MIDYEAR

FESTIVAL
Achieve Campaign Success

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Content
3 STEPS TO BRING VISITORS TO YOUR STORE

ENHANCE YOUR CUSTOMER’S JOURNEY FOR

CONVERSION

BUMP UP THE REVENUE FOR EACH BUYER

KEEP CUSTOMERS COMING BACK

3
3 STEPS TO BRING VISITORS TO YOUR STORE
Campaign draws millions of visitors to our platform!
Learn how to leverage on the surge of traffic to bring new visitors to your store

What should you How do you get

do to get traffic to them to your
your products? store?
Traffic to Traffic to Traffic to
Lazada your product your Store

1. Pick the channel to 3. Showcase your

boost your product best promotions

2. Get the clicks!

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1. PICK THE CHANNEL TO BOOST YOUR PRODUCT

Traffic to Seller Picks Voucher / Free Shipping Flash Sales / Slash It

Lazada
• New products • Competitive & high in demand • Hot selling products
• Products with high conversion products • Products that you can give a
but mid traffic great discount on!

✓ Ensure that you get your ✓ Provide vouchers / free ✓ Check the current no. of sales
quota for the campaign days shipping if you can’t lower & stock up inventory ≥ 2x
Traffic to ✓ Boost products during teasing your price ✓ Take note of the date & time
your product period ✓ Set a promotion budget of your campaign

IMPORTANT: IMPORTANT:
Each boost lasts 7 days! Check available stocks regularly
as products run out very quickly
on Flash Sales & Slash It!

Traffic to
your store

The type of product chosen to boost for each channel is very important. Use data from previous campaigns
to learn what works best for your shop!
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2. GET THE CLICKS

Traffic to Search Choose the Presentation

Lazada right product

✓ Write clear product title

with structure: ✓ Check best sellers on First impression matters:
Lazada & other platforms ✓ Main Image must be clear
Brand + Model + Type + ✓ Match trending products with product’s brand
Selling Point with your shop ✓ Upload correct image for
each variation

Traffic to
your product
Competitive Budget & Increase
Price Inventory product value

If you can’t lower the price: With many other competing Visitors gain confidence in
✓ Use Flexi Combo deals: products that has high ratings
✓ Give vouchers / Free ✓ Ensure you’re able to give & good reviews:
Traffic to Shipping great discount ✓ Use Chat & get customer to
your store Check On Business Advisor → Product ✓ Have sufficient stock Rate & Review
→ Diagnosis → Price Uncompetitive.

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3. SHOWCASE YOUR STORE’S BEST PROMOTIONS

Traffic to
Lazada

Use the Product Detail

Page Banner to divert
traffic from your product
to your store!
Highlight promotions that’s
eye-catching & irresistible:
Traffic to • Free Shipping Storewide
your product • 50% off selected
products
Note: • Time limited sales
Link to Store Campaign Page:
≥ 10 deals approved
• New products released
Link to Store Homepage: • Exclusive products
No criteria

Traffic to
your store

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Content
3 STEPS TO BRING VISITORS TO YOUR STORE

ENHANCE YOUR CUSTOMER’S JOURNEY FOR

CONVERSION

BUMP UP THE REVENUE FOR EACH BUYER

KEEP CUSTOMERS COMING BACK

8
ENHANCE YOUR CUSTOMERS’ JOURNEY
TO INCREASE CONVERSION
Build trust & gain confidence from your customers!
Let’s see how your customers’ journey is like after getting to your product page

Product Cart Checkout

Lazada page / Store

Assortment Product Content Cust. Service

Price Reviews Promotions

Ratings Customer Segment

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WHICH PRODUCT WILL SHOPPERS CLICK?

