GERU IMPLEMENTATION GUIDE

SOP - Using Geru for Lusso AI Strategy Enhancement and Expansion

Overview of Geru.com and Its Capabilities

Geru.com stands out as a pioneering platform dedicated to funnel simulation, providing an

essential service that allows companies to craft and refine their marketing strategies with
precision. The true essence of Geru.com lies in its ability to serve as an indispensable tool for any
business intent on accelerating growth. It delivers an all-encompassing visualization feature set,
equips users with robust simulation capabilities, and supports thorough testing of marketing
funnels even before they are launched into the real world.
This proactive methodology gives businesses the invaluable advantage of anticipating the
potential results of varying marketing endeavors. With this predictive power, companies can
proceed to make decisions anchored firmly in data, ensuring they improve their Return on Ad
Spend (ROAS) and successfully diminish their Customer Acquisition Costs (CAC). Moreover, such
strategic foresight catalyzes the Customer Lifetime Value (LTV), creating a symbiotic relationship
between customer satisfaction and business prosperity​.

Key Features of Geru

Drag-and-Drop Funnel Builder: Geru's intuitive interface, replete with drag-and-drop

•
capabilities, makes it easy for users to craft and personalize their marketing funnels. You can
effortlessly incorporate numerous funnel elements such as traffic entry points, email opt-ins,
sales pages, order forms, and the strategic use of upsells and downsells. This degree of
flexibility is pivotal for companies like Lusso AI to devise an array of user pathways and
conversion tactics that resonate with their specific marketing goals​.

Pre-built Funnel Templates: Boasting a selection of over 30 pre-engineered funnel

•
blueprints, including the Lead Gen Funnel, Webinar Funnel, High Ticket Call Funnel, and
Ecom Coupon Funnel, Geru accelerates the planning phase. Businesses can swiftly select and
customize these templates, adapting them to fit their unique marketing requirements easily​.

Traffic and Conversion Estimation Tools: Geru's true standout feature is its sophisticated
•
capability to forecast traffic and conversion figures based on user-provided data. By
simulating diverse scenarios and tweaking elements like pricing or marketing approaches,
businesses can hone their strategies to optimize performance before allocating substantial
resources​.

Reporting and Export Options: Geru allows its users to export their meticulously planned
•
funnels into PDF documents, simplifying communicating strategic visions to stakeholders or
clientele. For a company like Lusso AI, this translates to the ability to present marketing
plans and expected outcomes to investors succinctly.

Steps to Utilize Geru for Lusso AI’s Strategic Objectives

1. Initial Setup and Customization

Integrate Tools: The initial step involves linking Geru with pivotal marketing tools,
•
including Google Analytics, CRM systems, and social media platforms. Such integration
 ensures a seamless data flow into Geru, providing a holistic view of user behavior and
conversion statistics.

Customize Funnel Elements: Tailor the funnel components to mirror the particular
•
stages in Lusso AI’s customer journey. Infuse the blueprint with every conceivable
customer interaction and touchpoint to authentically replicate real-world engagements.

2. Designing Effective Funnels

Use Pre-built Templates: Select from Geru’s extensive library of existing funnel
•
templates that align with Lusso AI’s specific marketing initiatives—for instance,
deploying a Webinar Funnel for AI educational sessions or a Lead Gen Funnel for
capturing prospective customer data.

Create Custom Funnels: Construct bespoke funnels for specific objectives, such as
•
curtailing CAC or augmenting LTV. Integrate nuanced elements like retargeting
channels, upsell/downsell opportunities sequence, and strategic follow-up
communication to amplify the funnel's efficacy.

3. Scenario Planning and Simulation

Run Simulations: Leverage Geru’s robust simulation feature to test various marketing
•
conditions. Experiment with varying conversion percentages, traffic levels, and multiple
pricing structures to anticipate possible financial results and discern the most lucrative
tactics.

Adjust Strategies: In response to insights gained from simulations, refine your

•
marketing strategies to enhance conversion rates, lower acquisition costs, and
ultimately elevate revenue generation.

4. Continuous Optimization and A/B Testing

Implement A/B Tests: Use Geru’s split-testing function to compare variations in funnel
•
components, such as headlines, calls to action, and promotional offers. This
comparison aids in pinpointing the best-performing versions, thus perfecting the
funnel for peak results.

Iterate Based on Data: Revamp your funnel components informed by ongoing test
•
outcomes and fresh analytical insights, supporting Lusso AI's quest for improved
marketing results.

5. Performance Monitoring and Reporting

Track Key Metrics: Vigilantly monitor fundamental performance indicators like
•
conversion rates, bounce rates, and customer acquisition expenses in real time. This
vigilant tracking allows for nimble strategy alterations, ensuring alignment with Lusso
AI's strategic ambitions.
 Generate Reports: Craft detailed performance analytics using Geru’s reporting
•
capabilities. Circulate these reports amongst your team and key stakeholders to sustain
transparency and shared understanding regarding strategic aims.

6. Advanced Funnel Strategies

Build Multi-Channel Funnels: Develop intricate, multi-faceted funnels that encompass
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a variety of traffic origins, such as paid social ads, email campaigns, and natural search
traffic. This layering assures a more expansive reach and a fortified customer
acquisition framework.

Use Conditional Logic: Apply Geru’s decision diamond to construct conditional routes
•
contingent on user behaviors. For instance, direct cart abandoners into dedicated
retargeting efforts or entice them with discounts.

7. Aligning Funnels with Financial Objectives

Optimize for ROAS, CAC, and LTV: Steer all funnel endeavors towards amplifying ROAS
•
through targeting sectors with high conversion potential and judicious ad expenditure.
Commit to diminishing CAC via strategic marketing investments and work to escalate
LTV by fostering enhanced retention strategies.

Investor Communications: Back financial projections with concrete funnel data,

•
articulating potential return on investment to financiers. Illustrate how optimized
funnels and diminished CAC are integral to Lusso AI’s profitability surge and overall
expansion.

Case Studies and Applications

Several enterprises have earnestly applied Geru to advance their marketing methodologies
and accomplish their commercial ambitions. For instance:

E-commerce Businesses: Employing Geru enabled an e-commerce store to experiment with

•
disparate pricing and promotional mechanisms to identify the optimal method for increasing
average order sizes while curbing cart abandonment frequencies. The knowledge acquired
from these simulations facilitated the refinement of their promotional stratagems, yielding
an uptick in revenues.

Digital Marketing Agencies: Marketing firms utilize Geru to conceive and propose
•
elaborate marketing propositions for their clients. Their capacity to envision myriad traffic
and conversion possibilities grants them the proficiency to design more impactful
 campaigns and present lucid, executable strategies to their clientele, culminating in
heightened contentment and longer client tenure​.

Conclusion

Geru.com's versatile and potent suite offered by Geru.com delivers an invaluable asset for Lusso
AI in crafting, simulating, and refining its marketing strategies. Exploiting such features
empowers Lusso AI to delineate various customer acquisition routes and project financial
outcomes and fine-tune its tactics for improved conversions and ROI. Implementing Geru will
equip Lusso AI with the capability to enact informed, data-backed decisions, prune marketing
expenditures, and bolster profit margins. This aligns seamlessly with its overarching business
directives, setting it on a trajectory for enduring success in the fiercely competitive landscape of
the AI sector.
Please visit Geru Tutorials​(Geru) to explore the functionalities of Geru and its instructional
material.

