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ACADEMIC 2.0

The annotated bibliography reviews various sources on digital transformation, emphasizing its impact on business models, customer interactions, and operational efficiencies. It highlights the necessity for companies to integrate technology adoption with organizational change and strategy to maximize benefits. The literature provides insights into both the opportunities and challenges faced by modern businesses in navigating digital transformation.

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jethwaniharshika
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12 views

ACADEMIC 2.0

The annotated bibliography reviews various sources on digital transformation, emphasizing its impact on business models, customer interactions, and operational efficiencies. It highlights the necessity for companies to integrate technology adoption with organizational change and strategy to maximize benefits. The literature provides insights into both the opportunities and challenges faced by modern businesses in navigating digital transformation.

Uploaded by

jethwaniharshika
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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NAME: HARSHIKA JETHWANI

PRN: 1062220735
SUBJECT: ACADEMIC WRITING
COURSE: TY BBA GM&EM
Annotated Bibliography: The Impact of Digital Transformation on
Modern Businesses

1. Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Qi Dong, J., Fabian,
N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection
and research agenda. Journal of Business Research, 122, 889-901.
In this paper, Verhoef et al. provide a comprehensive examination of digital
transformation from multiple disciplines, including marketing, organizational
behavior, and information systems. The authors discuss how digital transformation
influences value creation, customer experience, and business processes. They
emphasize that companies must not only invest in digital technologies but also
ensure that they adapt their organizational structures and cultures to harness the
benefits of these technologies fully. This source is essential for understanding the
holistic impact of digital transformation on businesses, including operational
improvements and the challenges of integrating new technologies with legacy
systems.

2. Vial, G. (2019). Understanding digital transformation: A review and a research


agenda. The Journal of Strategic Information Systems, 28(2), 118-144.
Vial's article explores digital transformation by reviewing various theoretical
frameworks and studies across disciplines. It highlights the shift in business
models due to technological advancements, including artificial intelligence (AI),
big data, and the Internet of Things (IoT). The article provides a structured view of
the enablers and consequences of digital transformation, such as operational
efficiencies and enhanced customer interaction. Vial’s work is valuable because it
underscores the role of emerging technologies in transforming not just business
operations but entire industries, making it highly relevant to understanding the
strategic importance of digital adaptation.

3. Sebastian, I. M., Ross, J. W., Beath, C. M., Mocker, M., Moloney, K. G., &
Fonstad, N. O. (2017).
How big old companies navigate digital transformation. MIS Quarterly Executive,
16(3), 197-213.
This paper focuses on how legacy companies can adapt to digital transformation,
particularly when facing competition from digitally native organizations. The
authors present case studies of large, established companies that successfully
embraced digital transformation by overhauling their organizational processes and
technology infrastructure. This source is particularly valuable for understanding
the challenges faced by traditional businesses in adapting to a rapidly changing
digital environment and provides actionable insights into how these firms can
innovate while retaining their core competencies.

4. Fitzgerald, M., Kruschwitz, N., Bonnet, D., & Welch, M. (2014). Embracing
digital technology: A new strategic imperative*. MIT Sloan Management Review,
55(2), 1-12.
Fitzgerald and colleagues focus on the strategic imperatives for companies
undergoing digital transformation. They argue that organizations need to embrace
digital technologies to maintain a competitive edge. The authors discuss the
common barriers to digital transformation, including organizational resistance to
change, outdated legacy systems, and the absence of a clear strategy for
integrating digital technologies into business processes. This source is particularly
useful for readers who want to understand the strategic benefits and challenges of
digital transformation, providing actionable insights for companies at different
stages of digital maturity.

5. Rogers, D. L. (2016). The Digital Transformation Playbook: Rethink Your


Business for the Digital Age. Columbia University Press.
Rogers offers a practical guide for businesses looking to navigate digital
transformation. He outlines the key components of digital strategy, including
customer networks, platforms, data, and innovation. The book also covers the
importance of changing business models to adapt to digital disruptions, with
examples from a range of industries. This work is highly accessible and offers a
hands-on approach to understanding digital transformation, making it ideal for
business leaders and managers who want to develop actionable strategies for
their organizations.

6. Schallmo, D., Williams, C. A., & Boardman, L. (2017). Digital transformation of


business models—Best practice, enablers, and roadmap. International Journal of
Innovation Management, 21(08), 1740014.
Schallmo et al. provide an in-depth look at how businesses can transform their
models to accommodate digital technologies. The paper offers a roadmap for
digital transformation, emphasizing the importance of innovation and agility. The
authors present best practices for integrating digital transformation into various
business functions, including marketing, operations, and human resources. This
paper is valuable for businesses looking for a structured approach to digital
transformation and highlights the necessity of aligning digital initiatives with
overall business goals.

7. Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. (2013). Digital
business strategy: Toward a next-generation of insights. MIS Quarterly, 37(2),
471-482.
Bharadwaj and colleagues examine the concept of digital business strategy and
its implications for businesses in the 21st century. They argue that digital
transformation is not just about adopting new technologies but also involves
redefining business strategies and capabilities. This paper is particularly useful for
understanding how digital transformation affects strategic decision-making and
business model innovation, offering insights into the new capabilities
organizations need to develop in a digital-first world.
Conclusion:

The annotated bibliography provides a range of perspectives on digital


transformation, from its strategic imperatives to its practical applications in
various industries. These sources highlight how digital transformation reshapes
business models, customer interactions, and operational efficiencies, offering both
opportunities and challenges for modern businesses. The literature emphasizes
the importance of a holistic approach, where technology adoption is integrated
with organizational change and strategy to fully realize the benefits of digital
transformation.

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