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Peter England

The document is a survey designed to assess customer preferences and satisfaction regarding Peter England apparel in Erode. It includes questions on demographics, purchasing habits, product preferences, satisfaction levels, and issues faced by customers. The study aims to identify influencing factors, measure satisfaction, and provide suggestions for improvement.

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vimal26823
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4 views

Peter England

The document is a survey designed to assess customer preferences and satisfaction regarding Peter England apparel in Erode. It includes questions on demographics, purchasing habits, product preferences, satisfaction levels, and issues faced by customers. The study aims to identify influencing factors, measure satisfaction, and provide suggestions for improvement.

Uploaded by

vimal26823
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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A STUDY ON CUSTOMER PREFERENCE AND SATISFACTION TOWARDS

PETER ENGLAND WITH SPECIAL REFERENCE TO ERODE.

1. Name: (Optional)____________________________

2. Gender
a) Male b) Female

3. Age
a) 18-25 years
b) 26-35 years
c) 36-45 years
d) 46- 55 years
e) Above 56 years

4. Marital status
a) Married
b) Unmarried

5. Occupation
a) Student
b) Employed
c) Professional
d) Business
e) Homemaker
f) Retired
g) Others

6. Educational qualification
a) Highschool or Equivalent
b) Undergraduate
c) Postgraduate
d) Professional Course
e) Others

5. Monthly income of the family


a) Below 20,000
b) 20,001 – 50,000
c) 50,001 – 80,000
d) Above 80,000

6. Residential Area
(a)Urban
(b) Rural

7. How did you come to know about Peter England?


a) Social media
b) Friends/Family
d) Advertisements
e) Store Visit
f) Others(Please specify) _______________

8. How long have you been using Peter England apparel?


a) Below 6 months
b) 7 months – 3 years
c) 3 years - 6 years
d) 7 years – 10 years
e) Above 10 years

9. How often do you purchase Peter England?


a) Occasionally
b) Frequently
c) Once in a year
d) At the time of offer

10.What do you more prefer to Peter England product?


a) Shirts (Full Sleeve)
b) Shirts (Half Sleeve)
c) Trousers
d) Blazers
e) Accessories

11. From where did you purchase Peter England apparel?


a) Online
b) Peter England showrooms
c) Malls
d) Super Markets
12. Rank the following factors that influenced you to prefer Peter England apparel.

S. No. Factors Rank


1 Brand reputation
2 Quality
3 Price

4 Design
5 Style and Fashion
6 Fit & Comfort
7 Colours and Variety
8 Offers

13. What type of shirts do you prefer in Peter England?


a) Formal b) Casual c) Semi-formal
14. What is your opinion about the price of Peter England apparels?
a) Very Reasonable b) Reasonable c) Expensive d) Very Expensive
15. How important is the fit of a Peter England apparel to you?
a) Very important b) Important c) Neutral d) Not important
16. Whom would you accompany while purchasing dress in Peter England?
a) Family b) Friends c) Colleagues d) Others___________
17. State your satisfaction level towards Peter England.

Highly Satisfied Neutral Dissatisfied Highly


S. No. Factors
Satisfied Dissatisfied
1 Brand

2 Quality

3 Price

4 Design

5 Style and Fashion

6 Fit & Comfort


Colours and
7
Variety
8 Offers

9 Customer Service

18. How many members in your family use to wear Peter England?
a) 1 b) 2 c) 3 d) More than 3

19. Do you think Peter England apparels offer good value for money?
a) Yes b) No c) Maybe

20. Rank the problems you faced in Peter England.

Sl.No. Factor Rank


1 Quality issues (fabric, stitching, etc)
2 Fit and sizing issues
3 Color fading
4 Color fading
5 Difficulty with returns and exchanges
Customer service issues

20. Have you ever experienced any customer service issues with Peter England?
a) Yes
b) No

21. Would you recommend others to purchase Peter England apparel?


a) Yes b) No

22. Give you valuable suggestion:

________________________________________________________________
________________________________________________________________
________________________________________________________________
1. To identify the factors influencing the respondents to prefer Peter England in Erode
2. To measure the level of satisfaction of respondents towards Peter England products and services.
3. To find out the problems faced by the respondents towards Peter England
4. To offer suggestions to overcome the problems Peter England

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