Stage Task Frequency

Basic Setup Implement Heatmaps Once

Basic Setup Install Google Analytics Once
Basic Setup Install Google Search Console Once
RankSetupyouryour Google
product Organic
listing pagesFeed for the Once
Basic Setup most relevant
Check for seasonal keywords on majorto
opportunities search
write Weekly
Content Marketing Promotion engines Quarterly
Check GSCcontent
for the top in your industry,
10 pages and
on your
Content Marketing add newwith
website ideas thetobest
yourCTR Editorial
(Click Calendar
through Monthly
Otpimize your top 10 PDPs and PLPs with
Content Marketing best CTR - rewrite rates) them based on Monthly
Setup your eCommerce
Keywords triggering impressions. marketing
Brainstorm Headlines and Titles ideas for Once
workflow
Content Marketing future Promotion content and existing Quarterly
Create a new high-quality ones piece of
Content Marketing Check which KeywordsPieces are triggering the Weekly-Monthly
Check forcontent/promotion
Promotion that have Once AND
Content Marketing most
beenleadsshared and sales and impressions
consistently and rank well, for
Monthly
Once AND
Content Marketing so you can create your websiteeven better content
Monthly
Content Marketing piecesResearch
on that topic Voicefor search friendly
keywords that are Weekly
Ensure your top
keywords(Longtailwords) 10 most popular
already
Ensure triggering
your top impressions
10 most for you.
popular Once and
Content Marketing promotion pieces are backed up with
promotion pieces have plenty of Visual Quarterly
Once and
Content Marketing Research
media to give your customers a richer Quarterly
Content Marketing Build internalexperiencelinks to PDPs and PLPs Weekly
Check the Business Models of your top 5
Content Marketing Search Checkfor posts
Heatmaps in your to niche and look for
see potential Once
Conversion Competitors
broken links. Take notes
improvements on how users are of the URLs with Quarterly
Optimization
Link Building & broken links, which are theandbroken
Take note
browseringof relevant your websites
PLP that links,
PDPs cover Bi-weekly
Outreach
Link Building & and When
then the
in depth yousame
reach link
outto toa the
topic websitethe that
ofwebsite pages is on
owner
relevant
suggesting in your
a page industry,
orlink
PDP/PLPreach out to Bi-weekly
Outreach
Link Building & your website, and out to onthoseyour
their
Grow owners
eCommerce
your listas
website and
ofsitelet
Link
much them
toBuilding know
replace it that
with.
prospects
as relevant. you Weekly-Monthly
Outreach
Link Building & Reach
have
for out toto100
linked
a high-quality their link
piece building
websites orprospects
of content featured
in your Weekly
Outreach
Link Building & for guest posting,website contextual link building,
them.
Check your competitors' Links and take Weekly
Outreach
Link Building & resources pages link building and broken
note
Do an of any
Image links you
Reverse
link could
building search do outreach
on Googleto Bi-weekly
Outreach
Link Building & Once AND
Join 10 Facebook
obtain similar Groups
links
and see who's using your images. Reach and
to start
your sitejoining
Outreach
Link Building & the conversation. Monthly
Promote out a them Over
toContent Piece
asking time,
that
for you
a you
link.will find
have Bi-weekly
Outreach
Link Building & lots of interesting
created. Reach out connections
to account
others who that have
could
Setup your Mailshake and start Weekly
Outreach result
linked in opportunities
to similar pieces ofyou'refor Link
content Building.
and to let
Link Building & inputting the templates going
them know about yours. Once
Outreach
Link Building & Setup useyourfor the different
Ubersuggest Link Building
account to start
strategies you're going to use. Once
Outreach Claim your monitoringeCommerce inbound backlinks
brand name on as
Off-page SEO Using social
your favorite Ranks Tracking tool, Once
many networking sites as possible
Off-page SEO input your list of keywords and start Once
Checkmonitoring
your rankings youron your favorite
rankings
Off-page SEO Monthly
Once, and then
Ranks Tracking tool
Off-page SEO Submit your site to Citations websites Quarterly Add
Claim your Google My Business page for More
Off-page SEO Once
Check if your your
siteeCommerce
is properly indexed on
Off-page SEO Check the Dwell Time on your top 20 Quarterly
Google Once AND
Off-page SEO most popular PDPs PLPs
Reach out to website owners to remove and blog pages of
Quarterly
Off-page SEO links that youyour website
identified as irrelevant on As needed
your Audit stage
Check if you have implemented Social
Markups, such as Facebook Open Graph
On-page SEO Once
tags, Twitter Card markup and Pinterest
Rich Pins
 Implement Facebook Open Graph tags,
On-page SEO Twitter Card markup and Pinterest Rich Once
Pins

Check if your most popular PDPs and PLPs

On-page SEO Quarterly
have relevant Calls to Action (CTA)

Check if your URLs contains dates

or .html, eliminate the dates where
On-page SEO Once
appropriate, and do 301 redirects to the
new URLs

Check for content hidden behind

On-page SEO Javascript and Flash. Replace them with Once
HTML native features.

