Module 6 - various terms explained
Module 6 - various terms explained
Break even analysis is the analysis of the relationship of cost, volume ,profit revenue, volume of sale for a
particular product of a company. Break even analysis is usually done with the help of a break even
chart. Break even chart is a graphical representation of various components like Fixed cost, Variable
cost, Total cost, Quantityof production/sales, sales revenue, profit/lose and margin of safety.
The chart has Quantity of production/sales on X axis and cost/sales revenue in Rupees on
Y axis. It is assumed that thequantities of production and sales are same
Assumptions and Terminology: Following are the assumptions on which the theory
of CVP or break even analysis is based:
1. The changes in the level of various revenue and costs arise only because of
the changes in the number of product (or service) units produced and sold, e.g., the
number of television sets produced and sold by Sigma Corporation. The number of
output (units) to be sold is the only revenue and cost driver. Just as a cost driver is
any factor that affects costs, a revenue driver is any factor that affects revenue.
2. Total costs can be divided into a fixed component and a component that is
variable with respect to the level of output. Variable costs include the following:
o Direct materials
o Direct labor
o Direct chargeable expenses
Variable overheads include the following:
o Variable part of factory overheads
o Administration overheads
o Selling and distribution overheads
4. When put in a graph, the behavior of total revenue and cost is linear (straight
line), i.e. Y = mx + C holds good which is the equation of a straight line.
5. The unit selling price, unit variable costs and fixed costs are constant.
8. All revenue and cost can be added and compared without taking into account
the time value of money.
In real world, simple assumptions described above may not hold good. The theory
of CVP can be tailored for individual industries depending upon the nature and
peculiarities of the same.For example, predicting total revenue and total cost may
require multiple revenue drivers and multiple cost drivers. Some of the multiple
revenue drivers are as follows:
From the marginal cost statements, one might have observed the following:
Sales – Marginal cost = Contribution ......(1)Fixed cost + Profit = Contribution ......(2)
By combining these two equations, we get the fundamental marginal cost equation as
follows:
Sales – Marginal cost = Fixed cost + Profit ......(3)
This fundamental marginal cost equation plays a vital role in profit projection and has
a wider application in managerial decision-making problems.The sales and marginal
costs vary directly with the number of units sold or produced. So, the difference
between sales and marginal cost, i.e. contribution, will bear a relation to sales and the
ratio of contribution to sales remains constant at all levels. This is profit volume or
P/V ratio. Thus,
Contribution (c)
P/V Ratio (or C/S Ratio) =
Sales (s) ......(4)
It is expressed in terms of percentage, i.e. P/V ratio is equal to (C/S) x 100.
Or, Contribution = Sales x P/V ratio ......(5)
Fixed cost
Breakeven point = = 100 units or $. 1000
Contribution per unit
4. Margin of Safety (MOS)
Every enterprise tries to know how much above they are from the breakeven point.
This is technically called margin of safety. It is calculated as the difference between
sales or production units at the selected activity and the breakeven sales or production.
Margin of safety is the difference between the total sales (actual or projected) and the
breakeven sales. It may be expressed in monetary terms (value) or as a number of
units (volume). It can be expressed as profit / P/V ratio. A large margin of safety
indicates the soundness and financial strength of business.
Margin of safety can be improved by lowering fixed and variable costs, increasing
volume of sales or selling price and changing product mix, so as to improve
contribution and overall P/V ratio.
Problem 1A company earned a profit of $. 30,000 during the year 2000-01. Marginal
cost and selling price of a product are $. 8 and $. 10 per unit respectively. Find out the
margin of safety.
Solution
Contribution x 100
P/V ratio =
Sales
Problem 2
A company producing a single article sells it at $. 10 each. The marginal cost of
production is $. 6 each and fixed cost is $. 400 per annum. You are required to
calculate the following:
Profits for annual sales of 1 unit, 50 units, 100 units and 400 units
P/V ratio
Breakeven sales
Sales to earn a profit of $. 500
Profit at sales of $. 3,000
New breakeven point if sales price is reduced by 10%
Margin of safety at sales of 400 units
Apart from marginal cost equations, it is found that breakeven chart and profit graphs
are useful graphic presentations of this cost-volume-profit relationship.
Breakeven chart is a device which shows the relationship between sales volume,
marginal costs and fixed costs, and profit or loss at different levels of activity. Such a
chart also shows the effect of change of one factor on other factors and exhibits the
rate of profit and margin of safety at different levels. A breakeven chart contains, inter
alia, total sales line, total cost line and the point of intersection called breakeven point.
It is popularly called breakeven chart because it shows clearly breakeven point (a
point where there is no profit or no loss).
Profit graph is a development of simple breakeven chart and shows clearly profit at
different volumes of sales.
