ST_S5_VOL1_SG
ST_S5_VOL1_SG
Cult Classics The Squawk Hellfire Lives Friends Forever Thrashin’ Hawkins
Captures the eerie charm, Inspired by the raw energy and Inspired by the cult This program features an array of Packed with vibrant neon colors,
grungy textures, and rebellious spirit of 1970s rock phenomenon of the Hellfire playful assets, including fan dynamic graffiti-style graphics,
aesthetics of 1980s horror revival, Hawkins’ own radio Club from Stranger Things favorite Jerrod Maruyama and and edgy typography, Thrashin’
nostalgia, empowering station - WSQK “The Squawk” is Season 4, this program nostalgic 8bit illustrations, vibrant Hawkins provides eye-catching,
designers to channel the a hot new in-world brand. continues to capture the color palettes, and retro-inspired nostalgic visuals that pay
spirit of vintage horror films. essence of the Hellfire Club. typography that captures the homage to the skateboarding
essence of the 1980s aesthetics. scene of the era.
ST_TT_CORE_2024_GLOW ST_TT_CORE_2024_OUTLINE
Pantone® 185C
CMYK 0, 100, 89, 0
RGB 228, 0, 43
HEX# E4002B
Pantone® 185C
CMYK 0, 100, 89, 0
ST_TT_S5_GLOW RGB 228, 0, 43 ST_TT_S5_REDFILL
HEX# E4002B
The swatches shown here are for general color reference only. They are not intended to
match Pantone® color standards. Whichever materials or printing process you use, please
match your colors to the numbers for coated stock listed in the current edition of the
Pantone® Color Formula Guide. Pantone® is a registered trademark of Pantone® Inc.
The swatches shown here are for general color reference only. They are
not intended to match Pantone® color standards. Whichever materials
or printing process you use, please match your colors to the numbers
for coated stock listed in the current edition of the Pantone® Color
Formula Guide. Pantone® is a registered trademark of Pantone, Inc.
PRIMARY SECONDARY
STRANGER THINGS ™ / © Netflix. Used with permission. 9
FONTS CULT CLASSICS
ST5_VOL1_KYLE_GRAPHICS_001 ST5_VOL1_KYLE_GRAPHICS_002_A
Note there is a black & white version labeled B
STRANGER THINGS ™ / © Netflix. Used with permission. 16
GRAPHICS KYLE LAMBERT
ST5_VOL1_KYLE_GRAPHICS_003 ST5_VOL1_KYLE_GRAPHICS_004
ST5_VOL1_CC_LOGO_009 ST5_VOL1_CC_LOGO_010
ST5_VOL1_CC_LOGO_001 ST5_VOL1_CC_LOGO_002
ST5_VOL1_CC_LOGO_003 ST5_VOL1_CC_LOGO_004
ST5_VOL1_CC_LOGO_005 ST5_VOL1_CC_LOGO_006
ST5_VOL1_CC_LOGO_007 ST5_VOL1_CC_LOGO_008
ST5_VOL1_CC_GRAPHICS_001 ST5_VOL1_CC_GRAPHICS_002
ST5_VOL1_CC_GRAPHICS_012 ST5_VOL1_CC_GRAPHICS_011
ST5_VOL1_CC_GRAPHICS_013 ST5_VOL1_CC_GRAPHICS_005
ST5_VOL1_CC_GRAPHICS_014 ST5_VOL1_CC_GRAPHICS_015
ST5_VOL1_CC_GRAPHICS_016 ST5_VOL1_CC_GRAPHICS_017
ST5_VOL1_CC_PATTERN_001
ST5_VOL1_CC_PATTERN_003 ST5_VOL1_CC_PATTERN_004
ST5_VOL1_CC_PATTaERN_005
ST5_VOL1_SQUAWK_VAN_001A
ST5_VOL1_SQUAWK_VAN_001B
ST5_VOL1_SQUAWK_VAN_001D ST5_VOL1_SQUAWK_VAN_001C
ST5_VOL1_SQUAWK_VANGRAPHICS
ST5_VOL1_SQUAWK_PLATE
ST5_VOL1_SQUAWK_SHIRT_001
ST5_VOL1_SQUAWK_SHIRT_002
ST5_VOL1
_SQUAWK
_VSCENE
1950’s
ST5_VOL1_SQUAWK_GRAPHIC_004
1970’s
ST5_VOL1_SQUAWK_GRAPHIC_005
ST5_VOL1_SQUAWK_GRAPHIC_006
ST5_VOL1_SQUAWK_GRAPHIC_007
ST5_VOL1_SQUAWK_GRAPHIC_008
ST5_VOL1_SQUAWK_
PRINTS_004
1 _ S Q UAW K _ P RINTS_005
ST5_VOL
03
ST5_VOL1_SQUAWK_PRINTS_0
STRANGER THINGS ™ / © Netflix. Used with permission. 44
GRAPHICS THE SQUAWK
ST5_VOL1_SQUAWK_PLATE ST5_VOL1_SQUAWK_PLATE
ST5_VOL1_SQUAWK_GRAPHIC_010
ST5_VOL1_SQUAWK_GRAPHIC_009
STRANGER THINGS ™ / © Netflix. Used with permission. 46
GRAPHICS THE SQUAWK
ST5_VOL1_SQUAWK_PLATE ST5_VOL1_SQUAWK_PLATE
ST5_VOL1_SQUAWK_PATTERN_001
ST5_VOL1_SQUAWK_PATTERN_002
The swatches shown here are for general color reference only. They are
not intended to match Pantone® color standards. Whichever materials
or printing process you use, please match your colors to the numbers
for coated stock listed in the current edition of the Pantone® Color
Formula Guide. Pantone® is a registered trademark of Pantone, Inc.
