04 – Creativity tools for innovation & ideation methodologies

28.03.2022 THY innovation speaker

Adjacent possible – solutions that worked for other companies
Innovation Management is also about tracking achievements and spreading them around.
Listen and reflect – looking at similar options and looking for ideas that could be also converted.
Innovations come from ideas and shocks or systematic change
Brainstorming – requires a moderator or it’s not brainstorming. There are no criticisms & no
rewarding ideas. It requires a small group and informal speech.
Steps of Brainstorming
1. Prepare the group
2. Present the problem
3. Guide the discussion
Quality Management –is an approach that each aviation company has to have. There are 12
different tools in quality, 6 old and 6 new. It helps visualise data.
6 thinking hats are about changing the point of view and changing people’s minds.
Design thinking –simultaneously considers what is desirable, what is feasible, and what is
viable.
- Inspiration, ideation and implementation are at design thinking’s core.
Design thinking steps
 Empathy – learn about the audience you are designing for.
 Define – redefining and focus the question
 Ideate – brainstorming and coming up with creative questions
 Prototype – building a representation of one or more of your ideas
 Test – returning to the original user group and testing your ideas for feedback.
Understand – it ends in insight
Create – ends in ideas
Deliver – ends in reality
SCAMPER – problem-solving tool
 Substitute
 Combine
 Adapt
 Modify
 Put to another use
 Eliminate
 Reverse
 TRIZ Algorithm
1. Define the Problem
2. Create Ideal Final Result
3. Determine the Differences
4. Create Ideality Equation
5. Determine Contradictions
6. Determine Input Parameters
7. Physical or Technical Contradiction
8. Determine General Solution
9. Examine Solutions
There are 39 parameters of TRIZ

06 – Process view of innovation

A structured approach with innovation management
Price is never the only decision-maker.
Innovation is about the added value.
Systematic and total innovation approach + Continuous efforts for idea generation, screening
and selection = Successful new product/ service development
Innovation is:
o About the generation of added value.
o A multi-stage process to differentiate in the marketplace.
o You can’t say I will innovate by myself while talking about a complex product.
o A process within the value chain.

Problem Statement & Solution

Innovation Management System (IMS)
Enables manages and rewards the continuous idea stream by defining the process for ideation
and the convergence of such innovative ideas into new products or processes.
Enables effective and timely new product/service development.
10 Most relevant categories for IMS
o Knowledge management techniques,
o Market intelligence techniques,
o Cooperative and networking techniques,
o Interference management techniques,
o Creativity development techniques,
o Process improvement techniques
o Innovative project management techniques,
o Design management techniques,
 o Business creation techniques.

Innovation portfolio management supports sustainability.

The portfolio is fuzzy.
o Fuzzy means that it isn’t exact and can be changed. It also means that things are not
perfect.
Portfolio management goals
Correct allocation of limited sources.
Balance = other types of innovation are not related to social media.
Strategy vs Ideas
o Strategy, value and elimination of Knowledge

Innovation portfolio
The size of the bubbles (ideas) corresponds with the size of the project, and how much money
will be gained.
The closer you are to the ideas (in time), the closer to the certainty it goes up.
o Continuous tracking
o Focus vs diversity
o Short, medium & long term assessment,

Risk and the return

Risks: Incremental, Radical, Fundamental
Risk-reward bubble diagram
Pearls: Potential “star” projects
Oysters: success probability is low but the return is high if managed
Bread and Butter: simple projects, very easy, but low returns.
Market vs Capabilities
1 – Existing Market, existing capabilities
Short cycle fast solution
Low cost
Incremental enchantments
2 – Newmarket, existing capabilities
Existing solutions for new markets/tasks
Low-cost high impact
3 – Existing market, new capabilities
Acquire new capabilities
4 – Newmarket, new capabilities
Strategic bucket
Time horizon
Strategic things are long term
NEXT WEEK THERE IS A INNOVATION SPEAKER SPEECH THAT WILL START AT 10 AM
07 - THY Innovation Speaker – Adem Yılmaz
Sektör o kadar düşük marjinlerle çalışıyor ki, eğer devam edebilmek istiyorsa hava yolları
marjinleri, yani fiyatları, olabildiğince düşük tutmaları gerekiyor.
Birim maliyetlerin aşağıda tutulması.
2005-2006 yıllarında THY inovasyon yoluna başladı. Amaç THY’nin gelişmeleri adapte etmesi
idi.
Türk lirasının devalüasyonu birim maliyetlerini dolar üzerinden düşük tutulmasına yardımcı
oluyor, THY için.
2016 yılında THY inovasyon departmanı kuruldu.
Inovasyon THY tanımı: değer üreten yenilik
Inovasyon sadece THY inovasyon departmanı tarafından yapılmıyor, çalışan tüm herkes
yapıyor bu inovasyonlar departman tarafından koordine ediliyor.
Inovasyon ve yenilik arasındaki fark, inovasyonun değer üretmesidir.
Peter Drucker is the first person to talk about value creation.
THY: Değer üreten yenilik. (Firma için yeni, sektör için yeni, Endüstri için yeni, Pazar için yeni)
SOLID: Standardization, Optimization, Lineerleşme, İzlenebilirlik, Dijitalleşme
Unique motivation for the associates where you can talk with the supervisors and assistant
supervisors, propose something to them, and present your ideas. – Inspired by Japanese
innovation systems.
(It was done until the pandemic)
Innovation Project Portfolio – Turkish airlines has been better than Turkey in general from an
economic standpoint – self-criticism
The lower segment is the existing market and the upper market is the market they don’t serve.
The right part is the existing technology in use. The best part to be in is the middle and the
higher left and lower right in this segment, like Lufthansa.
Since THY is the only Turkish carrier that is not a low-cost carrier and they don’t have any
competition. So they decided to talk with the international carriers and talked about their
innovations and collaborated with them about the innovations they might use. – Self-check-in
kiosks in Istanbul Airport.
THY – Markalar İnovasyon Çalıştayı
Cross-fertilization is the most important part of innovation where the companies work with other
companies that are from another industry and work together to innovate.
Open / University Collaboration Innovation Example: With open collaboration with Boğaziçi
University they discussed using alternative fuels, they worked out the solutions, recently they
succeeded in algae fuel and soon they will be using them in flights.
Internal IMS (Kurum içi fikir geliştirme)
Design Thinking – Human Centered Design
o Ne? – diğerlerinin hisleri
o Nasıl? – önyargısız, acemice, merakla
o Neden? – açıkladıkları ve gizledikleri ihtiyaçlar

