I.

INTRODUCTION/ COMPANY BACKGROUND

Company Profile
Freeze and Munch is an exciting new brand in the frozen dessert world, launched in
2024 in the vibrant city of Tagum, Davao del Norte. The company offers a fresh twist on the
classic graham dessert, creating a delicious frozen treat. Freeze & Munch is transforming
how people enjoy desserts by combining the convenience of a frozen bar with the creamy,
layered goodness of graham treats, one irresistible bite at a time.

Origin
In 2024, a group of dessert enthusiasts from Tagum City, Davao del Norte, set out to
reinvent the classic graham dessert. They made excellent frozen graham bars that are ideal for
the tropical weather, drawing inspiration from the Filipinos' fondness of graham cakes.
Following months of testing, Freeze and Munch was introduced, providing a delightful,
decadent snack that became well-liked very fast. A simple notion hatched during a family
get-together quickly evolved into a mission to create the ideal frozen graham cracker.

Target Market
Freeze and Munch targets young professionals, students, and families who are looking
for a quick, satisfying dessert or snack that is both affordable and high-quality. We aim to
expand our reach within Tagum City and to neighboring regions in Davao del Norte, with
long-term goals of distributing nationwide.

II. CONTENT INDEX

About Us
At Freeze and Munch, we’re focused on transforming the classic graham dessert into
a fun frozen treat. Founded in 2024 in Tagum City, Davao del Norte, we specialize in
delicious graham bars that combine creamy layers with crispy graham crackers, offering the
perfect balance of texture and flavor in every bite.

With a passion for Filipino dessert customs and an innovative spirit, our goal is to
provide a delightful diversion in the shape of premium frozen graham bars that are accessible
to all. Freeze and Munch offers that classic graham flavor with a contemporary, refreshing
twist, making them perfect for a midday snack or after a demanding day.

As we expand, we're still dedicated to making our consumers satisfied with every
taste by introducing them to new flavors and using only the best ingredients. Freeze and
Munch is more than just a sweet treat—it's a fun experience meant to be shared with others.
VISION
The Freeze and Munch envisions to be a leading provider of high-quality, innovative
Graham Bar products that bring joy to every occasion, fostering a memorable and delightful
snacking experience for people of all ages.

MISSION
To create exceptional Graham Bars that bring joy and satisfaction to every bite. We
focus on innovation and quality, offering unique flavors that cater to diverse tastes. By
prioritizing customer happiness and building strong partnerships, we strive to enhance the
snacking experience and become a beloved brand in every home.

GOALS
• Ensure that every Graham Bar meets high standards of taste, texture, and freshness by
maintaining stringent quality control throughout the production process.
• Achieve at least 90% customer satisfaction rate by providing excellent service, timely
delivery, and innovative flavors that cater to various consumer preferences.
• Expand our presence in local and regional markets, aiming for a 15% increase in sales
annually through strategic marketing and distribution channels.
• Ensure that 80% of our ingredients come from local and sustainable sources, while adopting
eco-friendly production methods and reducing waste by 50% within the next two years.
• Implement quarterly reviews to refine and enhance product offerings based on customer
feedback.

Our Team
At Freeze and Munch, we believe that our people are the heart of our success. Our
team is a dynamic blend of talented individuals who share a passion for quality and
innovation in every Graham Bar we create. Together, we work to bring our vision to life and
deliver exceptional products to our customers.

Leadership Team:

Leanne Verliez Lawas - Founder & CEO

As the visionary behind Freeze and Munch, Leanne combines a love for culinary
creativity with a strong business acumen. With years of experience in the food industry, they
are dedicated to driving innovation and ensuring the highest standards of quality in every
product.

Axel Bercilla - Chief Operating Officer (COO)

Axel brings a wealth of expertise in operations and logistics. Responsible for
overseeing production and supply chain management, they ensure that our Graham Bars are
crafted efficiently while maintaining excellence at every stage.
Diane Jane Sarate - Director of Marketing
With a keen understanding of market trends and consumer insights, Diane leads our
marketing efforts. Their strategic approach to brand positioning and engagement drives
awareness and loyalty among our customers.

Jefferson Buan - Product Development Specialist

Jefferson is the creative force behind our product lineup. With a passion for flavor
innovation, they work tirelessly to develop new Graham Bar varieties that cater to evolving
consumer preferences and dietary needs.