SECONDARY
PRIMARY
STRANGER THINGS ™ / © Netflix. Used with permission. 51
PRODUCT MOCKUPS HELLFIRE LIVES
ST5_VOL1_HLFR_GRAPHICS_001 ST5_VOL1_HLFR_GRAPHICS_001
Black and white version available in file Black and white version available in file
ST5_VOL1_HLFR_GRAPHICS_004 ST5_VOL1_HLFR_GRAPHICS_005
ST5_VOL1_HLFR_GRAPHICS_006 ST5_VOL1_HLFR_GRAPHICS_007
ST5_VOL1_HLFR_GRAPHICS_008 ST5_VOL1_HLFR_GRAPHICS_010
ST5_VOL1_HLFR_GRAPHICS_009 ST5_VOL1_HLFR_GRAPHICS_011
PRIMARY SECONDARY
STRANGER THINGS ™ / © Netflix. Used with permission. 61
CHARACTER ART FRIENDS FOREVER
ST5_VOL1_FF_VEHICLE_BIKE1 ST5_VOL1_FF_VEHICLE_BIKE5
ST5_VOL1_FF_VEHICLE_TRUCK
ST5_VOL1_FF_VEHICLE_BIKE4 ST5_VOL1_FF_VEHICLE_BIKE2
ST5_VOL1_FF_LOGO_001 ST5_VOL1_FF_LOGO_003
ST5_VOL1_FF_LOGO_004 ST5_VOL1_FF_LOGO_002
ST5_VOL1_FF_GRAPHIC_005 ST5_VOL1_FF_GRAPHIC_006
ST5_VOL1_FF_GRAPHIC_007 ST5_VOL1_FF_GRAPHIC_008
ST5_VOL1_FF_GRAPHIC_009 ST5_VOL1_FF_GRAPHIC_010
ST5_VOL1_FF_ICONS
ST5_VOL1_FF_PATTERN_001A ST5_VOL1_FF_PATTERN_001B
Hellfire version
available in same file
ST5_VOL1_FF_ICONS_JM
STRANGER THINGS ™ / © Netflix. Used with permission. 74
CHAPTER SIX
THRASHIN’ HAWKINS
A radical program from the mind of James Martin of Studio Cartoons Deluxe that
merges the thrilling world of Stranger Things with the bold, rebellious spirit of 80s
skateboard culture. Packed with vibrant neon colors, dynamic graffiti-style graphics,
and edgy typography, Thrashin’ Hawkins provides eye-catching, nostalgic visuals
PRIMARY SECONDARY
STRANGER THINGS ™ / © Netflix. Used with permission. 76
CHARACTER ART THRASHIN’ HAWKINS NOTE: DO NOT MIX & MATCH WITH KYLE/HEROES
CHARACTER ART
ST5_VOL1_THR_CHAR_DEMOBAT
ST5_VOL1_THR_CHAR_DEMOGORGON ST5_VOL1_THR_CHAR_VECNA
ST5_VOL1_THR_CHAR_DEMODOG ST5_VOL1_THR_CHAR_MINDFLAYER
ST5_VOL1_THR_LOGO_001 ST5_VOL1_THR_LOGO_007
ST5_VOL1_THR_LOGO_002 ST5_VOL1_THR_LOGO_003
ST5_VOL1_THR_LOGO_005
ST5_VOL1_THR_LOGO_004
ST5_VOL1_THR_GRAPHIC_006B
ST5_VOL1_THR_GRAPHIC_006
ST5_VOL1_THR_GRAPHIC_001 ST5_VOL1_THR_GRAPHIC_002
STRANGER THINGS ™ / © Netflix. Used with permission. 81
GRAPHICS THRASHIN’ HAWKINS
ST5_VOL1_THR_GRAPHIC_003
ST5_VOL1_THR_GRAPHIC_004 ST5_VOL1_THR_GRAPHIC_005
STRANGER THINGS ™ / © Netflix. Used with permission. 82
GRAPHICS THRASHIN’ HAWKINS
ST5_VOL1_THR_GRAPHIC_001
ST5_VOL1_THR_GRAPHIC_001
ST5_VOL1_THR_BADGE_002
ST5_VOL1_THR_ICONS_DEMO
ST_THRASHER_HAWKINS_PATTERN_01
STRANGER THINGS ™ / © Netflix. Used with permission. 84
CHAPTER SEVEN
PRODUCTION GRAPHICS
Bringing fan favorite production assets such as Robin’s iconic sweater to
Murray’s “Bradley’s Big Buy” apparel from Season 5 to life.
ST5_VOL1_PROD_GRAPHICS_ROBIN
ST5_VOL1_PROD_GRAPHICS_BIGBUY1
ST5_VOL1_PROD_GRAPHICS_BIGBUY3 ST5_VOL1_PROD_GRAPHICS_BIGBUY2
BACK PANEL
ST5_VOL1_PROD_GRAPHICS_BIGBUY5
ST5_VOL1_PROD_GRAPHICS_HAWKINS
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