Assignment brief 1 - Leadership and Management
Assignment brief 1 - Leadership and Management
Academic Year
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Issue Date
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LO1 Examine leadership and management theories and principles, and their impact on the
effectiveness of an organisation
LO2 Review the influence of different leadership and management styles on the culture of
organisations
● Understand different leadership styles, how to lead multiple and remote teams and how to
manage team leaders
● Able to communicate effectively (verbal, non-verbal, written, digital) and be flexible in
communication style
● Able to analyse and evaluate a range of business data and sources of information
● Able to undertake critical analysis and evaluation to support decision-making
● Interpretation of information that allows for evaluation of theory in relation to practice
Vocational scenario
Organisation
You are working at a digital tech store* that is one of a chain of retail stores owned and
operated by a large multinational company.
The stores sell various products, including personal computers, smartphones, tablet
computers, smartwatches, digital media players, software and both branded and selected
third-party accessories. Customers can shop by either walking into the store, buying online or
reserving a shopping one-to-one session. Store employees receive above-average pay, are
offered money towards education and healthcare and receive product discounts. However,
there are limited or no paths of career advancement.
Role
You have recently been employed as a sales team leader on the shop floor, reporting to the
sales solutions manager. You lead and manage a team of eight members, and your key
responsibilities are to:
● provide direction, leadership, inspiration and motivation to team members
● coach and mentor team members
● focus on leading your team on selling products
● assist team members to reach sales targets
● work to targets and prioritise tasks to meet and exceed these targets
● make decisions regarding operational activities
● undertake regular ‘one-to-ones’ with direct reports, providing feedback
● manage attendance
● review and interpret management information.
*Select an appropriate digital tech store that meets local needs.
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Case study report
As a new employee, you are to complete onboarding training to help you understand
leadership and management in action. As part of this onboarding process, you have been
asked to undertake a case study report to critically evaluate leadership and management in the
company, researching theories and the impact they have on decision-making and the factors
that influence culture within the company. You should examine and compare at least three
different styles of leadership and management approach taken in a business context to
evaluate their effectiveness and the impact that the leadership and management role has on
culture and performance.
Research into additional digital tech store business examples should be used to assist in your
research analysis and evaluation.
Recommended resources
Please note that the resources listed are examples for you to use as a starting point in
your research – the list is not definitive.
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Learning Outcomes and Assessment Criteria