Support Team:
Our dedicated support team includes skilled professionals in customer service, sales,
and production. Each member is committed to providing exceptional service and ensuring
that every customer interaction reflects our brand values. Together, our team embodies the
spirit of collaboration, creativity, and commitment to excellence. At Freeze and Munch, we
are excited to push boundaries and set new standards in the specialty snack market.

Services
At Freeze and Munch, we are dedicated to providing a comprehensive suite of
services designed to enhance the Graham Bar experience for our customers and partners. Our
focus on quality, innovation, and customer satisfaction drives everything we do.

1. Product Innovation
We excel in developing unique Graham Bar flavors and formulations tailored to meet the
tastes and preferences of our customers. Our R&D team collaborates with clients to create
innovative products that resonate in the market, ensuring each bar delivers an exceptional
taste experience.

2. Wholesale and Bulk Distribution

For retailers, cafes, and events, we provide wholesale and bulk ordering options that ensure a
steady supply of our Graham Bars. Our streamlined logistics and distribution channels
guarantee timely delivery and consistent product availability to meet your needs.

3. Dedicated Customer Support

Our commitment to exceptional service is evident in our customer support team, which is
available to address inquiries, manage orders, and provide assistance whenever needed. We
prioritize building lasting relationships with our clients through responsive and personalized
service.

Projects:
• Development of new flavors based on customer feedback.
• Expansion into local food fairs and online delivery services.
Project Timeline:
• Launch: September 2024
• Online Sales Launch: September 2024
• Target Expansion: December 2024

Pricing Package:
• Single Bar: ₱10
• Box of 6: ₱50
• Custom Orders (bulk): Pricing available upon request

Testimonials:
“Freeze & Munch is my go-to for quick dessert cravings!” - Jane, 21
“The perfect balance of crunch and sweetness, I love it!” - Paolo, 28
“It’s so delicious!” –Gia, 19
“It is so affordable and tasty!” – Diane, 19
“I like it best when it is still crunchy and frozen.” – Kenth, 13

Contact:
• Email: [email protected]
• Phone: 0963-819-3416

III. STATEMENT OF THE PROBLEM

The development of "Graham Bar Freeze and Munch" presents several challenges,
particularly in terms of technical hurdles, patience in the trial process, and cost estimation.
One of the main difficulties lies in preserving the texture of the graham cracker, which tends
to lose its crispness after freezing, becoming either too soggy or too hard. This issue impacts
the overall quality of the dessert. Additionally, the creamy filling often forms ice crystals
during freezing, affecting its smoothness and flavor, resulting in an inconsistent taste
experience. Ensuring the graham cracker and filling layers remain intact during freezing and
storage is another critical challenge, as separation of these layers can spoil the product’s
intended appeal.

For first-time developers, this process demands significant patience and persistence.
Perfecting the recipe requires multiple rounds of trial and error, as each attempt may lead to
varied results due to factors like ingredient ratios, freezing techniques, and storage
conditions. This learning curve can be both frustrating and time-consuming, slowing down
product development and increasing the risk of burnout or discouragement. As the recipe
evolves, balancing quality with efficiency becomes a challenge, often leaving room for
unforeseen complications along the way.
 Accurately estimating production costs is another obstacle for a novice product
creator. Expenses for ingredients, equipment, packaging, and storage can fluctuate
unexpectedly, especially when unanticipated adjustments are required. This can lead to
budget overruns and delays in bringing the product to market. Ultimately, these combined
difficulties make it challenging to successfully launch "Graham Bar Freeze and Munch"
while maintaining consistent quality and ensuring profitability, especially for a creator
navigating the process for the first time.

IV. RECOMMENDATION

To address the challenges in developing "Graham Bar Freeze and Munch," several
practical solutions can be implemented. One of the primary issues, maintaining the graham
cracker's texture, can be solved by wrapping the bars with foil or another barrier to create a
moisture seal, preventing the cracker from becoming soggy during freezing. Additionally,
using rapid freezing techniques like blast freezing can help preserve the crispness by reducing
exposure to fluctuating temperatures. Alternatively, using graham crackers designed for
frozen desserts may provide better texture retention.

