M-419_Project_Report
M-419_Project_Report
Submitted to
RAJASTHAN TECHNICAL UNIVERSITY
In partial fulfillment of the requirements for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
Certificate
This is to certify that John Doe, Roll No. 123456, is a bonafide student of Master of Business
Administration course (Batch 2023-2025) at S. S. Jain Subodh Management Institute,
affiliated with Rajasthan Technical University, Kota. The Project Work report titled “Impact
of Digital Marketing on Consumer Buying Behavior” is prepared by him under the guidance
of Dr. Jane Smith, in partial fulfillment of the requirements for the MBA degree.
Student’s Declaration
I, John Doe, hereby declare that the Project Work report entitled “Impact of Digital
Marketing on Consumer Buying Behavior” with reference to XYZ Ltd. is my original work,
carried out under the guidance of Dr. Jane Smith, S. S. Jain Subodh Management Institute,
Jaipur, and external assistance from Mr. Robert Johnson, Marketing Head, XYZ Ltd.
I further declare that this project has not been submitted for any degree/diploma at any
other university/institution.
Acknowledgement
I express my sincere gratitude to Dr. Jane Smith, for her invaluable guidance and support
throughout this project. I also thank Prof. (Dr.) Raju Agrawal, Director of S. S. Jain Subodh
Management Institute, Jaipur, for fostering a learning environment that facilitated this
research.
I am grateful to my family and friends for their encouragement and support during this
project.
Table of Contents
1. Executive Summary
2. Industry and Company Profile
3. Theoretical Background of the Study
4. Research Methodology
5. Data Analysis and Interpretation
6. Summary of Findings
7. Suggestions and Recommendations
8. Conclusion
9. Bibliography
10. Annexures