S. S.

Jain Subodh Management

Institute, Jaipur

Term Paper Examination – Second

Semester 2023-2024

NAME: Aditya Agarwal

ROLL NO.: 06
SECTION: A
SUBJECT: New Enterprise and Innovation
Management (M-208)

UNDER THE GUIDENCE OF:

Dr. Meenal Sukhlecha

SIGN. TEACHER SIGN. STUDENT

Question 1.
Choose a product or Technology. Interview 5 consumers who buy that
product or use that technology. Ask them what major problems they have
with that product/ technology (or what major things they dislike about it).
Then, ask them to describe the attributes of the “PERFECT PRODUCT”
that would satisfy all their needs and replace the existing product. Next,
Interview the representatives of 5 companies that offer the product/
technology and ask them what they believe are the major problems
customers’ experience with their product. Come up with some futuristic
solutions.

Answer 1:
Introduction to Laptops: Shaping Modern Computing
Laptops have revolutionized the way people work, learn, and connect in today's digital age.
These portable computers offer a balance of power and mobility, providing users with the
flexibility to work or engage with digital content from virtually anywhere. With their
compact design and versatile functionality, laptops have become indispensable tools for
professionals, students, and casual users alike.

Advantages of Laptops:

1. Portability: One of the primary advantages of laptops is their portability. Unlike desktop
computers, laptops are compact and lightweight, allowing users to carry them easily
between different locations. This mobility enables users to work or study on the go, whether
at home, in the office, or while traveling.

2. Versatility: Laptops offer versatility in terms of functionality, with a wide range of

models available to suit various needs and preferences. From basic productivity tasks to
intensive
multimedia editing or gaming, there is a laptop configuration to accommodate different usage
scenarios.

3. Convenience: Laptops provide convenience by eliminating the need for a fixed

workspace or external peripherals. With built-in displays, keyboards, and trackpads, users
have all the
essential components integrated into a single device, streamlining their computing
experience.

4. Connectivity: Laptops offer robust connectivity options, including built-in Wi-Fi,

Bluetooth, USB ports, and HDMI outputs. This connectivity enables users to connect to the
internet, peripherals, external displays, and other devices seamlessly, enhancing
productivity and collaboration.

1|Page
ADITYA AGARWAL
 Disadvantages of Laptops:

1. Limited Upgradeability: Unlike desktop computers, laptops have limited upgrade

options due to their compact and integrated design. Upgrading components such as the
processor,
graphics card, or RAM may be challenging or impossible, restricting the device's long-term
scalability.

2. Performance Limitations: While laptops offer impressive performance capabilities, they

are generally not as powerful as desktop computers with similar specifications. The
compact form factor and thermal constraints of laptops can limit their processing power and
overall
performance, particularly for demanding tasks such as gaming or video editing.

3. Ergonomics: Prolonged usage of laptops may lead to ergonomic issues such as poor
posture, neck strain, and wrist discomfort. The integrated keyboard and trackpad design of
laptops may not be as ergonomically friendly as separate peripherals, potentially causing
discomfort during extended typing or cursor manipulation.

4. Cost: Laptops tend to be more expensive than desktop computers with comparable
specifications, primarily due to their compact design and integrated components. High-end
laptops with advanced features or premium build materials can command premium prices,
making them less accessible to budget-conscious users.

5. Vulnerability to Damage: Laptops are more susceptible to damage from accidental

drops, spills, or mishandling compared to desktop computers. The compact and portable
nature of laptops increases the risk of physical damage, requiring users to exercise caution
and invest in protective cases or insurance coverage.

Despite these disadvantages, the versatility, portability, and convenience offered by laptops
continue to make them indispensable tools for modern computing. By understanding the
advantages and disadvantages of laptops, users can make informed decisions when choosing
the most suitable computing device to meet their needs and preferences.

