Rubric for Journal Article/s Analysis: Psychological Pricing in Online Food

Retail
 2 - Below
Criteria 5 - Excellent 4 - Good 3 - Average 1 - Poor
Average

Provides a Provides an
comprehensiv incomplete or
Provides a Provides a
e and inaccurate
detailed Provides a limited
insightful explanation
explanation satisfactory explanation
explanation of of the
of the explanation of the
the research research
research of the research
framework, framework,
framework, research framework,
including a with
including the framework, with gaps in
clear overview significant
study's including the understandin
Explanatio of the study's gaps in
purpose, key elements g the study's
n of purpose, understandin
design, and of the study. purpose,
Research design, and g the study's
methodology. Demonstrate design, or
Framewor methodology. purpose,
Demonstrate s a basic methodology.
k Demonstrates design, and
s a good understandin Demonstrate
a deep methodology.
understandin g of the s a superficial
understanding Demonstrate
g of the theoretical grasp of the
of the s a poor
theoretical concepts and theoretical
theoretical grasp of the
concepts and their concepts and
underpinnings theoretical
their connection to their
and how they concepts and
relevance to the research. relevance to
relate to the their
the research. the research.
research connection to
questions. the research.

Analysis Provides a Provides a Provides a Provides a Provides an

 2 - Below
Criteria 5 - Excellent 4 - Good 3 - Average 1 - Poor
Average

comprehensiv
e and detailed
insightful analysis of incomplete or
satisfactory
analysis of the the study's limited inaccurate
analysis of
study's results, analysis of analysis of
the study's
results, including a the study's the study's
results,
including a discussion of results, with results, with
including a
thorough the key gaps in the significant
basic
discussion of findings, their discussion of gaps in the
discussion of
the key significance, the key discussion of
the key
findings, their and their findings and the key
findings and
significance, relationship their findings and
their
and how they to the relevance to their
of Results relevance to
relate to the research the research relevance to
the research
research questions and questions. the research
questions.
questions and existing Demonstrate questions.
Demonstrate
existing literature. s a superficial Demonstrate
s a basic
literature. Demonstrate understandin s a poor
understandin
Demonstrates s a good g of the understandin
g of the
a deep understandin implications g of the
implications
understanding g of the and implications
and
of the implications limitations of and
limitations of
implications and the findings. limitations of
the findings.
and limitations of the findings.
limitations of the findings.
the findings.
 2 - Below
Criteria 5 - Excellent 4 - Good 3 - Average 1 - Poor
Average

Demonstrates
a
Demonstrate Demonstrate Demonstrate
comprehensiv Demonstrate
s a detailed sa s a poor
e and s a limited
understandin satisfactory understandin
insightful understandin
g of how the understandin g of how the
understanding g of how the
study's g of how the study's
of how the study's
findings study's findings
study's findings
relate to and findings relate to the
findings relate relate to the
build upon relate to the existing
to and build existing
Connectio the existing existing literature in
upon the literature in
ns to literature in literature in the field.
existing the field.
Existing the field. the field. Provides an
literature in Provides a
Literature Provides a Provides a incomplete or
the field. superficial
good basic inaccurate
Provides a discussion of
discussion of discussion of discussion of
thorough the study's
the study's the study's the study's
discussion of contributions
contributions contributions contributions
the study's and
and and and
contributions implications
implications implications implications
and for theory
for theory for theory for theory
implications and practice.
and practice. and practice. and practice.
for theory and
practice.

Clarity Presents the Presents the Presents the Presents the Presents the
 2 - Below
Criteria 5 - Excellent 4 - Good 3 - Average 1 - Poor
Average

analysis in a
analysis in a analysis in a
satisfactory
analysis in a clear and limited analysis in an
manner, with
clear, well- well- manner, with unclear and
a basic level
structured, organized gaps in disorganized
of
and highly manner. organization manner.
organization
organized Ideas are and clarity. Ideas are not
and clarity.
and manner. Ideas communicate Ideas are not communicate
Ideas are
Organizati are d effectively, always d effectively,
communicate
on communicate and the flow communicate and the flow
d adequately,
d effectively, of the d effectively, of the
but the flow
and the flow analysis is and the flow analysis is
of the
of the analysis generally of the confusing
analysis may
is logical and logical and analysis is and difficult
be somewhat
easy to follow. easy to often to follow.
uneven at
follow. disjointed.
times.

Overall Demonstrates Demonstrate Demonstrate Demonstrate Demonstrate

Quality a s a strong sa s a limited s a poor
comprehensiv understandin satisfactory understandin understandin
e g of the understandin g of the g of the
understanding research g of the research research
of the framework research framework framework
research and provides framework and provides and provides
framework a thorough, and provides a superficial an
 2 - Below
Criteria 5 - Excellent 4 - Good 3 - Average 1 - Poor
Average

and provides
an insightful,
well- well-
incomplete or
supported supported an adequate analysis with
inaccurate
analysis that analysis that analysis that significant
analysis that
makes a contributes to addresses gaps in
fails to
significant the the key addressing
address the
contribution understandin aspects of the topic of
topic of
to the g of psychological psychological
psychological
understanding psychological pricing in pricing in
pricing in
of pricing in online food online food
online food
psychological online food retail. retail.
retail.
pricing in retail.
online food
retail.