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ST_S5_VOL1_SG

The document is a design program overview for 'Stranger Things,' detailing various design guidelines, color palettes, and character art across multiple themed chapters such as 'Cult Classics,' 'The Squawk,' and 'Hellfire Lives.' Each chapter provides insights into the visual aesthetics, including graphics, patterns, and fonts, aimed at capturing the essence of the show's nostalgic and retro-inspired themes. Additionally, it includes production assets and mockups to assist designers in creating compelling visuals.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
5K views85 pages

ST_S5_VOL1_SG

The document is a design program overview for 'Stranger Things,' detailing various design guidelines, color palettes, and character art across multiple themed chapters such as 'Cult Classics,' 'The Squawk,' and 'Hellfire Lives.' Each chapter provides insights into the visual aesthetics, including graphics, patterns, and fonts, aimed at capturing the essence of the show's nostalgic and retro-inspired themes. Additionally, it includes production assets and mockups to assist designers in creating compelling visuals.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 85

CONTENTS

GUIDE OVERVIEW 03-04


CHAPTER ONE CHAPTER FIVE
DESIGN GUIDELINES 05 FRIENDS FOREVER 60
CORE TITLE TREATMENT 06 COLOR PALETTE 61
SEASON 5 TITLE TREATMENT 07 CHARACTER ART 62
CHAPTER TWO GRAPHICS 65
CULT CLASSICS 08 PATTERNS 72
COLOR PALETTE & FONTS 09 BONUS: JERROD ART 73
PRODUCT MOCKUPS 11 CHAPTER SIX
CHARACTER ART 12 THRASHIN’ HAWKINS 75
GRAPHICS 16 COLOR PALETTE & FONTS 76
PATTERNS 29 CHARACTER ART 77
CHAPTER THREE GRAPHICS 78
THE SQUAWK 33 ICONS 83
COLOR PALETTE 34 PATTERNS 84
PRODUCT MOCKUPS 35 CHAPTER SEVEN
VAN REFERENCE 36 PRODUCTION GRAPHICS 85
GRAPHICS 37 GRAPHICS 86
PATTERNS 48 EDITORIAL 91
CHAPTER FOUR CHAPTER EIGHT
HELLFIRE LIVES 50 LEGAL 93
COLOR PALETTE 51
PRODUCT MOCKUPS 52
GRAPHICS 53
PATTERNS 58

STRANGER THINGS ™ / © Netflix. Used with permission.


2
DESIGN PROGRAM OVERVIEW

Cult Classics The Squawk Hellfire Lives Friends Forever Thrashin’ Hawkins
Captures the eerie charm, Inspired by the raw energy and Inspired by the cult This program features an array of Packed with vibrant neon colors,
grungy textures, and rebellious spirit of 1970s rock phenomenon of the Hellfire playful assets, including fan dynamic graffiti-style graphics,
aesthetics of 1980s horror revival, Hawkins’ own radio Club from Stranger Things favorite Jerrod Maruyama and and edgy typography, Thrashin’
nostalgia, empowering station - WSQK “The Squawk” is Season 4, this program nostalgic 8bit illustrations, vibrant Hawkins provides eye-catching,
designers to channel the a hot new in-world brand. continues to capture the color palettes, and retro-inspired nostalgic visuals that pay
spirit of vintage horror films. essence of the Hellfire Club. typography that captures the homage to the skateboarding
essence of the 1980s aesthetics. scene of the era.

BONUS: PRODUCTION ASSETS


Bringing fan favorite production assets such as Robin’s iconic sweater to
Murray’s “Bradley’s Big Buy” apparel from Season 5 to life.
STRANGER THINGS ™ / © Netflix. Used with permission. 4
CHAPTER ONE
DESIGN GUIDELINES

STRANGER THINGS ™ / © Netflix. Used with permission.