2|Page
ADITYA AGARWAL
Problem faced by Laptop Customers:
Laptop users encounter various challenges that can impact their productivity, user experience,
and overall satisfaction with their devices. Understanding these issues is crucial for
addressing them effectively and enhancing customer satisfaction.

1. Battery Life: Many users struggle with inadequate battery life, limiting their mobility and
requiring frequent recharging, especially during intensive tasks or extended use periods.

2. Performance Issues: Slow performance, lagging, and freezing are common frustrations,
often attributed to insufficient processing power, low RAM, or software conflicts,
hindering productivity and user experience.

3. Overheating: Laptops often generate excessive heat, leading to thermal throttling,

performance degradation, and discomfort for users. Poor ventilation and dust accumulation
exacerbate overheating issues.

4. Connectivity Problems: Wi-Fi and Bluetooth connectivity issues disrupt workflow

and connectivity with peripherals, causing frustration and hindering productivity,
especially in remote or mobile environments.

5. Hardware Failures: Hardware failures, such as malfunctioning keyboards, trackpads,

or displays, disrupt user experience and may require costly repairs or replacements,
impacting both productivity and user satisfaction.

6. Software Errors: Software errors, crashes, and compatibility issues disrupt workflow
and may result in data loss or corruption, necessitating troubleshooting and potentially time-
consuming reinstallation or updates.

7. Data Security Concerns: Data breaches, malware infections, and privacy vulnerabilities
pose significant risks to users' sensitive information, requiring robust security measures
and vigilant user practices to mitigate potential threats.

8. Ergonomics and Comfort: Poor ergonomics, including uncomfortable keyboard layouts,

trackpad designs, or display angles, contribute to user discomfort, fatigue, and potential long-
term health issues.

In conclusion, addressing these challenges requires a holistic approach, encompassing

hardware improvements, software optimizations, robust security measures, ergonomic design
enhancements, and responsive customer support. By prioritizing user feedback and investing
in continuous innovation and quality assurance, laptop manufacturers can enhance the
overall user experience and satisfaction, fostering long-term customer loyalty and brand
reputation.

3|Page
ADITYA AGARWAL
Attributes of the “PERFECT LAPTOP” by Customers:
In today's tech-driven world, customers seek the ideal laptop that seamlessly integrates
functionality, performance, design, and convenience. Understanding the attributes
customers desire in their perfect laptop is crucial for manufacturers to meet evolving
consumer needs.

1. Performance: Customers expect top-tier performance capable of handling

demanding tasks effortlessly. This includes fast processors, ample RAM, and
dedicated graphics for smooth multitasking, gaming, and content creation.

2. Battery Life: Long battery life is essential for on-the-go productivity.

Customers desire laptops that can last an entire workday or entertainment session
without frequent recharging, enhancing mobility and convenience.

3. Display Quality: A high-resolution display with vibrant colors, wide viewing

angles, and minimal bezels is highly sought after. Whether for work or
entertainment,
customers value crisp visuals that enhance their computing experience.

4. Build Quality: Durability is paramount. Customers prefer laptops constructed from

premium materials that can withstand everyday wear and tear. A sturdy build not
only ensures longevity but also enhances the laptop's aesthetic appeal.

5. Keyboard and Trackpad: A comfortable typing experience is crucial for

productivity. Customers look for well-spaced, tactile keyboards with adequate key
travel. Additionally, a responsive and spacious trackpad enhances user interaction and
efficiency.

6. Storage: Ample storage capacity, preferably in the form of fast SSDs, is essential
for storing large files, applications, and multimedia content. Expandable storage
options provide flexibility for future upgrades.

7. Operating System: The choice of operating system is subjective, but customers

value a user-friendly interface with seamless integration of software and hardware.
Whether it's Windows, macOS, or Linux, the perfect laptop should offer a smooth
and intuitive user experience.

8. Price: Last but not least, affordability plays a significant role. While customers
desire premium features, they also seek value for money. The perfect laptop offers a
competitive price point relative to its specifications and features, catering to a wide
range of budgets.