Trial-and-error process of perfecting the product can be streamlined by conducting

small-batch tests, allowing for quicker adjustments without significant waste. Seeking advice
from food technologists or experts in frozen desserts can provide valuable insights that
reduce the number of trial cycles. Keeping detailed records of each attempt will also help
identify successful methods more quickly, minimizing frustration. On the cost side,
conducting a thorough cost analysis and forecasting early in development is crucial. This
helps identify and account for all production expenses, including ingredients, equipment, and
storage, and allows for more accurate budgeting. Negotiating bulk discounts with suppliers
and planning for scalable production from the outset can reduce costs and ensure profitability
as demand grows.

By addressing these challenges with targeted solutions, "Graham Bar Freeze and
Munch" can improve product quality, reduce development time, and manage costs
effectively, increasing the likelihood of a successful market launch.

V. FUTURE DEVELOPMENT

The goals of the freeze and munch's upcoming development will be brand positioning,
market expansion and product variation. On top of that, to appeal to a wider market, new
product lines will have limited-edition and seasonal tastes that will keep the product line
interesting, as well as health-conscious options including vegan, gluten-free, and protein-
enriched graham bars. Moreover, sustainability will receive a lot of attention, thus we will
shift to eco-friendly packaging and procure as much food from nearby organic farmers as
possible.

Furthermore, we will look for new distribution avenues to grow the company, such as
e-commerce sites, local partnerships, and joint ventures with health food stores and fitness
centers. In addition, the company will launch value-added services, including corporate
gifting options, subscription programs, and gift boxes that can be personalize, and along with
influencer partnerships will intensify marketing initiatives.

Future Activities
The freeze and munch company's upcoming initiatives will center on growing
consumers, extending the product's market reach, and optimizing operations. Consequently,
in addition to releasing new health-conscious variants like low-sugar alternatives, we will
continue to build enthusiasm around the brand by launching seasonal and limited-edition
tastes to promote growth., and increase distribution by focusing on internet platforms, and
establishing alliances with nearby cafés and health food stores will be important initiatives.

Also, to increase brand exposure, pop-up events, influencer partnerships, and digital
ads will all be part of the marketing strategy in order to promote recurring business, we will
also launch a customer loyalty program and a subscription box service with exclusive tastes
and offers. For good measure, in order to accommodate customer preferences, sustainability
initiatives—like switching to eco-friendly packaging and local sourcing—will be prioritized.

Year Plan

Table 1: Net income estimate for the Year 2024

Price Capital Income Weekly Monthly

For the year 2024
10 6 3
Quantity per day:
Optimistic 50 500 -170 330 1,980 5,940
Most likely 35 350 -170 180 1,080 3,240
Pessimistic 25 250 -170 80 480 1,440

Estimated Average Income as

3,540
of December 2024

Table 2: Cost for expansion estimate

Cost for expansion 100% 3,540

New product lines 25% 885
New distribution channels 20% 708
Advertising 15% 531
Customizing 5% 177
Sustainability 10% 354
Retained Earnings 5% 177
Profit 20% 708
Description:

• New Product Lines - Introducing limited-edition, seasonal, and health-conscious products

(e.g., vegan, gluten-free, low-sugar, and protein-enriched).
• New Distribution Channels - Expanding through e-commerce platforms, local
partnerships, and joint ventures with health food stores, cafés, and fitness centers.
• Advertising - Enhancing brand visibility via pop-up events, influencer partnerships, and
digital advertising campaigns.
• Customizing - Offering gifting options, customer loyalty program, and subscription
programs.
• Sustainability - Focusing on eco-friendly packaging and sourcing products locally to
benefit stakeholders and ensure long-term business sustainability.
• Retained Earnings - The portion of a company's net income that is kept in the business for
future needs.
• Profit - The financial gain, representing the excess earnings.
BUSINESS PROPOSAL

Presented To
Prof. MICHELLE CATOG

In Partial Fulfillment of the

Requirements of GE 11
Entrepreneurial Mindset

Presented by:

AXEL SELLADO BERCILLA

DIANE JANE LUMANIP SARATE

HEZIEL MENDEZ

JEFFERSON BUAN

JOAN GALO LARGO

LEANNE VERLIEZ LAWAS

 MHAMEL MENA

KRIZMYR VEN RELATADO