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More Focused Market Approach

The document outlines a strategy to segment the market and enhance personalized marketing efforts to boost sales. Key advantages include increased customer satisfaction, improved reputation, and more effective advertising, though it also notes additional costs for market research and promotional activities. Target segments should be qualified based on revenue potential and the company's ability to serve them.

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MuhammadNauman
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16 views

More Focused Market Approach

The document outlines a strategy to segment the market and enhance personalized marketing efforts to boost sales. Key advantages include increased customer satisfaction, improved reputation, and more effective advertising, though it also notes additional costs for market research and promotional activities. Target segments should be qualified based on revenue potential and the company's ability to serve them.

Uploaded by

MuhammadNauman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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We identify segment and increase and personalised our market effort to selected segement in which we

want to increase sale

Advanatge

1) Greater satisfaction within segment


2) Improve reputition
3) More successful advertisement compaign as we focus on target customer needs
4) Bring cost efficiencies
5) Additional cost
a) Of market reasearch
b) Change in way of doing business
c) More promostional cost

How to segment

1) If quality is goods, attract rich and high social class


2) We may attract either domestic customers or business customers
3) We may attract neerby customer like within city or local area or far reaching customer like tourist,
forigner etc

Qualifciation of target segment

1) Must generate reveune wich meet company needs


2) We have capability to serve segment

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