G.L.

BAJAJ INSTITUE OF TECHNOLOGY AND MANAGEMENT

SUMMER INTERNSHIP PROJECT

ON

“Analyzing the growth of outlook India”

TOWARDS THE PARTIAL FULFILMENT FOR THE AWARD OF THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION (MBA)

(Dr. A.P.J. Abdul Kalam Technical University, Lucknow, Uttar Pradesh)

by

ARYAN RAJ
2301920700085

Session 2024-25

Under the Supervision of

Dr. Satish Kumar

 DECLARATION
I hereby declare that the work presented in this report entitled “Analyzing the growth of Outlook
India", was carried out by me. I have not submitted the matter embodied in this report for the
award of any other degree or diploma from any other University or Institute. I have given due
credit to the original authors/sources for all the words, ideas, diagrams, graphics, computer
programs, experiments, and results, that are not my original contribution. I have used quotation
marks to identify verbatim sentences and given credit to the original authors/sources.
I affirm that no portion of my work is plagiarized, and the experiments and results
reported in the report are not manipulated. In the event of a complaint of plagiarism and
the manipulation of the experiments and results, I shall be fully responsible and
answerable.

Name : ARYAN RAJ

Roll. No. : 2301920700085

Specialization : FINANCE AND HR

(Candidate Signature)
 GL BAJAJ INSTITUE OF
TECHNOLOGY & MANAGEMENT

Approved by A.I.C.T.E. & affiliated to Dr. A.P.J. Abdul Kalam Technical University

CERTIFICATE

This is to certify that ARYAN RAJ, ROLL No.-2301920700085 has undertaken

this project titled “Analyzing the growth of Outlook India” for

the partial fulfilment of the award of Master of Business Administration

degree from Dr.A P J Abdul Kalam Technical University, Lucknow (U. P.).

I wish him/ her all the best for his/her bright future ahead.

Project Supervisor
Department of Management Studies

Head of Department
Department of Management Studies
 ACKNOWLEDGEMENTS

The internship opportunity I had with Outlook Publish India PVT LTD.as a great chance for learning and

professional development. Therefore, I am also grateful for having a chance to meet so many wonderful people

and professionals who led me through this internship period.

Bearing in mind the previous I am using this opportunity to express my deepest gratitude and special thanks to
the

Mr. Rajan Raheja of XYZ who in spite of being extraordinarily busy with his duties, took time out to hear, guide

and keep me on the correct path allowing me to carry out my project at their esteemed organization and

extending during the training.

I express my deepest thanks to my mentor Dr. Satish Kumar for taking part in useful decisions & giving

necessary pieces of advice and guidance to make the project easier. I choose this moment to acknowledge her

contribution gratefully.

I am using this opportunity to express my gratitude to Dr. Vikash Tripathi (HOD) who supported me throughout

the course and constantly reviewed my work and provide guidance of this MBA project.
 INDEX
SR. NO TITLE PAGE. NO

1. 1-10
EXECUTIVE SUMMARY
2. 11-20
Company Overview
3. 20-22
Industry Profile
4.
Introduction to the project 23 -26
5. 27-56
Data analysis and Interpretation
6. Recommendations 57-64

7.
ROLES AND RESPONSIBILITIES 65-66
8. 67-68
Findings
9. Learnings 69

10. Conclusions 70-72

11. BIBILOGRARAPHY 73-75

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EXECUTIVE SUMMARY

Outlook India. is integral part of the RAHEJA GROUP which made its start in the
development business and subsequent to building an enormous presence in the housing
market, the gathering differentiated horizontally into assembling, monetary administrations
and media. The magazine division of Outlook comprises of OUTLOOK ENGLISH, OUTLOOK
MONEY, OUTLOOK Traveler, OUTLOOK HINDI, OUTLOOK BUSINESS.

The Outlook Group is one of the best publishing houses in India. Outlook is a well-known
brand which is appreciated all over the world. Outlook is owned by Mr. Rajan Raheja and is
being published in Delhi since 1995 by the Outlook Group with Mr. Vinod Mehta as the editor
in chief. Currently Mr. Rajesh Ramachandran is the editor in Chief. Outlook has its
branches in New Delhi, Kolkata, Bangalore, Mumbai, Chennai and Hyderabad, with New
Delhi being the head office of the Outlook Group. It is one of the top magazine publishing
company in India blessed with talented editorial team. The magazine is known for its
unbiased content and portfolio. Outlook English (weekly) which is the flagship magazine of
Outlook Group secured 7th most read English magazine in India (Indian Readership Survey
2017).

Like its other peers, the company is also a victim of sudden trend change in the world. The
company is struggling to compete with its substitutes like TV, internet and newspaper. The
company incurred a huge loss of Rs 7.8 crore in FY2017. The company have taken some
actions like introducing digital magazine and increasing social media presence. The company
is going through some major flaws in its subscription department. The problems like late
delivery, repetitive calls and miss-commitment are degrading the company’s goodwill in the
market. Internship is very essential for every MBA student as it gives a glimpse of corporate
culture to a student. In this internship at Outlook Publishing (India) Pvt. Ltd. we learnt the
practical application of the marketing approaches.

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Started in 1995 by Mumbai Based Raheja Group with Mr. Vinod Mehta as Editor-in-chief
at a time when print media was losing its sheen due to advancement of Satellite
Television, however within four years of its inception, Outlook English (Weekly) become
the fourth most read news Magazine in terms of Readership and expanded its footstep in
Money, Travel and Business Domains.

As per the Indian Readership survey 2014, Outlook English stands Sixth in Top Indian English
Magazines with a 425,000 Readership, Overall the Outlook Group has 1.5 Million Readership
1and in terms of subscription it stands second after India Today Group.

Outlook India head office is in New Delhi and it features contents from Politics, Sports,
Cinema and stories of broad interests.

Following is the List of Outlook Group Magazines.

Name Status
Outllook Weekly English Continue
Outlook Weekly Hindi Continue
Outlook GEO Discountinued
Outlook Profit Discountinued
Outlook Marie Claire Discountinued
Outlook People Discountinued
Outlook Newsweek Sold
Outlook Business Continue
Outlook Money Continue
Outlook Traveller Continue
Outlook Careeers 360 Sold

Most of the Products which have been discontinued by outlook group were Market
leaders in their respective segments, however the revenue generated from those
products was not sufficient to run the business and the story is more or less similar for
Print media in India or Abroad.

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Outlook The premium fortnightly that packs market intelligence & incisive analysis of
Profit the stock market, while capturing emerging trends & tracking market
experts & their moves. This magazine tells you which stock you should buy or
avoid, also contains comparative figures of domestic and international
market, and if you want to update your knowledge related to automobiles
and movie reviews then this is one of the best magazines for our readers.
Current Status: Discontinued

Outlook The OUTLOOK Group has reached an agreement with U.S. based
People publishing company Time Inc. to bring ‘People’, one of its most successful
and popular editorial products to India in 2008. Time Inc. which is the
largest publisher in the U.S. and U.K, redefined personality journalism in
1974 with ‘People’ magazine and its unique mix of news and lifestyle
features.
Every week the ‘People’ brand reaches 43 million readers with latest news,
exclusive interviews and in-depth reporting on the most compelling people
of our time.