5
TITLE TREATMENT CORE

ST_TT_CORE_2024_GLOW ST_TT_CORE_2024_OUTLINE

Pantone® 185C
CMYK 0, 100, 89, 0
RGB 228, 0, 43
HEX# E4002B

The swatches shown here are for general color reference


only. They are not intended to match Pantone® color
standards. Whichever materials or printing process you use,
please match your colors to the numbers for coated stock
listed in the current edition of the Pantone® Color Formula
Guide. Pantone® is a registered trademark of Pantone® Inc. ST_TT_CORE_2024_REDFILL

STRANGER THINGS ™ / © Netflix. Used with permission. 6


TITLE TREATMENT SEASON 5

Pantone® 185C
CMYK 0, 100, 89, 0
ST_TT_S5_GLOW RGB 228, 0, 43 ST_TT_S5_REDFILL
HEX# E4002B

The swatches shown here are for general color reference only. They are not intended to
match Pantone® color standards. Whichever materials or printing process you use, please
match your colors to the numbers for coated stock listed in the current edition of the
Pantone® Color Formula Guide. Pantone® is a registered trademark of Pantone® Inc.

STRANGER THINGS ™ / © Netflix. Used with permission. 7


CHAPTER TWO
CULT CLASSICS
Cult Classics t. The program offers a rich library of retro-inspired
assets, from Kyle Lambert’s 80s inspired character art to VHS
effects and posterized/grainy textures, enabling users to create
immersive and spine-chilling designs.

STRANGER THINGS ™ / © Netflix. Used with permission.


8
COLOR PALETTE CULT CLASSICS
Pantone® Pantone® 185C Pantone® Pantone® 2191C Pantone® 109C
Black 6C RGB: 228, 0, 43 11-0602TCX RGB: 0, 163, 225 RGB: 255, 208, 23
RGB: 16, 24, 32 HEX: E4002B RGB: 255, 247, 242 HEX: FDEBD3 HEX: FFD017
HEX: 101820 CMYK: 0, 100, 89, 0 HEX: FFF7F2 CMYK: 70, 16, 0, 0 CMYK: 0, 6, 97, 1
CMYK: 73, 66, 66, 84 CMYK: 2, 1, 3, 0

Pantone® 2152C Pantone® 158C


RGB: 26, 101, 143 RGB: 233, 134, 29
HEX: 1A658F HEX: E9861D
CMYK: 81, 42, 11, 18 CMYK: 0, 55, 98, 1

The swatches shown here are for general color reference only. They are
not intended to match Pantone® color standards. Whichever materials
or printing process you use, please match your colors to the numbers
for coated stock listed in the current edition of the Pantone® Color
Formula Guide. Pantone® is a registered trademark of Pantone, Inc.

PRIMARY SECONDARY
STRANGER THINGS ™ / © Netflix. Used with permission. 9
FONTS CULT CLASSICS

BENGUIAT PRO ITC BOLD MOTTER CORPUS ITC REGULAR


ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 0123456789
Font can be purchased at Monotype.com Font can be purchased at Monotype.com

FUTURA CONDENSED EXTRA BOLD Brush Script Regular


ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 0123456789
Font can be purchased at Monotype.com Font can be purchased at Monotype.com

FUTURA CONDENSED MEDIUM TIMES REGULAR


ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 0123456789
Font can be purchased at Monotype.com Font can be purchased at Monotype.com

HELVETICA NEUE MEDIUM HELVETICA NEUE BLACK CONDENSED OBLIQUE


ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 0123456789
Font can be purchased at Monotype.com Font can be purchased at Monotype.com

STRANGER THINGS ™ / © Netflix. Used with permission. 10


PRODUCT INSPIRATION

STRANGER THINGS ™ / © Netflix. Used with permission. 11


CHARACTER ART KYLE LAMBERT

ST5_VOL1_CHARART_ELEVEN_FC ST5_VOL1_CHARART_WILL_FC ST5_VOL1_CHARART_MIKE_FC ST5_VOL1_CHARART_LUCAS_FC ST5_VOL1_CHARART_DUSTIN_FC

STRANGER THINGS ™ / © Netflix. Used with permission. 12


CHARACTER ART KYLE LAMBERT

ST5_VOL1_CHARART_ELEVEN_BW ST5_VOL1_CHARART_WILL_BW ST5_VOL1_CHARART_MIKE_BW ST5_VOL1_CHARART_LUCAS_BW ST5_VOL1_CHARART_DUSTIN_BW

