Program Guide

BBA (NEP)
BACHELOR OF BUSINESS ADMINISTRATION
2023

DEPARTMENT OF MANAGEMENT
ABOUT THE DEPARTMENT
Management is an essential part of any organization. The Faculty of Management at RNTU, one of the top
educational Institutes in Bhopal, was established to enable the students in influencing management practices
and integrating them with the idea of creation of knowledge globally. Among various Higher Education
Institutes in Bhopal, the University’s aim and curriculum is designed to blend the modern practices and
theories of management with the traditional knowledge and create leadership in innovation and research in
higher education. The curriculum adopted by the university is designed with inputs from industry leaders and
renowned academicians that comprise our academic advisory board.

The structure of the curriculum in Faculty of Management provides in-depth knowledge of the subjects along
with practical knowhow offered by expert guidance, a research and skill driven environment, and the latest
IT-enabled learning facilities. The academician and teachers at RNTU are committed to excellence in
learning and teaching. The management curriculum empowers the candidate with three Ds –

1. Decision to take the right path

2. Dedication to march with zeal

3. Determination to succeed with flying colours

The Faculty of Management plays an important role in M.P. higher education and works to create future
leaders and managers and enable them to make a difference with impeccable management in non-corporate
and corporate sectors. It is also dedicated to inculcating professional ethics along with human values in the
students to help them take decisions and build paths in direction of overall progress of the society.

It offers most sought after undergraduate, post graduate and doctoral programmes in Management. The
structure of the management studies in this department provides real in depth knowledge, practical
knowhow, expert guidance, research & skill driven environment and most modern ICT loaded learning
facilities. All the management courses have an excellent blend of Concept building, done in an effective
manner, Theoretical Knowledge delivery by expert faculty and Practical Understanding through assignments,
training visits and simulations. Every prorgamme of management in this University provides excellent
exposure and thorough understanding of subject through Case Studies, Visits to corporate units, Interactive
Sessions with industry experts and Project Work in the field.

ABOUT THE PROGRAM Title: BBA

Details: Specializations (Key Highlights): Marketing, HR, Finance, Retail, Production, Agribusiness, IT
Duration of Programme: 3 Years
Level of Study: UG
Section: Eligibility Criteria 12th Pass Out
Title: UG
Section: Programme Overview
 The course structure basically focuses on detailed study of business administration. It involves
detailed study of different aspects of the business and managing its operations. It equips the students
 with the latest business knowledge to meet the requirements of the changing corporate firms.
 It helps students to develop decision making ability in real time business situations. It also focuses
on developing operational and analytical skills in students to tackle business problems in different
sectors. The students are required to choose a specialization of their interest in the last year of the
program, which facilitates them to develop their management skills in a particulars sector.
 The successful completion of the course leads the management graduates to get basic knowledge of
various fields such as general managerial principles, processes and concepts.

VISION
To become a preferred center of academic excellence in the field of business management education
& to provide value based, research oriented education and facilitate holistic development of future
performers, who will contribute in sustainable socio-economic growth of the nation.
MISSION
M1 To provide research based learning with analytical approach.
M2 To produce future performers as managers & entrepreneurs who will be responsible for the
economic and social development of the nation.
M3 To impart up-to-date knowledge, skills and hands on training through academia-industry linkages.
M4 To inculcate the ethical, social & moral values in the students

PROGRAMME OBJECTIVE
 The course structure basically focuses on detailed study of business administration. It involves
detailed study of different aspects of the business and managing its operations. It equips the students
with the latest business knowledge to meet the requirements of the changing corporate firms.
 It helps students to develop decision making ability in real time business situations. It also focuses
on developing operational and analytical skills in students to tackle business problems in different
sectors. The students are required to choose a specialization of their interest in the last year of the
program, which facilitates them to develop their management skills in a particulars sector.
 The successful completion of the course leads the management graduates to get basic knowledge of
various fields such as general managerial principles, processes and concepts.

PROGRAMME OUTCOME
The students who earn the BBA degree will be able to:

 Work well in teams, including virtual settings.

 Inculcate a global mindset.
 Develop functional and general management skills,
 Understand the area of Finance, HR, Marketing and Production.
 Analyze socio-political-economic environment of business organizations,
 Develop ethical thinking.
  Recognize and solve business problems in an ethical manner.
 Evaluate different business problems using analytical and creative, and integrative abilities.
 Communicate effectively in different contexts.
 Communicate business information professionally.
 Build and Demonstrate leadership, teamwork, and social skills.

BBA graduates should become HR Officer, Accounts Officer, Sales Executive and Shift In charge
depending upon the specialization they have chosen. They can work in Malls, corporate, industries
and investment banking areas.

PROGRAMME SPECIFIC OUTCOME

After completing BBA students should be able to demonstrate functional knowledge and skills in accounting,
ethics, finance, strategy, leadership, economics, global business, information management systems, legal
environment, management, marketing, and quantitative research/statistics.
Graduates having specialization in Human Resource Management can handle administrative work in
corporate, industries, offices and educational institutions.
Graduates having specialization in Financial Management can handle work in financial Institution, banks,
stock exchanges, finance department of corporate, industries and educational institutions.
Graduates having specialization in Marketing Management can handle work in Insurance, FMCG, Dealers
and Banks.
Graduates having specialization in production can handle work at industrial sector, AKVN, Nav- ratan
industries and production units.
 ***Generic Elective
Courses Offered
Subject Subject Name
Subject Code Code Name of the course Credits
BBBM101T PrinciplesIstofSemester
Management 6
COBG001T Introduction to Financial Accounting with Tally
BBBM102T Managerial Economics 6
MGBG002T Digital Marketing
AECCEPDT Entrepreneurship Development 2
HABG003T Fundamental of Statistics
AECCHINT / CSBG004T Fundamentals
Hindi of Python
Bhasha avam Sanrachana / French 2
AECCFRLT PSBG005T Food Chemistry
BBBM201T PSBG006T Human
Crime SceneResource Management
Management 6