In conclusion, the perfect laptop, as envisioned by customers, combines exceptional

performance, portability, durability, and user experience, all at a reasonable price point. By
prioritizing these attributes, manufacturers can design laptops that resonate with the diverse
needs and preferences of consumers in today's dynamic market.
4|Page
ADITYA AGARWAL
Major Problems Customers Face According to Laptop Sellers:
As frontline observers, laptop sellers provide valuable insights into the challenges
encountered by customers. Here are some major problems frequently reported by laptop
sellers:

1. Battery Life Concerns: Customers often express dissatisfaction with laptop battery life,
seeking devices that can sustain their on-the-go lifestyle without frequent recharges.

2. Performance Expectations: Many customers demand high-performance laptops capable

of handling multitasking, gaming, and content creation. Sellers often deal with complaints
about sluggish performance or insufficient processing power.

3. Hardware Reliability: Hardware failures, including malfunctioning keyboards,

trackpads, and displays, are common complaints. Customers expect durable laptops that can
withstand daily use without encountering issues.

4. Connectivity Issues: Customers frequently encounter connectivity problems such as

unreliable Wi-Fi and Bluetooth connections or compatibility issues with peripherals. Sellers
address concerns related to signal strength and dropped connections.

5. Software Challenges: Customers report software errors, crashes, and compatibility

issues, expecting smooth performance from pre-installed and third-party applications.

6. Data Security Concerns: Security-conscious customers worry about data breaches and
malware infections, seeking laptops with robust security features to safeguard their
sensitive information.

7. Customer Support: Inadequate customer support and slow response times frustrate
customers facing technical issues. Sellers strive to provide efficient assistance to
resolve problems promptly.

8. Ergonomics and Comfort: Customers value ergonomic design features for

comfortable typing and prolonged use. Sellers receive feedback regarding keyboard
layout, trackpad
responsiveness, and display angles.

Addressing these challenges requires collaboration between manufacturers and sellers to

deliver laptops that meet customer expectations for performance, reliability, connectivity,
security, and user experience. By prioritizing customer feedback and investing in product
improvement, sellers can enhance customer satisfaction and loyalty in the competitive laptop
market.

5|Page
ADITYA AGARWAL
Ideas to solve the above Problem:
1. Battery Drainage:
- Use battery-saving features like low power mode.
- Adjust settings to reduce screen brightness and screen timeout.
- Close background apps that consume power unnecessarily.
- Replace the battery if it's old and no longer holding a charge effectively.

2. Slow Performance:
- Clear cache and temporary files regularly.
- Delete unused apps and files to free up storage space.
- Update the operating system and apps to the latest versions.
- Reset the device to factory settings if performance issues persist.

3. Storage Space Issues:

- Transfer photos, videos, and other large files to cloud storage services.
- Delete unnecessary apps and files.
- Use a microSD card for expandable storage if supported by the device.
- Utilize storage management tools to identify and remove clutter.

4. Network Connectivity Problems:

- Move to an area with better network coverage.
- Restart the device to reset network connections.
- Check for software updates that may improve network performance.
- Contact the service provider for assistance if connectivity issues persist.

5. Software Glitches:
- Force close and restart the problematic app.
- Update the app to the latest version.
- Clear the app cache and data.
- Perform a soft reset or restart the device.

6. Security and Privacy Concerns:

- Install reputable antivirus and security software.
- Enable device encryption and biometric authentication.
- Avoid downloading apps from untrusted sources.
- Regularly review app permissions and adjust as needed.

7. Physical Damage to the Device:

- Use a protective case and screen protector.
- Handle the device with care and avoid dropping it.

Addressing these problems with proactive measures and appropriate solutions can help
laptop users enjoy a smoother and more satisfying experience with their devices.

6|Page
ADITYA AGARWAL