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DLL Media Channel

The document outlines a Grade 12 lesson plan focused on understanding communication media channels, including their characteristics, advantages, and disadvantages. Students will engage in various activities such as media channel analysis, debates, and case study evaluations to enhance their media literacy and communication skills. The lesson aims to help students make informed decisions about media channel selection in different contexts, ultimately improving their communication effectiveness.

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darwin.belegal
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2 views

DLL Media Channel

The document outlines a Grade 12 lesson plan focused on understanding communication media channels, including their characteristics, advantages, and disadvantages. Students will engage in various activities such as media channel analysis, debates, and case study evaluations to enhance their media literacy and communication skills. The lesson aims to help students make informed decisions about media channel selection in different contexts, ultimately improving their communication effectiveness.

Uploaded by

darwin.belegal
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Subject: Discipline and Ideas in Social Sciences

Grade Level: Grade 12

Objective:
1. Distinguish appropriate communication media channel(s) to use in different
settings and situations.
2. Analyze the characteristics and importance of media channels.
3. Appreciate advantages and disadvantages of media channels.
I. Before the Lesson / Pre-lesson Proper

Learning within the curriculum:


1. Media Literacy - Students will explore various types of media and their roles in
communication, which connects with understanding how to choose the right media
channel.
2. Communication Theories - Discussing theories of communication will help
students grasp why certain media are more effective in specific contexts.

Learning across the curriculum:


1. Technology Education - Understanding how different technologies impact
communication channels and their effectiveness in diverse environments.
2. English - Analyzing texts and messages through different media allows students to
appreciate the nuances of language and presentation in various contexts.

Activating Prior Knowledge:


Teaching Strategy: Think-Pair-Share
Instructional Materials: None required.
Energizer 1: Media Match-Up - Students will work in pairs to match different media
channels (e.g., social media, television, print) with their typical use cases (e.g., news
dissemination, advertising).
Energizer 2: Role-Play Scenarios - Students will be given different scenarios (e.g., a
crisis situation, a marketing campaign) and will discuss which media channel would
be most appropriate for each scenario.

Establishing Lesson Purpose / Intention:


Today, we will delve into the world of communication media channels and learn how
to effectively distinguish between them based on context, characteristics, and their
respective advantages and disadvantages. Understanding these elements is crucial
for making informed decisions in both personal and professional communications.

Lesson Language Practice/Unlocking of Difficulties:

Key Terms:
1. Media Channel
2. Audience
3. Communication Effectiveness

Key Concepts:
1. Different media channels serve various purposes depending on the audience and
context.
2. Each media channel has its strengths and weaknesses that affect communication
outcomes.
II. During the Lesson Proper

Reading the Key Idea:


Choosing the right communication media channel is essential for effective interaction
and message delivery, as it directly impacts how the audience receives and
interprets information.

Developing Understanding of the Key Idea:

Activities
Activity 1: Media Channel Analysis
Teaching Strategy: Cooperative Learning
Materials: Chart paper and markers.
Significance: Students will work in groups to analyze different media channels,
fostering collaboration and critical thinking.

Instructions:
1. Divide students into small groups and assign each a different media channel (e.g.,
radio, social media, print).
2. Each group will analyze their assigned channel, focusing on characteristics,
advantages, and disadvantages.
3. Present findings to the class on chart paper.

Rubrics:
- Clarity of Analysis: 5 pts.
- Depth of Information: 5 pts.
- Presentation Skills: 5 pts.

Assessment Questions:
1. What are the key characteristics of your assigned media channel?
2. In what situations is this channel most effective?
3. What disadvantages does this channel have?
Activity 2: Media Channel Debate
Teaching Strategy: Problem-Based Learning
Materials: None required.
Significance: Students will engage in a debate to understand the practical
implications of using different media channels.

Instructions:
1. Split the class into two teams and assign each team a media channel to defend
(e.g., social media vs. traditional media).
2. Each team will prepare arguments for why their assigned channel is superior in a
specific context.
3. Conduct the debate, allowing each team to present and counter arguments.

Rubrics:
- Quality of Arguments: 5 pts.
- Engagement and Participation: 5 pts.
- Ability to Counter Arguments: 5 pts.
Assessment Questions:
1. What were the strongest points made by your team?
2. How did your understanding of media channels change during the debate?
3. Which channel do you believe is more effective and why?

Deepening Understanding of the Key Idea:

Activity: Case Study Analysis


Teaching Strategy: Inquiry-based Learning
Materials: Case studies of real-world communication scenarios using different
media channels.
Significance: Students will analyze how different media channels impacted the
outcomes of various communication efforts.

Instructions:
1. Provide students with different case studies showcasing successful and
unsuccessful communication using various media channels.
2. In small groups, analyze the case studies and identify the media channels used,
their effectiveness, and what could have been improved.
3. Share insights with the class.

Rubrics:
- Insightfulness of Analysis: 5 pts.
- Group Collaboration: 5 pts.
- Presentation Clarity: 5 pts.

Assessment Questions:
1. Which media channel was most effective in your case study and why?
2. What key lessons can be learned about choosing media channels?
3. How might the outcome have changed with a different media channel?
III. After the Lesson / Post-lesson Proper
Making Generalizations / Abstractions:
Through today's lesson, we learned that selecting the appropriate media channel is
critical for effective communication, as each channel has unique characteristics,
advantages, and disadvantages. Understanding these factors can help us make
better choices in various communication contexts, enhancing our engagement with
audiences. Reflecting on these concepts can lead to more effective strategies in both
personal and professional communication.

Assessment - Evaluating Learning:


Teaching Strategy: Direct Instruction

Questions:
1. What factors should be considered when choosing a media channel?
2. Describe the advantages of using social media for communication.
3. What are some disadvantages of traditional media channels?

For Higher Order Thinking Skills:

Questions:
1. How can the choice of media channel affect public perception during a crisis?
2. In what ways can media channels complement each other in a communication
strategy?
3. What role does audience analysis play in selecting a media channel?

Answers:
1. The choice of media channel can greatly influence how quickly and effectively
information reaches the public, impacting their perception of the situation.
2. Media channels can work together by providing multiple touchpoints for the
audience, reinforcing messages across platforms for greater impact.
3. Understanding the audience's preferences and behaviors is essential to select the
most effective media channel for delivering messages that resonate.

Additional Activities for Application / Remediation:


1. Students will create a presentation or infographic that outlines the strengths and
weaknesses of a specific media channel in a chosen context (e.g., marketing, news
reporting). This can be done using available digital tools or on paper, depending on
resources available.

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