Outlook OUTLOOK Business, in the true tradition of the OUTLOOK group, has
Business as its aim no less an objective than the complete rewrite of what has
been tried by the way of business journalism in the magazine space.
Targeted at decision makers, the product focuses on important business
issues and developments with a view to providing clear takeaways –
impact and implications for decision-making. A holistic approach ensures
all influences on business: economic, political, and markets driven are
examined.

In July 1998, the Group launched "Intelligent Investor" re-christened as

Outlook Money "OUTLOOK MONEY" as of 30-Nov-2002, India's first personal finance
magazine, which offers sound strategies for the lay investor, especially
the growing segment of salaried middle and upper middle-class and self-
employed professionals. Its message is clear and simple: 'Invest well,
borrow wisely, and spend smartly'. Evidently, that message has gone
down well: the magazine sold upwards of 1, 00,000 copies a fortnight
within a year. One of its distinguishing characteristics is that about 93 per
cent of readers retain all past issues of OUTLOOK Money.

Newsweek It‘s a weekly magazine. It covers international affairs this magazine was
honoured by best magazine award at international level in 05. News week
offers comprehensive coverage of world events with a global network of
correspondents, reporters and editors covering national and international
affairs, business, science and technology, society and arts

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Outlook India Business Model Canvass:

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The only thing which makes this internship unique from others is its internship structure
which allows an intern to think and execute the task in the way he/she wants.

The interns at Outlook Group feel as they’re the integral part of the organization. The interns
are also rewarded with 10% commission on every sale they convert. Apart from this, interns
are supposed to address the customer’s grievances and resolve them. The interns are exposed
not only to just sales, but also marketing. This internship indeed requires hard work and
dedication as selling a product which isn’t a necessity is difficult.

Most of new target group has not effectively dismissed buying in, however essentially need
serious persuading. Also, membership offers development for openings, yet customer
attention to them seems, by all accounts, to be somewhat low and promotion offering cycle
could be made to be a greater amount of an "occasion" and to give the beneficiary more
decision and opportunity in their little determination. In addition, it was inferred that there
are a ton of potential customers who need slightly additional something to cause them to buy
in towards magazine.

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Company Overview

Introduction to Company

The Outlook Group is one of India's driving publishing houses with 5 backbone titles. Viewpoint
is India's most energetic present undertakings and news magazine dispatched in 1995. Known
for its striking and forceful revealing it constantly brings up issues many had to them yet never
set out to inquire. Standpoint Business is an adroit, intriguing, convincing, top to bottom
business magazine which conveys new viewpoint, combined with an all-encompassing
methodology. Standpoint Money, India's No.1 individual accounting magazine, offers inside
and out examination and sound guidance on all features of contributing great, acquiring
carefully and spending cleverly. Standpoint Traveler is a dig of data for the genuine voyager,
staying up with the latest with the most recent patterns in movement and the travel industry.
Postcard pretty visuals, down to earth guidance and air travel encounters make Outlook
Traveler a charming and reviving read.

History
Vinod Mehta was the editor in chief when Outlook published its first magazine in October
1995. It is owned by Rajan Raheja Group. The publisher group is Outlook Publishing (India)
Pvt. Ltd.
It talks about sports, politics, story and cinema, of broad interests.

Leaders of the organization

Editor: Ruben Banerjee

Editors in chief: Vinod Mehta

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Managing Directors: Tarun Tejpal

Editor in Chief: Krishna Prasad

President and Publisher: Maheshwer Peri
Executive Editor: Bishwadeep Moitra
Features Editor: Nandini Mehta
Foreign Editor: Ajaz Ashraf
Business Editor: Sunit Arora

 OUTLOOK WEEKLY

 OUTLOOK BUSINESS

 OUTLOOK TRAVELLER

 OUTLOOK HINDI

 OUTLOOK MONEY

Outlook magazines feature content from politics, sports, cinema, and stories of broad
interests. By December 2018. Outlook magazine's Facebook following had grown to
over 12 lakh (1.2 million)

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Outlook is considered as India's most vibrant current affairs and news magazine; it is
well known for its bold and aggressive reporting. From the launch of the magazine, it
is known for raising questions many had in their minds but never dared to ask.

Mission & Vision

MISSION OF THE COMPANY

 To be the largest and the most profitable Magazine Publisher inIndia.

VISION OF THE COMPANY

 Leadership through empowering individual thought.

THE VALUES OF COMPANY

 Integrity

 Teamwork

 High Achievement

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Company Products

Outlook Weekly: Outlook, India's most exciting weekly news magazine covers the
entire spectrum of issues from current affairs, business, sports, lifestyle, technology,
international affairs etc.
Outlook gives you a holistic picture, insightful analysis and fresh perspective galvanized a
sluggish market reeling under the impact of satellite TV. Outlook quickly carved a
significant niche for itself among discerning readers who value its in-depth,
investigative reporting as well as its stylish visual format. Known to be fiercely
independent. Today, Outlook is the preferred magazine of 1.5 million readers in India,
and sells more than 11.2 million copies over the year.

Outlook Hindi: Outlook Hindi, a weekly newsmagazine, was launched in October 2002
to establish significant presence amongst the vast Hindi reading audience. The product
targets the evolved Hindi reader keeping their interests, realities & aspirations in mind.
Outlook Saptahik retains the core strengths of Outlook with objective, fiercely
impartial and bold journalism, while brandishing its own identity through a strong
parallel editorial. The magazine is empathetic to its target audience & is not a
translation of its English counterpart.

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Magazines which are published by Outlook in India:

Outlook Weekly: In October 1995, Hathway Investments Private Limited Group Company
entered the print media. Outlook, a weekly newsmagazine headed by Vinod Mehta,
galvanized a sluggish market reeling under the impact of satellite TV. Outlook quickly
carved a significant niche for itself among discerning readers who value its in-depth,
investigative reporting as well as its stylish visual format. Known to be fiercely
independent, Outlook has shaken the establishment on events ranging from Kargil to
Kashmir to cricket, sensitized the reading public to important issues like big dams,
education and gender, and provided an unremitting focus on South Asian geopolitics.
Today, Outlook is the preferred magazine of 1.5 million readers in India, and sells more
than 11.2 million copies over the year.

Outlook Money : In July 1998, the Group launched "Intelligent Investor" re-christened as
"OUTLOOK MONEY" as of 30-Nov-2002, India's first personal finance magazine, which
offers sound strategies for the lay investor, especially the growing segment of salaried
middle and upper middle-class and self employed professionals. Its message is clear
and simple: 'Invest well, borrow wisely, and spend smartly'. Evidently, that message
has gone down well: the magazine sold upwards of 1, 00,000 copies a fortnight within
a year.

Outlook traveler: Outlook Traveler is a monthly magazine from the stable of Outlook
Publishing India Pvt. Limited and the only significant magazine aimed at the travel
reader. Every month since June 2001 OT has introduced readers to the wonders of
unknown destinations while also encouraging travelers to take a fresh look at familiar
places. Whether people are planning a holiday, or simply dreaming of one, Outlook
Traveler continues to take them closer.