Enhanced and Expanded SOP for Using Geru.com for Lusso AI Strategy
Optimization

Strategic Introduction

In the dynamic and ever-evolving realm of digital marketing, our company, Lusso AI, is
ardently committed to cementing its leadership position by harnessing cutting-edge
artificial intelligence techniques and data-driven approaches. These strategies are integral
to fuel sustainable growth and enhance our investor returns significantly. At the heart of
Lusso AI's ambitious 16-month strategic plan is a deep focus on refining customer
acquisition costs, maximizing the lifetime value extracted from each customer, and
achieving an exceptional return on ad spend. To meet these challenging objectives and
elevate our performance, we have adopted Geru.com, a state-of-the-art Software as a Service
platform specializing in forecasting, examining, and improving marketing funnels and conversion
processes. Incorporating Geru into our comprehensive strategy provides crucial real-time
analytics, enabling us to make data-driven decisions that optimize our market penetration efforts,
refine our key performance metrics, and solidify investors' faith in us.

With Geru.com at our disposal, it becomes a potent tool in our toolkit, delivering advanced testing
capabilities that allow us to simulate various marketing scenarios, analyze customer behavior, and
continuously fine-tune our promotional tactics. This ensures our activities align with our core
performance objectives, such as reducing customer acquisition costs, increasing lifetime value,
and fostering a high return on advertising spend. Geru's commitment to precise data and its
ongoing A/B testing opportunities empower us to implement agile, informed business decisions,
thus reducing our time-to-market and reinforcing our competitive edge.

Our meticulously crafted 16-month roadmap is designed to capture a significant market share
and aim for approximately $20 million in revenue throughout a structured multi-phase rollout
consisting of Phases 1-3. Each phase is thoughtfully planned, building progressively on the
successes of the previous one and focusing on product innovation, market penetration, enhanced
customer engagement, and establishing a presence on the international stage. Geru.com
supports this methodical approach by offering tools to forecast outcomes, model different growth
scenarios, and adapt our strategies dynamically in response to market volatility. Continual
improvements in our digital marketing initiatives and user experience enhancements are critical
to elevating investor rewards while maintaining a trajectory of steady growth and profitability.

1. Setting Up Geru.com for Lusso AI

Purpose and Strategic Importance: Properly configuring Geru.com is a foundational step of the
utmost importance. It sets the groundwork for accurate data collection, consistent reporting, and
ensuring alignment with Lusso AI’s broader strategic goals. Establishing a robust foundation is
vital to avoid discrepancies and guarantee seamless data flow, which are essential for reliable
decision-making and visionary planning.

Why This Step is Important:

Data Integrity: The precision with which data is collected is critical, as it underpins our
•
ability to secure genuine insights reflective of actual user interactions and shields our
strategy from misguided interpretations that could derail our progress.

Seamless Integration: Ensuring that systems such as Google Analytics and Facebook Pixel
•
work in harmony is indispensable for obtaining a complete view of user interactions,
essential for proficient predictive modeling and outcome estimation.

How to Implement:

Step 1: Integrate pivotal systems with Geru.com, including but not limited to Google
•
Analytics, Facebook Pixel, and various CRM platforms, to ensure comprehensive data
 collection and monitoring.

Step 2: Calibrate the integration settings to ensure uninterrupted data flow and
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synchronization between Geru.com and other vital infrastructures.

Step 3: Implement automated routines to validate data regularly, upholding our datasets'
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highest standards of quality and fidelity.

Bridge Node:

From Setup to Execution: Transition seamlessly from initial setup to active execution by
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designing actionable user funnels and tracking essential performance indicators with
precision and efficiency.

2. Creating a New Project in Geru.com

Purpose and Strategic Importance: Initiating a new project within the Geru.com ecosystem
triggers the strategic planning process that encapsulates our goals, project scope, and the Key
Performance Indicators (KPIs) vital to our success. This stage serves as the connective tissue
linking the individual project objectives to the overarching strategy of Lusso AI, mirroring our
extensive 16-month operational schedule.

Why This Step is Important:

Focused Objectives: Clearly defined projects help prevent the expansion of project scope
•
beyond manageable boundaries and ensure that resources are directed efficiently toward
achieving strategic objectives.

Strategic Alignment: By aligning project goals tightly with our major strategic milestones,
•
such as reaching $20 million in sales, we guarantee that every endeavor plays a significant
role in fortifying Lusso AI’s grand strategic narrative.

How to Implement:

Step 1: Outline the project parameters, defining clear goals and KPIs within the Geru.com
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platform.

Step 2: Configure specific project details, such as audience segmentation and funnel stages,
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to align precisely with Lusso AI’s strategic purposes.
 Step 3: Save the project setup as a template to streamline future projects and ensure
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consistency and efficiency in subsequent initiatives.

Bridge Node:

From Project Creation to Funnel Building: The meticulous preparations undertaken during
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project creation lay the necessary groundwork for developing customized funnels tailored to
different user segments, which is instrumental in enhancing conversion rates and driving
overall success.

3. Building User Funnels in Geru.com

Purpose and Strategic Importance: User funnels are crucial in steering potential clients through
an orchestrated process that begins with brand recognition and culminates in conversion.
Crafting efficient funnels is fundamental for refining core metrics such as Customer Acquisition
Costs (CAC), Customer Lifetime Value (LTV), and Return on Ad Spend (ROAS).

Why This Step is Important:

Optimized User Journeys: Meticulously designed funnels reduce points of resistance,

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amplify user satisfaction, and lead to higher conversion ratios.

Data-Driven Insights: Funnels serve as reservoirs of actionable intelligence on consumer

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conduct, facilitating continuous adjustment of marketing strategies.

How to Implement:

Step 1: Outline the funnel's sequence, encompassing stages like Awareness, Consideration,
•
Decision, and Retention.

Step 2: Employ Geru.com’s intuitive drag-and-drop mechanism to construct each funnel step,
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ensuring it resonates with the users' pathway.

Step 3: Deploy decision nodes to craft bespoke paths for users based on their interactive
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patterns, augmenting funnel competency.

Bridge Node:
 From Funnel Building to Data Integration: After assembling the funnels, weave in tracking
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facilities to snag user transactions at each point, guaranteeing precise analytics for
assessment.

4. Integrating Data Sources and Tracking with Geru.com

Purpose and Strategic Importance: Integrating heterogeneous data sources is critical for
obtaining a panoramic snapshot of the consumer journey and preserving data fidelity across
systems. Accurate integration is a cornerstone for precise performance reviews and tactical fine-
tuning.

Why This Step is Important:

Holistic View: Merging intel from various origins grants a complete outlook on consumer
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habits.

Error Minimization: Meticulous integration curtails disparities in data, confirming

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trustworthiness in performance metrics.

How to Implement:

Step 1: Introduce CRM, web analytics, and marketing automation tools into the Geru.com
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ecosystem.

Step 2: Establish detailed tracking parameters, such as UTM codes and pixel tags, to guard
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data uniformity.

Step 3: Execute test runs to confirm that data points are correctly logged and synced across
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different platforms.

Bridge Node:

From Data Integration to Funnel Optimization: The insights from integrated data enrich
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funnel refinement efforts, fueling enhanced conversion rates and more focused user
experiences.

5. Optimizing Funnels and Conducting Split Tests in Geru.com

Purpose and Strategic Importance: Ongoing optimization and split testing are indispensable for
ensuring user funnels remain operative and congruent with Lusso AI’s strategic benchmarks.
These processes are vital in pinpointing highly effective methods for elevating engagement and
conversion percentages.

Why This Step is Important:

Continuous Improvement: Frequent fine-tuning certifies that funnels evolve alongside user
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expectations and behavior changes, mitigating attrition.

Data-Driven Decisions: A/B testing imparts empirical proof regarding the most fruitful
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tactics, informing tailored adjustments.

How to Implement:

Step 1: Pinpoint specific funnel components or pages that demand optimization based on
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user interaction data.

Step 2: Assemble A/B test scenarios within Geru.com to evaluate disparate funnel iterations.
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Step 3: Dissect test output to discern which strategies are top-performing and action any
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necessary changes.