STRANGER THINGS ™ / © Netflix. Used with permission. 13


CHARACTER ART VECTOR

ST5_VOL1_CHARART_VCT_ELEVEN_FC ST5_VOL1_CHARART_VCT_WILL_FC ST5_VOL1_CHARART_VCT_MIKE_FC ST5_VOL1_CHARART_VCT_LUCAS_FC ST5_VOL1_CHARART_VCT_DUSTIN_FC

STRANGER THINGS ™ / © Netflix. Used with permission. 14


CHARACTER ART VECTOR

ST5_VOL1_CHARART_VCT_ELEVEN_BW ST5_VOL1_CHARART_VCT_WILL_BW ST5_VOL1_CHARART_VCT_MIKE_BW ST5_VOL1_CHARART_VCT_LUCAS_BW ST5_VOL1_CHARART_VCT_DUSTIN_BW

STRANGER THINGS ™ / © Netflix. Used with permission. 15


GRAPHICS KYLE LAMBERT

ST5_VOL1_KYLE_GRAPHICS_001 ST5_VOL1_KYLE_GRAPHICS_002_A
Note there is a black & white version labeled B
STRANGER THINGS ™ / © Netflix. Used with permission. 16
GRAPHICS KYLE LAMBERT

ST5_VOL1_KYLE_GRAPHICS_003 ST5_VOL1_KYLE_GRAPHICS_004

STRANGER THINGS ™ / © Netflix. Used with permission. 17


GRAPHICS LOGO STYLIZATIONS

ST5_VOL1_CC_LOGO_009 ST5_VOL1_CC_LOGO_010

STRANGER THINGS ™ / © Netflix. Used with permission. 18


GRAPHICS LOGO STYLIZATIONS

ST5_VOL1_CC_LOGO_001 ST5_VOL1_CC_LOGO_002

ST5_VOL1_CC_LOGO_003 ST5_VOL1_CC_LOGO_004

STRANGER THINGS ™ / © Netflix. Used with permission. 19


GRAPHICS LOGO STYLIZATIONS

ST5_VOL1_CC_LOGO_005 ST5_VOL1_CC_LOGO_006

ST5_VOL1_CC_LOGO_007 ST5_VOL1_CC_LOGO_008

STRANGER THINGS ™ / © Netflix. Used with permission. 20


GRAPHICS CULT CLASSICS

ST5_VOL1_CC_GRAPHICS_001 ST5_VOL1_CC_GRAPHICS_002

STRANGER THINGS ™ / © Netflix. Used with permission. 21


GRAPHICS CULT CLASSICS

ST5_VOL1_CC_GRAPHICS_012 ST5_VOL1_CC_GRAPHICS_011

STRANGER THINGS ™ / © Netflix. Used with permission. 25


GRAPHICS CULT CLASSICS

ST5_VOL1_CC_GRAPHICS_013 ST5_VOL1_CC_GRAPHICS_005

STRANGER THINGS ™ / © Netflix. Used with permission. 26


GRAPHICS CULT CLASSICS

ST5_VOL1_CC_GRAPHICS_014 ST5_VOL1_CC_GRAPHICS_015

STRANGER THINGS ™ / © Netflix. Used with permission. 27


GRAPHICS CULT CLASSICS

ST5_VOL1_CC_GRAPHICS_016 ST5_VOL1_CC_GRAPHICS_017

STRANGER THINGS ™ / © Netflix. Used with permission. 28


PATTERNS CULT CLASSICS

ST5_VOL1_CC_PATTERN_001

STRANGER THINGS ™ / © Netflix. Used with permission. 29


PATTERNS CULT CLASSICS

ST5_VOL1_CC_PATTERN_003 ST5_VOL1_CC_PATTERN_004

STRANGER THINGS ™ / © Netflix. Used with permission. 30


PATTERNS CULT CLASSICS

ST5_VOL1_CC_PATTaERN_005

STRANGER THINGS ™ / © Netflix. Used with permission. 31


CHAPTER THREE
THE SQUAWK
Inspired by the raw energy and rebellious spirit of 1970s rock revival, Hawkins’ own
radio station - WSQK “The Squawk” is a hot new in-world brand to leverage in consumer
products. (Wo)manned by Rockin’ Robin and featuring Steve Harrington on the
sound board, the Squawk aka “The Hawkins Hitmaker” transports designers back
to an era where music truly ruled the airwaves. With its electrifying color schemes
and bold graphics, this program offers a vast array of retro-inspired assets, allowing
users to create striking visuals that echo the intensity and attitude of the station.