BBBM202T LSBG007T Basic Bio-Informatics

Introduction to Accountancy 6
IInd Semester
AECCENGT English Language and Indian Culture 2
MGBG008T Social Media Marketing
AECCEVST CSBG009T Environmental
Advance Python Studies 2
PSBG010T Food Adulteration
BBBM301T Financial Management 6
PSBG011T Forensic Dermatoglyphics and Bio Metry
BBBM302T Business Statistics 6
BBBM401T HABG012T Ramcharit Manas ka
Marketing Darshanik Chitran
Management 6
BBBM402T HABG013T General Psychology Behaviour
Organization 6
HABG014T Basics of Camera
COBG015T Business Mathematics & Statistics
IIIrd Semester
COBG016T Management Concept and Practices
MGBG017T Fundamental of Event Management
PSBG018T Food Analysis & Quality Control
PSBG019T Forensic Photography
LSBG020T Bio Diversity and Conservation
HABG021T Video Editing
HABG022T Positive Psychology
HABG023T Media aur Anuvad
CSBG024T Advance Excel
IVth Semester
COBG025T Banking Law and Insurance
MGBG026T Hospitality Industry in Tourism
COBG027T E- Commerce
CSBG028T Introduction to Database
PSBG029T Cyber Forensics
HABG030T Advance Statistics
PSBG031T Food Safety & Quality Auditing
LSBG032T Waste Management in Daily Life
HABG033T Animation and Graphics
HABG034T Social Psychology
HABG035T Vidhi Sahitya ka Anuvad
SKILL ENHANCEMENT COURSES
 *** Skill Enhancement Course
Subject Code Subject Name
IIIrd Semester
Gardening, Land Scaping & Vegetable Production
SEVCAMGT
Management
SEVCOMGT Office Management
SEVCCSAIT Office Automation & Internet
SEVCITRT E – Filling of ITR
SEVCRTIT RTI Consultant
SEVCYEDT Basics of Yoga Education
SEVCELAT Basic of Refrigeration & Air Conditioning
SEVCPSFT Food & Nutrition
SEVCSCET Community Engagement
SEVCHSST Sanskrit Sambhashan
IVth Semester
SEVCICST Introduction to Cyber Security
SEVCRETT Renewable Energy Technology & their Uses
SEVCYSMT Yoga for Stress Management
SEVCGSTT Introduction to GST
SEVCIPRT IPR Consultant
SEVCRCMT Retail and Channel Management
SEVCDEMT Domestic Equipment Maintenance
SEVCLADT Library Automation and Digitation
 BACHELOR OF BUSINESS ADMINISTRATION
Duration: 48 Months (4 Years) Eligibility: 12th Pass

NEP ALIGNED COURSE STRUCTURE OF BBA SEMESTER Ist

External Credit Allotted
Course Details Internal Assessment
Assessment Distribution Credits
Major Minor Sessional
Total Subject wise
Course Code Course Type Course Title Max Min Max Min Max Min L T P
Marks Distribution
Marks Marks Marks Marks Marks Marks

Theory Group
Core
BBBM101T Course Principles of Management 100 60 21 20 07 20 07 6 - - 6
(Major Sub
I)
Core
BBBM102T Course Managerial Economics 100 60 21 20 07 20 07 6 - - 6
(Minor Sub
II)
Generic
Elective Select from given below
*** 100 60 21 20 07 20 07 4 - - 4
Course Generic Elective Course
(Sub III)
Ability
Enhanceme Entrepreneurship
AECCENTT 50 30 10 10 04 10 04 2 - - 2
nt Course Development
(AEC)
Hindi Bhasha avam
AECCHINT Ability
Sanrachana
Enhanceme
50 30 10 10 04 10 04 2 - - 2
nt Course French Language (For
AECCFRLT
(AEC) Foreign Students)
Term End
Sessional
Practical Exam

Grand Total
20 20
Minimum Passing Marks are equivalent to Grade D L- Lectures T- Tutorials P- Practical
 BACHELOR OF BUSINESS ADMINISTRATION
NEP ALIGNED COURSE STRUCTURE OF BBA SEMESTER IInd
External Credit Allotted
Course Details Internal Assessment
Assessment Distribution Credits
Major Minor Sessional
Total Subject wise
Course Code Course Type Course Title Max Min Max Min Max Min L T P
Marks Distribution
Marks Marks Marks Marks Marks Marks
Theory Group

Core Course Human Resource

BBBM201T 100 60 21 20 07 20 07 6 - - 6
(Major Sub I) Management

BBBM202T Core Course Introduction to

100 60 21 20 07 20 07 6 - - 6
(Minor Sub II) Accountancy
Generic Choose any one from
*** Elective Course Generic Elective 100 60 21 20 07 20 07 4 - - 4
(Sub III) Course
Ability English Language and
AECCENGT Enhancement 50 30 10 10 04 10 04 2 - - 2
Indian Culture
Course (AEC)
Ability
AECCEVST Enhancement Environmental Studies 50 30 10 10 04 10 04 2 - - 2
Course (AEC)
Grand Total
20 20

Duration: 48 Months (4 Years) Eligibility: 12th Pass

Minimum Passing Marks are equivalent to Grade D L- Lectures T- Tutorials P- Practical

 BACHELOR OF BUSINESS ADMINISTRATION
Duration: 48 Months (4 Years) Eligibility: 12th Pass
NEP ALIGNED COURSE STRUCTURE OF BBA SEMESTER IIIrd
External Credit Allotted
Course Details Internal Assessment
Assessment Distribution Credits
Major Minor Sessional
Total Subject wise
Course Code Course Type Course Title Max Min Max Min Max Min L T P
Marks Distribution
Marks Marks Marks Marks Marks Marks
Theory Group
Core Course Financial
BBBM301T 100 60 21 20 07 20 07 6 - - 6
(Major Sub I) Management
Core Course
BBBM302T (Minor Sub Business Statistics 100 60 21 20 07 20 07 6 - - 6
II)
Generic Choose any one from
Elective Generic Elective
*** 100 60 21 20 07 20 07 4 - - 4
Course (Sub Course
III)
Skill Choose any one from
*** Enhancement Skill Enhancement 100 60 21 20 07 20 07 4 - - 4
Course (AEC) Course
Term End
Practical Group Sessional
Practical Exam

Skill Course Sessional

Choose any one from
Skill
*** Skill Enhancement - -
Enhancement - - - - - - - -
Course

Grand Total
20 20
Minimum Passing Marks are equivalent to Grade D L- Lectures T- Tutorials P- Practical
 BACHELOR OF BUSINESS ADMINISTRATION
Duration: 48 Months (4 Years) Eligibility: 12th Pass
NEP ALIGNED COURSE STRUCTURE OF BBA SEMESTER IVth
External Credit Allotted
Course Details Internal Assessment
Assessment Distribution Credits
Major Minor Sessional
Total Subject wise
Course Code Course Type Course Title Max Min Max Min Max Min L T P
Marks Distribution
Marks Marks Marks Marks Marks Marks
Theory Group
Core Course
BBBM401T Marketing Management 100 60 21 20 07 20 07 6 - - 6
(Major Sub I)
Core Course
BBBM402T (Minor Sub Organization Behaviour 100 60 21 20 07 20 07 6 - - 6
II)
Generic
Elective Choose any one from
*** 100 60 21 20 07 20 07 4 - - 4
Course (Sub Generic Elective Course
III)
Skill Choose any one from
*** Enhancement Skill Enhancement 100 60 21 20 07 20 07 4 - - 4
Course (AEC) Course
Term End
Practical Group Sessional
Practical Exam

Skill Course
Choose any one from
Skill
*** Skill Enhancement - -
Enhancement - - - - - - - -
Course

Grand Total
20 20
Minimum Passing Marks are equivalent to Grade D L- Lectures T- Tutorials P- Practical
 Scheme of Examination
Department: Management
Credits Maximum marks Allotted Duration of
Subject Subject Name Exam.
Code
Theory Practical Total Theory Practic
al
End Mid Sessi End Term
Sem Sem onal Sem work
BBBM101T Principles of 6(6-0-0) 60 20 20 - - 100 3 hr -
Management

Course Outcome: -
After completion of the course, the student would be able to
CO-1 : Relate the management theories to solve organizational problems and issues.
CO-2 : Compare the analytical abilities for better decision making in organization.
CO-3 : Develop the staff relationship through proper delegation and centralization.
CO-4 : Classify the sources of recruitment and selection for fulfilling manpower requirements of an
organization.
CO-5 : Assess the controlling in organization to enhance team work and interpersonal relations.