Bridge Node:

From Funnel Optimization to Forecasting: Fine-tuned funnels lay the groundwork for
•
more dependable conversion rates, thus ameliorating forecasting accuracy for prospective
scenario analyses.

6. Forecasting and Scenario Analysis with Geru.com

Purpose and Strategic Importance:

Embracing the power of forecasting and scenario analysis is crucial for aligning strategic
planning with Lusso AI's financial and market-oriented goals. These processes afford vital
insights that inform our capacity to predict various outcomes based on current data,
fostering a proactive approach toward strategic adjustments.

Why This Step is Important:

 Strategic Planning: Thorough simulation analyses can help us foresee potential challenges
•
and opportunities, providing a robust foundation for agile strategic shifts when necessary.

Financial Projections: The more accurate our predictions, the stronger our financial
•
planning becomes, enhancing investor confidence through demonstrable foresight.

How to Implement:

Step 1: Utilize past performance and historical data to create initial projections within Geru
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Step 2: Develop multiple scenarios, including optimistic, pessimistic, and most probable
•
forecasts, to ensure preparedness for a variety of future circumstances.

Step 3: Adjust underlying assumptions and assess how these changes impact key
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performance indicators like Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC),
and Lifetime Value (LTV).

Bridge Node:

From Scenario Analysis to Reporting: Use the insights from forecasting to craft detailed
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reports that shed light on potential futures, empowering stakeholders to make well-
informed decisions.

7. Generating Reports and Sharing Insights with Stakeholders in Geru.com

Purpose and Strategic Importance:

The creation and dissemination of reports play a pivotal role in clearly communicating key
performance metrics, uncovering insights, and guiding stakeholders with strategy
recommendations. This transparency is instrumental in fostering trust and nurturing
investor relations.

Why This Step is Important:

Accountability: Consistent reporting ensures alignment with strategic objectives and

•
operational interventions.
Stakeholder Engagement: Well-articulated and compelling reports
engage stakeholders, bolstering their enthusiasm and commitment to
the project.

How to Implement:

Step 1: Customize report templates within Geru.com to emphasize essential performance

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metrics and insights.

•
Step 2: Set intervals for routine reporting to keep stakeholders informed and engaged
•
regularly.

Step 3: Embrace visual storytelling through charts and graphs to enhance the presentation
•
and comprehension of data.

Bridge Node:

From Reporting to Training: Leverage insights from reports to identify areas where training
•
is needed to boost competencies and address knowledge gaps.

8. Training and Support for Team Members Using Geru.com

Purpose and Strategic Importance:

Continuous education and support are crucial in ensuring all team members proficiently
utilize Geru.com and stay current with best practices. This fortifies operational effectiveness and
ensures data integrity.

Why This Step is Important:

Skill Enhancement: Ongoing training initiatives improve overall team competence and
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productivity.

Adaptability: Educated teams can quickly alter strategies to meet evolving market demands,
•
sustaining a competitive edge.

How to Implement:
 Step 1: Design an inclusive training program that covers every feature and tool offered by Ge
•
ru.com.

Step 2: Schedule regular training sessions and workshops to maintain proficiency in the
•
latest features and methodologies.

Step 3: Create a comprehensive resource directory with guides, FAQs, and toolkits to support
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team members at all times.

Bridge Node:

From Training to Continuous Optimization: When teams are well-versed in utilizing Geru.c
•
om, they can continually refine its deployment, ensuring that strategic goals are effectively
met.

9. Continuous Optimization and Iterative Testing in Geru.com

Purpose and Strategic Importance:

Committing to ongoing enhancement and systematic testing is fundamental to refining
methods over time. Keeping pace with market trends and consumer behavior ensures that
Lusso AI maintains steadfast progress and achieves optimal returns on investment.

Why This Step is Important:

Adaptability to Market Changes: Constant improvement ensures Lusso AI remains agile

•
and resilient in a volatile marketplace.

Maximized ROI: Iterative testing uncovers powerful strategies, directing resources more
•
effectively to optimize results.

How to Implement:

Step 1: Identify aspects across campaigns that offer growth opportunities, using
•
performance data as a guide.

Step 2: Propose incremental changes and gauge their impact through rigorous A/B testing.
•
Step 3: Analyze test results and adjust strategies based on concrete data-driven feedback.
•
Bridge Node:

From Continuous Optimization to Scenario Adjustment: Insights garnered from the

•
optimization process inform updates to scenarios, keeping predictions aligned with
measurable results.

10. Scenario Adjustment and Strategic Realignment Based on Data Insights

Purpose and Strategic Importance:

Regularly amending scenarios and strategic actions in response to insights from data is
essential for ensuring Lusso AI stays attuned to actual market conditions and business
performance. Adapting strategies accordingly mitigates risks and optimizes success
opportunities.

Why This Step is Important:

Risk Mitigation: Timely adjustments to scenarios help preemptively identify potential

•
issues, reducing associated risks.

Opportunity Maximization: By aligning strategies with evolving market realities, Lusso AI

•
can swiftly exploit new openings as they manifest.

How to Implement (Continued):

Step 1: Periodically review scenario outputs, comparing them against real-world

•
performance data to identify variances and pinpoint areas for refinement.

Step 2: Recalibrate scenarios and strategic plans incorporating fresh insights, tailoring
•
assumptions to represent market conditions and organizational strengths better.

Step 3: Communicate revised strategies to stakeholders, ensuring sustained coherence and

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collective endorsement of the updated approaches.

Bridge Node:

From Scenario Adjustment to Investor Relations: Adapting scenarios establishes a robust

•
foundation for transparent and impactful dialogue with investors, reinforcing their
 confidence and support for Lusso AI's initiatives.

11. Investor Relations and Communication Strategies

Purpose and Strategic Importance:

Maintaining strong investor relations is paramount for attracting continued support and
funding for Lusso AI's strategic projects. Effective communication illustrates the generated
value, strengthens investor confidence, and ensures alignment of expectations.

Why This Step is Important:

Investor Confidence: Clear and consistent communication builds trust among investors
•
regarding Lusso AI's direction and capabilities.

Access to Funding: Cultivating healthy investor relationships facilitates access to additional

•
capital necessary for growth and expansion.

How to Implement:

Step 1: Develop a comprehensive investor communication plan that includes regular

•
updates on company performance, strategic vision, and financial health.

Step 2: Utilize Geru.com to create informative insights and visualizations demonstrating

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achievements, outcomes, and return on investments to stakeholders.

Step 3: Arrange consistent investor interactions such as webinars, Q&A sessions, and direct
•
meetings to foster active engagement and confidently address concerns, thereby deepening
investor connections.

Bridge Node:

From Investor Relations to Scaling Operations: Strong investor relationships provide the
•
financial bedrock required for scaling operations and confidently embarking on new market
adventures.

12. Scaling Operations and Expanding Market Reach

Purpose and Strategic Importance:

Expanding the operational scope and venturing into new markets is critical to realizing
Lusso AI's growth objectives. The focus is on enlarging infrastructure, exploring untapped
geographical regions, and launching innovative product lines or services.

Why This Step is Important:

Revenue Growth: Escalation of operations and extending market presence are instrumental
•
in driving substantial revenue increases, which underpin ambitious sales targets.

Market Leadership: Elevating Lusso AI's market presence solidifies its standing as a
•
preeminent force in the AI space.

How to Implement:

Step 1: Conduct analytical market research to determine high-potential markets and

•
prioritize based on strategic alignment, size, and potential profitability.

Step 2: Devise tailored entry strategies for each identified market, accounting for localization
•
needs, compliance factors, and beneficial partnerships.

Step 3: Intensify operational scale by improving infrastructure, growing the team, and
•
investing in advanced technologies to support sustained growth and enable effective market
penetration.

