INDEX

1. RESEARCH DESIGN
2. REVIEW OF LITERATURE
3. DATA ANALYSIS
4. HYPOTHESIS
5. CONCLUSION
6. RECOMMENDATION
7. REFERENCE
CHAPTER 1 RESEARCH DESIGN

INTRODUCTION:-
This research is initiated by Siddiqui Mohammed Imran the student
of SYBMS MARKETING. My research is based on consumer buying
behavior online over offline. In this research we will be examining
whether consumer prefer to buy online rather than offline. This
report examines the differences in consumer buying behavior
between online and offline shopping environments

ABSTRACT :UNDERSTANDING CONSUMER

BEHAVIOR:-
With the rise of e-commerce, understanding consumer buying
behavior has become crucial for retailers. This report analyzes how
consumers behave differently when shopping online versus in
physical stores, considering factors such as convenience,
experience, and social influences.

Aim:-
The aim regarding the research is to understand and compare
consumer buying behavior in online and offline shopping
environments.
OBJECTIVES:-

1) To identify and compare consumer preferences for online

and offline shopping based on various factors such as
convenience, product .

2) To investigate the key factors influencing consumer

purchasing decisions in both online and offline
environments.

3) To evaluate how technology impacts consumer behavior in

online shopping, including the use of mobile apps, social
media, and e-commerce platforms.

4) To investigate how the physical shopping environment

affects consumer satisfaction and decision-making in
offline shopping

HYPOTHESIS-TRUE:-
The hypothesis implies that the customer likes to
do online shopping as they find more varieties of
products to choose, also get good discount offers
& visibility of product quality through reviews.
This shift of customer to online shopping have
saved customers time, help them avoid crowded
store, & satisfy their overall need.
CHAPTER 2 REVIEW OF LITERATURE:-

Making Process: This involves identifying the problem, gatheri

ng information, weighing your options, making a decision, and
acting afterward. Online resources have a big impact on the p
hases of information appraisal and search. The Technology Ac
ceptance Model identifies perceived utility and ease of use as i
mportant determinants of online shopping adoption.
Convenience and Accessibility: Research indicates that
consumers prefer online shopping for its convenience,
allowing them to shop anytime and anywhere (Chevalier &
Mayzlin, 2006).

Social Interaction: Offline shopping offers a social experience

that some consumers value, which online shopping cannot
replicate (Kumar & Venkatesan, 2005). : Consumers often
perceive online shopping as riskier due to concerns about
privacy and security (Hoffman et al., 1999). Trust in e-
commerce platforms plays a crucial role in mitigating these
concerns. Hoffman et al. (1999) discuss how online shopping
poses unique risks related to privacy and security, which can
deter consumers. Trust in e-commerce platforms is crucial for
mitigating these concerns. Research by Jarvenpaa et al. (2000)
emphasizes the role of website design and customer service in
building trust. A well-designed site can significantly enhance
consumer confidence in online shopping. Dholakia (2000)
notes that consumers engage in price comparisons more
readily online, increasing price sensitivity and making
discounts and promotions vital for online sales. Li et al. (2013)
explore how dynamic pricing strategies employed by online
retailers impact consumer buying behavior, leading to a
preference for online shopping for perceived better deals.
Rohm and Swaminathan (2004) found that younger
consumers tend to embrace online shopping more readily
than older demographics, who often prefer the tactile
experience of physical stores. Studies by Kwek et al. (2010)
indicate that higher income and education levels correlate
with a greater likelihood of online shopping, as these
consumers are more comfortable with technology. Research
by Gloy et al. (2007) indicates that return policies significantly
affect consumer satisfaction and future purchasing behavior,
especially in online shopping contexts where return logistics
can be cumbersome. Lemon and Verhoef (2016) emphasize
the importance of customer experience across channels.
Consumers' post-purchase evaluations can influence their
future shopping preferences, impacting loyalty to either online
or offline retailers.
CHAPTER 3 DATA ANALYSIS

90.5% prefer online shopping and 9.5% don’t

76.2% shop online monthly and 20.6% buy goods from online
rarely
100% people use smartphone for online shopping

98.4% people are influenced by online reviews and

1.6% don’t
82.5% believe that online shopping save their time compared
to shopping in-store and 17.5% don’t

92.1% believes that offline shopping offers a wider variety of

product and 7.9% don’t
93.7% trust online reviews more than in store
recommendations and 6.3% people don’t
93.4 %people purchased online after seeing on social media and 6.6 %people don’t
93.7% people rely on discount and promotions while shopping online and 6.3% people
don’t

95.2%people prefer online shopping for convenience and 4.8% people don’t
91.9% people purchases online to avoid crowded stores and 8.1 % people don’t
CHAPTER 4 TESTING OF HYPOTHESIS:-
CHAPTER 5 CONCLUSION:-
The shift towards online shopping reflects a growing consumer
preference for convenience, variety, and competitive pricing. As
consumers increasingly prioritize the ability to shop anytime and
anywhere, online platforms offer unmatched accessibility and the
ability to easily compare products.
While offline shopping still holds appeal for its tactile experience
and personal interaction, the convenience of online purchases often
outweighs these benefits for many. As a result, businesses must
adapt to this trend by enhancing their online presence, ensuring
security, and providing personalized experiences.
CHAPTER 6 RECOMMENDATIONS:-
1. Enhance Online Experience: Invest in user-friendly websites,
secure payment options, and engaging content to build trust
and enhance the shopping experience.
2. Integrate Omnichannel Strategies: Develop seamless shopping
experiences that combine online convenience with offline
engagement.
3. Focus on Sustainability: Implement environmentally friendly
practices to appeal to eco-conscious consumers, regardless
of shopping channel.
4. Utilize Data Analytics: Leverage consumer data to understand
preferences and personalize marketing efforts across both
platforms.
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