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Outlook Traveller: Outlook Traveller is India's No. 1 Travel Magazine.This is

a monthly magazine which covers domestic & international tourism, getaways,
cuisines and holiday planning. Every month since June 2001 Outlook Traveller
has introduced readers to the wonders of unknown destinations while also
encouraging traveller to take a fresh look at familiar places. Whether people
are planning a holiday, or simply dreaming of one. Outlook Traveller continues
to take them closer.

OUTLOOK BUSINESS: Another magazine by Outlook which covers the

business news, interviews of business tycoons, the new jobs in offerings. This
magazine is most preferred by Business Schools, business professionals,
businessman etc. This is fortnightly magazine by Outlook. OUTLOOK Business,
in the true tradition of the OUTLOOK group, has as its aim no less an objective
than the complete rewrite of what has been tried by the way of business
journalism in the magazine space.

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Outlook Business
Another magazine by Outlook which covers the business news, interviews of business
tycoons, the new jobs in offerings. This magazine is most preferred by Business
Schools, business professionals, businessman etc. This is fortnightly magazine by
Outlook.

Outlook Saptahik, a weekly newsmagazine, was launched in October 2002 to

establish significant presence amongst the vast Hindi reading audience. The product
targets the evolved Hindi reader keeping their interests, realities & aspirations in
mind. Outlook Saptahik retains the core strengths of Outlook with objective, fiercely
impartial and bold journalism, while brandishing its own identity through a strong
parallel editorial. The magazine is empathetic to its target audience & is not a
translation of its English counterpart

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Magazines which are discontinued by Outlook in India:

Outlook Geo: This international magazine by Outlook group covers all the news about
wildlife, Geography etc. It is also one of the best selling magazines in this segment.
Outlook has priced this magazine at seventy five rupees and it comes on a monthly
basis. This is a German based magazine. GEO is a family of educational monthly
magazines similar to the National Geographic magazine. It is known for its profound
reports, which are accompanied by opulent pictures.

Outlook people: The celebrities based magazine of Outlook group. This is a fortnightly
magazine by Outlook and is most preferred by the fashion oriented people like youth,
beauty salons etc. This and Marie Claire of Outlook are one of the best magazines in
the entertainment segment as it also covers the fashion statements, interviews of
celebrities, Bollywood etc.

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Outlook Money: In July 1998, the Group launched "Intelligent Investor" re-
christened as "OUTLOOK MONEY" as of 30-Nov-2002, India's first personal
finance magazine, which offers sound strategies for the lay investor, especially
the growing segment of salaried middle and upper middle-class and self-
employed professionals. Its message is clear and simple: 'Invest well, borrow
wisely, spend smartly'. Evidently, that message has gone down well; the
magazine sold upwards of 1, 00,000 copies a fortnight within a year.

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INDUSTRY PROFILE

Printing and Print – Packaging industry in India is growing; people are taking
keen interest in this key industry now. There are more than 36 printing
institutes some of these giving even post-graduate education. Every year more
than 3500 new printing engineering graduates joins the industry, while still
much more get on the spot training in the print shops.

Printing especially Packaging printing is now one of the industries. It is said

that since 1989 the growth of the Printing coupled with Packaging Printing
industry is over 14%.

The growth of this sector attributes to the two main reasons, first is the spread
of education- according to the 2001 census report literacy growth in India
touched nearly 66 percent.

This amazing growth in literacy together with rising educational levels and
rapidly progressing trade and industry in India make the current situation a
happy note. Literacy rate is growing; increase in the literacy rate has direct
positive effect on the rise of the circulation of the regional papers.

India has 49,000 publications, but annual revenues total just $1.1 billion.
While they can be vibrant and gutsy, most are starved for technology,
marketing, and capital to expand. So, a handful of publications dominate.

Today, India is fast becoming one of the major print producers &
manufacture of printed paper products for the world markets. The quality
standards have improved dramatically and immense production capacities
have been created.

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RAJAN RAHEJA GROUP

The Rajan Raheja Group is led by Mr. Rajan Raheja, a renowned businessman involved
in the Real Estate Development business for over 3 decades. The company diversified
into manufacturing and financial services over the last two decades. The emphasis is
on setting up focused companies, which aim to be profitable leaders in their respective
fields with a long term outlook. All Group Companies are professionally managed by
independent CEOs.

Most of the Group Companies has a leading position in Market share, Technology,
Brand, Distribution or Profitability It's an entrepreneurial journey that has spanned
both 'old' and 'new' economies -- building successful brick-and-mortar businesses to
exploring the frontier world of convergence technologies. The Rajan Raheja Group
made its beginning in the construction business. After building a huge presence in the
reality market, the Group diversified laterally into manufacturing, financial services and
media -- each venture initiated, and executed, to fulfill the objective of assuming
leadership in core areas.

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Some printers have won recognition by winning prizes at international

competition for excellence in printing. The current annual turnover of all the
components in the Indian printing industry are more than Rs. 50,000 crores.

The Indian Printing Industry, growing at a rate of 12% per annum, comprises
more than 250,000 printing companies. The current annual turnover of is
more than INR 50,000 crores (US$11 Billion).India is the country with largest
number of printing presses in the world (Europe: 1.18 lakh, China: 1.13 lakh,
USA: 50,000, Japan: 45,000, Korea: 42,000 and Australia: 40,000).

India with approx. 25 lakh employees is second only to China (30.25 lakh) so
far as the number of employees in printing sector is concerned. Employees
and number of printing companies are decreasing by 6 per cent world over,
including China, whereas in India it is progressing at 5.2 per cent annually.

Currently printing sector is all set to become booming in India due to available
technology, resource at a very economical cost. Also, government is
encouraging foreign direct investment into this sector. Lot of MNC's are
expected to invest in this sector due to favorable working conditions.

There are numerous jobs are expected in this industry due to overall growing
percentage of 12% per annum. World-wide, the annual revenue of the printing
industry is over $600 Billion. The United States accounts the major share for
over 25% of this business, at
$160-Billion a year.

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INTRODUCTION

The period of internship was divided into two tasks –

Task 1: Product Learning

Task 2: For Finance Domain-

 Investment Analysis
 Mutual Fund Analysis
 Payment Gateway Analysis
 Financial Market Analysis

Task 1- Product Learning (Selling of subscription of magazines- in

total there are 5 magazines)

• Basically, the first task was all about product learning where the
interns have to first understand the product i.e., the 5 magazines
(Outlook Weekly, Outlook Traveller, Outlook Business, Outlook
Money, Outlook Hindi) and thereafter sell the magazines and
generate revenues.
• To do the sale we were asked to understand our target market, then
further do segmentation and accordingly do the sale.

• We had to do sale in our network only.

• Each intern had to sell outlook magazines subscription Minimum target
given Rs.7000 and Maximum of Rs.15000 and more. Sold magazine
subscription worth Rs 15000 and they gotCertificate of Excellence from
the organization.
• Evaluation weightage was 60% (Task 1) and 40% for FinanceDomain
Task (Task 2).