Apply rel="canonical" tags to pages on

your website that may be too similar and
Once AND
On-page SEO could be treated as duplicate content. i.e.
Quarterly
product pages with similar titles, text
copy

Check for 'no-follow' internal links on your

site. Are you linking to other PDPs and Once AND
On-page SEO
PLPs of your website with nofollow tags? If Quarterly
so, make sure they're 'do follow''.

Make sure you're not using iframes on

On-page SEO Once
your website.

Check Google PageSpeed Insights on your

On-page SEO Monthly
top 10 most popular pages

Create contextual links in your articles to

On-page SEO Monthly
other internal PDPs and PLPs of your site

Once OR Every
On-page SEO Compress the images on your website week if not
automated
 Implement Accelerated Mobile Pages
On-page SEO Once
(AMP) on your eComm website

Check if your Title tags include relevant

On-page SEO keywords and are optimized for maximum Monthly
CTR, rewrite them as needed

Check if your Heading tags include

On-page SEO relevant keywords and are optimized for Monthly
maximum CTR, rewrite them as needed

Check if your Meta Descriptions include

On-page SEO relevant keywords and are optimized for Monthly
maximum CTR, rewrite them as needed

Check if your URLs are short and

On-page SEO descriptive of the Products that you're Quarterly
selling

On-page SEO Once

On-page SEO Check for Duplicate Page Titles Quarterly

Once OR Every
On-page SEO Create your sitemaps.xml week if not
automated

On-page SEO Submit your sitemaps.xml to GSC Once

Test if your website is mobile-friendly on

On-page SEO Once
Google PageSpeed Insights
Once AND
On-page SEO Perform a full SEO Audit on your website
Quarterly

Check if your PDP and PLPs have a good Once AND

On-page SEO
structure, that favors readability. Monthly

Check if you're using Latent Semantic Once AND

On-page SEO
Indexing Keywords in your pages. Monthly

Check if you have added Social Sharing

On-page SEO Once
features on your PDPs and PLPs.
Once AND
Research Keywords Research
Quarterly
Create Topical Clusters on your
Research Weekly
eCommerce site
Research Leverage Social Proof Weekly

See which keywords you're already Once AND

Research
ranking for. Monthly
Research the Keywords your competitors Once AND
Research
are ranking for. Quarterly

Check on your most popular product

pages if your images have ALT tags.
SEO Audit Monthly
Always prioritize the ones getting the
most visitors.

Check if you're using structured data

SEO Audit Once
markup and schema.org

SEO Audit Implement schema.org tags Once

Check GSC for Crawl Errors and URL

SEO Audit Monthly
Errors

SEO Audit Check for HTTP Status errors Bi-weekly

Check for Title Lengths above 75
SEO Audit Quarterly
characters
Check for Meta Descriptions above 160
SEO Audit Quarterly
characters

SEO Audit Check for Thin Content Quarterly

SEO Audit Create your Robots.txt file Once

Once AND
SEO Audit Check for Duplicate Pages
Quarterly

Check if any of your product pages or

SEO Audit blogs have content that was copied from Once
another source using Copyscape

Once AND
SEO Audit Check for Redirect Errors on GSC
Quarterly

Check if there are any strange Anchor

Once AND
SEO Audit Texts coming from backlinks to your
Quarterly
website
 Check if the product pages of your
Once AND
SEO Audit website are receiving a good amount of
Quarterly
internal links

Once AND
SEO Audit Check for low-quality incoming backlinks
Quarterly

Check your website structure. Is your

Once AND
SEO Audit content buried down internally on your
Quarterly
site?
Importance Time
Assign to Useful link
(1 to 5) Taken
3 10-15 min http://crazyegg.com/
5 10-15 min https://analytics.google.com/
5 10-15 min https://www.google.com/webmasters/
5 20-25 min https://www.google.com/retail/solutions/merchant-c
4 20 min
3 20-30 min https://trends.google.com/trends/
4 5 min https://www.google.com/webmasters/
10-12
4
hours
5 1-4 hours
5 1-4 hours
5 2-10 hours
4 5 min
20 min - 1
3
hour
3 15-20 min
20 min - 1
3
20 hour
min - 1
4
hour
4 20-30 min
10 min - 1
3
hour
3 20-30 min
4 30-60 min
4 1-3 hours
4 10-30 min
30 min - 3
5
15hours
min - 2
5
hours
5 1-3 hours
10 min - 1
3
10 hour
min - 1
3
10 hour
min - 1
5
hour
5 15 min
5 10 min
2 3-5 hours
4 20 min
4 10 min
20-60
5
hours
5 4 hours
5 5 min
3 10-25 min https://analytics.google.com/
4 20 min