STRANGER THINGS ™ / © Netflix. Used with permission.


33
COLOR PALETTE THE SQUAWK
Pantone® 647C Pantone® 1795C Pantone® Pantone® 2191C Pantone® 109C
RGB: 35, 97, 146 RGB: 218, 34, 40 11-205TCX RGB: 0, 163, 225 RGB: 255, 208, 23
HEX: 236192 HEX: DA2228 RGB: 240, 234, 208 HEX: HEX: FFD017
CMYK: 82, 51, 5, 12 CMYK: 0, 97, 86, 1 HEX: F0EAD0 CMYK: 70, 16, 0, 0 CMYK: 0, 6, 97, 1
CMYK: 5, 2, 21, 0

Pantone® 7739C Pantone® 158C


RGB: 57, 167, 74 RGB: 233, 134, 29
HEX: 00A3E1 HEX: E9861D
CMYK: 77, 0, 95, 4 CMYK: 0, 55, 98, 1

The swatches shown here are for


Pantone® 512C general color reference only. They
are not intended to match Pantone®
RGB: 132, 39, 129 color standards. Whichever materials
HEX: 842781 or printing process you use, please
match your colors to the numbers
CMYK: 56, 100, 0, 4 for coated stock listed in the current
edition of the Pantone® Color
Formula Guide. Pantone® is a
registered trademark of Pantone, Inc.

PRIMARY SECONDARY TERTIARY


STRANGER THINGS ™ / © Netflix. Used with permission. 34
PRODUCT MOCKUPS THE SQUAWK

STRANGER THINGS ™ / © Netflix. Used with permission. 35


REFERENCE THE SQUAWK

ST5_VOL1_SQUAWK_VAN_001A

ST5_VOL1_SQUAWK_VAN_001B
ST5_VOL1_SQUAWK_VAN_001D ST5_VOL1_SQUAWK_VAN_001C

STRANGER THINGS ™ / © Netflix. Used with permission. 36


GRAPHICS SQUAWK VAN

ST5_VOL1_SQUAWK_VANGRAPHICS

STRANGER THINGS ™ / © Netflix. Used with permission. 37


GRAPHICS LICENSE PLATE

ST5_VOL1_SQUAWK_PLATE

STRANGER THINGS ™ / © Netflix. Used with permission. 38


GRAPHICS THE SQUAWK

ST5_VOL1_SQUAWK_SHIRT_001

STRANGER THINGS ™ / © Netflix. Used with permission. 39


GRAPHICS THE SQUAWK

ST5_VOL1_SQUAWK_SHIRT_002

STRANGER THINGS ™ / © Netflix. Used with permission. 40


GRAPHICS VINTAGE PHOTO

ST5_VOL1
_SQUAWK
_VSCENE

STRANGER THINGS ™ / © Netflix. Used with permission. 41


GRAPHICS SQUAWK SIGNAGE

1950’s

ST5_VOL1_SQUAWK_GRAPHIC_004

1970’s

ST5_VOL1_SQUAWK_GRAPHIC_005

STRANGER THINGS ™ / © Netflix. Used with permission. 42


GRAPHICS BUMPER STICKERS

ST5_VOL1_SQUAWK_GRAPHIC_006

ST5_VOL1_SQUAWK_GRAPHIC_007

ST5_VOL1_SQUAWK_GRAPHIC_008

STRANGER THINGS ™ / © Netflix. Used with permission. 43


GRAPHICS VINTAGE RECORDS

ST5_VOL1_SQUAWK_
PRINTS_004

UAW K_PR INTS_002


T5_VO L 1 _ S Q
S

1 _ S Q UAW K _ P RINTS_005
ST5_VOL

03
ST5_VOL1_SQUAWK_PRINTS_0
STRANGER THINGS ™ / © Netflix. Used with permission. 44
GRAPHICS THE SQUAWK

ST5_VOL1_SQUAWK_PLATE ST5_VOL1_SQUAWK_PLATE

STRANGER THINGS ™ / © Netflix. Used with permission. 45


GRAPHICS THE SQUAWK

ST5_VOL1_SQUAWK_GRAPHIC_010

ST5_VOL1_SQUAWK_GRAPHIC_009
STRANGER THINGS ™ / © Netflix. Used with permission. 46
GRAPHICS THE SQUAWK