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Discounted Exclusive Website for Customers:

https://subscription.outlookindia.com/newoffer/kj.html?vouchercod
e=WFHE125940

About Knowledge Jockey - Knowledge jockey is an account given to every sales

person in the sales team. This account carries the information about the
number of sales converted and commission earned through sales
generated. It also shows the unsuccessful transaction and number of mails

Sent.

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Work done in different phases

Phase 1: Product Training and Knowledge
Overview of all the magazines of Outlook India group in detail was provided to
us. This helped us know how one magazine distinguishes from the other, in
terms of features, content, readership, and circulation.

Since outlook is a print media; we get to know how a print media works, how
promotional and discount schemes play an effective role in sales and
marketing.

We were provided with the detailed information on the different promotional

schemes i.e., free gift in 1 bag, stroll bags, digital subscription, guide books
etc.) and discounts provided by the company.

Phase 2: Calling

During these 2 months, we did the calling only our leads.

We had to call them and pitch the offers according to the type of client for
the subscription

Phase 3: Generation of sales

If the customer is interested in any of the offers, assisting them for the
payment. The payment could be done through online medium. The online
medium comprises of the options are:

Credit card, Debit card, Net banking, Cash wallets, RTGS

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Figure: Knowledge jockey window containing the KJ code and summary of

the transaction through a particular Knowledge jockey Id.

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Data Analysis and Interpretation

Income Profile of Investors

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Savings as a percentage of Income

Factors affecting Investment Decisions

Investment Objective

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Demat Account

Frequency of Monitoring Portfolio

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Source Of Information

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Customer Survey

During research, non- probability sample method has been used; under it
Convenience sampling & Judgmental sampling was chosen for conducting
the research.

I designed a questionnaire and get it filled by the respondents and at

situations I have used primary method of data collection - By Observation &
through Personal Interview. These respondents were magazine readers,
prospects and suspects.

For my research, I went to Govt. offices, corporate houses, saloons, tour

operators, stock broking companies, coaching institutes and schools.

Types of data collection

1. PRIMARY DATA

- By Observation.

- Through Personal Interview.

2. SECONDARY DATA

- Internet

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Data analysis and Interpretation

Demographic Factors

AGE GROUP
20 - 30 30 - 40 40 - 50 ABOVE 50

18% 16%

24%
42%

Disclaimer: This Survey is the work of Aryan Raj from G.L Bajaj G.Noida (2023-24)

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I have targeted only those people who are above 20 years of age and got maximum
response from respondents who fall under age group 30 – 40 and minimum who fall
under age group 20 – 30. This shows people belong to age group 30 - 40 are regular
readers of magazines.

OCCUPATION

18% 14% CHARTERED ACCOUNTANT

DOCTOR
20% GOVT. EMPLOYEE
48% BUSINESSMAN

In above figure I have shown my target audiences. During my research, I targeted

these people and got healthy response from Doctors (48%) and minimum from
Chartered Accountants (14%) and most of the doctors have subscribed knowledge
and Traveller magazine. Govt. Employees have given us positive response (20%) and
most of the businessmen (18%) were reluctant to purchase magazine because of
insufficient time.

Q1. Do you read magazines?

NO
38%
YES
62%

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During survey, it was that magazine readership in Chandigarh is only 62% and when I
asked why? The reply was that we subscribe two or more than two news paper at
home and we don’t have enough time to read these papers and now-a-days internet
is a solution of every problem then why should we subscribe magazines?

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Q2. How often do you read magazines?

MAGAZINE FREQUENCY

32%

WEEKLY
53%
FORTNIGHTLY
15% MONTHLY

In case of OUTLOOK, it is found that 53% people of Chandigarh read weekly

magazines and the figure which has surprised me was of monthly magazine (32%)
more than the figure of fortnightly magazine.
People read weekly magazine because these are news magazine. Respondents say
they subscribe monthly magazine for GEO, Traveller and Marie Claire and OUTLOOK
fortnightly magazine has got minimum response because these are finance magazine
and they watch T.V. for finance news.

Q3. What kind of magazine, do you read?

MAGAZINE SEGMENTS

12%
8% 35%

17%

13% 15%
10%

NEWS KNOWLEDGE CAREER ENTERTAINMENT

TRAVEL & TOURISM BUSINESS FINANCIAL

Above figure shows that 35% people read news magazine, followed by
Travel & Tourism, knowledge and entertainment magazines. People are less
inclined towards finance, career and business magazines.
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Q4. What attracts you to purchase magazine?

(Rank accordingly from 1 - least attractive to 10 - most attractive)

BUYING
BEHAVIOUR
10
8
6
4
2
0
BRAND CONTE SPECIA SERVIC AVAILA
IMAGE NT L E BILITY
OFFERS
MOST 8 6 7 8 8.
ATTRACTIVE 5
LEAST 2 4 3 2 1.
ATTRACTIVE 5

After review this figure, we get to know that what parameters affect buying
behavior of customers - Brand Image, after Sales Service, Special offers and
Availability play important roles in this regard and Content plays an average role.

Q7. On what scale 1 – 10, where 1 is unacceptable and 10 is outstanding, do you

rate the following magazine?

MAGAZINE
RATING
8.5
.2
8

7.5

6.5
7
6

3.5

2.5

THE
INDIA TRAVELLE
OUTLOOK TODAY THE WEEK ECONOMI GEO R MONEY PROFIT FEMINA
ST
RATING 8.2 8.5 6 7 7.5 8 6.5 3.5 2.5

35 - Years old brand India Today is a market leader; people still prefer this
magazine because of its good content and brand image, when we asked about
OUTLOOK they said it is a prominent brand but content in the magazine are
less and advertisements are more.
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Q9. Which brand of OUTLOOK, would you like to subscribe? (If interested)

CUSTOMERS' PREFERENCE

NEWSWEEK
PEOPLE 5%
OUTLOOK
10% 20%
BUSINESS
CAREERS
7%
360
MONEY
7%
P R O6F %IT
TRAVELLER 4%
GEO
17% 13%

OUTLOOK BUSINESS MONEY PROFIT GEO

TRAVELLER MARIE CLAIRE CAREERS 360 PEOPLE NEWSWEEK

I asked this question from respondents who belong to different sectors

and accordingly got the reply, which are as follows:
 Doctors: Geo or Traveller or Marie Claire
 Govt. Employee: Outlook or Careers 360 or Money
 Finance Tutors: Money or Profit or Business
 Saloon Owner: Marie Claire or People or Traveller

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Sources of Revenue for Outlook India

Revenue Share(in %)

28
43

25

Subscription Advertisement Retail Event Sponsorship

India’s Top 6 English Magazines (Readership Wise)

Others 1320
Outlook English 425
Competetion Success Review 466
The Sportsstar 528
GK Today 621
Pratiyogita Darpan 689
India Today 1634

0 200 400 600 800 1000 1200 1400 1600 1800

Readership in 000's (2014)

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Competitive Analysis (Outlook Group vs. India Today)

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Task 3-Mutual Fund Analysis

In this task we research about mutual fund.

• To study in detail the mutual funds available in India.
• To devise an appropriate mutual fund portfolio taking into
consideration the risk and returns associated with the respective
funds.
Outcome:
• The portfolio is planned for an investor with moderate risk
appetite, who has a long-term risk horizon.
• Equity and debt funds are allocated in a ratio of 75:25 in the
portfolio.