Syllabus

Theory:

Unit Course Content Methodology used Relevant

No. COs
I Nature and Scope of Management Process: Chalk & Board, Smart CO-1
Management, Science, Art, Development of Class, Individual
Management, Functions of the Manager. Discussion,
Educational Videos
(YouTube and
Internet)
II Planning: The meaning and purpose of planning, Chalk & Board, Smart CO-2
steps in planning, Types of Planning., Objectives and Class, MOOC lecture
Policies: Objective, Policies, Procedures and
methods, Nature and type of Policies.
Decision-making: Process of Decision-making, Type
of Decisions,, Problems involved in decision-
making, Quantitative techniques.
III Organizing: Types of organization, Organizational Smart Class, CO-3
structure, span, of control, Use of Units and Presentation,
committees. Delegation: Delegation and Experiment, e-journal
centralization line and staff relationship
IV Staffing: Sources of recruitment, Selection process Chalk & Board, Smart CO-4
training. Directing: Nature and purpose and directing Class, Expert Lectures
from Industrial Person,
MOOC lecture
V Controlling: Need for co-ordination-meaning and Chalk & Board, Smart CO-5
importance of, controls, Control process, Budgetary Class, Field Visit, Live
and non-Budgetary controls,, Case studies. Example
Demonstration
Text Books:
 Principle Of Management: R. N Gupta (S.Chand).
 Gupta, Sashi K (2015) Organizational Behaviour, kalyani publishers.
 Principle of Management: T. Ramaswamy.
 Agrawal Gaurav (2013), TextBook of Management Process and Organisational Behaviour,
Anmol Publications Pvt. Ltd.
 Govindrajan, M., Natarajan, S. (2007). Principles of Management. Prentice Hall of India Pvt.
Ltd. 4th Ed.
 Prabandh ke Siddhant (H): Principles of Management / by R.C. Gupta. Agra
Sahitya Bhawan.
 Principles & Practice of Management by Parth O.S. Sengupta Noida: Vikas.
 Principles and Practice of Modern Management by Pankaj Madan.
 Principles of Business Management (H) by Praveen Kumar Agrawal & Avnish Kumar
MishraAgra Sahitya Bhawan.
 Principles of Business Management (H) by R.C. Gupta Agra Sahitya Bhawan.
 Principles of Business Management (Problems with Case) by S.A. Sherlekar Mumbai
Himalaya Publishing House.

Reference Books:
 Luthans, Fred, (2010), Organizational Behaviour,12th edition, MGH publisher.
 S.P.Robbinsons, T.A. Judge, Sanghai S.(2016), Organizational Behaviour, Pearson Education.
 Govindrajan, M., Natarajan, S. (2007). Principles of Management. Prentice Hall of India Pvt.
Ltd. 4th Ed.
 Hill, Charles W.L. and McShane, Steven. (2016), Principles of Management. McGraw Hill
Publications.

The course mapping is as given below:

Employability Skill Development Local/National goal Entrepreneurship
achieved
Business Consultant Administrative skill To know about the Est. of startups /
and Advisor Planning Skills scenario of business Company
Venture Capitalist Organizing Skills Quality Education,
Administrator Staffing Skills Decent Work and Small Business owner
Controlling Skills Economic Growth,
Directing Skills Industry Innovation
Analyzing the and Infrastructure
problems analyzing achieved
and problem solving
Skills

Chairman
(Board of studies) Dean(Faculty) (Registrar)
 Scheme of Examination
Department: Management

Credits Maximum marks Allotted Duration of

Subject Subject Name Exam.
Code
Theory Practical Total Theory Practic
al
End Mid Sessi End Term
Sem Sem onal Sem work
BBBM102T Managerial 6(6-0-0) 60 20 20 - - 100 3 hr -
Economics

Course Outcome: -
After completion of the course, the student would be able to
CO-1: Relate the concept of Managerial Economics in business.
CO-2: Make use of Demand, Production, Cost Analysis for managerial decision making
CO-3: Apply Theory of Pricing for price determination
CO-4: Identify techniques of investment evaluation
CO-5: Utilize the knowledge of different spheres of Macro Economics in business
Syllabus

Theory:

Unit Course Content Methodology used Relevant

No. COs
I Nature and Scope of Managerial Economics, Chalk & Board, Smart CO-1
Fundamental Concepts in Managerial Economics, Class, Individual
relationship of managerial economics with other areas of Discussion,
Educational Videos
management.
(Youtube and Internet)
II Theory of Demand, Law & Nature of Demand, Demand Chalk & Board, Smart CO-2
Determinants, Demand Forecasting, Demand Function, Class, MOOC lecture
Elasticity of Demand, Nature and Concept of Profit,
Theories of Profit, Input-Output Analysis, profit planning
and forecasting, Case Study.
III Production analysis – production function, returns to Smart Class, CO-3
scale. Cost analysis – Incremental cost, opportunity cost Presentation,
and marginal cost, Empirical cost functions - Break-even Experiment, e-journal
analysis, Case Study.
IV Price-output decisions under different market conditions - Chalk & Board, Smart CO-4
Perfect and Imperfect market, Market structure- Class, Expert Lectures
Monopoly, Oligopoly and Duopoly, Monopolistic from Industrial Person,
MOOC lecture
Competition, Case Study.
V Macroeconomics meaning and nature, Trade cycle, Chalk & Board, Smart CO-5
Concept of GNP, GDP, Gross Domestic Savings, Class, Field Visit, Live
Inflation, Concept of National Income, Introduction to Example
Demonstration
monetary policy and fiscal policy, Case Study.
Text Books:
 K.Chidambram by Vikas Publication.
 K. Ashwathappa by Himalya Publication House.
 V. Neelumegran by S.Chand.
 Managerial Economics Atmanand by Excell Book.
 Managerial Economics R. L Varshney by S.Chand.
 Mithani, D.M, (2013), Managerial Economics, Himalaya Publishing House, 2013.
 Dwivedi D.N, Managerial Economics, Vikas Publication, New Delhi.
 Managerial Economics by Vikas Saraf & Pawan Thakur Agra Sahitya Bhawan.
 Managerial Economics (H) by M.L. Sharma & B.K. Kejriwal & Anupam Agrawal Agra
Sahitya Bhawan.
 Managerial Economics by Manoj Kumar Mishra New Delhi: Vayu Education of India,
 Managerial Economics by M.L. Jhingan.
 Ahuja, H. L. (2015), Managerial Economics, S. Chand Publications, 8th Revised Edition.

Reference Books:
 Managerial Economics V.L Mote by Tata Mc Graw Hills
 Baumol W.J. Economic Theory and Operation Analysis, New Delhi, Prentice Hall Inc.
 Chopra O.P., Managerial Economics, New Delhi, Tata Mcgraw Hill.
 Hirschey, Mark (2016), Managerial Economics, Cenage Publication, 12th Edition.
 Geetika, Ghosh, Piyali and Choudhury, Purba Roy. (2017), Managerial Economics, McGraw
Hill Publications, 3rd Edition.

