Zepto's Strategic Leap - Restructuring For IPO
Zepto's Strategic Leap - Restructuring For IPO
Founded with a vision to revolutionize the hyperlocal delivery space, Zepto has rapidly grown into a
major player in the quick commerce segment. With its focus on ultra-fast delivery and a robust
operational model, it has carved a niche in the competitive landscape.
Now, as it gears up for an IPO in 2025, they are taking decisive steps to streamline its structure and
enhance its market position.
This reverse flip is a crucial step as the company gears up for its much-anticipated IPO launch in
2025.
Singapore: It is unlikely that this merger will have any capital gains implications for the investors as
Singapore doesn't generally tax capital gains
India: The transaction is expected to be tax-neutral under Indian tax laws. The cost of acquisition
and the holding period for the shares of the Singapore Hold Co. i.e. Kiranakart Technologies Pte Ltd
should carry over to the shares of the merged Indian company, received pursuant to merger.
No prior RBI approval will be required for such in-bound merger as it fulfils the conditions mentioned
under the Foreign Exchange Management (Cross Border Merger) Regulations 2018
1
https://timesofindia.indiatimes.com/technology/tech-news/zepto-gets-singapores-approval-set-to-become-an-indian-co
mpany-with-/articleshow/116950996.cms
Business Model Rejig: Introduction of Zepto Marketplace
Private Limited
As part of its pre-IPO optimization, Zepto has restructured its business model by incorporating a
wholly owned subsidiary, Zepto Marketplace Private Limited, under Kiranakart Technologies Private
Limited. Key points to note here as per publicly available data2:
1) Transfer of IP Ownership: The intellectual property rights for the Zepto app and website,
previously owned by Kiranakart Technologies Private Limited, appear to have been transferred to
Zepto Marketplace Private Limited. Consequently, Geddit Convenience Private Limited, Drogheria
Sellers Private Limited, and Commodum Groceries Private Limited, which previously held licenses
to the “Zepto” app and website from Kiranakart Technologies Private Limited, will now license the
same through Zepto Marketplace Private Limited.
2) Market Comparability: By adopting this structure, the business model aligns more closely with
established players like Swiggy Instamart and Blinkit (Zomato).
These developments underscore Zepto’s commitment to streamlining its operations and solidifying
its market position as it prepares to enter the public domain. The strategic nature of these moves
reflects the ambition to not just compete but lead in the fast-paced world of quick commerce.
Please refer to the comparative structure outlined below for a clearer understanding.
2
https://www.moneycontrol.com/news/business/startup/zepto-streamlines-structure-ahead-of-ipo-with-new-marketplace-
entity-12901986.html
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