Bridge Node:

From Scaling Operations to Performance Monitoring: As Lusso AI proceeds with its

•
scaling journey, dedicated performance monitoring is crucial for maintaining efficiency and
efficacy in newly acquired and expanded market segments.

13. Performance Monitoring and Reporting for Continuous Improvement

Purpose and Strategic Importance:

Constant monitoring and reporting of performance metrics are integral to preserving high
operating standards and stimulating enduring improvements throughout Lusso AI’s diverse
business sectors. Such vigilant practices ensure alignment with the strategic vision and
fulfillment of financial goals.
Why This Step is Important:

Operational Excellence: Regular performance evaluations help identify inefficiencies and

•
highlight areas for improvement, creating a culture of constant operational excellence.

Strategic Alignment: Reliable reporting provides visibility into progress towards strategic
•
goals, enabling prompt adjustments in strategies as needed.

How to Implement:

Step 1: Establish automated dashboards via Geru.com to track essential KPIs in real-time,
•
such as conversion rates, CAC, LTV, and ROI.

Step 2: Execute scheduled auditing and performance reviews to assess advancements,

•
recognize barriers, and institute necessary course corrections.

Step 3: Share performance reports with all relevant stakeholders, including the team,
•
management, and investors, to maintain a culture of transparency and shared
accountability.

Bridge Node:

From Performance Monitoring to Strategic Planning: The insights from meticulous

•
performance tracking are invaluable for refining strategic directives and planning future
corporate endeavors, propelling continuous advancement.

14. Strategic Planning and Continuous Improvement Cycle

Purpose and Strategic Importance:

Engaging in a dynamic continuous improvement cycle around strategic planning is vital for
Lusso AI’s enduring growth and quest for market supremacy. It involves fine-tuning
strategies, responding to market shifts, and integrating organizational learning.

Why This Step is Important:

Sustained Growth: An ingrained culture of constant advancement ensures that Lusso AI

•
remains competitive, agile, and equipped to thrive amidst changing market conditions,
fostering long-term growth.
 Organizational Learning: This recursive process engenders a fertile environment for
•
learning and adapting, paving the way for continuous innovation and development.

How to Implement:

Step 1: Apply learnings from previous steps to refine strategic objectives and adapt plans to
•
match market dynamics and internal proficiencies.

Step 2: Hold regular strategic planning sessions to revisit progress, reevaluate goals, and
•
develop updated action plans.

Step 3: Promote a culture of ongoing improvement by seeking feedback, spurring creative

•
thought, and fostering open communication throughout the organization.

Bridge Node:

From Strategic Planning to Future Phases: The embedded cycle of continuous

•
improvement lays the groundwork for forthcoming growth phases, ensuring that Lusso AI’s
strategies stay relevant and results-driven.

15. Preparing for the Next Phases and Future Growth Opportunities

Purpose and Strategic Importance:

Anticipating and gearing up for imminent growth prospects positions Lusso AI to capitalize
on emerging market trends and shifts in consumer demands. It necessitates identifying
prospective opportunities, crafting strategic blueprints, and readying the organization for
upcoming expansion phases.

Why This Step is Important:

Proactive Growth: Being strategically prepared for future opportunities allows Lusso AI to
•
outmaneuver competitors and adeptly respond to market evolutions.

Organizational Readiness: It's critical to ensure that Lusso AI has the necessary resources,
•
capabilities, and strategies to support continued growth and venture into new territories.

How to Implement:
 Step 1: Identify and evaluate forthcoming growth opportunities, including new market
•
segments, innovative products, and partnership possibilities.

Step 2: Develop comprehensive strategic frameworks for each identified opportunity,

•
outlining growth trajectories, required resources, and risk mitigation tactics.

Step 3: Prepare the organization by directing investments toward development programs,

•
infrastructural upgrades, and technological advancements to strengthen upcoming growth
initiatives.

Bridge Node:

From Future Planning to Execution: The strategic preparation for future growth informs
•
and steers the subsequent phase of tactical execution, ensuring readiness and strategic
coherence.

Glossary of Key Terms for Geru.com and Strategic Planning

CAC (Customer Acquisition Cost) is a key metric representing the cost of acquiring a new
•
customer, vital for evaluating and optimizing marketing investment efficiency.

LTV (Customer Lifetime Value) is the projected total revenue a customer will contribute
•
throughout their relationship with the company. It is critical to long-term fiscal health.

ROAS (Return on Ad Spend): A ratio illustrating the effectiveness of advertising efforts by

•
comparing revenue from ads to ad spend, with higher ROAS indicating efficient ad budget
usage.

Investor Dividends are profits distributed to shareholders from earnings, which

•
are significant for nurturing investor relations and securing future capital injections.

Funnel: A marketing model that outlines the customer's journey from awareness to
•
purchase, which is vital for optimizing conversions.

Scenario Analysis: A forward-looking method evaluating different future possibilities by

•
projecting diverse outcomes that are functional for planning and risk assessment.

Split Testing (A/B Testing): A method comparing two variants of a page or app to determine
•
which performs better.

The refined Standard Operating Procedure (SOP) detailed above offers a comprehensive
guide for leveraging Geru.com to enhance Lusso AI's strategic undertakings. This SOP ensures
that all activities align with strategic goals, contributing to the company's long-term prosperity.
This systematized approach enables Lusso AI to maximize ROI, maintain data integrity, and
achieve its financial objectives, laying the foundation for future initiatives and market expansions.

Strategic Outro

As we undertake our 16-month strategic journey, incorporating Geru.com into our planning is
crucial for reaching our targets. It allows us to adopt a factual and data-driven stance toward
analyzing market entry and expansion, grounding our decisions in solid evidence and extensive
testing. Geru's capabilities empower us to accurately predict revenue impacts, sharpen customer
acquisition efforts, and bolster retention—optimizing LTV and ROAS.

Our commitment to real-time adaptation and flexible decision-making positions us to react

promptly to market changes and grasp emerging opportunities, keeping us ahead of the
competition. With an unwavering focus on reducing CAC, augmenting LTV, and achieving
outstanding ROAS, our strategic blueprint is designed to generate substantial investor returns.
Our aspirations don't just stop at hitting our $20 million sales target by the end of Phase 3; we
aim to exceed it, delivering meaningful dividends to our stakeholders and affirming Lusso AI as a
leading entity in the AI market landscape.

By frequently revisiting our strategies and using advanced tools like Geru.com, we remain poised
to make swift, informed decisions that propel us toward industry leadership and unparalleled
innovation.
General Instructions for Using Geru.com:
1. Account Setup & Familiarization
Ensure the VA is logged in with the appropriate credentials.
•
Familiarize with Geru’s funnel mapping, tracking, and report generation.
•
Pro Tip: Use Geru tutorials, but customize for Lusso Labs.
•

Funnel Creation Breakdown by Product Offerings:

1. Access Tier (User Track & Creator Track)
Step 1: Define Funnel Goals
•
Goal: Convert freemium users into paying subscribers at $99.99/month.
•
Metrics to Track:
•
Conversion Rate: Target 25%
•
Average Order Value (AOV): $99.99 per conversion
•
Customer Acquisition Cost (CAC): Under $2.50/lead
•
Retention Rate: 88%
•
 Step 2: Build Funnel Stages
•
Initial Lead Capture:
•
Action: Use AI-powered forms for data capture.
•
KPI: Cost per Lead (CPL), Lead-to-Customer Rate (25%)
•
Email Nurturing Campaign:
•
Create a series of nurturing emails to warm leads.
•
KPI: Open Rate (28%), Click-Through Rate (11%)
•
Pro Tip: Use AI to optimize email content.
•
Conversion Point:
•
Optimized sales page.
•
•

Here’s the revised step-by-step Geru.com implementation guide for Lusso Labs, with each
product's User Track and Creator Track separated. Each product funnel has its unique sales
pathway for modeling in Geru.