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Task 4-Payment Gateway Analysis

In this task included us to conduct research on the current payment gateways

in India and know the current trends on the mode of payment. This was done
by spreading a google form across and people and collecting responses. On
the basis of response, we all analyzed the data and came to a certain
conclusion.
• Gain an insight on the different payment gateway options
available online like PayPal, stripe, payline, razorpay, etc.
• Developed an understanding on the benefits and limitations of each
option available.
• As per a self-conducted survey on 60 respondents, nearly 80% people
use online mode of payment methods and the other 20% still use
offline modes of payment.

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PART 1 SUBMISSION
1Q. What do you mean by Payment Gateways?
ANS A payment gateway is a technology used to process and authorize online transactions. It
acts as a bridge between a customer’s payment method (like a credit or debit card) and the
merchant's bank account. When a customer makes a purchase, the payment gateway
encrypts the payment information, sends it to the payment processor, and then
communicates the approval or decline back to the merchant. This ensures that the transaction
is secure and that the funds are transferred properly.

2Q. How does Payment Gateways facilitate Online Business?

ANS- Payment gateways play a crucial role in facilitating online business by enabling secure
and efficient transactions between customers and businesses
. Here’s a breakdown of how they do this:
1. Secure Transactions Payment gateways ensure that sensitive customer information, like
credit card details, is encrypted and securely transmitted between the customer, the
merchant, and the financial institutions involved. This helps prevent fraud and unauthorized
access.
2. Authorization and Processing When a customer makes a purchase, the payment gateway
communicates with the payment processor and the customer’s bank to authorize the
transaction. It checks if the payment details are valid and if there are sufficient funds. Once
authorized, the gateway processes the payment and transfers the funds to the merchant’s
account. Payment gateways play a crucial role in facilitating online business by enabling
secure and efficient transactions between customers and businesses.
Here’s a breakdown of how they do this:
1. Secure Transactions Payment gateways ensure that sensitive customer information, like
credit card details, is encrypted and securely transmitted between the customer, the
merchant, and the financial institutions involved. This helps prevent fraud and
unauthorized access.

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2. Authorization and Processing When a customer makes a purchase, the payment gateway
communicates with the payment processor and the customer’s bank to authorize the
transaction. It checks if the payment details are valid and if there are sufficient funds.
Once authorized, the gateway processes the payment and transfers the funds to the
merchant’s account.

3. Integration with E-Commerce Platforms Payment gateways are often integrated with e-
commerce platforms and shopping carts, allowing for seamless checkout experiences.
This integration helps streamline the purchasing process and improve user experience.

4. Support for Multiple Payment Methods Payment gateways support various payment
methods, including credit/debit cards, digital wallets, bank transfers, and even
cryptocurrencies. This flexibility allows businesses to cater to a broader range of customer
preferences.

5. Fraud Prevention Advanced payment gateways come with built-in fraud detection and
prevention tools. These can include address verification, CVV checks, and monitoring for
suspicious activity, which help protect both the merchant and the customer. 6. Currency
Conversion For international businesses, payment gateways often offer currency
conversion services. This means customers can pay in their local currency, and merchants
receive funds in their preferred currency, simplifying cross-border transactions.

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Task 5-Financial Market Analysis

In this task comprised of doing an analysis on Russia and Ukraine War

scenario on the economic front on how it affected the current scenario and
how it will do in the future. A report was submitted on the same.

Learnt about the five key components of financial markets-

(i) The debt market;

(ii) The equity Market;
(iii) Foreign Exchange market;
(iv) The Mortgage market and
(v) Derivatives market

Studied the impact of Covid 19 and Russia Ukraine war on global financial

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Growth and opportunity of outlook magazines

The growth of outlook magazine that that the respondents focused on what they are
good at- selling to their current market. The company knows how to make it right. It
extend the product line to a new complementary product that existing clients would
please new offer.

It focusing on new client segments will power strong growth. Observe and identify
other activities. By broadening our client segments grabbed more clients that worked
under same roof. These prospect already had the confidence of the clients which helps
in making growth., New channel of distribution which increase sales and growth of the
company and also provide new offers and services to the customer so they became
more enamored and attract easily so that helps in profit of the company and growth.

The opportunities of the outlook magazines that the company has many product
capturing for all sector information so I has an opportunity to became a market leader .
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The outlook weekly is very good magazines and effective. This is the public interest
magazines. The outlook traveler is the number 1 magazines in comes of other
magazines for traveler. It gives both national and international content.

Various magazines spread among various countries like USA, LONDON, AUSTRALIA,
SOUTH AFRICA and many more countries. It has an opportunity for outlook to promote
its magazines at international level with international edition.

Outlook can increase its product line by launching there new magazines, related to
auto industry, magazines for beauty parlors exclusively and outlook technology these
three can increase the market share of the outlook.

LITERATURE REVIEW

Although, there is enough evidences in literature about the wide range and extent of the
CRM as a modern tool to boost the perception of the consumers in favour of the
company and it roles in the B2B and B2C e-commerce but the researcher have not
defined a particular definition for both of these notions. As a marketing instrument,
understanding of definitions of these concepts is necessary to identify the accurate result
about the interrelationship between CRM and consumes buying behaviour (Reynolds,
2002).

Consumer relationship management is a process which is used by the management of

the company to solve the problems of the customers and effectively handle all the issues
related with the consumers (Hotel, 2006).

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Data Analysis & Interpretation

GENDER
FEMALE MALE

The pie represents the percentage of male & female subscribers.

The male subscribers are 51% whereas the female account to 49%.

OCCUPATION

Student 51 50%
Self Employed 23 23%
Professional 28 27%

The pie shows that maximum subscribers are students followed by self employed people
and finally the professionals.
Student subscribers are 50%, self employed are 23%, and Professionals are 27%.

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Do you read magazines?

Yes 97 94%
No 6 6%

The pie shows the percentage of people who read/do not read magazines. Therefore 94% of
them are found to read magazines while the rest 6% do not read any magazine.

Which is your favourite magazine?

Outlook
Outlook business
Outlook traveller

The pie represents the different magazines, as we can see the number of India today
subscribers are the maximum followed by Outlook and so on. Money today and Outlook
money has the least number of subscribers, which shows that people are least interested
towards the finance magazines.

Which of the following do you prefer?

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Print Edition 77 76%

Digital Edition 24 24%

The pie shows the print edition is more popular among the magazine subscribers as
compared to digital edition.
Print edition accounts to 76% whereas digital edition accounts to only 24%.

Outlook Magazines carry relevant information!

Strongly 4 4%
Disagree
Disagree 1 1%
Uncertain 19%
Agree 73%
Strongly Agree 6%
This pie shows the maximum people agree to the fact that magazines of Outlook carry
relevant information while some people are still uncertain about the fact.
71% people believe that outlook magazines do carry relevant information while 18%
are uncertain. A small percentage of people agree as well as disagree to the above
statement.

Which payment offer do you prefer for subscribing magazines?

