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The presentation analyzes sales data from 2011 to 2016 using Tableau, focusing on customer demographics, product details, and financial metrics. Key insights reveal that sales are concentrated in a few products and regions, with seasonal trends suggesting targeted marketing efforts during peak months. Recommendations include prioritizing accessories for promotions and integrating social media metrics for enhanced decision-making.

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DA Technical
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4 views

Presentation Script

The presentation analyzes sales data from 2011 to 2016 using Tableau, focusing on customer demographics, product details, and financial metrics. Key insights reveal that sales are concentrated in a few products and regions, with seasonal trends suggesting targeted marketing efforts during peak months. Recommendations include prioritizing accessories for promotions and integrating social media metrics for enhanced decision-making.

Uploaded by

DA Technical
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Presentation Script

Slide 1: Introduction

“Good [morning/afternoon], everyone. Today, I’ll present an analysis of sales data conducted
using Tableau to uncover actionable insights for decision-making.
The dataset spans 2011 to 2016, containing over 113,000 records. Key fields include customer
demographics such as age, gender, and region; product details like category and sub-category;
and financial metrics, including revenue, profit, and marketing expenses.
This dataset was selected because it provides a comprehensive view of sales trends and consumer
behavior, enabling us to derive meaningful insights and inform business strategies.”

Slide 2: Data Preparation

“Before jumping into the analysis, data preparation was critical. Missing values were addressed
through mean imputation or exclusion, ensuring no data inaccuracies impacted the results.
Outliers in profit and revenue were corrected, and fields were standardized to maintain
consistency.
Additionally, we utilized data blending techniques in Tableau to merge datasets seamlessly,
allowing us to analyze multiple dimensions of the business in a unified dashboard.”

Slide 3: Dashboard Design & Features

“Next, let’s talk about the dashboard design. The layout was built around logical groupings of
data, with consistent color schemes representing categories to enhance readability. All charts are
clearly labeled, simplifying the interpretation of complex data.
Interactive features, such as year, product category, and region filters, enable users to focus on
specific aspects of the data. Tooltips provide additional details upon hovering, while drilled-
down views allow a closer look at region-specific or product-specific sales. This approach
ensures the dashboard is both functional and user-friendly.”

Slide 4: Key Visualizations and Insights

“Now, let’s discuss some key visualizations and insights. The bar chart for top-selling products
highlights that in 2016, Mountain -200 Black accounted for 32% of sales, followed by Road-150
Red at 25%. This indicates that a few products dominate revenue, suggesting a focus on these for
targeted marketing.
The regional sales map revealed that Canada and the USA were the top-performing markets,
with British Columbia and NSW standing out. These findings emphasize the need to prioritize
marketing and inventory efforts in these high-demand regions.”

Slide 5: Trends & Marketing Impact

“The line chart showing seasonal sales trends identified peaks in July and December, with slower
months in March and November. This insight calls for intensified marketing efforts during peak
seasons to capitalize on demand.
Additionally, the scatter plot of marketing expenditure versus revenue revealed a moderate
positive correlation. While marketing boosts sales, spending needs to be strategic to avoid
diminishing returns. These trends can guide future budgeting decisions.”

Slide 6: Conclusion & Recommendations

*“In conclusion, this analysis highlighted three major takeaways:

1. Sales are concentrated in a few products and regions.


2. Seasonal trends offer a clear roadmap for marketing focus.
3. Marketing expenditure has a significant, albeit moderate, impact on sales.*

Based on these findings, I recommend prioritizing accessories for promotions, refining


campaigns in Canada and the USA, and conducting additional analyses of external factors such
as competitor data.
Looking ahead, integrating social media metrics and customer feedback can further enhance
decision-making, providing a more holistic view of the business landscape.”

“Thank you for your time.

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