ST5_VOL1_SQUAWK_PLATE ST5_VOL1_SQUAWK_PLATE

STRANGER THINGS ™ / © Netflix. Used with permission. 47


PATTERN THE SQUAWK

ST5_VOL1_SQUAWK_PATTERN_001

STRANGER THINGS ™ / © Netflix. Used with permission. 48


PATTERNS THE SQUAWK

ST5_VOL1_SQUAWK_PATTERN_002

STRANGER THINGS ™ / © Netflix. Used with permission. 49


CHAPTER FOUR
HELLFIRE LIVES
Inspired by the cult phenomenon of the Hellfire Club from Stranger Things Season
4, this program continues to capture the essence of the Hellfire Club. It features the
new “Hellfire Lives” graphic from the inside of Dustin’s locker, along with graphics
stylizations of the core logos to evolve the brand in an adventurous lifestyle approach.

STRANGER THINGS ™ / © Netflix. Used with permission.


50
COLOR PALETTE HELLFIRE LIVES
Pantone® Pantone® 185C Pantone® Pantone® 109C Pantone® 2191C Pantone® 158C
Black 6C RGB: 228, 0, 43 11-0602TCX RGB: 255, 208, 23 RGB: 0, 163, 225 RGB: 233, 134, 29
RGB: 16, 24, 32 HEX: E4002B RGB: 255, 247, 242 HEX: FFBE37 HEX: HEX: E9861D
HEX: 1a1a1a CMYK: 0, 100, 89, 0 HEX: FFF7F2 CMYK: 0, 6, 97, 1 CMYK: 70, 16, 0, 0 CMYK: 0, 55, 98, 1
CMYK: 73, 66, 66, 84 CMYK: 2, 1, 3, 0

The swatches shown here are for general color reference only. They are
not intended to match Pantone® color standards. Whichever materials
or printing process you use, please match your colors to the numbers
for coated stock listed in the current edition of the Pantone® Color
Formula Guide. Pantone® is a registered trademark of Pantone, Inc.

SECONDARY

PRIMARY
STRANGER THINGS ™ / © Netflix. Used with permission. 51
PRODUCT MOCKUPS HELLFIRE LIVES

STRANGER THINGS ™ / © Netflix. Used with permission. 52


GRAPHICS HELLFIRE LIVES

ST5_VOL1_HLFR_GRAPHICS_001 ST5_VOL1_HLFR_GRAPHICS_001
Black and white version available in file Black and white version available in file

