brands aim to deliver value and quality to their consumers.

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imranahmadshah185
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Advertising Assignment Final

The document outlines brand positioning and promises for two products: Ariel detergent and Servis shoes. Ariel emphasizes its superior stain removal capabilities at a low cost, while Servis focuses on fashionable, comfortable, and durable footwear for a wide range of customers. Both brands aim to deliver value and quality to their consumers.

Uploaded by

imranahmadshah185
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Advertising Assignment

INSTRUCTOR: MISS KIRAN SARDAR KOHATI

CLASS CODE: 98317

BY: IMRAN AHMAD SHAH (27865)


Ariel (Detergent)

Brand Positioning:
• Ariel positions itself so that, regardless of how difficult the stains are, it will remove
them entirely from the clothing. All types of stains can be eliminated with only one
wash.
• Additionally, I believe that Ariel markets itself as being quite inexpensive to use. The
advertisements explain how washing from Ariel gets rid of all the stains for a
comparatively low amount of money.
• Additionally, Ariel markets itself as a superior detergent with cutting-edge stain-removal
technology that outperforms competitors in stain removal.

Brand Promise:
With its cutting-edge technology, Ariel promises its consumers a superior stain removal
experience at a lower cost.
Servis (shoes)

Brand Positioning:
• Servis markets itself as a fashionable company that genuinely provides fashion at a
reasonable cost.
• Additionally, it markets itself as having a large selection of shoes. It offers shoes for a
wide range of customers.
• Additionally, it provides its clients with comfort and durability. It caters to middle-class
and upper-middle-class customers, hence durability is essential to its longevity.

Brand Promise:
The brand promise of the service shoe brand is comfort, style, and durability for individuals of
all ages and shapes.

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