The course mapping is as given below:

Employability Skill Development Local/National goal Entrepreneurship
achieved
Economist, Analyst, Demand Analysis, Price Reduce Poverty, Advisor, Trader,
Data Analyst analysis, Cost Analysist, Employability Banker
Financial advisor,
Market Analysis, Trade
Analysist

Chairman
(Board of studies) Dean(Faculty) (Registrar)
 Scheme of Examination
Department: Management

Credits Maximum marks Allotted Duration of

Subject Subject Name Exam.
Code
Theory Practical Total Theory Practic
al
End Mid Sessi End Term
Sem Sem onal Sem work
MGBG002T Digital Marketing 4(4-0-0) 60 20 20 - - 100 3 hr -

Course Outcome: -
After completion of the course, the student would be able to
CO-1: Recall the fundamentals of digital marketing.
CO-2: Relates social media marketing and its utilization.
CO-3: Develop the content of social media marketing.
CO-4: Analyze the concept the search engine marketing.
CO-5: Evaluate the impact of digital marketing.
Syllabus

Theory:

Unit Course Content Methodology used Relevant

No. COs
I Fundamentals of Digital Marketing -Digital Marketing & it's Chalk & Board, Smart CO-1
importance, Avenues of Digital Marketing, Inbound & Class, Individual
Outbound Marketing, Difference between Traditional & Discussion,
Digital Media, Future of Digital Marketing, Carrer Horizon Educational Videos
& Certifications. Social Media Management, Do’s & Dont’s (YouTube and
of managing a Social Media account. Creating a good Internet)
presence on all the Digital Platforms Creating Batch Content
- Canvas Automating the posts - FCS Content Calendar
Importance of Hashtags & researching via tools Content
Calendar National & International Case Studies for viral
content Leveraging LinkedIn for your career & personal
branding.
II Facebook Marketing- Introduction to Facebook Marketing, Chalk & Board, Smart CO-2
Instagram Marketing-Introduction to Instagram Marketing, Class, MOOC lecture
Instagram Marketing Strategy, Role of Reels in Instagram
Marketing, Twitter Marketing-Introduction to Twitter
Marketing, Twitter Advertisement, Marketing Tips for
Twitter.
III Content Creation & Content Marketing- What is Content? Smart Class, CO-3
Content Formats, Content Pillars, why is Content Important Presentation,
in Digital Marketing? Google Analytics, Fundamentals of Experiment, e-journal
Google Analytics. How to do the Content Research? How to
find duplicate content and avoid Plagiarism? Content
Creators Implementing Keyword Research for the content.
IV Search Engine Marketing-Why Google Ads? Pros & Cons Chalk & Board, Smart CO-4
along with Do’s & Don’ts of Advertising, Email Marketing- Class, Expert Lectures
What is Email Marketing, Types of Emails, steps to execute from Industrial Person,
an Email Marketing Campaign, Do’s & Dont’s of Email MOOC lecture
 Marketing, Creating Google Ads & YouTube Ads Some
Best Email Campaigns Examples Sending a sample email
via a tool.
V Search Engine Optimization-What is a Keyword, what is Chalk & Board, Smart CO-5
SEO, Career opportunities in SEO.How Does Search Engine Class, Field Visit, Live
Works Learning via Tools Affiliate Marketing- What is Example
Affiliate & how does it work? Exploring Amazon Affiliate Demonstration
Program.

Text Books:
 Chaffey, Dave and Smith, P.R. (2018), E-Marketing Excellence – Planning & Optimizing Your
Digital Marketing. 4th Edition. Routledge Publications.
Reference Books:
 Rob Strokes (2013), E-marketing – The essential guide to marketing in Digital World, Quirk e
Marketing (Pty) Ltd., 5th Edition, 2013.
 Bhatia, Puneet Singh (2017), Fundamentals of Digital Marketing. Pearson Education, 1 st
Edition.

The course mapping is as given below:

Employability Skill Development Local/National goal Entrepreneurship
achieved
Marketing Head,
Marketing manager, Social Media
Content Analyst, Management,
Content writer, Importance of Hashtags, Zero Hunger
Email Marketer, Content Creation
Digital Marketing
Analyst

Chairman
(Board of studies) Dean(Faculty) (Registrar)
 Scheme of Examination
Department: Management

Credits Maximum marks Allotted Duration of

Subject Subject Name Exam.
Code
Theory Practical Total Theory Practic
al
End Mid Sessi End Term
Sem Sem onal Sem work
AECCENTT Entrepreneurship 2(2-0-0) 30 10 10 - - 50 3 hr -
Development

Course Outcome: -

After completion of the course, the student would be able to

CO-1: Select the distinct entrepreneurial traits.
CO-2: Outline the parameters to assess opportunities and constraints for new business ideas.
CO-3: Plan the project report, forms of organization, financial institution and systematic process for
business idea.
CO-4: Analyze Design, strategies for successful implementation of ideas, production and marketing
management.
CO-5: Develop a business plan as per the government department and their schemes.
Syllabus

Theory:

Unit Course Content Methodology used Relevant

No. COs
I Entrepreneurship-Definition, Characteristics and importance, Chalk & Board, Smart CO-1
Types and functions of an entrepreneur, merits of a good Class, Individual
entrepreneur, motivational factors of entrepreneurship. Discussion,
Educational Videos
(YouTube and
Internet)
II Motivation to achieve targets and establishment of ideas. Setting Chalk & Board, Smart CO-2
targets and facing challenges. Resolving problems and creativity. Class, MOOC lecture
Sequenced planning and guiding capacity, Development of self-
confidence. Communication skills, Capacity to influence,
leadership.
III Project Report- Evaluation of selected process. Detailed project Smart Class, CO-3
report - Preparation of main part of project report pointing out Presentation,
necessary and viability. Selecting the form of Organization: Experiment, e-journal
Meaning and characteristics of sole Proprietorship, Partnership and
cooperative committees, elements affecting selection of a form of
an organization.

IV Production management - Methods of purchase. Management of Chalk & Board, Smart CO-4
movable assets/goods. Quality management. Employee Class, Expert Lectures
management. Packing. Marketing management Sales and the art of from Industrial Person,
selling. Understanding the market and market policy. Consumer MOOC lecture
management. Time management.
V Role of regulatory institutions - district industry centre, pollution Chalk & Board, Smart CO-5
control board, food and drug administration, special study of
 electricity development and Municipal Corporation. Role of Class, Field Visit, Live
development organizations, khadi & village Commission/ Board, Example
State Finance Corporation, scheduled banks, MP Women's Demonstration
Economics Development Corporation. Self-employment-oriented
schemes, Prime Minister's Employment schemes, Golden Jubilee
Urban environment scheme, Rani Durgavati Self-Employment
scheme, Pt. Deendayal Self- employment scheme. Various grant
schemes - Cost-of-Capital grant, interest grant, exemption from
entry tax, project report, reimbursement grant, etc. Special
incentives for women entrepreneurs, prospects 8s possibilities.
Schemes of Tribal Finance Development Corporation, schemes of
Antyavasai Corporation, schemes of Backward Class and
Minorities Finance Development Corporation.