Empethise, Define, Idea, Prototype, Test

Bilginin şeffaflaşması, Yeni Pazar yerlerinin kurulması, ekosistem yaklaşımı milat oldu.
Şirketleri inovasyon departmanın kurulmasının en büyük sebebi buydu, yeni marketplacelarin
varolması ve inovayonun tüm dünyada çok hızlı gelişmeye başlaması. Yeni gelişim süresi 7
yıldan 24 ay pandemic sürecinde de 12 aya kadar indi.
09 – Innovation for sustainability in aviation
Outcomes include circular economy, energy, climate, growth, and community impacts.
What is sustainability?
It is about the environment but also the economy and has social aspects.
Meeting needs without compromising the ability of future generations to meet their own needs.
Dimensions And Processes Of Sustainability

ECOLOGY ECONOMY
Balance& resilience Eco production/ consumption
GOVERNANCE INSTITUTIONS
Participation & accountability Adaptation & feedback

Sustainable development
There is a complex system, that has inside the world economy, global society and the Earth’s
environment.
It is a normative outlook.

Challenges, competencies and opportunities

Stage 1: Viewing compliance as an opportunity
Stage 2: Making value chains sustainable
Stage 3: Designing sustainable products/ services
Stage 4: Developing new business models
Steps for SOI
1. Exploit existing innovation capabilities to facilitate a portion of innovations.
2. Empower the top team to set the direction of climate for SOI and ensure clarity of
innovation purpose
3. Codify and formalize SOI targets and policies; integrate
4. Monitor performance against specific SOI criteria.
Frugal Innovation
Comes from developing regions
Attributes are:
 Functional
 Robust
 User-friendly
 Growing
 Affordable
 Local
Social Innovation
Their goal is to meet a social need.
Corporate Social Resposibility (CSR)
Some companies are willing to take responsibility to make a better life for their workers.
Some people see it as marketing.
Basic Principles:
1. Accountability
2. Transparency
3. Ethical Conduct
a. Regard for the interests of stakeholders
b. Rule of law
c. International standards
d. Human rights
Aviation Environment Issue
We want to have a reduction in greenhouse gasses by 2050.
Behavioural change is key.
Most promising options for sustainable aviation
 Battery electric
 H2 fuel cell
 H2 turbine
 Sustainable aviation fuel
MIDTERM SUBJECTS
09
What is sustainability?
Sustainability-driven innovation
Corporate sustainability
SOI – definition and how you can achieve it
Process Innovation – how you can convert
Circular Economy – example and explanation
Aviation environmental issues
Achieving net-zero aviation – the four items
A European green deal
YOU HAVE TO BE ABLE TO GIVE SOME EXAMPLES
Airport sustainability
Operate green – know and examples
01
What is innovation – CONVERSİON OF NEW İDEAS İNTO CASH
Why we need innovation
The S-Curves
Innovation Cycle
Tacit and Explicit knowledge – what are they and their differences
SECI Model
The environment you have to create is called Ba.
Creativity is required
Where do innovations come from

02
Definitions
Innovation typologies – examples
The Innovation Matrix – KNOW IT BY HEART
Further classifications slay
03
7 sources of innovation impulses
Time Horizon
Development Push & Pull
Interactive model of innovation
Cyclic Innovation
Open Innovation!!!!
Closed and open innovation – give examples of open innovation
Venturing slayt
User as Innovator
Living Labs – what is it
04
Stanford model
Creativity Tools – name at least 4 explain 1 - KNOW ALL THE NAMES
Know what TRIZ is.
SCRUM – know what it is
SCAMPER – know what it is.
05
Innovation management
Problem statement & solution
Innovation portfolio
 Ideas in the innovation portfolio
Strategic Buckets – know the dilemma
The Stage-Gate Application
The portfolio is fuzzy slayt
R&D and Innovation
Product positioning strategies
Technology Roadmap – what is it
TURKISH AIRLINES
Innovation and strategy
TAV
Innovation trends in aviation
Passenger Journey
HE WILL SEPARATE THE CLASS AND POST IT ON LMS BEFORE EXAM