Assortment
A Get a higher reach & open up your store to fresh audiences with a
B
winning product assortment.
Trending products: Get exclusive assortment for that extra edge
Products in season: Assortment does not fall short from your competitors
Products from past seasons: Limited assortment possible

Price
3 strategies depending on your category, competitors & market:
1. High prices scare visitors away, go low! => For highly competitive product & when
you can target maximizing the no. of quantity sold instead
2. Go for price stabilization to prevent price wars. => When you can’t lower the price
but can give promotions
3. Use a slightly higher price than your competitors. => To position your store as the
quality leader paired with great brand awareness & excellent customer service

Ratings
4-5 stars rating increases Add to Cart rate by 4%
👍🏻 products: Spread the word on your product to push for more sales. When people
says it’s good, everyone else wants in on the good stuff!
👎🏻 products: Ask your customers what you can do to make the experience 5-star

Product A is more likely to be clicked as different specifications available can be viewed, price is competitive &
reviews are 5 stars which show the quality of the product based on reviews from customers who have purchased.

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WHAT INFLUENCES VISITORS’ DECISION TO PURCHASE?

Do you think shoppers will buy this when Products with >10 good reviews boost Add to Cart rate by
they are shopping for a mascara? 8%!
Likely! Persuasive content influences visitors to make the purchase! Low on reviews?
❑ Reduce uncertainty when shopping
✓ Use chat to connect with your
customers to get more quality
reviews
Reviews
Consistent feedback
about your product
❑ If many customers commented
about varying expectations, eg,
size;
✓ Include size chart / relative size
comparison in your product content
to reduce returns

Reviews for
improvement
❑ Other variations demand requested
in reviews
✓ Consider stocking up on other
colors if there are enough requests

Reviews
Product Content What is a quality review?
Easily create • Honest & positive reviews from a verified purchase
Use power words to emphasize points
Focus on benefits & highlights instead of features
your content • Actual descriptions of product usage
Include variety of angles at different levels of detail with Lorikeet! • Comparing a product to competing brands
• Photos of product

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DECIDE WHICH CUSTOMER SEGMENT TO PRIORITIZE

Customer Segment
• Who are your customers?
CUSTOMER
• Which customer segment to focus on?
FIND OUT FIRST! • What products to push for sales?
Eg. You may find that females of age group (20-30) buy more from you &
they are buying products that are in trend.

Customize category base • Know what your customers like • Customers love personalization! Give a look & feel that can best
on eg. brand, shopping • Create clear call to action • Set product module Auto sorting & represent your store & attract
preferences, product • Show what benefit they will get sort by personalization your customers

BUILD YOUR
STORE

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WOW CUSTOMERS WITH EXCELLENT SERVICE & PROMOTIONS

Sellers who actively respond to Chats capture Customer Service Use Business Advisor to measure the
+168% more sales than sellers who do not. effectiveness & quality of your chat response

3 easy steps to get your team prepared!

Figures show sales
1. Predict how many chats you will have based on past data from chat
2. Prepare & train chat agents on special promotions, products to See what you have
recommend & where customers can check their orders done well & convert
other potential
3. Prepare template answers to commonly asked questions in ‘quick Word of mouth is very powerful! customers!
replies’ Can you make the experience better?

Customers expect almost

immediate response.
No response may lead to loss in sales
• Turn on notifications for chat
Find out the reason why there was no
• Have an agent who can focus
response, brainstorm on a solution!
on chat during campaign

Promotions! The final push for customers to purchase

Promotions
✓ Apply Free Shipping promotion ✓ Create campaign only storewide ✓ Send exclusive voucher using Chat if
vouchers customers showed interest but have not
made a purchase

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Content
3 STEPS TO BRING VISITORS TO YOUR STORE

ENHANCE YOUR CUSTOMER’S JOURNEY FOR

CONVERSION

BUMP UP THE REVENUE FOR EACH BUYER

KEEP CUSTOMERS COMING BACK

14
 BUMP UP THE REVENUE FOR EACH BUYER
Customers are now ready to buy your products, how can you
make them purchase more & have a bigger basket size?

Revenue
Upsell / Cross Sell Per Buyer
Flexi Combo

Minimum
spending

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MINIMUM SPENDING

Vouchers & Free Shipping

Product level:
$ • Choose voucher / free shipping to be applicable for that product only.
FREE • Set a min spending value to be ~1.5x higher than the cost of the product

Store level:
𝑟𝑒𝑣𝑒𝑛𝑢𝑒
• Check average order value (AOV = # 𝑜𝑓 𝑜𝑟𝑑𝑒𝑟𝑠
) during past campaigns
• Set the min order value to be 1.2-1.5x above AOV. Eg. If AOV is $85, set
min spend to be $100-$130

Every shop & your customer’s preference works

differently, create a few variations to see which is
most favorable for you!

