Assignment One

Lecture One: Introduction to E-Business and E-Commerce

Essay Questions

1. Discuss the significance of E-business in the modern marketplace and how it differs from
traditional business models.

2. Analyze the various types of E-commerce (B2B, B2C, C2C, C2B) and provide examples of
each.

3. Evaluate the importance of digital marketing in E-business and its impact on customer
engagement.

4. Identify and discuss the main challenges faced by E-commerce businesses today.

5. Explore the opportunities provided by E-commerce for businesses looking to expand their
market reach.

Multiple-Choice Questions (MCQs)

1. What does E-business encompass?

o A) Only buying and selling online

o B) All online business activities

o C) Only marketing activities

o D) Offline business operations

2. Which type of E-commerce involves transactions between consumers?

o A) B2B

o B) B2C

o C) C2C

o D) C2B

3. What is a primary benefit of E-business?

o A) Limited market reach

o B) Increased operational costs

o C) Improved customer service

o D) Decreased innovation

4. Which of the following is an example of a C2B model?

o A) Amazon
 o B) Upwork

o C) eBay

o D) Alibaba

5. What is a significant challenge faced by E-commerce businesses?

o A) Unlimited market access

o B) Strong competition

o C) Low operational costs

o D) Simple supply chain management

6. Which of the following companies is known for its success in E-business?

o A) Ford

o B) Netflix

o C) Coca-Cola

o D) General Motors

7. What is a key difference between E-commerce and E-business?

o A) E-commerce includes offline transactions

o B) E-business includes all online business activities

o C) E-commerce is more expensive than E-business

o D) E-business only focuses on selling products

8. What does M-commerce refer to?

o A) E-commerce via mobile devices

o B) E-commerce using traditional methods

o C) Government-related E-commerce

o D) E-commerce that occurs in physical stores

9. Which of the following is a benefit of E-commerce?

o A) Limited customer interaction

o B) 24/7 sales capability

o C) Higher shipping costs

o D) Fewer marketing options

10. What is a practical exercise in E-commerce?

o B) Creating a simple online store

o C) Ignoring digital marketing

o D) Discontinuing online sales

Lecture Two: E-Business

Essay Questions

1. Define E-commerce and discuss its role in transforming traditional retail.

2. Compare and contrast E-commerce and E-business, providing specific examples of each.

3. Examine the technological building blocks that support E-commerce and their importance.

4. Discuss the benefits of E-commerce for businesses and consumers in today’s digital
landscape.

5. Identify emerging trends in E-commerce and predict their potential impact on the industry.

Multiple-Choice Questions (MCQs)

1. What is the primary focus of E-commerce?

o A) Managing business activities

o B) Buying and selling products or services

o C) Marketing strategies

o D) Supply chain management

2. Which type of E-commerce involves transactions between businesses?

o A) B2C

o B) C2C

o C) B2B

o D) C2B

3. What is a key benefit of E-commerce for consumers?

o A) Limited shopping hours

o B) Inconvenient purchasing processes

o C) Convenience and accessibility

o D) Higher prices
4. Which platform is an example of B2C E-commerce?

o A) eBay

o B) Alibaba

o C) Amazon

o D) Upwork

5. What is a significant challenge in E-commerce?

o A) Increased customer loyalty

o B) Security and data protection

o C) Simplified logistics

o D) Decreased competition

6. Which of the following is a technological building block of E-commerce?

o A) Physical stores

o B) Internet

o C) Face-to-face communication

o D) Offline transactions

7. What does the term "M-commerce" refer to?

o A) E-commerce on mobile devices

o B) Government-related E-commerce

o C) E-commerce without technology

o D) E-commerce in physical locations

8. Which of the following is a benefit of E-business for companies?

o A) Reduced market reach

o B) Inability to analyze data

o C) Cost savings and efficiency

o D) Increased operational complexity

9. What is a common strategy for E-commerce businesses to build customer trust?

o A) Ignoring customer feedback

o B) Implementing robust security measures

o C) Offering higher prices

10. What emerging trend in E-commerce involves direct shopping through social media?

o A) M-commerce

o B) Social commerce

o C) E-business

o D) B2B transactions