General Instructions for Using Geru.com:

1. Account Setup & Familiarization
Ensure the VA is logged in with the appropriate credentials.
•
Familiarize with Geru’s funnel mapping, tracking, and report generation.
•
Pro Tip: Use Geru tutorials but customize based on Lusso Labs' specific offerings.
•

1. Access Tier (User Track)

Step 1: Define Funnel Goals
Goal: Convert freemium users into paying subscribers at $99.99/month.
•
Metrics to Track:
•
Conversion Rate: Target 25%
•
Average Order Value (AOV): $99.99
•
Customer Acquisition Cost (CAC): Below $2.50/lead
•
Retention Rate: 88%
Step•2: Build Funnel Stages
Initial Lead Capture:
•
Action: Use AI-powered forms for data capture.
•
KPI: Cost per Lead (CPL), Lead-to-Customer Rate: 25%
•
Email Nurturing Campaign:
•
Action: Create a series of nurturing emails for lead warm-up.
•
KPI: Open Rate: 28%, Click-Through Rate (CTR): 11%
•
Pro Tip: Test AI-generated content to improve email performance.
•
Conversion Point:
•
Action: Build optimized sales pages.
•
KPI: Funnel Conversion Rate: 18%
•
Step 3: Track Key Metrics in Geru
KPI Dashboard:
•
CPL, Conversion Rate, Retention Rate, Customer Lifetime Value (CLV)
•

INITIAL FLOW WIREFRAME FROM YESH: PLEASE NOTE WE

WILL NOT BE TRACKING THIS AS IT IS PER STEP IN THE UX, WE
WANT TO TRACK METRIC CONVERSION STEPS ONLY AS PER
GERU.
 DRAFTS OF WAYS WE CAN UTILIZE IN
CONJUNCTION WITH OUR OTHER EFFORTS
DEV NOTE: {IMPLEMENTATION NOTES}

Geru Implementation Plan with Step-by-Step Instructions

1. Landing Page and Initial Engagement
Geru Configuration Steps:
1. Create a New Project in Geru:
Begin by setting up a project within Geru called "Landing Page Funnel."
•
 Clearly outline your objectives, such as capturing leads or increasing visitor
•
engagement.

Start designing your landing page funnel using Geru's intuitive drag-and-drop funnel
•
builder.

2. Design Landing Page Funnel:

Step 1: Implement a Landing Page component into the funnel structure.
•
Configure interactive features like quizzes and use decision diamonds for
•
branching based on user responses.

Optional Pathway: Create a tailored “Quiz Results” landing for successful quiz
•
participants, offering personalized recommendations.

Step 2: Integrate a Lead Capture Form module into the funnel.

•
Design condition-based triggers for distinct email sequences. These sequences will
•
vary according to the user's interactions, such as their quiz results.

3. Configure Email Sequence:

Step 1: Establish an automated Welcome Email that is sent immediately upon lead
•
capture.

Step 2: Construct a series of Follow-Up Emails within Geru.

•
Arrange the timing of these emails to send at strategic intervals (Immediately,
•
then 2 days after, followed by 5 days after initial capture).

Leverage segmentation tactics to tailor content appropriately, accounting for

•
various outcomes like quiz answers.

4. Set Up Retargeting Ads:

Step 1: Utilize Geru's robust multi-channel marketing features to craft Retargeting
•
Ads.

Step 2: Implement ad triggers for viewers who visited the landing page but did not fill
•
out the lead form.

Optional Pathway: Develop supplementary ad campaigns aimed at users who

•
interacted with the quiz but didn't go through with a conversion.

Instructions:
Ensure all requisite tracking pixels are installed correctly on the landing page to gather
•
data for retargeting efforts efficiently.

Engage in A/B testing to pinpoint the most effective strategies for lead magnets and
•
 maximizing quiz participation.

2. Create Account or Sign-Up Step

Geru Configuration Steps:
1. Add Sign-Up Page to Funnel:
Step 1: Incorporate a Sign-Up Page unit into your funnel's flow.
•
Step 2: Enhance the experience with gamified elements, like a Progress Bar, and apply
•
conditional logic to manage progress visually.

Optional Pathway: Allow users to sign up using various methods, such as email,
•
Google, or Facebook.

2. Set Up Incentive-Based Paths:

Step 1: Employ decision diamonds to differentiate distinctive paths:
•
Guide users who opt for email sign-up to access special offers like a discount code
•
or a complimentary trial period.

Present users who sign up through social platforms with a custom page that
•
emphasizes the advantages of that method, providing more personalized service.

Step 2: Generate a gratitude page providing another incentive for completing the sign-
•
up process, such as a modest discount on their first purchase.

3. Configure Account Creation Email Sequence:

Step 1: Configure an instant Account Confirmation Email to be dispatched through
•
Geru.

Step 2: Develop a welcoming email array detailing subsequent actions and

•
underscoring product/service features, slated for distribution two and five days later.

4. Retargeting Ads for Sign-Up:

Step 1: Initiate a retargeting campaign targeting individuals who initiated but still need
•
to finalize the sign-up operation.

Optional Pathway: Execute a distinct advertisement initiative for those who engaged
•
with the quiz yet didn't proceed to sign up, touting exclusive benefits.

Instructions:
Apply analytics to monitor completion rates on the sign-up form.
•
Experiment with different designs for the sign-up forms and incentives to uncover
•
what performs best.

3. Onboarding and Initial Usage

Geru Configuration Steps:
1. Add Onboarding Flow to Funnel:
Step 1: Embed an Onboarding Sequence element into the funnel.
•
Step 2: Integrate interactive tutorials and tooltips to enlighten users about the
•
fundamental features.

Optional Pathway: Offer divergent onboarding routes that cater to the user's
•
proficiency level or interest (e.g., “Are you a newcomer or a seasoned user?”).

2. Set Up Milestone Rewards:

Step 1: Position a Rewards Page visible upon accomplishing certain milestones (like
•
finishing profile setup), complete with a congratulatory message and a reward.

Step 2: Utilize decision diamonds to engineer conditional pathways:

•
Direct users who fully onboard to a discovery page for more exploration.
•
For those skipping onboarding, cue a reminder to encourage completion.
•
3. Configure Onboarding Email Series:
Step 1: Craft a 3-Part Onboarding Email Series within Geru.
•
Step 2: Calendarize these emails to deploy one day, three days, and seven days after
•
registration, supplementing with resources and support.

4. In-App and Retargeting Ads:

Step 1: Deploy in-app prompts to shepherd users throughout the onboarding phase.
•
Step 2: Program Retargeting Ads exclusively targeting those who haven’t finished
•
onboarding, coupled with extra incitements.

Instructions:
Consistently reassess user feedback on the onboarding mechanism to hone and
•
enhance it.

Apply behavioral analytics to decipher the onboarding drop-off points and tweak them
•
accordingly.

4. Product/Service Discovery and Engagement

Geru Configuration Steps:
1. Add Product Discovery Paths:
Step 1: Place a Product Discovery page replete with AI-driven suggestions.
•
Step 2: Harness decision diamonds to escort users based on their activity patterns (e.g.,
•
if a user expresses interest in a category, present related items).
2. Host Webinars or Live Demos:
Step 1: Construct a Webinar Funnel configuration within Geru.
•
Step 2: Introduce real-time interaction features like live chat or Q&A to spur
•
participation during webinars.

Optional Pathway: Engineer a follow-up trajectory for attendees who have yet to make
•
a purchase, providing an exclusive webinar-related discount.

3. Configure Email and Ads for Product Engagement:

Step 1: Formulate a Product Discovery Email Series (2 messages over a week) to
•
illuminate the range of products/services.

Step 2: Set dynamic advertisements representing products/services contingent on user

•
preferences and behaviors.