STRANGER THINGS ™ / © Netflix. Used with permission. 53


GRAPHICS HELLFIRE LIVES

ST5_VOL1_HLFR_GRAPHICS_003A ST5_VOL1_HLFR_GRAPHICS_003B ST5_VOL1_HLFR_GRAPHICS_003C

STRANGER THINGS ™ / © Netflix. Used with permission. 54


GRAPHICS HELLFIRE LIVES

ST5_VOL1_HLFR_GRAPHICS_004 ST5_VOL1_HLFR_GRAPHICS_005

STRANGER THINGS ™ / © Netflix. Used with permission. 55


GRAPHICS HELLFIRE LIVES

ST5_VOL1_HLFR_GRAPHICS_006 ST5_VOL1_HLFR_GRAPHICS_007

STRANGER THINGS ™ / © Netflix. Used with permission. 56


GRAPHICS HELLFIRE LIVES

ST5_VOL1_HLFR_GRAPHICS_008 ST5_VOL1_HLFR_GRAPHICS_010

ST5_VOL1_HLFR_GRAPHICS_009 ST5_VOL1_HLFR_GRAPHICS_011

STRANGER THINGS ™ / © Netflix. Used with permission. 57


PATTERNS HELLFIRE LIVES

ST5_VOL1_HLFR_PATTERN_001 ST5_VOL1_HLFR_PATTERN_002 ST5_VOL1_HLFR_PATTERN_003

STRANGER THINGS ™ / © Netflix. Used with permission. 58


PATTERNS HELLFIRE LIVES

ST5_VOL1_HLFR_PATTERN_001 ST5_VOL1_HLFR_PATTERN_002 ST5_VOL1_HLFR_PATTERN_003

STRANGER THINGS ™ / © Netflix. Used with permission. 59


CHAPTER FIVE
FRIENDS FOREVER
Inspired by the beloved characters, friendships and nostalgic charm of
Stranger Things, this design program is crafted to create a more family-
friendly approach to consumer products. This program features an array of
playful assets, including fan favorite Jerrod Maruyama and nostalgic 8bit
illustrations, vibrant color palettes, and retro-inspired typography that captures
the essence of the 1980s aesthetics that resonate with fans of all ages.

STRANGER THINGS ™ / © Netflix. Used with permission.


60
COLOR PALETTE FRIENDS FOREVER
Pantone® Pantone® 185C Pantone® 2152C Pantone® 360C Pantone® 102C
Black 6C RGB: 228, 0, 43 RGB: 26, 101, 143 RGB: 108, 194, 74 RGB: 252, 227, 0
RGB: 16, 24, 32 HEX: E4002B HEX: 1A658F HEX: 6CC24A HEX: FCE300
HEX: 1a1a1a CMYK: 0, 100, 89, 0 CMYK: 81, 42, 11, 18 CMYK: 45, 0, 94, 3 CMYK: 1, 0, 99, 0
CMYK: 73, 66, 66, 84

Pantone® 232C Pantone® 151C


RGB: 233, 60, 172 RGB: 255, 130, 0
HEX: a HEX: FF8200
CMYK: 1, 80, 3, 0 CMYK: 0, 51, 95, 1

The swatches shown here are for


White general color reference only. They
are not intended to match Pantone®
color standards. Whichever materials
or printing process you use, please
match your colors to the numbers
for coated stock listed in the current
edition of the Pantone® Color
Formula Guide. Pantone® is a
registered trademark of Pantone, Inc.

PRIMARY SECONDARY
STRANGER THINGS ™ / © Netflix. Used with permission. 61
CHARACTER ART FRIENDS FOREVER

ST5_VOL1_FF_CHARART_ELEVEN ST5_VOL1_FF_CHARART_DUSTIN ST5_VOL1_FF_CHARART_MIKE ST5_VOL1_FF_CHARART_WILL ST5_VOL1_FF_CHARART_LUCAS

ST5_VOL1_FF_CHARART_MURRAY ST5_VOL1_FF_CHARART_NANCY ST5_VOL1_FF_CHARART_ROBIN ST5_VOL1_FF_CHARART_STEVE ST5_VOL1_FF_CHARART_ERICA

