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Syllabus-BRM_KDQTTT64B

The syllabus outlines the 'Behavioral Research Methods' course offered by the National Economics University, led by Professor Nguyen Thi Tuyet Mai. The course aims to equip students with knowledge of research methodologies applicable to behavioral science, focusing on both qualitative and quantitative methods. Assessment includes participation, individual assignments, group projects, and an exam, with a total of 100% required for course completion.

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7 views5 pages

Syllabus-BRM_KDQTTT64B

The syllabus outlines the 'Behavioral Research Methods' course offered by the National Economics University, led by Professor Nguyen Thi Tuyet Mai. The course aims to equip students with knowledge of research methodologies applicable to behavioral science, focusing on both qualitative and quantitative methods. Assessment includes participation, individual assignments, group projects, and an exam, with a total of 100% required for course completion.

Uploaded by

nhivpnguyendu.hk
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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NATIONAL ECONOMICS UNIVERSITY SOCIALIST REPUBLIC OF VIETNAM

CENTER FOR ADVANCED Independence – Freedom – Happiness


EDUCATIONAL PROGRAMS ----------------------------
-------------------------

SYLLABUS

1. MODULE PROFILE
Course name: Behavioral Research Methods
Course code: Credit: 03
Class: Advanced International Business Management 64B
Program: Advanced Educational Program
2. LECTURER’S INFORMATION
Full name: Nguyen Thi Tuyet Mai
Tittle: Professor
Phone number: 0913500898
Email: [email protected]
Faculty/ Institute: Institute for Sustainable Development
About the professor:
Prof. Nguyen Thi Tuyet Mai (PhD in Marketing, National University of Singapore) is
Professor at the National Economics University. She has taught Research Methods,
Marketing Principles, Marketing Management, Marketing Research and Branding for a
number of local and international programs at both undergraduate and graduate levels. She
has also delivered several courses in research methodologies (qualitative and quantitative
research) for undergraduate and doctoral programs. Dr. Mai’s main research interests
include consumer behaviours, macromarketing and entrepreneurship. Her research has
appeared in reputable journals, including Journal of Business Venturing, Journal of
International Marketing, Journal of Marketing Theory and Practice, Journal of
Macromarketing, Journal of Public Policy & Marketing, Organizations and Markets in
Emerging Economies, Young Consumers, and Journal of Global Responsibility.
3. COURSE PREREQUISITES: None
4. COURSE CONTENT
This course “Behavioral Research Methods” provides students with the knowledge about
research methodology to apply in behavioral science studies. The focus of the course is to
illustrate how to critique existing knowledge and how to develop evidence-based
knowledge, as well as the methods producing knowledge regarding behavioral issues,
especially in the business field.

5. COURSE OBJECTIVES
After completing this course, the students should be able to:
• Understand research process in behavioral science
• Identify the key issues that need to be addressed at each stage of the research process
• Understand the basic knowledge of qualitative and quantitative research methods
• Apply the knowledge to the behavioral research projects
• Demonstrate clear written and oral communication of research findings
• Develop a research proposal

6. COURSE SCHEDULE
(Any changes to the schedule WILL BE announced in class in advance).

Commencing Topics Readings/Activities/Note


Class
• Introduction to the course
Class 1 • Overview of the research process - Lecture & discussion
• Identification of the research problem - Team assignment
and determine research objectives
• The structure of a research proposal
Class 2 • What do we already know? Accessing - Lecture & discussion
and reviewing existing literature
Class 3 Research design - Lecture & discussion
- Paper discussion

Class 4 Qualitative research methods - Lecture & discussion


• Observation - Paper discussion
- Exercise
Class 5 Qualitative research methods - Lecture & discussion
• In-depth interview - Paper discussion
- Exercise
Qualitative research methods - Lecture & discussion
- Paper discussion
Class 6 • Focus group
- Exercise