2 10 min
 10 min - 2
2
hours

3 30 min

10 min - 6
3
hours

20 min -
3
Days

20 min -
3
Days

20 min -
3
Days

3 15 min

30 min - 1
4
hour

30 min - 4
4
hours

4 1-4 hours
 10 min - 2
4
hours

4 1-4 hours

4 1-4 hours

4 1-4 hours

20 min - 2
4
hours

30 min - 4
4
hours
5 20-30 min

5 10-30 min

5 5 min

30 min - 1
5
hour

5 3-8 hours

4 2-6 hours

3 4-10 hours

3 10 min

5 6-10 hours

3 2-4 hours
 30 min-1
hour

5 20 min

5 30 min

3 30 min

3 5 min

20 min - 3
3
hours

4 5 min

5 10-20 min

5 20-30 min

5 10-20 min

20 min - 4
5
hours
5 10 min

4 10-20 min

40 min - 3
4
hours

20 min - 1
3
hour

3 20 min
3 10 min

3 20 min

3 5 min
 KPIs (Key
Performance
Notes
Indicators) and
-
Metrics
-
-
Show up for free in the Google
-
shopping section
Use Google Trends to check which
10 Pages with are the times of the year where
-
Optimized Titles, your content is most frequently
CTR
Meta descriptions Optimize titles, headings and
searched
and more thorough meta descriptions to include more Note: Add and remove new tasks that fits your
content covering relevant keywords. eCommerce Business
new keywords Use GSC, head over to "Search
Content ideas
found on GSC Traffic > Search Analytics" and
then filter by position. If you see
Impressions
content that is triggering lots of
Shares, Backlinks impressions
You can butuse has
Ubersuggest
low rankings,
Long tailwords Youit'scan usetoUbersuggest
time optimize.
Authorative sources
linkedmedia
Visual per Article
pieces
per Article
Interactions
- with
Calls to Actions,
Averageof
Number Length of
relevant
Content
websitesConsumed
found
Number of relevant
websites
Number found
of website
owners contacted
Number of
prospects
Number of found
prospects
Numbercontacted
of link
opportunities found
-
-
-
-
Claimed Properties,
In-depthBacklinks
information
in your Propertties,
Rankings
Brand for
identity
selected
Rankingskeywords
components for
In-depth
Number information
selected of citation
keywords
about your
sites, their
business, Branding,
relevancy, and DA Local businesses only
Facility of
Number photos
pages Use the search operator
Session
(where Duration,
relevant),
indexed 'site:mysite.com'
Bounce Rate, Page
Reviews
Speed
-
How your pages
look like when you
post them on social
media
 How your pages
look like when you
post them on social
media

Each page should

have a defined goal,
and a supporting
call to action

Clean, semantic
URLs

Try and replace any content that

All the information
is hidden behind those scripts with
on your website is
anything that is plain-text or is
crawlable by Google
crawlable by Google

All internal links are

"dofollow"

No content is
hidden behind an
iframe, and is
crawlable by Google

Page load time,

Google PSI score

Internal links per

article (max

4+ internal links per

article to other
pages with
keyword-relevant
(not keyword-rich)
anchor text
Every page on your
website has an
AMP-enabled
version

CTR

CTR

CTR

Every page on your

website has
descriptive URLs

Ads per page

All the public URLs

of your website are
submitted for
indexation

Google PSI mobile

score

Short sentences,
Bullet Points,
Images, Video
content, Headings

Synonyms, Similar
expressions, Long-
tail keywords

-
 Add Social proof such as user
reviews/testimonials or user
stories on social media

Keywords rankings

The least the

amount of images
without ALT tags,
the better

Use GSC, the "Structured Data

-
Markup Helper" section

Apply Schema.org
markups to pages
containing Use GSC to help you get the
information such as correct markup, head over to the
Locations, Products, "Structured Data Markup Helper"
Services, Events, section
Organization,
Person, Ratings

Crawl errors

HTTP errors

Errors 301, 302,

400, 403, 404, 500

-
 Inlinks

See if there's any links with

irrelevant anchor text, and links
-
coming from irrelevant, poisonous
domains

Go to the "Site Structure" tab and

Depth Stats check the chart where you read
"Depth Stats"
new tasks that fits your