Instructions:
Evaluate different product recommendation algorithms to discern which fosters better
•
engagement and sales.

Pit various webinar styles against each other (live versus pre-recorded) to determine
•
what garners greater interest.

5. Conversion Point (Purchase or Subscription)

Geru Configuration Steps:
1. Add Checkout and Upsell Paths:
Step 1: Launch a Checkout Page component within the funnel.
•
Step 2: Insert decision diamonds to propose One-Click Upsells once items are added
•
to the cart.

Optional Pathway: Provide variant upsell propositions contingent on purchase history

•
or the value within the cart.

2. Implement Urgency Tactics:

Step 1: Push urgency to position a Countdown Timer on the checkout page.
•
Step 2: Fashion conditional pathways to present time-sensitive discounts to those
•
hesitating on the checkout page.

3. Configure Cart Abandonment Email Sequence:

Step 1: Craft a Cart Abandonment Series of three emails spread across 72 hours in
•
Geru.

Step 2: Enrich each correspondence with customized suggestions or discounts to

•
 prompt the conclusion of the purchase.

4. Dynamic Retargeting Ads:

Step 1: Architect Dynamic Retargeting Ads aimed at shoppers who left their carts
•
unattended.

Step 2: Coordinate an additional retargeting route for those viewing upsell proposals
•
without converting.

Instructions:
Analyze checkout behavior with heatmaps to perfect layout and the placement of calls-
•
to-action.

Refresh upsell promotions routinely to maintain novelty and relatability.

•
6. Post-Purchase Engagement and Retention
Geru Configuration Steps:
1. Add Post-Purchase Thank You and Upsell Pages:
Step 1: Instigate a Thank You Page sequence.
•
Step 2: Integrate decision diamonds to show relevant upsell or cross-sell opportunities
•
reflective of user purchases.

2. Implement Referral Program:

Step 1: Formulate a Referral Program Funnel within the ecosystem of Geru.
•
Step 2: Orchestrate conditional logic to sanction extra rewards for effectual referrals.
•
3. Configure Post-Purchase Email Sequence:
Step 1: Initiate a Post-Purchase Series encompassing three emails across a fortnight.
•
Step 2: Schedule these emails to include tips on product care, details of the referral
•
program, and invitations to loyalty programs.

4. Retention and Loyalty Ads:

Step 1: Generate Retention Ads targeting previous customers to endorse loyalty perks
•
and nurture repeat business.

Optional Pathway: Activate campaigns that bring new products or exclusive offerings
•
to the attention of loyal customers.

Instructions:
Diligently analyze customer commentary to invigorate post-purchase communication
•
and retention stratagems.

Conduct A/B assessments to refine messaging and incentives for the loyalty program.
7.• Ongoing Engagement and Reactivation
Geru Configuration Steps:
1. Add Re-Engagement and Reactivation Paths:
Step 1: Emplace a Re-Engagement Path for dormant users after a specific period of
•
inactivity.

Step 2: Adapt decision diamonds to distinguish paths correlating to the duration of

•
inactivity (30 days, 60 days, or 90 days benchmarks).

2. Configure Re-Engagement Email Series:

Step 1: Assemble a Reactivation Email Series in Geru, structured over two emails and
•
ten days.

Step 2: Proffer unique deals or unleash fresh features to latent users to allure them into
•
active engagement.

3. Win-Back Retargeting Ads:

Step 1: Devise Win-Back Ads that court lapsed users with alluring propositions or
•
exhibit novel products/features.

Optional Pathway: Tender an exceptional bonus for re-engagement or a fleeting

•
discount to reignite interest.

Instructions:
Keep a meticulous watch over user habits to ascertain patterns leading to inactivity
•
and optimize reactivation efforts in response.

Systematically modernize re-engagement materials to stay in step with recent deals

•
and user inclinations.

Optional Funnel Steps: Maximizing Opportunities in Geru

1. Advanced Abandoned Cart Sequence:
Implement a Multi-Tier Abandoned Cart Email Sequence through Geru with
•
progressive incentives (e.g., simple reminder escalating to offer of a gift).

Establish dynamic retargeting conduits showcasing ads employing varying levels of

•
urgency (e.g., warning of low stock, flashing limited-time offers).

2. Upsell and Cross-Sell Funnels:

Conceive a Bespoke Upsell Funnel within Geru, plotting various upsell product
•
courses dependent on the consumer’s purchase history.

Engineer Email Sequences to back upsell and cross-sell ventures, adjusting content
•
dynamically according to past acquisitions.
3. Gamification Elements:
Inject Gamification Features such as daily quests or competitive rankings to stir
•
enthusiasm and allegiance.

Forge a Points System within Geru to reciprocate user actions like procurements,
•
referrals, or critiques with rewards.

4. Social Sharing and Viral Campaigns:

Embed Social Sharing Triggers straight into the funnels, employing decision diamonds
•
to furnish rewards hinged on social undertakings.

Initiate a Viral Recommendation Route within Geru, motivating users to introduce

•
friends for more gains.

Final Instructions for Geru Implementation:

Routinely Audit and Optimize: Capitalize on Geru’s comprehensive analytics to monitor
•
outcomes across the entire funnel network and fine-tune with precise, insight-led
alterations.

Experiment and Innovate: Never cease A/B testing disparate funnel segments to unravel
•
the most operational tactics.

Fuse Multi-Channel Marketing Techniques: Assure a seamless fusion of channels like

•
email, advertising, and in-app communications to fabricate a coherent customer trajectory.
By adhering to these exhaustive instructions and harnessing Geru’s extensive toolkit, you
can forge an eminently sophisticated funnel strategy, ensuring maximal conversion rates
and fostering enduring value among your clientele throughout their engagement timeline.
Funnel 1: Lead Generation Funnel (for Lusso AI)
Step 1: Traffic Entry Points
Sources: Paid Ads (Facebook, Google), Organic Search, Social Media
•
Projected Numbers:
•
Traffic from Ads: 100,000 visitors per month
•
Click-Through Rate (CTR): 2.5% (Industry benchmark for paid ads)
•
Leads from Ads: 100,000 * 2.5% = 2,500 leads
•
Cost Per Click (CPC): $1.50 (for ads)
•
Total Ad Spend: $1.50 * 100,000 = $150,000 per month
•
Organic Traffic: 50,000 visitors per month
•
Organic Lead Conversion Rate: 3% (Industry average for organic traffic)
•
Leads from Organic: 50,000 * 3% = 1,500 leads
•
Tracking in Geru:
Traffic volume from different sources (Ads vs. Organic)
•
Conversion rate for leads from each source
•
Cost per lead (CPL) breakdown for each source.
•
Step 2: Landing Page Performance
Key Metrics:
•
Conversion Rate (from Landing Page to Lead Signup): 20% (Benchmark for optimized
•
landing pages)

Leads from Paid Traffic: 2,500 * 20% = 500 leads

•
Leads from Organic Traffic: 1,500 * 20% = 300 leads
•
Total Leads: 800 leads
•
Tracking in Geru:
Conversion percentage from landing page visitors
•
A/B testing on elements like headlines, CTA buttons, images.
•
Step 3: Email Opt-ins / Lead Capture
Opt-in Rate for Email Capture: 40% (Industry standard for opt-in incentives)
•
Projected Leads Opted In:
•
Paid traffic: 500 * 40% = 200 email leads
•
Organic traffic: 300 * 40% = 120 email leads
 • Total Opt-ins: 320 email leads