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Cash 54%
Online 40%
Payment
Cheque 10%
The pie chart represents the different payment methods preferred by the customers.
52% people pay by cash, 38% make online payment and 10% do the payment through
cheque.

Do you feel Outlook's gifts & magazines are meaningful?

Yes 78 76%
No 24 24%
The pie chart shows that 76% customers believe that Outlook has got gifts and
magazines which are meaningful while 24% disagree to the same.

What are the difficulties you face while receiving the magazine?

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Delivery time 50 51%

Customer service 25 26%
Old 15 15%
content/News
Other 8 8%
The pie shows that the majority of customers are unhappy with the delivery (51%)
whereas some believe that customer service (26%) is also not good. A small percentage
has problems regarding the old content/ news (15%) in the magazines. 8% customers
faces other difficulties.

Price [Please rank the following criteria according to your preference

at the time of choosing the magazine]

1 9 9%
2 46 44%
3 45 43%
4 4 4%
When choosing a magazine, majority of the subscribers (44%) believe that price should
be the second preference, whereas 43% believe that price should be given the third
preference. A small % of people think that price as an important factor should be given
the 1st and 4th preference for choosing a magazine.

Brand [Please rank the following criteria according to your

preference at the time of choosing the magazine]

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1 41 39%
2 38 37%
3 21 20%
4 4 4%
There is a cut throat competition when it comes to the factor of brand. 39% subscribers
say that brand should be the first preference whereas 37% say that it should be given the
second preference while choosing a magazine. 20% believe that brand is not that
important so it can be preferred in the third position.

Content [Please rank the following criteria according to your

preference at the time of choosing the magazine]

1 75 72%
2 21 20%
3 5 5%
4 3 3%

The factor of Content is given by a majority of the subscribers, as compared to the price
and brand. 72% believe that content is the most important part of a magazine so it
should be preferred first.
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Cover Design [Please rank the following criteria according to your

preference at the time of choosing the magazine]

1 19 18%
2 37 36%
3 29 28%
4 19 18%
Hereby it is concluded that the maximum subscribers/people think that Content should
be given the first preference, followed by the brand, and then the cover design and
lastly the price while choosing a magazine.

Any suggestions/Feedback
Outlook should start fashion magazine as well. Always put authentic content :) The service is
remarkable and.The 'Outlook' magazine provides a good insight into the current political,
economic and social issues. A perfect weekly magazine! The business edition must touch upon
the digital marketing aspects in depth; considering it is one of the most popular marketing
techniques for businesses today.all the best No No feedback.... Kindly provide a committed time
of delivery no suggestions from my side... Good Content. Nope cover can be more
attractive. - The magazines should be delivered on time and not 4 days late Magazines should
be delivered in time. Poor service, fake commitments. Improve delivery

Number of daily responses

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SWOT Analysis:

Strengths:
 Innovative and custome oriented products.
 Six different magazines which cover major segment of the market and fulfill the needs of
different age group belonging to different sectors.
 Exclusive photography and articles, OUTLOOK does not copy the content from internet
and paste in its magazines.
 OUTLOOK has well organized and experienced man power, which approach directly and
indirectly as well, to the readers.
 OUTLOOK has set up its own strong distribution channel, which circulate 1.5 million
copies in INDIA.
 OUTLOOK gives you multiple times address change flexibility and charge nothing for
the service.
 OUTLOOK is known for its range of magazines, subscription offers (also available with
internet edition) and provide with exciting gifts to the customers.

Weakness:
 Price of some magazines is high
 Customer perception that outlook serves to a political party.
 It takes four weeks in delivering first copy of the subscriber and two weeks in case of
address change.
 OUTLOOK takes two months of time in delivering the gift.

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Opportunities:
 It has many products capturing all sectors information so it has an opportunity to become
a market leader.
 OUTLOOK can increase its product line by launching new magazines, which can
increase the market share of OUTLOOK.
 OUTLOOK has an opportunity to promote its magazines at international level with
international edition.

Threats:
 Number of competitors in the market.
 India today has already captured the big market share
 Perception of readers’, OUTLOOK favours Congress party and does not write anything
against the party.

Results and Discussions:

 It is observed that maximum numbers of subscribers are males.

 Majority of the subscribers are students followed by self employed people.
 India Today a direct competitor of the Outlook Group has been found to be favorite
among the magazine subscribers.
 Anytime the Print edition is preferred over the Digital Edition.
 Majority of the subscribers believe that the information of Outlook magazines is of
relevance.
 Mostly people are willing to make the payment by cash followed by online and lastly
through cheque..
 Nearly 47% of the Outlook subscribers face problems of delivery whereas 25% believe
that the customer service is not up to the mark.
 Gifts are a major attraction for the customers.
 The maximum subscribers/people think that Content should be given the first preference,
followed by the brand, and then the cover design and lastly the price while choosing a
magazine.

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Considering the gifts which are a major attraction to subscribe for magazines should not
be the choice of the customers as people should focus on reading and not just
subscribing the magazines for gifts. Outlook should also improve on the customer
service as well as the delivery time so as more number gets attracted towards their
magazines rather than India Today. Better customer service will lead to retention and
increase in sales for the publishing house.

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Recommendations

1. Effective promotional scheme – a strategy for consumer motivation:

It is important to motivate the consumer to subscribe for the magazine for boosting the
sales and it’s obvious that most of the consumers will not get motivated unless and until
they get what they want. From the market survey it was able to identify that the
motivating factors are the gifts provided along with the subscriptions and according to
most of the consumers a good gifts are one which have good brand value associated with
it and those which offer better utility.

2. Customer retention

It is a normal saying that customer acquisition is good, retention is better. This is

because a customer retained is equal to five new customers as the money spent for
acquiring a customer is calculated to be five times the money spent to retain a customer.
From the information obtained from Outlook, if was identified that Outlook does
nothing for customer retention. Outlook needs to formulate and implement customer
retention and loyalty programs to retain the customers.
 Greet the customers with exciting gifts during special occasions
 Sell the subscription renewal at discount
 Auto renewal of subscription
 Allow grace period for subscription expiry
 Send loyalty gifts
 Organize entertainment events for subscribers
 Organize get – together

3. Improved magazine – for customer loyalty

To improve customer loyalty and thereby increase voluntary sales outlook magazine has
to work on its weaknesses as expected by the customers of the magazine Since the
quality of content and coverage are subjective in nature, Outlook needs to identify what

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are weaknesses of the current contents and coverage of the magazine as well as the
customers’ expectations about them. For this Outlook should go for detailed survey and
customers feedback so that it can understand the customers’ expectations as far as
content and coverage of the magazine are concerned. Once the customer expectation is
identified Outlook need to restructure the magazine by implementing the customer
requirements and demands in order to improve their satisfaction level which will in turn
boost the magazine as well as subscription sales.

The outlook group is a good name in the magazine industry and one of the top four in
the print industry of India. Its average readership in the country is increasing but it needs
to be careful of its competitors. Its biggest competitor in the market is India Today. The
main problem with outlook's promotion strategy is that it relies too much on sales force
for increasing circulation of its magazines. Outlook should devise a marketing plan to do
this, except for the promotional discounts. These discounts are really paying them off
with some good increase in sales. The newsstands and sales executives remain to be the
most prevalent source of sales because of the only reason that they don't advertise much
or it is negligible.