Text Books:
 Udhyamita Vikas : U.C Gupta (Kailash Prakashan)
 Udhmita Vikas (H):Entrepreneruship Development / by Tribhuvannath Shukl Bhopal:Madhya
Pradesh Hindi Granth Academy.
 Varshney, G.K. (2010). Fundamental of Entrepreneurship, Sahitya Bhawan Publications.
 Agrawal and Mishra (2017) Fundamental Of Entrepreneurship, SahityaBhawan Publications.
 Fundamentals of Entrepreneurship by G.K. Varshney AgraSahitya Bhawan.
 Fundamentals of Entrepreneurship (H) by Avnish Kumar Mishra AgraSahitya Bhawan.
 Fundamentals of Entrepreneurship by H. Nandan New DelhiPHI Learning.
 Fundamentals of Entrepreneurship and Small Business Management by Vasant Desai Mumbai
Himalaya Publishing House.
 Fundamentas of Entrepreneurship: Principles, Policies and Programmes by K.K. Patra Mumba
iHimalaya Publishing House.
 Fundamentals of Entrepreneruship by Sangram Keshari Mohanty New DelhiPHI Learning.

Reference Books:
 Entrepreneurial Development : Dr. S.S. Khanka (S. Chand).
 Entrepreneurship Dvenelopment : D. Acharya (Himalya Publication House).
 Entrepreneurship : New Venture Creation by David H. Holt New DelhiPHI Learning
The course mapping is as given below:
Employability Skill Development Local/National goal Entrepreneurship
achieved
Team Working,
Decision Making Skills
Persuading, influencing Economic Growth,
and negotiable skills Industry Innovation Small Business owner
Leadership skills, Able and Infrastructure
to improve decision achieved
making and problem
solving skills

Chairman
(Board of studies) Dean(Faculty) (Registrar)
 Scheme of Examination
Department: Management

Credits Maximum marks Allotted Duration of

Subject Subject Name Exam.
Code
Theory Practical Total Theory Practic
al
End Mid Sessi End Term
Sem Sem onal Sem work
AECCHINT Hindi Bhasha avam 2(2-0-0) 30 10 10 - - 50 3 hr -
Sanrachana

Course Outcome: -
After completion of the course, the student would be able to:
CO-1: हिन्‍दी साहित्‍य के इतिहास में काव्‍य की महत्‍वपूर्ण भूमिका को महत्‍व
पूर्ण काव्‍य ग्रन्‍थों की सहायता से समझ को विकसित करना ।
CO-2: हिन्‍दी के समृद्ध साहित्‍य को नयी पीढ़ी तक पहॅुचाना ।
CO-3: आत्‍मकथा, व्‍यग्‍य के द्वारा हिन्‍दी साहित्‍य को समझना और हिन्‍दी व्‍याकरण
के सन्‍दर्भ को जानना।
CO-4: पत्र – लेखन, सार लेखन, भाव पल्‍लवन एवं साक्षात्‍कार के कौशल का विकास
करना ।
CO-5: डायरी, संस्‍मरण, लेखन, पारिभाषिक, शब्‍दावली, तत्‍सम, तद़भव, देशज, विदेशी
शब्‍दों इत्‍यादि के ज्ञान का परिमार्जन करना ।

Syllabus

Theory:

Unit Course Content Methodology used Relevant

No. COs
I भारत वंदना काव्‍य सूर्यकांत त्रिपाठी Chalk & Board, Smart CO-1
निराला Class, Individual
जाग तुझको दूर जाना सुश्री महादेवी Discussion,
Educational Videos
वर्मा
(YouTube and
स्‍वतंत्रता पुकारती काव्‍य जयशंकर Internet)
प्रसाद
हम अनिकेतन काव्‍य बालकृष्‍ण शर्मा नवीन
भाषा की महत्ता और उसके विविध रूप
भाषा – कौशल
II करूणा निबंध आचार्य रामचन्‍द्र शुक्‍ल Chalk & Board, Smart CO-2
समन्‍वय की प्रक्रिया निबंध रामधारी Class, MOOC lecture
सिंह दिनकर
बिच्‍छी बुआ कहानी डॉ. लक्ष्‍मण विष्‍ट
बटरोही
अनुवाद परिभाषा प्रकार,
महत्‍व, विशेषताएं
हिन्‍दी की शब्‍द – संपदा
परिभाषिक शब्‍दावली
III विलायत पहुंच ही गया आत्‍मक‍थांश महात्‍मा गांधी Smart Class, CO-3
अफसर (व्‍यंग्‍य) शरद जोशी Presentation,
तीर्थयात्रा कहानी डॉ. Experiment, e-journal
 मिथिलेष कुमार मिश्र
मकड़ी का जाला व्‍यंग्‍य डॉ.
रामप्रकाश सक्‍सेना
वाक्‍य – संरचना : तत्‍सम, तभदव देशज विदेशी
IV अप्‍प दीपो भव वक्‍तृत्‍व कला स्‍वामी Chalk & Board, Smart CO-4
श्रद्धनंद Class, Expert Lectures
भारत का सामाजिक व्‍यक्तित्‍व प्रस्‍तावना from Industrial Person,
जवाहरलाल नेहरू MOOC lecture
पत्र मैसूर के महाराजा को पत्र – लेखन स्‍वामी
विवेकानंद
बनी रहेंगी किताबें आलेख डॉ. सुनीता
रानी घोष
पत्र – लेखन : महत्‍व और उसके विविध रूप
सड़क पर दौड़ते ईहा मृग निबंध डॉ. श्
यामसुनदर दुबे
V योग की शक्ति डायरी डॉ. हरिवंश
Chalk & Board, Smart CO-5
राय बच्‍चन Class, Field Visit, Live
Example
कोश के अखाड़े में कोई पहलवान नहीं उतरता
Demonstration
साक्षात्‍कार – भाषाविद डॉ. हरिदेव बाहरी से प्रो
त्रिभुवननाथ शुक्‍ल
नीग्रो सैनिक से भेंट यात्रा – संस्‍मरण डॉ.
देवेन्‍द्र सत्‍यार्थी
यदि बा न होती तो शायद गांधी को यह ऊॅचाई न मिलती
साक्षात्‍कार कथाकार – गिरिराज किशोर से सत्‍येन्‍
द्र शर्मा सार – लेखन, भाव – पल्‍लवन साक्षात्‍कार और
कौशल ।

Text Books:
 हिन्‍दी भाषा और संरचना शुक्‍ल त्रिभुवन नाथ म.प्र. भोपाल हिन्‍दी ग्रंथ
अकादमी।

Reference Books:
 हिन्‍दी भाषा और संरचना शुक्‍ल त्रिभुवन नाथ म.प्र. भोपाल हिन्‍दी ग्रंथ
अकादमी।

Employability Skill Development Local/National goal Entrepreneurship

achieved
अनुवादक लेखन राष्‍ट्रीयता लेखक

Chairman
(Board of studies) Dean(Faculty) (Registrar)
 Scheme of Examination
Department: Management

Credits Maximum marks Allotted Duration of

Subject Subject Name Exam.
Code
Theory Practical Total Theory Practic
al
End Mid Sessi End Term
Sem Sem onal Sem work
AECCFR French Language 2(2-0-0) 30 10 10 - - 50 3 hr -
LT (For Foreign
Students)

