Ch 01 Introduction
Ch 01 Introduction
CHAPTER 1
LEARNING OBJECTIVES
2
Production
Marketing
Finance
Real And Financial Assets
4
It is Vague
It Ignores the Timing of Returns
It Ignores Risk
Assumes Perfect Competition
In new business environment profit maximization
is regarded as
Unrealistic
Difficult
Inappropriate
Immoral – At what cost ?
Maximizing Profit after Taxes or EPS
14
Risk and expected return move in tandem; the greater the risk, the greater
the expected return.
Overview of Financial Management
19
Agency Problems: Managers Versus Shareholders’
Goals
20