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Results and Discussions:

 It is observed that maximum numbers of subscribers are males.

 Majority of the subscribers are students followed by self employed people.
 India Today a direct competitor of the Outlook Group has been found to be favorite
among the magazine subscribers.
 Anytime the Print edition is preferred over the Digital Edition.
 Majority of the subscribers believe that the information of Outlook magazines is of
relevance.
 Mostly people are willing to make the payment by cash followed by online and lastly
through cheque..
 Nearly 47% of the Outlook subscribers face problems of delivery whereas 25% believe
that the customer service is not up to the mark.
 Gifts are a major attraction for the customers.
 The maximum subscribers/people think that Content should be given the first preference,
followed by the brand, and then the cover design and lastly the price while choosing a
magazine.

Considering the gifts which are a major attraction to subscribe for magazines should not be the
choice of the customers as people should focus on reading and not just subscribing the
magazines for gifts. Outlook should also improve on the customer service as well as the
delivery time so as more number gets attracted towards their magazines rather than India
Today. Better customer service will lead to retention and increase in sales for the publishing
house.

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1. Effective promotional scheme – a strategy for consumer motivation:

It is important to motivate the consumer to subscribe for the magazine for boosting the
sales and it’s obvious that most of the consumers will not get motivated unless and until
they get what they want. From the market survey it was able to identify that the
motivating factors are the gifts provided along with the subscriptions and according to
most of the consumers a good gifts are one which have good brand value associated with
it and those which offer better utility.

2. Customer retention

It is a normal saying that customer acquisition is good, retention is better. This is

because a customer retained is equal to five new customers as the money spent for
acquiring a customer is calculated to be five times the money spent to retain a customer.
From the information obtained from Outlook, if was identified that Outlook does
nothing for customer retention. Outlook needs to formulate and implement customer
retention and loyalty programs to retain the customers.
 Greet the customers with exciting gifts during special occasions
 Sell the subscription renewal at discount
 Auto renewal of subscription
 Allow grace period for subscription expiry
 Send loyalty gifts
 Organize entertainment events for subscribers
 Organize get – together

3. Improved magazine – for customer loyalty

To improve customer loyalty and thereby increase voluntary sales outlook magazine has
to work on its weaknesses as expected by the customers of the magazine Since the
quality of content and coverage are subjective in nature, Outlook needs to identify what
are weaknesses of the current contents and coverage of the magazine as well as the
customers’ expectations about them. For this Outlook should go for detailed survey and
customers feedback so that it can understand the customers’ expectations as far as
content and coverage of the magazine are concerned. Once the customer expectation is
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9

identified Outlook need to restructure the magazine by implementing the customer

requirements and demands in order to improve their satisfaction level which will in turn
boost the magazine as well as subscription sales.

Conclusion:

The outlook group is a good name in the magazine industry and one of the top four in
the print industry of India. Its average readership in the country is increasing but it needs
to be careful of its competitors. Its biggest competitor in the market is India Today. The
main problem with outlook's promotion strategy is that it relies too much on sales force
for increasing circulation of its magazines. Outlook should devise a marketing plan to do
this, except for the promotional discounts. These discounts are really paying them off
with some good increase in sales. The newsstands and sales executives remain to be the
most prevalent source of sales because of the only reason that they don't advertise much
or it is negligible.

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Cover-on-cover Proposal

Outlook group has launched a revolutionary Promotion program on the 20 th

year of its inception known as “Cover-on-cover”. In this scheme your brand
advertisement will be placed in Front and back side of the Magazine which
will lead to substantial increase in customer visibility at numerous customers
touch points , under this scheme specific no. of magazine copies having your
advertisement in front of the of the Outlook Magazine and will be delivered
to the best Target customer extracted from Outlook database having more
than 30 lakhs subscribers keeping your business interest as the top priority , this
scheme will cause substantial increase in your business visibility and will act
as a differentiator from other competitors.

Rates.
Magazine Cost Per copy(INR)

Outlook(weekly) 40*

Outlook Hindi(Weekly) 25*

Outlook Traveler(Monthly) 100*

Outlook Business(Fortnightly) 50*

Outlook Money(Monthly) 50*

*it includes creative content for your business and Postal

charges as well

Terms and Conditions

Minimum 1000 copies needs to be purchased (Non-Negotiable).

Your Advt. will come on only ordered copies (As ordered by the customer)
Customer can order 100 copies per month, there is no requirement to order all
copies at one time.

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Previous Customers:

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ROLES AND RESPONSIBILITIES

 Each intern had to sell outlook magazines subscription worth Rs7000
(minimum) to complete the task.

 We had to do literature review, develop questionnaire, collect data

through survey and then analysis it in order to do a study on
investment pattern of people.

 For third task, we were responsible for ascertaining risk appetite

of a particular person and devising an investment strategy as per
the risk profile.

 We were responsible to do a survey on available payment modes

in India.

 Our role was to study in detail the effects of an international political

crises in the globalized world.

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 To sell the magazines through my family and friends.

 To perform investment and mutual fund analysis to provide the relevant

data for the Outlook magazine.

 To make interns acquainted with the product, product mix,

opportunities and challenges associated with the Outlook
Magazines,

 To train interns on how to make a good sales pitch.

 To analyse the investment pattern of the people and understand the

objective as well as risk appetite of Investors.

 To study in detail the mutual funds available in India.

 To devise an appropriate mutual fund portfolio taking into

consideration the risk and returns associated with the respective
funds.

 To conduct research on the current payment gateways in India and

know the current trends on the mode of payment.

 The task comprised of doing an analysis on Russia and Ukraine War

scenario on the economic front on how it affected the current scenario
and how it will do in the future.

 To get hands-on experience of the real-world organization.

 To test our convincing and communication skills.

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FINDINGS
 Acquired 12 new clients for the organization.

 Sold magazine subscription worth Rs 15000 and got certificate of

excellence from the organization.

 As per the survey on the investment pattern of people, 53.54% people

save less than 20% of their income. 32.20% people save between 20% to
40% and rest 15% save more than 40% of their income. Majority of the
investor’s objective is long term growth (35.59%). Only 10.17%
respondents said their goal is short term.

 38.98% respondent said, safety of the principal is most important

factor they consider before investing whereas maturity period is the
least important factor. About 30% of the investors prefer Share and
debentures as a reliable source of investment and equally other 30%
approx. prefer Fixed Deposits. Other than that, 9.57% investors prefer
real estate and 15.96% in Gold and Silver. A new trend is emerging, as a
considerable percentage of investors (7.45 %) consider cryptocurrency
as a preferable avenue of investment.

 As per the survey, 33.90% people review their portfolio daily, 37.29%
monthly and rest 28.81% people review their investments monthly.
45.76% of investors own a demat account whereas other 54.24% still
use other modes to invest their money.

 Majority of the investors (nearly 32%) said they rely on their friends
and relatives for investment advices, 25.42% use TV.

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 magazines and similar resources to understand the investment avenues

whereas nearly 14% said they take professional advice from brokers or
advisers.