Course Outcome: -
After completion of the course, the student would be able to
CO-1: Understand the basic concept of Salutations and alphabets of French Language.
CO-2: Explain the different use of vocabulary in their sentences.
CO-3: Develop knowledge in the varieties of pronouns, different professions and numbers in French.
CO-4: Analyze conversational phrases, creating dialogues that incorporate colours descriptions.
CO-5: Evaluate definite and indefinite articles and examples of articles with nouns.
Syllabus

Theory:

Unit Course Content Methodology used Relevant

No. COs
I Chalk & Board, Smart CO-1
Introduction TO FRENCH
Class, Individual
1. Les Salutations Basic Greetings in French Language Discussion,
2. Les Salutations Introduction to common expressions Educational Videos
Alphabet The French alphabet and their pronunciation (YouTube and
Internet)
II Months and days of the week Chalk & Board, Smart CO-2
Class, MOOC lecture
1. Les Mois de l’annee Months of the Year in French
2. Les Jour Days of the week
Le vocabulaire Vocabulary of French language
III Pronouns, Professions, ET Nombres Smart Class, CO-3
Presentation,
1. Les Pronoms French pronouns
Experiment, e-journal
2. Les Professions to learn how to express professions
Les Nombres Numbers and countings
IV 1. Dialogue Et Couleurs Chalk & Board, Smart CO-4
Class, Expert Lectures
2. Dialogue Basic conversations and dialogues for easy
from Industrial Person,
communica
MOOC lecture
3. Les Couleurs Knowledge of various colours and
pronunciations

V Nationalities, Articles, and Masculine Nouns Chalk & Board, Smart CO-5
Class, Field Visit, Live
 1. Les Nationalities Common Nationalities Practice Example
pronunciation and spelling of nationalities Demonstration
2. Les Articles Introduction to definite and indefinite
articles and examples of articles with nouns
3. Les Noms Masculins Introduction to masculine
forms

Text Books:

Reference Books:

Employability Skill Development Local/National goal Entrepreneurship

achieved
Teacher, Professor Language Globally accepted
language

Chairman
(Board of studies) Dean(Faculty) (Registrar)
 Scheme of Examination
Department: Management

Credits Maximum marks Allotted Duration of

Subject Subject Name Exam.
Code
Theory Practical Total Theory Practic
al
End Mid Sessi End Term
Sem Sem onal Sem work
BBBM201T Human Resource 6(6-0-0) 60 20 20 - - 100 3 hr -
Management

Course Outcome: -
After completion of the course, the student would be able to
CO-1: Define the basics of HRM.
CO-2: Demonstrate the importance and application of human resource planning.
CO-3: Apply the various sources of recruitment and ways of human resource development.
CO-4: Measure the Performance of employees for better performance management system.
CO-5: Evaluate the ways of setting disputes for maintaining industrial harmony.

Syllabus

Theory:

Unit Course Content Methodology used Relevant

No. COs
I Introduction: Meaning, scope, objective, functions, Chalk & Board, Smart CO-1
importance of HRM, Interaction with other functional Class, Individual
areas, HRM & HRD, Organizing the HRM department in Discussion,
the organization, HRM practices in India. Educational Videos
(YouTube and
Internet)
II Human Resource Planning: Definition, objectives, Chalk & Board, Smart CO-2
process and importance, Job analysis: steps in analyzing Class, MOOC lecture
job and introduction to methods of collecting job analysis
information. Job description, job specification, job design,
job simplification, job rotation & job evaluation.
III Recruiting and Selecting Human Resources, Source of Smart Class, CO-3
recruitment, good recruitment policy, Placement, and Presentation,
Induction, Human Resource Development: Concept, Experiment, e-journal
Employee training & development, Manpower Planning,
Career Planning & development.
IV Performance management: concept and process, Chalk & Board, Smart CO-4
performance appraisal, Potential appraisal, Job Class, Expert Lectures
Compensation: Wage & salary administration, incentive from Industrial Person,
plans & fringe Benefits, Promotions, transfers, MOOC lecture
absenteeism & turnover, Quality of work life (QWL).
V Job satisfaction and morale, Health, Safety & Employee Chalk & Board, Smart CO-5
welfare, Human Relations: definition, objectives & Class, Field Visit, Live
approaches, Employee grievances & Dispute resolution, Example
participation & empowerment, Collective bargaining, Demonstration
Industrial relations, Trade unions.
Text Books:
 C.B Manorial (Himalaya Publication House).
 A.A Ansari (Quality Publication).
 Rao, V.S.P. (2012), Human Resource Management, Exel Books, 2012.
 Text Book - Human Resource Management, Agrawal & Foujdar,( Sahitya Bhawan
Publication).
 R. C Agarwal (Sahitya Bhawan Publication).
 Human Resource Management: P. Subba Rao, Himalaya Publication.
 Human Resource Management by G.S. Sudha New Delhi: R.B.D. Publications.
 Human Resource Management by Iain Henderson Hyderabad University Press.
 Human Resource Management by R.C. Agarwal Agra SBPB.
 Human Resource Management by R.V. Badi New Delhi: Vrinda.
 Human Resource Management by S.S. Khanka New Delhi S. Chand Group.
 Human Resource Management by Vikas Arora.
 Human Resource Management Pri. & Practice by P. G. Aquians Noida: Vikas.
 Human Resource Management by Seema Sanghi NoidaVikas Publication House.
 Human Resource Management by P. Jyothi & D.N. Venkatesh New Delhi Oxford University.
 Human Resource Management by K.K. Choudhuri Mumbai Himalaya Publishing House.

Reference Books:
 Aswathappa, K. (2015), Human Resource Management, Tata McGraw Hill Publication, 2015.
 Mehta, Jogendra (2010), Human Resource management. Aadi Publications.
 Decenzo, David A., and Robbins, Stephen P. (2011), Human Resource Management. Wiley
India Pvt. Ltd, 10th Edition.
 Human Resource Management by Biswajeet Pattanay New Delhi: Phi Learning.
 Human Resource Management by Gary Dessler & Biju Varkkey New Delhi Pearson
Education.

The course mapping is as given below:

Employability Skill Development Local/National goal Entrepreneurship
achieved
HR Manager, HR Recruitment, HR Formulation of Best Recruitment
Executive, Training Planning, Performance HR practices in Indian consultancy startup
and Development management, wage Organizations
Officer, HR Assistant, and salary
HR Recruiter, administration
Industrial Relations
Officer

Chairman
(Board of studies) Dean(Faculty) (Registrar)
 Scheme of Examination
Department: Management

Credits Maximum marks Allotted Duration of

Subject Subject Name Exam.
Code
Theory Practical Total Theory Practic
al
End Mid Sessi End Term
Sem Sem onal Sem work
BBBM202T Introduction to 6(6-0-0) 60 20 20 - - 100 3 hr -
Accountancy

Course Outcome: -
After completion of the course, the student would be able to
CO-1: Understand the accounting, system of maintenance of accounts, journal, ledger, basics concept
and their uses.
CO-2: Demonstrate the purpose of financial statement.
CO-3: Apply the methods of charging depreciation
CO-4: Examine management techniques and leadership skills for enhancing the effectiveness of
nonprofit organizations.
CO-5: Assess the methods of interest under hire purchase and installment system of accounting.
Syllabus