Tracking in Geru:
Opt-in conversion rate
•
Email list growth
•
Step 4: Sales Page Performance
Sales Page Conversion Rate: 10% (conversions from opt-ins to sales)
•
Projected Sales from Email Leads: 320 * 10% = 32 sales
•
Average Order Value (AOV): $500 per sale (Based on Lusso AI product offerings)
•
Total Revenue: 32 * $500 = $16,000
•
Tracking in Geru:
Sales page conversion rate
•
Revenue from sales
•
Step 5: Upsell/Downsell Offers
Upsell Conversion Rate: 20% (for those who made a purchase)
•
Downsell Conversion Rate: 15%
•
Upsell Average Value: $150
•
Projected Upsell Revenue: 32 * 20% = 6.4 upsells, 6.4 * $150 = $960
•
Projected Downsell Revenue: 32 * 15% = 4.8 downsells, 4.8 * $100 = $480
•
Tracking in Geru:
Conversion rates for upsell/downsell offers
•
Additional revenue from upsells/downsells
•
Funnel 1 Summary:
Total Ad Spend: $150,000
•
Total Organic Traffic: 50,000 visitors
•
Total Leads: 800 (500 from paid, 300 from organic)
•
Email Opt-ins: 320
•
Projected Sales: 32
•
Total Revenue: $16,000 (primary sales) + $960 (upsells) + $480 (downsells) = $17,440
•
Cost Per Lead (CPL): $150,000 / 800 = $187.50 per lead
•
 Return on Ad Spend (ROAS): $17,440 / $150,000 = 0.116 (or 11.6%)
•

Funnel 2: Ongoing Engagement and Reactivation Funnel (for Lusso AI)

Step 1: Segmentation of Inactive Users
Sources: Email, Social Media, CRM Projected Numbers:
Total user base: 10,000 users
•
Percentage inactive (60+ days): 30%
•
Inactive users: 10,000 * 30% = 3,000 users
•
Reactivation Target: 25% of inactive users Tracking in Geru:
•
Segmentation based on inactivity (30, 60, 90 days)
•
Click-through and reactivation rates
•
Step 2: Personalized Re-engagement Campaign
Key Metrics:
Open Rate: 20%
•
Click-through Rate (CTR): 10%
•
Conversion Rate: 5% (for re-engaged users) Re-engaged Users: 3,000 * 5% = 150 users
•
Tracking in Geru:

Re-engagement rates from emails and ads

•
Traffic from retargeting campaigns
•
Cost per reactivated user
•
Step 3: Behavioral Triggers
Projected engagement triggers: Cart Abandonment, Inactive Sessions, Unused Features
•
Conversion Rate from triggers: 7% Tracking in Geru:
•
Traffic reactivated through behavioral triggers
•
Completion rates for specific engagement actions
•
Step 4: Retargeting Ads
Ad Spend: $1.00 per click
•
Targeted Users: 3,000 users
•
 CTR for retargeting ads: 3%
•
Reactivated users via retargeting: 3,000 * 3% = 90 users Tracking in Geru:
•
ROI on retargeting ads
•
Additional revenue from reactivated users
•

Funnel 3: Post-Purchase Engagement and Retention Funnel (for Lusso AI)

Step 1: Thank You Page and Upsell Opportunities
Sources: E-commerce, Service Purchases Projected Numbers:
Total Purchases: 1,000 purchases/month
•
Upsell Conversion Rate: 20% Tracking in Geru:
•
Traffic from thank you page to upsell
•
Conversion rates from upsell offers
•
Step 2: Post-Purchase Email Series
Key Metrics:
Open Rate: 35%
•
Click-through Rate (CTR): 12%
•
Conversion Rate (for cross-sell): 15% Projected Sales from Email Series: 1,000 * 15% = 150
•
sales Tracking in Geru:

Open rates and click-through rates

•
Cross-sell and upsell sales performance
•
Step 3: Loyalty and Referral Program
Key Metrics:
Referral Conversion Rate: 10%
•
Total Active Customers: 5,000
•
Referrals from Active Users: 5,000 * 10% = 500 new users Tracking in Geru:
•
Referral program performance
•
ROI on loyalty incentives
•

Funnel 4: Product/Service Discovery and Engagement Funnel (for Lusso

AI)
Step 1: Traffic Entry Points
Sources: Paid Ads, Organic Search, Social Media Projected Numbers:
Organic Traffic: 40,000 visitors/month
•
Paid Traffic: 80,000 visitors/month
•
CTR for Paid Ads: 2.5%
•
Leads from Ads: 80,000 * 2.5% = 2,000 leads Tracking in Geru:
•
Organic vs. paid traffic performance
•
Conversion rates for product discovery
•
Step 2: Landing Page Performance
Key Metrics:
Conversion Rate from Landing Page to Discovery: 25%
•
Organic Leads: 40,000 * 25% = 10,000 leads Tracking in Geru:
•
Conversion rates for product discovery
•
A/B testing results for landing pages
•
Step 3: Webinar/Demo Funnels
Key Metrics:
Webinar/Demo Signup Rate: 15%
•
Attendee Conversion Rate: 25%
•
Total Signups: 2,000 * 15% = 300 signups
•
Projected Conversions: 300 * 25% = 75 conversions Tracking in Geru:
•
Webinar attendance rates
•
Conversions from webinar or demo attendees
•

Funnel 5: Onboarding and Initial Usage Funnel (for Lusso AI)

Step 1: Sign-Up Process
Projected Numbers:
Total Traffic: 50,000 visitors/month
•
Sign-Up Rate: 10%
•
Total Sign-Ups: 50,000 * 10% = 5,000 new users Tracking in Geru:
•
Sign-up conversion rates
•
User retention from onboarding
•
Step 2: Onboarding Email Series
Key Metrics:
Open Rate: 40%
•
Engagement Rate: 30%
•
Conversion to Active Users: 50% Total Active Users from Onboarding: 5,000 * 50% = 2,500
•
active users Tracking in Geru:

User engagement from onboarding emails

•
Drop-off points in the onboarding funnel
•
Step 3: In-App Prompts and Milestones
Key Metrics:
Milestone Completion Rate: 60% Tracking in Geru:
•
In-app behavior and milestone completion rates
•
Engagement rates with onboarding tools
•

Funnel 6: Create Account or Sign-Up Funnel (for Lusso AI)

Step 1: Traffic Entry Points
Sources: Website, Paid Ads, Social Media Projected Numbers:
Paid Ads Traffic: 70,000 visitors/month
•
CTR for Ads: 2.8%
•
Leads from Ads: 70,000 * 2.8% = 1,960 leads Tracking in Geru:
•
Traffic volume and CTR
•
Cost per lead (CPL)
•
Step 2: Sign-Up Process
Key Metrics:
Sign-Up Rate: 8%
•
Total Sign-Ups: 1,960 * 8% = 157 sign-ups Tracking in Geru:
•
Conversion rates for sign-up
•
Traffic from different entry points
•
Step 3: Incentive Pathways and Referral Programs
Key Metrics:
Referral Conversion Rate: 12%
•
 Incentive Sign-Up Rate: 18% Projected Referrals: 157 * 12% = 18 referrals Tracking in Geru:
•
Performance of incentive-based sign-ups
•
ROI on referral programs
•

Funnel 7: Conversion Point (Purchase or Subscription Funnel)

Step 1: Checkout Page and Upsell Offers
Sources: Website, Product Pages Projected Numbers:
Monthly Transactions: 2,000
•
Upsell Conversion Rate: 25%
•
Average Upsell Value: $150 Total Upsell Revenue: 2,000 * 25% * $150 = $75,000 Tracking in
•
Geru:

Checkout completion rates

•
Upsell performance
•
Step 2: Cart Abandonment Email Series
Key Metrics:
Abandonment Rate: 65%
•
Recovery Rate: 10% Recovered Sales: 2,000 * 65% * 10% = 130 sales Tracking in Geru:
•
Cart abandonment recovery rates
•
Revenue from recovery campaigns
•
Step 3: Retargeting Ads
Key Metrics:
CTR for Retargeting Ads: 4%
•
Conversion from Retargeting Ads: 12% Projected Conversions: 1,000 * 4% * 12% = 48
•
conversions Tracking in Geru:

ROI on retargeting ads

•
Conversion rates from retargeting
•

To create a logical and effective expense attribution model for Lusso AI within Geru, we need to
break down expenses by category and allocate them based on their relevance to specific funnel
steps or stages in the business. Here's a systematic approach, using both known and estimated
amounts from the proforma to align with Geru’s tracking system.