Class 7 Quantitative research methods (survey) - Lecture & discussion


- Paper discussion
• Measurement issues
- Exercise

Class 8 Quantitative research - Lecture & discussion


- Paper discussion
• Sampling
- Exercise

Class 9 Quantitative research - Lecture & discussion


- Paper discussion
• Data collection
- Exercise

Quantitative research - Lecture & discussion


- Paper discussion
Class 10 • Data analysis
• Introduction to SPSS - Exercise

Class 11&12 Data analysis


- Paper discussion
• Scale assessment
• Descriptive analysis - Practice with SPSS
• Hypothesis testing

Class 13&14 Team project Presentation Presentations


Comments
Class 15 Course Review

8. TEXTBOOK
Saunders, Mark N.K., Philip Lewis & Adrian Thornhill (2019). Research Methods for
Business Students, 8th Edition, Pearson Education

9. OTHER REQUIRED MATERIALS & INFORMATION


Nguyen, B.N., Nguyen, T.T.M. & Nguyen, B.M. (2023), “Understanding of consumers’
inconspicuous luxury consumption practices in Vietnam: an exploratory study from an
ethical perspective”, Journal of Global Responsibility, 14 (3), 295-309.
Nguyen, T.T.M., Jung, K., Lantz, G., & Loeb, S. (2003), “An Exploratory Investigation
into Impulse Buying Behavior in a Transitional Economy: A Study of Urban
Consumers in Vietnam,” Journal of International Marketing, 11 (2), 13-35.
Nguyen, T.T.M. & Nguyen, H.L. (2017), “Antecedents of the Intention and Behavior
toward Purchase of Counterfeit Luxury Goods in an Emerging Economy: A Study of
Young Vietnamese Consumers”, Organizations and Markets in Emerging Economies,
8 (2), 73-90.
Nguyen, N.N., Nil, O., & Kjeldgaard, D. (2018), “Toward an understanding of young
consumers' daily consumption practices in post-Doi Moi Vietnam”, Journal of
Business Research, 86 (2), 490-500.
Nguyen, T.T. Mai (2019), “An investigation into the relationship between materialism and
green purchase behavior in Vietnam and Taiwan”, Journal of Economics and
Development, 21 (2), 247-258.

Other required materials and information:


a. NEU’s eBooks and documents at http://lic.neu.edu.vn:2048/menu: Emerald Insight,
IG Publishing eBook and ProQuest Central
b. NEU’s eBooks and documents at http://aep.neu.edu.vn:2048/menu

10. COURSE REQUIREMENT & GRADING POLICY


Participation: You are expected to attend all classes and participate actively in class
activities. You are also encouraged to read the material prior to class discussion.
Academic dishonesty: Includes, but is not limited to, the following:
First, you should never use someone else’s work without proper attribution. Using
someone else’s work without proper attribution of the source is plagiarism. This type of
academic dishonesty includes using part or all of something written by someone else and
presenting it as your own thoughts and words. A common form of this is copying sections
of text found in a book or article without using proper quotation style, or footnotes. Long
quotes should be avoided, and you will be expected to develop and practice paraphrasing.
A second type of academic dishonesty is cheating. Cheating is most common on quizzes
and exams, when someone brings information into an examination, or looks at someone
else’s test paper. Falsification of information of any kind is also forbidden.
Any student found to be plagiarizing others’ work, or cheating, will receive a grade of zero
on the assignment. Repeated plagiarism or cheating will result in course failure.
Assessment
1. Participation: 10%
2. Individual assignment: 20%
3. Group Projects: 20%
4. Exam: 50%
Total 100%

In order to be allowed to take the exam, a student needs to attend at least 2 third of the
classes and the grade for each component must at least be at average level (5/10 points).

CENTER FOR ADVANCED Hà nội, 2 /1 / 2025


EDUCATIONAL PROGRAMS Lecturer

Prof. Nguyen Thi Tuyet Mai

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