Vikas
Vikas
Results-driven Digital Marketing Executive with expertise in developing and executing comprehensive SEO strategies that
enhance organic search rankings and increase website visibility. Proficient in conducting in-depth keyword research to
identify high-value opportunities, optimizing website content and technical elements, and performing regular SEO audits.
Skilled in off-page marketing techniques, including effective link-building strategies such as guest blogging and outreach
campaigns to boost domain authority and improve the overall backlink profile. Experienced in monitoring and analyzing
performance metrics using Google Analytics and various SEO tools to drive traffic and conversions. Collaborative team
player with a strong background in producing SEO-friendly content and preparing detailed reports on SEO performance,
providing actionable insights for continuous improvement.
Digital Marketing Expertise: Proficient in the use of various digital marketing tools and techniques, including SEO, social
media marketing, content creation, and data analytics.
Project Experience: Gained practical experience through internships and personal projects, implementing successful
digital campaigns and demonstrating the ability to drive measurable results.
Analytical Mindset: Adept at analyzing data, interpreting insights, and utilizing them to optimize digital marketing
strategies and improve campaign performance.
Creative Flair: Possesses a creative mindset and the ability to develop engaging, visually appealing, and impactful digital
content.
Communication Skills: Excellent written and verbal communication skills, enabling effective collaboration with cross-
functional teams and client interactions.
Passion for Innovation: Deeply passionate about the evolving digital landscape and eager to stay abreast of the latest
industry trends and technologies.
Professional Goals
Driven by a strong desire to make a meaningful impact, I am excited to leverage my skills and knowledge to contribute to
the growth and success of a dynamic digital marketing team. I am eager to learn, grow, and play a pivotal role in crafting
and executing innovative digital campaigns that deliver measurable results.
Conclusion
With my combination of academic excellence, practical experience, and a genuine passion for digital marketing, I am
confident in my ability to thrive in a challenging and rewarding role. I am eager to put my skills to the test and contribute to
the success of a forward-thinking organization.
Experience:
India Infotech
Digital Marketing Executive Apr 2024 - Present
● Developed and executed comprehensive SEO strategies to enhance organic search rankings for client websites,
resulting in increased visibility and traffic.
● Conducted in-depth keyword research and analysis, identifying high-value, low-competition keywords to inform
content creation and optimization.
● Optimized website content, meta tags, headings, and URLs to improve search engine visibility and boost click-
through rates.
● Performed regular SEO audits to identify technical issues, crawl errors, and actionable opportunities for
improvement.
● Monitored and analyzed website performance metrics using Google Analytics and SEO tools, tracking keyword
rankings, traffic trends, and conversion rates.
● Collaborated with content writers and designers to produce SEO-friendly content, ensuring effective keyword
integration and readability.
● Implemented effective link-building strategies, including guest blogging and outreach campaigns, to enhance
domain authority and improve the overall backlink profile.
● Managed and optimized social media channels (Facebook, Instagram, Twitter, LinkedIn) to increase brand
awareness and drive engagement, utilizing targeted campaigns to reach specific audiences.
● Created and scheduled engaging content for social media platforms, focusing on audience interaction and
community building to foster brand loyalty.
● Analyzed social media performance metrics using tools like Hootsuite and Sprout Social, providing insights and
recommendations for enhancing engagement and reach.
● Developed and executed email marketing campaigns, including newsletters and promotional offers, to nurture
leads and drive conversions.
● Prepared and presented detailed monthly reports on SEO and social media performance, providing insights and
recommendations for ongoing optimization.
Storyvord
Customer Service Representative Apr 2023 - Apr 2024
● Provided exceptional support to clients interested in collaborating with our platform, ensuring a positive
onboarding experience.
● Demonstrated responsiveness and empathy while addressing client inquiries, effectively resolving issues and
concerns in a timely manner.
● Fostered positive relationships with clients, actively listening to their needs and ensuring clear communication
throughout their journey.
● Collaborated with internal teams to enhance the overall customer experience, sharing feedback and insights to
improve service delivery.
● Documented client interactions and resolutions meticulously, ensuring accurate records for future reference and
support.
● Utilized effective problem-solving skills to navigate complex issues, providing tailored solutions that met client
needs.
● Maintained high levels of client satisfaction by following up on inquiries and ensuring ongoing support, resulting in
positive feedback and repeat business.
● Assisted in the development of customer support processes and resources, contributing to a more efficient
workflow within the team.
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Educational Background:
Board of Secondary Education, Madhya Pradesh 12th, Mathematics
Skills Social Media Marketing • Digital Marketing Communications • Talent Management • Customer Relationship
Management (CRM) • Customer Satisfaction • Customer Support • Organization Skills • Management • Team
Building • Team Leadership