Unit 3 Econ
Unit 3 Econ
○ It means you are willing and able to to buy the goods at the given price
● What is the law of demand?
○ The Law Of Demand States that people will buy more of a good when its price
falls and less when its price rises
● Give an example of the Substitution Effects
○ If the price of Coca-Cola goes up the demand for Pepsi goes up
○ If the price of hamburger rise, consumers will buy the cheaper hotdogs as a
substitute for hamburgers
● Why does an economist create a market demand schedule?
○ Made to predict how people will change their buying habits when prices change
● When prices increase, what happens to the quantity demanded?
○
● What is a demand curve?
○ Is a graphic representation of a demand schedule
● What does the Latin phrase “ceteris Paribus” mean?
○ All things other than price stay constant
● When non-price factors cause demand to fall or rise, the curve shifts_____
● How do consumer expectations shift the demand curve?
○ If you expect the price to rise, immediate demand for the good will rise, which
means you will boy the good sooner and vice versa
● What are demographics?
○ The characteristics of populations, such as age, race, gender and occupation
● How does advertising shift the demand curve?
○ By helping create fads and trends
● EX: If your rent increases, you will spend less on other items. Those goods are
considered normal goods.
● EX: Getting a raise and deciding to buy fancy pasta instead of cheap instant noodles. The
instant noodles were inferior goods.
● What is elasticity of demand (M)
○ Is the measure of how consumers respond to price changes
● Give an example of something that is inelastic
○ Milk, Medicine
● Know elasticity examples
○ Cow’s milk is considered inelastic because there are no substitutes (necessity)
● How does elasticity affect a company’s pricing policy
○ Elasticity affects a company’s price policy because the company knows that if
demand is elastic an increase in price would reduce total revenue
○
● If a firm raises the price of a product with elastic demand, what will happen to total
revenue
○ If a firm knows that the demand for its product is elastic at the current price, it
knows that an increase in price would decrease total revenue
● What is the law of supply? Give an example
○ States that as prices increase, so will the quantity supplied
■ A paper plate factory makes more when the price increases
● What happens to supply when the price of an item increases?
○ If the price of home computers rise, the computer makers will make more
computers
● What is a supply schedule?
○ Is a chart that tells how much a supplier will offer at different prices
■ Supply is upward sloping (demand is downward sloping)
● Give an example of elasticity of supply.
○ If Ruth’s bread supply is highly elastic, when the price of bread falls, cut costs by
hiring fewer workers
Terms:
1. Demand is the desire to own something and the ability to pay for it
2. Substitution Effect: Consuming Less of a good and more of another as a reaction to a
price increase
3. A market demand schedule is a table listing the quantity of a good that all consumers
will buy at various prices
4. Substitutes - goods that are used in place of other (coke/pepsi)
5. Compliments- two goods that are bought and used together (Playstation and
Playstation Games)
Matching:
1. Normal goods- goods consumers demand more of when thor income increases
2. Inferior good- goods for which demand falls as income increases
3. Demographics- The characteristics of populations, such as age, race, gender and
occupation
4. Substitutes - goods that are used in place of other (coke/pepsi)
5. Compliments- two goods that are bought and used together (Playstation and
Playstation Games)
6. Elastic - very sensitive to price changes
7. Inelastic - When demand does not change much after a price change (milk/medicine)
8. Unitary Elastic if ED = 1
9. A company’s total Revenue is the amount of money the company receives from
selling its goods
10. Law of Supply- States that as prices increase, so will the quantity supplied
11. Supply Schedule- Is a chart that tells how much a supplier will offer at different
prices
12. Fixed cost- costs that do not change
13. Variable costs- Rise or fall depend on the quantity produces
14. Regulation- Law that tells how a good must be made
Short answer: When NON PRICE FACTORS cause demand to fall, the demand curve shifts to the
left. An increase in demand appears as a shift to the right.