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Vision-and-Mission-Statement

The document explains the importance of vision and mission statements for organizations, detailing their distinct roles in guiding long-term goals and purpose. A vision statement is future-focused and inspirational, while a mission statement outlines the core purpose and actions of the organization. It also provides steps for creating both types of statements, emphasizing clarity, conciseness, and alignment with core values.

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12 views2 pages

Vision-and-Mission-Statement

The document explains the importance of vision and mission statements for organizations, detailing their distinct roles in guiding long-term goals and purpose. A vision statement is future-focused and inspirational, while a mission statement outlines the core purpose and actions of the organization. It also provides steps for creating both types of statements, emphasizing clarity, conciseness, and alignment with core values.

Uploaded by

yangkuliiit
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Vision and Mission Statement

A vision and a mission are two distinct yet important components that guide an
organization, business, or individual toward achieving long-term goals and fulfilling
their purpose. Here's a breakdown of each:
1. Vision:
- This is a future-focused statement that defines what an organization or
individual aspires to become or achieve in the long run. It provides inspiration
and direction.
- It answers the question: Where do we want to go?
Example: “To create a world where healthy, sustainable, and delicious food is
accessible to everyone, fostering a healthier planet and community.”
2. Mission:
- A mission statement outlines the core purpose of an organization or
individual, describing what they do, who they serve, and how they aim to
achieve their vision.
- It answers the question: What do we do and why do we do it?
Example: “We provide high-quality, organic food products that promote well-
being and environmental sustainability, empowering individuals to make
better food choices for themselves and the planet.”
Steps to Create a Vision Statement:
1. Reflect on Long-Term Goals. Think about where you see your organization or
project in the next 5-10 years. What ultimate impact do you want to have on
the world or your industry?
2. Identify Core Values. What values are central to your work? These should
align with your vision and guide your actions.
3. Envision your success. Visualize what success looks like in the future. What
would the world look like if your organization or mission were fully realized?
4. Keep it Inspiring and Concise. A vision statement should be clear, inspiring,
and forward-looking. It should be a source of motivation, so keep it concise
and easy to remember.
5. Refine and Revise. Take time to refine your vision. Ensure it is broad enough
to leave room for growth but specific enough to be meaningful.

Steps to Create a Mission Statement:


1. Define Your Purpose. Why does your organization exist? What problem are
you solving, or what need are you fulfilling? The mission should reflect the
reason you are in business or pursuing your goals.
2. Identify Who You Serve. Who benefits from your work? Is it a specific
demographic, a community, or a broader audience? Your mission should
clarify this.
3. Describe What You Do. Be specific about what services, products, or value
you provide. Your mission should explain what activities you engage in to
fulfill your purpose.
4. Highlight Your Core Values and Unique Approach. What makes you different
from others? Are there specific principles or methods that define how you
work? Include those in the mission to give it uniqueness.
5. Be Clear and Action-Oriented. A mission statement should be clear, concise,
and actionable. It should describe what you do now, not what you hope to
achieve in the distant future (that's the vision's job).
6. Review and Refine. Just like the vision statement, the mission should be
reviewed to ensure it is both reflective of your goals and motivating to your
team or audience.

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