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Recommendation System Presentation

The document outlines the evolution of recommendation systems from the 1970s to the present, highlighting key developments in collaborative filtering, machine learning, and deep learning. It discusses various types of recommendation approaches, their pros and cons, and emphasizes the future direction towards deeper personalization, explainable AI, and multimodal recommendations. Additionally, it addresses the importance of ethical considerations and bias mitigation in algorithm development.

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Raj Rath
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0% found this document useful (0 votes)
45 views

Recommendation System Presentation

The document outlines the evolution of recommendation systems from the 1970s to the present, highlighting key developments in collaborative filtering, machine learning, and deep learning. It discusses various types of recommendation approaches, their pros and cons, and emphasizes the future direction towards deeper personalization, explainable AI, and multimodal recommendations. Additionally, it addresses the importance of ethical considerations and bias mitigation in algorithm development.

Uploaded by

Raj Rath
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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RECOMMENDATION SYSTEM
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EVOLUTION & HISTORY
Early Days (1970s–1990s): Collaborative filtering used user-
item data for recommendations, with examples like Tapestry
(1992) and GroupLens (1992).
Machine Learning Era (2000s): Techniques like matrix
factorization and content-based filtering emerged, with
milestones like the Netflix Prize (2006).
Big Data Era (2010s): Deep learning drove personalized
recommendations, with platforms like YouTube and Spotify
using techniques like autoencoders and embeddings.
Modern Era (2020s–Present): Advancements in transformers,
reinforcement learning, Graph Neural Networks (GNNs), and
real-time personalization are shaping the future of
recommender systems.
Content-Based Filtering: Recommends items similar to those a user has interacted with, based
on item features.
Collaborative Filtering: Suggests items based on preferences of similar users or frequently
chosen items.
User-Based Collaborative Filtering: Recommends items based on similar users' preferences.
Item-Based Collaborative Filtering: Recommends items similar to those the user has
interacted with.
Hybrid Systems: Combines content-based and collaborative approaches for better accuracy.
Context-Aware Systems: Refines recommendations based on factors like time, location, or
device.
Deep Learning-Based Systems: Uses neural networks to detect complex patterns in user
behavior and item features.
PROS CONS

Enhanced Personalization: Provides tailored content Data Dependency: Requires large amounts of user
or product suggestions, improving user experience. data, which may not always be available or accurate.
Increased Engagement: Encourages more user Privacy Concerns: Raises privacy and ethical issues
interaction, boosting retention and loyalty. due to data collection and processing.
Higher Conversion Rates: Drives sales or desired Algorithm Bias: Can reinforce existing biases,
actions with relevant recommendations. reducing diversity in recommendations.
Efficient Content Discovery: Helps users discover Cold Start Problem: Struggles to provide accurate
new and diverse items they might not find otherwise. recommendations for new users or items with limited
Business Growth: Increases revenue, supports data.
customer retention, and offers a competitive edge Complexity and Cost: Developing, maintaining, and
through better targeting. scaling recommendation systems can be resource-
intensive.
FUTURE
SCOPE
THE FUTURE OF RECOMMENDATION SYSTEMS
INVOLVES DEEPER PERSONALIZATION THROUGH
CONTEXT-AWARE AND REAL-TIME SUGGESTIONS.
EXPLAINABLE AI WILL PROVIDE TRANSPARENCY IN
HOW RECOMMENDATIONS ARE MADE, WHILE
MULTIMODAL RECOMMENDATIONS WILL INTEGRATE
DIVERSE DATA LIKE TEXT, IMAGES, AND AUDIO. IOT
INTEGRATION WILL ENABLE SMART SUGGESTIONS
BASED ON DEVICE DATA, AND EFFORTS TO MITIGATE
BIAS AND ENSURE ETHICS WILL FOCUS ON FAIRNESS,
TRANSPARENCY, AND TRUST IN ALGORITHMS.

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