 The portfolio is planned for an investor with moderate risk

appetite, who has a long-term risk horizon.

 Equity and debt funds are allocated in a ratio of 75:25 in the

portfolio.

 After the Covid pandemic, people have started using online payment
modes more excessively as they find it convenient. The reputed sites
are used by most of the people as they find it secure.
But a lot of people mentioned, the issues like stuck payment as well as they
were fearful of the growing financial frauds online.

 Russia-Ukraine War has highly impacted the food and energy markets.
The energy prices have risen sharply for EU members as they are highly
dependent on Russia for the same. The joint effect of covid and then
Russia-Ukraine war has pushed several EU countries on the verge of
recession and economic crises.

 Outlook is known for its investigative journalism and in-depth analysis of current
affairs, politics, and social issues.

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LEARNINGS
As this internship provides me an opportunity to apply my theoretical
knowledge practically. During this internship I learn some new skills and also
got to know something more about those skills which I know already.

 About sales pattern of Outlook India publishing private limited.

 Creation of Reports and Dashboards.

 Practical experience of Cooperate Culture.

 Communication and presentation skills.

 Learnt how to make an effective sales pitch.

 Understood the product of outlook group and their target market.

 Learnt how to conduct research conduct through data

collection from primary sources and draw conclusions.

 Learnt about various categories of mutual funds offered by AMCs.

 Gain an understanding of how to select mutual funds taking into

consideration risk and returns of the same.

 Gain an insight on the different payment gateway options available

online and the usage pattern of same by customers.

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CONCLUSIONS

 Majority of people save less than 20% of their income in India. There is a
need to make people aware of the benefits of savings as savings affect
investments and in turn investments result into growth of the economy.

 Majority of investors preferred safety over returns. This means most of

the people are either risk averse or risk neutral.

 Cryptocurrencies are the riskier but attractive option for new

investors.

 To conclude, in India, still majority of people are unaware of the

benefits of Equity and debt markets, as well as crypto currencies.
Most of the investors do not have access to professional advisory.
There is a huge untapped market for brokers, AMCs, etc.

 As people are relying on online payment options more, e- commerce

companies, payment gateway service providers as well as regulators
should work in tandem to make process hassle free and prevent
online frauds.

 In India, still close to 55% of the educated people do not have a account.
Also, even the people with demat account do not go for professional
advice.

 Income of people is a major factor that determines their risk

appetite. As, in our survey, approx. 60% of people earn less than 2
Lakhs per annum, they do not have the capacity to invest in market
securities like shares.

 Outlook has a reputation for investigative journalism, which involves

thorough research and critical analysis. Learning from their approach
can offer insights into how to conduct investigative stories and
deliver well-researched content that holds power structures
accountable.

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 About 45% people invest in equity markets or Cryptocurrencies.

This means a whopping 55% people are still investing in traditional avenues.

 There is a huge untapped investors pool out there, unaware

of the benefits of newer investment options.

 In the highly globalized world, each country is connected. The

war in one part of world effects the whole globe directly or
indirectly and both economically and politically.

 The countries should not be heavily dependent on a single

country for products of importance and diversify their
business relations.

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References:

Websites
http://www.outlookindia.com/aboutus.aspx, last browsed on 26th June, 2014
http://www.outlooktraveller.com/, last browsed on 26th June, 2014
http://www.outlookbusiness.com/, last browsed on 26th June, 2014
http://www.outlookmoney.com/, last browsed on 26th June, 2014
http://www.docstoc.com/docs/65091774/Research-Analysis-on-Consumer-Buying-Behaviour,
last browsed on 1st July, 2014
http://www.globeco.ro/wp-content/uploads/vol/split/vol_1_no_1/geo_2013_vol1_art_015.pdf,
last browsed on 1st July, 2014
https://www.academia.edu/2322257/
Consumer_Magazine_Subscription_The_Roles_of_Customer_Satisfaction_and_Content_Quali
ty, last browsed on 5th July, 2014
http://www.studymode.com/essays/Study-Of-Customer-Prespective-Towards-Outlook-
505788.html, last browsed on 5th July, 2014

Books
Blackwell, R., Miniard, P. and Engel, J. (2006) “Consumer behavior”, Mason: Thompson
Kotler, P. and Keller, K. (2011) “Marketing Management”(14th edition), London: Pearson
Education
Gabbott, M. and Hogg, G. (1998). “Consumers and services”, Chichester: John Wiley & Sons.

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BIBILOGRARAPHY

8.1 List of Figures

FIGURE NO DESCRIPTION PAGE NO

LOGO’S AND COMPANIES NAMES OF RAJAN 10
RAHEJA GROUP
1.
2 12
OUTLOOK LOGO
3 OUTLOOK WEEKLY MAGAZINE FRONTPAGE 13

4 OUTLOOK MONEY MAGAZINE FRONTPAGE 14

5 OUTLOOK TAVELLER MAGAZINE 15

FRONTPAGE
6 OUTLOOK BUSINESS MAGAZINE 16
FRONTPAGE
7 OUTLOOK SAPTHAHIK MAGAZINE 17
FRONTPAGE

8 18
GEO MAGAZINE FRONTPAGE
9 18
OUTLOOK PEOPLE FRONTPAGE1
10 KNOWLEDGE JOCKEY(KJ) THE ACCOUNT 22
WHERE WE SEE THAT HOW MANY SALES
WE CONVERTED
11 24
JUNE MONTH SALE

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8.3 Abbreviations

ABBREVIATIO ACTUAL PAGE NUMBER

NS WORD

GNB GAUTAM 1
BUDDH
NAGAR

PROF. PROFESSOR 1

SOB SCHOOL OF 1
BUSINESS

GU GALGOTIAS 1
UNVERSITY

SIP SUMMER 32
INTERNSHIP
REPORT

NO. NUMBER 42,44

Reference Style

Books

One Author

Basu, A. (1963), Consumer Price Index: Theory, Practice and Use in India, Modern Book
Agency,Calcutta.

Two Authors
Singh, M. and Pandya, J.F. (1967), Government Publications of India, Metropolitan Book Co.,
Delhi.

Three Authors

Mote, V.L.; Malya, M. M. and Saha J. (1968), Tables for Capital Investment Analysis, Indian
Institute of Management, Ahmedabad.

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Edited Book

Basu, G. (ed.) (1962), Indian Tax Laws and Foreigners Having Investment in India or Having
Business Connections in or with India, Oxford Book & Stationery, Calcutta.

Government Publication
Ministry of Law, Government of India (1960), the Copyright Act, 1957, the Manager of
Publications, Delhi.

Journal Paper

Jain, S.K. (1967), World Class Manufacturing, International Journal of Operations

Management, Vol. 6, No. 12, pp.11-31.

pp. stands for page numbers.

Article in a Newspaper

Gandhi, V. P. (1968), Will the Budget Achieve Its Aims? Certain Doubts, the Economic Times,
Mar. 8, pp. 5-6.

Conference Paper

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Bhattacharyya, S.K. (1967), Control Techniques and Their Applicability, paper presented at the
Ahmedabad Management Association, Ahmedabad, Nov. 22, pp. 11-17.

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