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FLEXI COMBO

Create flexible promotions on SKU

level & Store level to attract more
customers & increase your revenue

Why use?
• Increase the variety of suitable products that your
customers can shop for
• Maximum visibility with combos displayed on
Product Page, Cart & Check-Out

Best Practices:
• Decide on the tiering, the type of promotions & the
products to group
Ensure that you have sufficient stocks for the
• Groupings must make sense so that customers
selected products in the combo otherwise your
see more value in purchasing the items together promotion will be deactivated
• New to Flexi Combo? Use the given default
templates for the best type of discounts to give

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UPSELL & CROSS-SELL WITH CHAT

UPSELL CROSS-SELL
Get customers to purchase a similar but higher-end Selling an additional product that complements the
product than the one that they enquired for. first product

TIPS & TRICKS: TIPS & TRICK:

• Personalize it according to your customer’s needs. • Strategically match items that customers will want to purchase
• Minimize the options in your upsell • Add the matched items in your product description
• Promote products that is a small difference in price. • Ensure your chat agents are aware of these items
• Thank your customer & include upsell items such as featured products, • Check whether the item is really compatible
promos, newly arrived items or discounted products

AVOID: AVOID:
Masking the real cost of the upsell Matching item that are not compatible, especially if you’re selling
Tell customers exactly what the additional costs will be, what exactly electronic products.
they are paying for & how it will alter their final purchase.
Upsell at every moment
Evaluate the situation: If customers have a problem with your product,
ensure that you solve it first.

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Content
3 STEPS TO BRING VISITORS TO YOUR STORE

ENHANCE YOUR CUSTOMER’S JOURNEY FOR

CONVERSION

BUMP UP THE REVENUE FOR EACH BUYER

KEEP CUSTOMERS COMING BACK

19
 KEEP CUSTOMERS COMING BACK!
Campaigns creates opportunities for your existing
customers to shop with you again!

Understand your competitors & Define your unique

customers selling proposition

Post Sales Incentivize your

customers!

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 Define your unique selling proposition Understand your competitors & customers

What does your brand stands for? • Assess how your product is performing against
Why should customers pick you? your competitors
• Know which are your competing products & the
promotions offered
Make a list of unique selling point: • Create strategic promotions, eg vouchers, flexi
• Are you selling only premium products? combos during teasing period
• Is your product good for the environment?
• Is your brand health/fitness focused? • Find out which of your competitors your
• Are you able to offer a warranty above your customer prefers, and why they prefer it.
competitors?

• Use your followers data to predict buying

Decorate store page frequency & target high spenders
• Shout-out your unique selling points to in your
Store Banner -> In feed, check followers’ orders in the last 6
months & total spending in the last 6 months
• Ask customers what other products they will like
to see in your store
• Build a relationship with your customer & get
Make it strong, make it stand out, make them to help you improve!
customers want to buy!

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Post Sales Incentivize your customers!

PACKING INTERACTION
✓ Insert Thank You notes ✓ Post Mystery Box to excite your
✓ Ask for Reviews followers in Feed
✓ Give Vouchers ✓ Ask interesting questions, eg.
“Guess the price” in Feed

ONCE DELIVERED VOUCHER

✓ Use Chat & invite to Follow ✓ Join Slash It / LazGame for
Store customers to earn your store
✓ Keep them updated of Followers voucher
Promotion with Feed

AVOID CANCELLATION BY: PERIODIC SALES PROMOTION

✓ Plan Order Fulfilment Strategy ✓ Select 1 hot LIMITED product
✓ Regularly check your Stocks ✓ Share product on Social Media
✓ Pre-pack hero products
✓ Do demand forecasting with
Business Advisor

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“ YOU’RE NOW READY FOR
CAMPAIGN SUCCESS!

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THANK YOU