Step-by-Step Process to Attribute Expenses in Geru:

1. Identify Core Expense Categories:
Based on Lusso AI’s business model, we can categorize expenses into key areas that directly or
indirectly impact the business's operational and marketing funnels. These categories should align
with the Geru funnel stages and also reflect typical expenses listed in the proforma.
2. Attribution Algorithm:
We will use a weighted distribution model, where we assign percentages to each expense
category based on its relevance to the specific Geru funnel stages. The percentages can be
adjusted dynamically as the business scales or as new data becomes available.
For now, based on the proforma, we can use a simplified expense attribution formula:
Attribution Weight=Expense Category RelevanceTotal Expense Categories\text{Attribution
Weight} = \frac{\text{Expense Category Relevance}}{\text{Total Expense
Categories}}Attribution Weight=Total Expense CategoriesExpense Category Relevance​
For known amounts, we directly assign those costs to the respective categories. For unknown or
estimated expenses, we apply industry-standard percentages (if available) or based on their
relative importance in the funnel.

Comprehensive Expense Attribution Across Geru Funnel Steps

1. Traffic Entry Points (Paid Ads, Organic Search, Social Media)
Allocated Expenses:
Paid Ads (Google, Facebook, Instagram):
•
Total Ad Spend (per month): $150,000
•
Attribution:
•
Google Ads: 40% → $60,000/month
•
Facebook Ads: 40% → $60,000/month
•
Retargeting: 10% → $15,000/month
•
Instagram Ads: 10% → $15,000/month
•
16-Month Total: $150,000 * 16 = $2.4M
•
Organic Traffic (SEO, Content Creation, Blogs):
•
SEO Specialists: $25,000 for SEO tools (e.g., Moz, SEMRush)
•
 Content Creation: $30,000 (blogs, case studies, videos)
•
16-Month Total: $55,000
•
2. Landing Page Performance (Design, CRO, A/B Testing)
Allocated Expenses:
Landing Page Design:
•
Design and Development: $50,000 (split over multiple pages and variations)
•
Copywriting (Conversion-Focused): $20,000
•
UX/UI Testing & CRO (Conversion Rate Optimization): $15,000
•
A/B Testing Software (e.g., Optimizely): $10,000
•
16-Month Total: $50,000 + $20,000 + $15,000 + $10,000 = $95,000
•
3. Email Opt-ins / Lead Capture (Email Marketing, Automation, CRM)
Allocated Expenses:
Email Marketing Software:
•
Service Subscription (Mailchimp, ActiveCampaign): $2,000/month
•
16-Month Total: $32,000
•
CRM Costs (Salesforce, HubSpot):
•
CRM System Integration: $10,000 (one-time setup)
•
Monthly Subscription: $3,000/month
•
16-Month Total: $10,000 + ($3,000 * 16) = $58,000
•
Email Lead Nurturing:
•
Copywriting and Email Sequences: $10,000 (for 12+ sequences)
•
Email Segmentation & Personalization: $7,000
•
16-Month Total: $17,000
•
4. Sales Page Performance (Conversion Rate, Checkout)
Allocated Expenses:
Sales Page Design:
•
Design and Optimization for multiple product tiers: $30,000
•
Split Testing on Sales Pages: $8,000
•
 16-Month Total: $38,000
•
Payment Processors:
•
Stripe/PayPal Fees (based on sales volume): $0.30/transaction + 2.9%
•
Estimated based on average transactions:
•
$10,000/month in fees (assumed based on $500K monthly sales)
•
16-Month Total: $10,000 * 16 = $160,000
•
5. Upsell/Downsell Offers (One-Click, AOV Optimization)
Allocated Expenses:
Upsell/Downsell Software (e.g., Zipify, CartFlows):
•
Software Integration: $5,000
•
Monthly Maintenance & Testing: $2,000/month
•
16-Month Total: $5,000 + ($2,000 * 16) = $37,000
•
Copywriting and Design for Upsells:
•
Copywriting for Upsell Sequences: $7,000
•
Design and UX Enhancements: $4,000
•
16-Month Total: $11,000
•
6. Onboarding and Initial Usage (Customer Success, Tools)
Allocated Expenses:
Customer Support/Onboarding Tools (e.g., Intercom, Zendesk):
•
Subscription Fees: $1,500/month
•
Setup and Integration: $5,000
•
16-Month Total: $1,500 * 16 + $5,000 = $29,000
•
Onboarding Email Sequences:
•
Copywriting: $5,000
•
Drip Email System Setup: $3,000
•
16-Month Total: $8,000
•
7. Product/Service Discovery and Engagement (Webinars, Product Demos)
Allocated Expenses:
 Webinar Hosting Software (Zoom, Demio):
•
Webinar Software Subscription: $2,500/month
•
Monthly Hosting Fees: $500/event
•
16-Month Total: $2,500 * 16 + $500 * 10 events = $45,000
•
Webinar and Demo Content Creation:
•
Scriptwriting and Content Design: $10,000
•
Video Production: $15,000
•
16-Month Total: $25,000
•
8. Conversion Point (Purchase/Subscription Process)
Allocated Expenses:
Checkout Optimization Tools (e.g., Funnelytics):
•
Setup and Maintenance: $2,000/month
•
16-Month Total: $2,000 * 16 = $32,000
•
Payment Gateway (Stripe, PayPal):
•
Referenced above under Sales Page Performance, same expense ($160,000 total fees)
•
9. Post-Purchase Engagement and Retention (Loyalty, Upsell)
Allocated Expenses:
Loyalty Program Software (Yotpo, Smile.io):
•
Subscription and Setup: $3,000/month
•
Loyalty Program Design: $5,000
•
16-Month Total: $3,000 * 16 + $5,000 = $53,000
•
Post-Purchase Email Sequences:
•
Email Copywriting: $4,000
•
CRM Workflow Design: $3,000
•
16-Month Total: $7,000
•
10. Ongoing Engagement and Reactivation (Win-Back, Email Campaigns)
Allocated Expenses:
Win-Back Email Campaigns:
•
 Copywriting: $3,000
•
Automation Setup: $2,000
•
16-Month Total: $5,000
•
Retargeting Ads:
•
Dynamic Retargeting (via Google/Facebook): $10,000/month
•
16-Month Total: $10,000 * 16 = $160,000
•

Expense Summary for Geru Attribution:

1. Traffic Entry Points (Paid, Organic):
$2.455M over 16 months
•
2. Landing Page Performance:
$95,000 over 16 months
•
3. Email Opt-ins / Lead Capture:
$107,000 over 16 months
•
4. Sales Page Performance:
$198,000 over 16 months
•
5. Upsell/Downsell Offers:
$48,000 over 16 months
•
6. Onboarding and Initial Usage:
$37,000 over 16 months
•
7. Product/Service Discovery and Engagement:
$70,000 over 16 months
•
8. Conversion Point:
$32,000 over 16 months
•
9. Post-Purchase Engagement and Retention:
$60,000 over 16 months
•
10. Ongoing Engagement and Reactivation:
$165,000 over 16 months
•
Final 16-Month Total: $3,267,000
This model attributes and breaks down known and estimated expenses for every core Geru field
over a 16-month timeframe, allowing Lusso AI to monitor and optimize each cost while tracking
funnel performance and financial metrics across all stages of the user journey.