STRANGER THINGS ™ / © Netflix. Used with permission. 62


VEHICLES FRIENDS FOREVER

ST5_VOL1_FF_VEHICLE_BIKE1 ST5_VOL1_FF_VEHICLE_BIKE5

ST5_VOL1_FF_VEHICLE_TRUCK

ST5_VOL1_FF_VEHICLE_BIKE4 ST5_VOL1_FF_VEHICLE_BIKE2

ST5_VOL1_FF_VEHICLE_BIKE3 ST5_VOL1_FF_VEHICLE_CAR ST5_VOL1_FF_VEHICLE_VAN

STRANGER THINGS ™ / © Netflix. Used with permission. 64


GRAPHICS FRIENDS FOREVER

ST5_VOL1_FF_LOGO_001 ST5_VOL1_FF_LOGO_003

ST5_VOL1_FF_LOGO_004 ST5_VOL1_FF_LOGO_002

STRANGER THINGS ™ / © Netflix. Used with permission. 65


GRAPHICS FRIENDS FOREVER

ST5_VOL1_FF_GRAPHIC_005 ST5_VOL1_FF_GRAPHIC_006

STRANGER THINGS ™ / © Netflix. Used with permission. 68


GRAPHICS FRIENDS FOREVER

ST5_VOL1_FF_GRAPHIC_007 ST5_VOL1_FF_GRAPHIC_008

STRANGER THINGS ™ / © Netflix. Used with permission. 69


GRAPHICS FRIENDS FOREVER

ST5_VOL1_FF_GRAPHIC_009 ST5_VOL1_FF_GRAPHIC_010

STRANGER THINGS ™ / © Netflix. Used with permission. 70


ICONS FRIENDS FOREVER

ST5_VOL1_FF_ICONS

STRANGER THINGS ™ / © Netflix. Used with permission. 71


PATTERNS FRIENDS FOREVER

ST5_VOL1_FF_PATTERN_001A ST5_VOL1_FF_PATTERN_001B

STRANGER THINGS ™ / © Netflix. Used with permission. 72


CHARACTER ART FRIENDS FOREVER

Hellfire version
available in same file

ST5_VOL1_FF_CHARART_ELEVEN_JM ST5_VOL1_FF_CHARART_DUSTIN_JM ST5_VOL1_FF_CHARART_LUCAS_JM ST5_VOL1_FF_CHARART_MIKE_JM ST5_VOL1_FF_CHARART_WILL_JM

ST5_VOL1_FF_CHARART_NANCY_JM ST5_VOL1_FF_CHARART_STEVE_JM ST5_VOL1_FF_CHARART_ROBIN_JM ST5_VOL1_FF_CHARART_ERICA_JM


STRANGER THINGS ™ / © Netflix. Used with permission. 73
ICONS FRIENDS FOREVER

ST5_VOL1_FF_ICONS_JM
STRANGER THINGS ™ / © Netflix. Used with permission. 74
CHAPTER SIX
THRASHIN’ HAWKINS
A radical program from the mind of James Martin of Studio Cartoons Deluxe that
merges the thrilling world of Stranger Things with the bold, rebellious spirit of 80s
skateboard culture. Packed with vibrant neon colors, dynamic graffiti-style graphics,
and edgy typography, Thrashin’ Hawkins provides eye-catching, nostalgic visuals

STRANGER THINGS ™ / © Netflix. Used with permission.


75
COLOR PALETTE THRASHIN’ HAWKINS
Pantone® Pantone® 185C Pantone® 102C Pantone® 151C Pantone® 232C
Black 6C RGB: 228, 0, 43 RGB: 252, 227, 0 RGB: 255, 130, 0 RGB: 233, 60, 172
RGB: 16, 24, 32 HEX: E4002B HEX: FCE300 HEX: FF8200 HEX: E93CAC
HEX: 1a1a1a CMYK: 0, 100, 89, 0 CMYK: 1, 0, 99, 0 CMYK: 0, 51, 95, 1 CMYK: 1, 80, 3, 0
CMYK: 73, 66, 66, 84

Pantone® 514C Pantone® 298C


RGB: 212, 139, 200 RGB: 65, 182, 230
HEX: D48BC8 HEX: 41B6E6
CMYK: 14, 48, 1, 0 CMYK: 61, 2, 0, 0

The swatches shown here are for


White general color reference only. They
are not intended to match Pantone®
color standards. Whichever materials
or printing process you use, please
match your colors to the numbers
for coated stock listed in the current
edition of the Pantone® Color
Formula Guide. Pantone® is a
registered trademark of Pantone, Inc.

PRIMARY SECONDARY
STRANGER THINGS ™ / © Netflix. Used with permission. 76
CHARACTER ART THRASHIN’ HAWKINS NOTE: DO NOT MIX & MATCH WITH KYLE/HEROES
CHARACTER ART
ST5_VOL1_THR_CHAR_DEMOBAT