Fixed cost line, total cost line and sales line are drawn one after another following the
usual procedure described herein:
This chart clearly shows the breakeven point, margin of safety and angle of incidence.
a. Breakeven point-- Breakeven point is the point at which sales line and total cost line
intersect. Here, B is breakeven point equivalent to sale of $. 1,000 or 100 units.
b. Margin of safety-- Margin of safety is the difference between sales or units of
production and breakeven point. Thus, margin of safety at M is sales of ($. 1,500 - $.
1,000), i.e. $. 500 or 50 units.
c. Angle of incidence-- Angle of incidence is the angle formed by sales line and total
cost line at breakeven point. A large angle of incidence shows a high rate of profit
being made. It should be noted that the angle of incidence is universally denoted by
data. Larger the angle, higher the profitability indicated by the angel of incidence.
d. At 80 units, total cost (from the table) = $. 880. Hence, selling price for breakeven at
80 units = $. 880/80 = $. 11 per unit. Increase in selling price is Re. 1 or 10% over the
original selling price of $. 10 per unit.
Fixed costs
Breakeven point (in units) =
Weighted average contribution margin per unit
One should always remember that weights are assigned in proportion to the relative
sales of all products. Here, it will be the contribution margin of each product
multiplied by its quantity.
Fixed cost
B.E. point (in revenue) =
Weighted average P/V ratio
Problem Ahmedabad Company Ltd. manufactures and sells four types of products
under the brand name Ambience, Luxury, Comfort and Lavish. The sales mix in value
comprises the following:
Brand name Percentage
Ambience 33 1/3
Luxury 41 2/3
Comfort 16 2/3
Lavish 8 1/3
------
100
The total budgeted sales (100%) are $. 6,00,000 per month.The operating costs are:
Ambience 60% of selling price Luxury
Luxury 68% of selling price Comfort
Comfort 80% of selling price Lavish
Lavish 40% of selling price
Ambience 25
Luxury 40
Comfort 30
Lavish 05
---
100
So far, it has been assumed for the sake of simplicity that only one product is manufactured and
sold. In the real world, however, businesses manufacture and sell a mix of products.
A Limiting Factor is any factor that limits the activities of a business. The most common limiting
factor is sales volume because a business may not be able to sell its entire output.
The concept of a Limiting Factor helps a business to identify resources constraints and determine
the best combination of available resources to maximize profit. The Limiting Factor in a business
might be raw material, labour hours or machine hours. Simple Limiting Factor Analysis can be
applied where there is only one limiting factor. Where there is more than one limiting factor, the use
of Linear Programming is appropriate. That is beyond the scope of this article.
In simple Limiting Factor Analysis, the contribution per unit of each product (sales less variable cost)
is calculated first. Next, the contribution is divided by the total number of units of the Limiting Factor
to obtain the contribution per unit of Limiting Factor.
Therefore:
It is evident that for Product A, the Contribution per Kg of R is greater than that for Product B.
Therefore, the business should produce as many units of Product A as possible to maximize profit.
Any Raw Material R left after producing as many units of product A as can be sold in the market
should be used to produce Product B.
3Calculation of selling price per unit for a particular break even point
LIMITATIONS OF BE ANALYSIS
The break even analysis is based on a number of assumptions which are rarely found in
reallife. Hence its managerial utility becomes limited. Its main limitations are as follows
1Both cost and revenue should be taken into account to determine the
b r e a k e v e n p o i n t . The one without the other has no meaning. But this analysis pre
suppose that prices do notchange while in actual life, price do changes as a result of
several factors eg-change indemand, fashion, styles etc
2It assumes that all costs can be divided into fixed and variable costs,
that they vary inlinear fashion and that the principle of cost variability
a p p l i e s t o t h e m . A l l t h e s e assumptions do not hold true
3This analysis ignores the time lag between production and sales. The
production quantitymay be kept constant, but the sales are bound to vary from period
to period. This featureof sales reduces the significance of BE analysis as a
management guide.
4Factors likeplant size, technology and methodology of productio
n h a v e t o b e k e p t constant in order to draw an effective break even chart. But it is
not found in actual life.
5The analysis does not take into account the capital employed in the
production and its costwhich is an important consideration in profitability decisions
Summary
1. Fixed and variable cost classification helps in CVP analysis. Marginal cost is also
useful for such analysis.
2. Breakeven point is the incidental study of CVP. It is the point of no profit and no loss.
At this specific level of operation, it covers total costs, including variable and fixed
overheads.
3. Breakeven chart is the graphical representation of cost structure of business.
4. Profit/Volume (P/V) ratio shows the relationship between contribution and
value/volume of sales. It is usually expressed as terms of percentage and is a valuable
tool for the profitability of business.
5. Margin of safety is the difference between sales or units of production and breakeven
point. The size of margin of safety is an extremely valuable guide to the financial
strength of a business.