Theory:

Unit Course Content Methodology used Relevant

No. COs
I Accounting concepts, accounting equation, generally Chalk & Board, Smart CO-1
accepted, accounting concepts, principles and Class, Individual
conventions, double entry system. Recording of Discussion,
Educational Videos
transactions, preparation of trial balance. Bank,
(Youtube and Internet)
reconciliation statement. Rectification of errors.
II Preparation of final accounts (non-corporate entities). Chalk & Board, Smart CO-2
Capital and, revenue items, manufacturing, trading and Class, MOOC lecture
profit and loss account, balance sheet, adjustment entries,
closing entries.
III Accounting for depreciation. Inventory valuation. Smart Class, CO-3
Inflation, accounting. Human resource accounting. Presentation,
Problem. Cases. Experiment, e-journal
IV Accounting for non-trading organizations, accounts of Chalk & Board, Smart CO-4
professionals. Single entry system, preparation of Class, Expert Lectures
accounts from incomplete, records. from Industrial Person,
MOOC lecture
V Accounting for hire purchase and installment system. Chalk & Board, Smart CO-5
Basic principles, relating to lease accounting. Insurance Class, Field Visit, Live
claims. Claims under fire, insurance policies, claims for Example
Demonstration
loss of stock, claims for loss of profit.

Text Books:
 Fundamental of Accounting by S.M. Shukla
 Fundamental of Accounting Sharma & Jain
  M.Y. Khan &P. K. Jain, Management Accounting, Tata McGraw Hill, 5th edition, 2009.
 R. Narayanaswamy, Financial Accounting – A managerial perspective, PHI Learning,
New Delhi, 4thedition, 2011.

Reference Books:
 Jan Williams, Financial and Managerial Accounting – The basis for business
Decisions, ,Tata McGraw Hill Publishers, 15th edition, 2011.

 Horngren, Surdem, Stratton, Burgstahler, Schatzberg, Introduction to Management

Accounting, PHI Learning, 16th edition, 2013.

The course mapping is as given below:

Employability Skill Development Local/National goal Entrepreneurship
achieved
Insurance Agent, Account, Collection Zero Hunger Open NGO, CSR
Broker, Financial Manager
manager, Human
Resource Manager

Chairman
(Board of studies) Dean(Faculty) (Registrar)
 Scheme of Examination
Department: Management

Credits Maximum marks Allotted Duration of

Subject Subject Name Exam.
Code
Theory Practical Total Theory Practic
al
End Mid Sessi End Term
Sem Sem onal Sem work
MGBG008T Social Media 4(4-0-0) 60 20 20 - - 100 3 hr -
Marketing

Course Outcome: -
After completion of the course, the student would be able to
CO-1: Recall the fundamentals of Social Media Marketing.
CO-2: Relates social media marketing and its utilization.
CO-3: Develop the content of social media marketing.
CO-4: Analyze the concept the search engine marketing.
CO-5: Evaluate the impact of social media marketing.

Syllabus

Theory:

Unit Course Content Methodology used Relevant

No. COs
I WordPress & Social Media Management Why was Social Chalk & Board, Smart CO-1
Media built? (The root cause), The concept behind Social Class, Individual
Media. (The inception formulae), Creating a good presence Discussion,
Educational Videos
on all the Digital Platforms Practicals), Automating the posts
(YouTube and
- FCS (Practicals), Importance of Hashtags & researching Internet)
via tools (Practicals), Content Calendar (Practicals), National
& International Case Studies for viral content (Practicals),
Do’s & Dont’s of managing a Social Media account,
Leveraging LinkedIn for your career & personal branding
(Practicals), Basis of Facebook-Basic of Facebook-Why FB?
Page Creation, Page Setting + Do's and Dont's of Setting,
Page roles, Branded Content
II Social Media Marketing & Search Engine Optimization Chalk & Board, Smart CO-2
What is an Ad, Why to run Ads, it's types and some insight, Class, MOOC lecture
Creating FB & Instagram Ads (Practicals), Creating
LinkedIn Ads (Practicals), Creating Twitter Ads (Practicals),
Showing previous Ads performance.(Practicals), What is a
Keyword & How does it works?, How to find the right
Keywords + Terminologies (Practical), What is SEO, Types
& Components & Techniques, Career opportunities in SEO,
How does Search Engine works (Practical of Webmaster),
Learning via Tools (Practicals), Link Building Strategies.
III Search Engine, Local, Email Marketing & Affiliate Smart Class, CO-3
Marketing Why Google Ads? + Pros & Cons along with Presentation,
Do’s & Don’ts of Advertising, Creating Google Ads & Experiment, e-journal
 Youtube Ads (Practicals), What is Local Marketing,
Importance, Building Local Presence, Local Social Media,
Local SEO, Local Directories, Tools for Local Marketing
(GMB, etc…) (Practicals), What is Email Marketing,
Terminologies, Types of Emails, Building an Email List,
Email Marketing Hygiene, Ensuring Email drops in Inbox
rather than promotion/junk folder, Crafting good Emails -
The Checklist, Steps to execute an Email Marketing
Campaign, How to improve the Email Open Rate, Do’s &
Dont’s of Email Marketing, Some Best Email Campaigns
Examples (practical screen recording), Sending a sample
email via a tool (Practicals), What is Affiliate & how does it
work?, Terminologies, Learning about other Affiliate
Networks and Creating content for Affiliate sites/channels,
Exploring Amazon Affiliate Program (Practicals + Case
Studies).
IV Influencer Marketing & Web Analytics What is Influencer Chalk & Board, Smart CO-4
Marketing? + Finding the niche to become an influencer, Class, Expert Lectures
Influencer Rank & Tentative Pricing, The Journey of an from Industrial Person,
MOOC lecture
Influencer & the Audience., Trends & Stats, how to
become an influencer, Pitching the Brands, Ideas for more
engagement + Top 10 best Influencer Marketing Apps, how
to choose an Influencer to collaborate? The Hashtag Game,
Successful Influencer Marketing campaigns (Screen
recording), Real-time showcasing of influencers (Screen
recording), What is Analytics? + Origin of Google
Analytics, Basic Understanding of terms, why to consider
GA? Other Analytical Tools + Competitor Analysis tools
(Screen recording to be integrated), Google Analytics
(Practicals), Social Media Analytics (Practicals).
V Instagram Basis of Instagram (Tour of Instagram), Create Chalk & Board, Smart CO-5
Profile following Instagram Algorithm, Type of Account, Class, Field Visit, Live
Different Hacks, Free and paid Tools, 11 Viral Strategy to Example
Demonstration
Grow Instagram, Understanding Instagram Story, Instagram
Ads, Basic and Advance Strategy, Type of Influencer, 7
Formula of Instagram SEO. WhatsApp Business -
Introduction to WhatsApp Business, Business Profile
creation + Business Details, Product Information Catalogue,
Sharing Product with Customer, Greeting Message, away
message, Quick Replies, Labels, advertise on Facebook,
Facebook and Instagram Linking, Short link.