ST5_VOL1_THR_CHAR_DEMOGORGON ST5_VOL1_THR_CHAR_VECNA

ST5_VOL1_THR_CHAR_DEMODOG ST5_VOL1_THR_CHAR_MINDFLAYER

STRANGER THINGS ™ / © Netflix. Used with permission. 77


GRAPHICS LOGO STYLIZATIONS

ST5_VOL1_THR_LOGO_001 ST5_VOL1_THR_LOGO_007

STRANGER THINGS ™ / © Netflix. Used with permission. 78


GRAPHICS LOGO STYLIZATIONS

ST5_VOL1_THR_LOGO_002 ST5_VOL1_THR_LOGO_003

ST5_VOL1_THR_LOGO_005
ST5_VOL1_THR_LOGO_004

STRANGER THINGS ™ / © Netflix. Used with permission. 79


GRAPHICS THRASHIN’ HAWKINS

ST5_VOL1_THR_GRAPHIC_006B

ST5_VOL1_THR_GRAPHIC_006

STRANGER THINGS ™ / © Netflix. Used with permission. 80


GRAPHICS THRASHIN’ HAWKINS

ST5_VOL1_THR_GRAPHIC_001 ST5_VOL1_THR_GRAPHIC_002
STRANGER THINGS ™ / © Netflix. Used with permission. 81
GRAPHICS THRASHIN’ HAWKINS

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GRAPHICS THRASHIN’ HAWKINS

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PATTERNS THRASHIN’ HAWKINS

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CHAPTER SEVEN
PRODUCTION GRAPHICS
Bringing fan favorite production assets such as Robin’s iconic sweater to
Murray’s “Bradley’s Big Buy” apparel from Season 5 to life.

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PRODUCTION GRAPHICS

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PRODUCTION GRAPHICS

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PRODUCTION GRAPHICS SIDE PANELS

BACK PANEL

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Side and Back Panels can be found under:


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PRODUCTION GRAPHICS
BULLETIN BOARD

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EDITORIAL
Episode Names • And now the Crawl begins
•Chapter One: The Crawl • For Eddie.
•Chapter Two: The Vanishing Of Holly Wheeler • Now on three -- kill VECNA! HO!
•Chapter Three: The Turnbow Trap • Saving the world, jackass - Steve
•Chapter Four: Sorcerer • He’s flipped
•Chapter Five: Shock Jock • She’s going to need the Party, the full party
•Chapter Six: Escape from Camazotz • The final battle, I feel like it started tonight
• This is our story - Mike to El
General
• November sixth. The day all this started -- is the day it ends. El + Hopper
• One last strange adventure • I need food for my battery - Eleven
• All Friends Welcome (sign on the exterior of Castle Byers) • My battery is charged - Eleven
• He’s a survivor (about Will) • Stubborn Punk Ass - Eleven/Hopper
• Friends don’t lie.
• Bitchin’ Max
• Seems dangerous…AKA a job for Steve Harrington - Steve • Music has a way of finding you, even in the darkest
Harington of places
• Monsters aren’t real - Mike to Holly
• Hawkins Heroes
• Greetings from the Upside Down

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EDITORIAL
Vecna Role Playing Inspired
• At long last. We can begin. • Will the Wise
• We are going to do such beautiful things together, Will… • Mike the Brave. He goes on these adventures
Such... beautiful things. called Dungeon Crawls.
• Vecna -- he doesn’t leave things unfinished. He doesn’t hold • Holly the Heroic
back. • She’ll keep you safe. Promise.
• I’m going to save your friends. Every last one of them She’s a cleric, which means she possesses Divine
• Vecna’s curse Powers. She can cast spells of protection to ward off
• You were my Vessel. My Spy. My Builder. evil spirts; even cooler, she can cast a Dimension
Door, which can teleport you anywhere you can vi-
sualize. I mean, come on -- can this lame-o Mister
The Squawk Whatsit do any of that?? - Mike to Holly
• Good morning Haaawkins! • In Eddie’s last campaign, I defeated Vecna’s lead
• WSQK The Squawk acolyte by casting Prismatic Spray
• Hawkins Hitmaker • Dungeon Master
• Rockin’ Robin • This is Dungeon Master -- calling Scout.aa
• My fellow quarantine compatriots. • Treasures are always hidden in the deepest depths
• North, ten, two hours, class dismissed of the dungeon.

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LEGAL
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All the information within this Style Guide is confidential, and should be treated that way.
Assets and materials within this Style Guide are intended for inspiration purposes,
and additional clearances may apply.

You must include the following notices or branding on product or packaging, in accordance
with instructions provided by our product development team:

STRANGER THINGS ™/© Netflix. Used with permission.

Additional Netflix brand attribution required by the Product Development team;


and any applicable billing blocks or talent credits as may be provided by Licensor.

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THE END

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