DAILY LESSON LOG School

Teacher
Grade Level
Learning Area
11/12
ENTREPRENEURSHIP
Department of Education Teaching Dates and
WEEK 6 Quarter QUARTER 1
Time
Session 1: Session 2: Session 3: Session 4:
I. OBJECTIVES
A. Content Standards The learner demonstrates understanding of concepts, underlying principles, and processes of developing a business plan.
B. Performance Standards The learner independently or with his/her classmates presents an acceptable detailed business plan.
Select the best product or service that will meet the market need.
a. Develop a plan to differentiate and position the chosen product or service in the market to create a competitive advantage.
C. Learning b. Construct a marketing strategy that effectively communicates the value proposition of the chosen product or service to the target
Competencies/Objectives
market.

II. CONTENT SELECTING THE BEST PRODUCT OR SERVICE (PART 2)

III. LEARNING RESOURCES
A. References
1. TG’s Pages
2. LM’s Pages
3. Textbook’s Pages
B. Other Resources
IV. PROCEDURES
a. Recap the previous lesson on evaluating target market needs a. Start the class by asking students to share their understanding
and preferences to identify potential product or service of marketing strategies and the importance of effectively
1. Reviewing previous lesson
opportunities. communicating the value proposition of a product or service.
or presenting the new
b. Introduce the new lesson on developing a plan to differentiate b. Recap the previous lesson on developing a plan to differentiate
lesson
and position the chosen product or service in the market to and position the chosen product or service in the market to
create a competitive advantage. create a competitive advantage.
a. Introduce the competency of the lesson which is constructing a
marketing strategy that effectively communicates the value
By the end of the lesson, students should be able to develop a plan
2. Establishing the purpose of proposition of the chosen product or service to the target
to differentiate and position their chosen product or service in the
the lesson market.
market to create a competitive advantage.
b. Discuss the importance of a marketing strategy in ensuring the
success of a business venture.
a. Show examples of successful businesses that have effectively
a. Show examples of successful marketing strategies used by
differentiated and positioned their products or services in the
3. Presenting different companies.
market.
examples/instances of the b. Discuss how these marketing strategies effectively
b. Discuss the various strategies businesses use to differentiate
new lesson communicate the value proposition of their products or services
and position their products or services (e.g., quality, innovation,
to their target market.
design, customer service, branding, pricing, distribution).
4. Discussing new concepts a. Introduce the concept of a unique selling proposition (USP) and a. Introduce the concept of a value proposition and its importance
and practicing new skills its importance in creating a competitive advantage. in a marketing strategy.
 b. Discuss how to identify the unique selling points of the chosen
b. Provide examples of successful USPs used by businesses. product or service and how to incorporate them in the value
#1 c. Have students work in pairs to brainstorm potential USPs for proposition.
their chosen product or service. c. Ask students to work in groups and create a value proposition
for a hypothetical product or service.
a. Introduce the concept of positioning and the various approaches a. Introduce the concept of a target market and its importance in a
businesses use to position their products or services in the marketing strategy.
market (e.g., value proposition, benefit positioning, competitor b. Discuss how to identify the characteristics and preferences of
5. Discussing new concepts
positioning). the target market and how to tailor the marketing message to
and practicing new skills
b. Provide examples of successful positioning strategies used by their needs.
#2
businesses. c. Ask students to work in groups and identify the target market
c. Have students work in pairs to develop a positioning strategy for and tailor the marketing message for the hypothetical product
their chosen product or service. or service.
a. Ask students to create a comprehensive marketing strategy for
a. Have students work in small groups to develop a comprehensive
the hypothetical product or service.
plan to differentiate and position their chosen product or service
b. The marketing strategy should include the value proposition,
6. Developing Mastery in the market to create a competitive advantage.
target market, marketing message, advertising channels, and
b. Each group should present their plan to the class and receive
budget allocation.
feedback from their peers and the teacher.
c. Provide guidance and feedback as needed.
a. Have students conduct a market research project in their local
a. Ask students to evaluate the marketing strategies of businesses
area to identify how businesses are differentiating and
7. Finding practical in their community.
positioning their products or services.
applications of concepts b. Discuss how these businesses effectively communicate the
b. Have students write a reflection on what they learned and how
and skills in daily living value proposition of their products or services to their target
they can apply these concepts and skills to their own
market.
entrepreneurial ventures.
a. Lead a class discussion on the importance of developing a strong
a. Ask students to reflect on the importance of a marketing
8. Generalizing and USP and positioning strategy to create a competitive advantage
strategy in ensuring the success of a business venture.
abstractions about the in the market.
b. Discuss how the concepts and skills learned in this lesson can be
lesson b. Have students write a summary of the key concepts and skills
applied to other aspects of entrepreneurship.
learned in the lesson.
Assess student understanding through group presentations, written Administer a quiz or project to assess the students' understanding
9. Evaluating Learning
reflections, and class discussion participation. of the concepts and skills learned in this lesson.
a. Have students conduct a SWOT analysis of their chosen product a.
or service to identify its strengths, weaknesses, opportunities,
10. Additional Activities for
and threats.
Application or Remediation
b. Have students create a marketing plan that incorporates their
USP and positioning strategy.

V. REFLECTION

A. No. of learners who earned

80% in the evaluation.
B. No. of learners who require
additional activities for
remediation who scored
below 80%.
C. Did the remedial lessons
work? No. of learners who
have caught up with the
lesson.
D. No. of learners who
continue to require
remediation.
E. Which of my teaching
strategies worked well?
Why did this work?
F. What difficulties did I
encounter which my
principal or supervisor can
help me solve?
G. What innovation or
localized materials did I
use/discover which I wish
to share with other
teachers?