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Global Media Culture Samsudin PDF

Global media culture refers to the interconnectedness of media systems that shape cultural norms and values worldwide, influencing communication, economy, and social behaviors. It is characterized by the dominance of transnational media corporations and the tension between cultural homogenization and diversification. While it promotes cultural awareness and empowerment, it also poses risks such as cultural erosion, the digital divide, and misinformation.

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Samsudin, Samarudin T.
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11 views9 pages

Global Media Culture Samsudin PDF

Global media culture refers to the interconnectedness of media systems that shape cultural norms and values worldwide, influencing communication, economy, and social behaviors. It is characterized by the dominance of transnational media corporations and the tension between cultural homogenization and diversification. While it promotes cultural awareness and empowerment, it also poses risks such as cultural erosion, the digital divide, and misinformation.

Uploaded by

Samsudin, Samarudin T.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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MEDIA CULTURE

SAMARUDIN SAMSUDIN
CONTEMPORARY WORLD
DECEMBER 2024
INTRODUCTION
WHAT IS GLOBAL MEDIA CULTURE?

Refers to the interconnectedness of media


systems and the shared consumption of
content across borders.
Media is a driving force in shaping cultural
norms, values, and trends globally.
Why is It Important?
Influences communication, economy, politics,
and social behaviors.
Connects people while also raising questions
about cultural homogenization.
THE ROLE OF MEDIA IN
GLOBALIZATION
Facilitates Global Communication: Media platforms
like the internet, TV, and radio connect people
worldwide.
Cultural Exchange: Exposure to diverse traditions,
languages, and lifestyles through films, music, and
social media.
Global Economy: Media drives global consumerism
by promoting international brands and trends.
CHARACTERISTICS OF GLOBAL
MEDIA CULTURE
Transnational Media Corporations: Companies like
Netflix, Disney, and CNN dominate global media
markets.
Homogenization vs. Diversification: Spread of
Western culture (e.g., Hollywood movies) vs. the
rise of localized content (e.g., K-dramas).
Digital Media: Social media platforms like
Facebook, TikTok, and Instagram as global cultural
hubs.
POSITIVE IMPACTS OF GLOBAL
MEDIA CULTURE
Cultural Awareness:
Promotes understanding and appreciation of
diverse cultures.
Access to Information:
Real-time updates on global events through
news platforms.
Empowerment:
Gives marginalized groups a voice and fosters
social movements (e.g., #MeToo, Black Lives
Matter).
NEGATIVE IMPACTS OF GLOBAL
MEDIA CULTURE
Cultural Homogenization: Risk of eroding
traditional cultures due to dominance of global
trends.
Digital Divide: Unequal access to media and
technology widens socio-economic gaps.
Spread of Misinformation: Fake news and biased
reporting shape perceptions inaccurately.
MEDIA AND IDENTITY FORMATION

Influence on Youth:Media defines beauty


standards, behavior, and aspirations.
Creation of Global Identities: People adopt hybrid
identities influenced by multiple cultures.
Challenges: Struggle between preserving local
culture and embracing global trends.
CASE STUDIES IN GLOBAL MEDIA
CULTURE
Hollywood and Bollywood: Comparison of Western
and Indian cinema's global influence.
Korean Wave (Hallyu): Popularity of K-pop and K-
dramas showcasing Korea’s soft power.
Social Media Movements: How platforms like
Twitter and Instagram have fueled global protests
and advocacy.
THANK

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