Text Books:
 Chaffey, Dave and Smith, P.R. (2018), E-Marketing Excellence – Planning & Optimizing Your
Digital Marketing. 4th Edition. Routledge Publications.
Reference Books:
  Rob Strokes (2013), E-marketing – The essential guide to marketing in Digital World, Quirk e
Marketing (Pty) Ltd., 5th Edition, 2013.
 Bhatia, Puneet Singh (2017), Fundamentals of Digital Marketing. Pearson Education, 1 st
Edition.

The course mapping is as given below:

Employability Skill Development Local/National goal Entrepreneurship
achieved
Marketing Head, Writing skill Zero Hunger You tuber, Marketing
Marketing manager, Head
Content Analyst,
Content writer

Chairman
(Board of studies) Dean(Faculty) (Registrar)
 Scheme of Examination
Department: Management

Credits Maximum marks Allotted Duration of

Subject Subject Name Exam.
Code
Theory Practical Total Theory Practic
al
End Mid Sessi End Term
Sem Sem onal Sem work
AECCENGT English Language 2(2-0-0) 30 10 10 - - 50 3 hr -
and Indian Culture

Course Outcome: -
After completion of the course, the student would be able to
CO-1: Define scientific temper through reading texts.
CO-2: Explain the objects and describe the situation.
CO-3: Construct the proper draft of any business letter.
CO-4: Analyze the facts through report writing.
CO-5: Assess the correct usage of grammar and language skills
Theory:

Unit Course Content Methodology used Relevant

No. COs
I 1. Tina Morris: Tree Chalk & Board, Smart CO-1
2. Nissim Ezekiel: Night of the Scorpion Class, Individual
3. C.P. Snow: Ramanujan Discussion,
4. George Orwell: What is Science? Educational Videos
5. C. Rajagopalachari: Three Questions (YouTube and
6. Desmond Morries: A short extract from The Naked Internet)
Ape
7. A.G. Gardiner: On the rule of the road
8. A.G. Gardiner: On the rule of the road

II Comprehension of an unseen passage Chalk & Board, Smart CO-2

Class, MOOC lecture
III Letter Writing: Formal Letters, Informal letters, Applications Smart Class, CO-3
Presentation,
Experiment, e-journal
IV Report Writing Chalk & Board, Smart CO-4
Class, Expert Lectures
from Industrial Person,
MOOC lecture
V Language Skills: Correction of common errors in sentence Chalk & Board, Smart CO-5
structure: usage of pronouns, subject/verb agreement, word Class, Field Visit, Live
order, gender; compound nouns, collective nouns, Example
possessives, articles and prepositions. (advanced) Demonstration
Text Books:
 English Language and Indian culture. Dr. Neeraj Agnihatri, Dr. Sameera Nayeer Publisher
Madhay Pradesh Hindi Granth Academ, Bhopal.
 English Grammar and Composition Wren & Martin S. Chand & Company LTD. New Delhi.
Reference Books:
 Junior English Grammar Lucent, Sharma R.K. Publication Patna.
 A Senior English Grammar and composition. Aggarwala N.K. Goyal Prakashan New Delhi.
 A comprehensive Approach to English Grammar Shrivastava Avinash Pratap. Indra Publishing.
House BPL.
 Essentials of English Grammar Raymond Murphy Cambridge University press.
 Learner’s English Grammar and Composition N.D.V.Prasada Rao S.Chand & Company Ltd.)New
Delhi.

The course mapping is as given below:

Employability Skill Development Local/National goal Entrepreneurship
achieved
Teacher, Professor Language Globally accepted
language
Chairman
(Board of studies) Dean(Faculty) (Registrar)

Scheme of Examination
Department: Management

Credits Maximum marks Allotted Duration of

Subject Subject Name Exam.
Code
Theory Practical Total Theory Practic
al
End Mid Sessi End Term
Sem Sem onal Sem work
AECCEVST Environmental 2(2-0-0) 30 10 10 - - 50 3 hr -
Studies

Course Outcome:-
After completion of this course the student will be able to;
CO1: Understanding the concept of natural resources and associated problems.
CO2: Build capabilities to classify the structure and function of ecosystems and assess the
importance of biodiversity.
CO3: Identify the causes, effects, and control measures of various types of environmental
pollution.
CO4: Develop empathy for all life forms, awareness, and responsibility towards
environmental protection and nature preservation.
CO5: Develop the critical thinking for shaping strategies such as environmental and social
issues with a focus on sustainability

Syllabus
Theory:

Unit Course Content Methodology used Relevant

No. COs
I Scope and importance of environmental studies. Natural Chalk & Board, Smart CO-1
resources: Renewable and renewable resources, Natural Class, Individual
resources and associated problems. Forest, Water, Food, Discussion,
energy and land resources. Educational Videos
(YouTube and
Internet)
II Ecosystems: Definition, concept, structure and Chalk & Board, Smart CO-2
functions. Producers, consumers and decomposers of an Class, MOOC lecture
ecosystem. Energy flow in the ecosystem. Types of
ecosystems. Bio-diversity: Definition, classification,
threats to biodiversity and its conservation.
III Ecosystems: Definition, concept, structure and Smart Class, CO-3
functions. Producers, consumers and decomposers of an Presentation,
ecosystem. Energy flow in the ecosystem. Types of Experiment, e-journal
ecosystems. Bio-diversity: Definition, classification,
threats to biodiversity and its conservation.
IV The Environment Protection Act, The Air Act, The Chalk & Board, Smart CO-4
water Act, The Wildlife Protection. Act and Forest Class, Expert Lectures
Conservation Act. Woman and child welfare, from Industrial Person,
HIV/AIDS and Role of information technology on MOOC lecture
environment and human health.
V Social issues and the environment, unsustainable to Chalk & Board, Smart CO-5
sustainable development. Urban problem related to Class, Field Visit, Live
 energy, water conservation, rain water harvesting, Example
watershed management Disaster types and Disaster Demonstration
management, Floods, earthquakes, cyclones and land
slides.

Text Books:
 Asthana, D. K Asthana Meera, "A Textbook of Environmental Studies". S. Chand
Publishing. New Delhi, (2007).
 Environmental Studies Raman sivu kumar, Tata McGraw Hill,(2008).
 Fundamentals of Ecology. Indian Edition. Brooks/Cole
 Fundamental of environmental studies S.N. Tripathy, Sunakar Panda Vindra
Publication.
 Eenvironmental science, Dr. Y.K. Singh New Age International Publisher
 Environmental Studies, Erach Bharucha, Orient Blackswan Pvt . Ltd.
 Ecology, Environmental Science and Conservation. Singh, J.S., Singh, S.P. and
Gupta, S.R.S. Chand Publishing, New Delhi Pravaran Adhyan Milind Kotari, RBD
Publisher.
 Introduction to environmtal studies Chandra K. Sharma Virendra Publication.
 पर्यावरण अध्ययन Prof. Tribuvan nath Shukla, Hindi granth Academy.
Reference Books:
 Fundamentals of Ecology Odum, E.P., Odum, H.T. & Andrews, J. Philadelphia:
Saunders
 Divan, S. and Rosencranz, A., "Environmental Law and Policy in India :Cases,
Material & Status" Oxford University Press, India, (2002) 2nd Edition.
 Colinvaux, P. A. (1993). Ecology. II Edition. Wiley, John and Sons, Inc.
 Krebs, C. J. (2001). Ecology. VI Edition. Benjamin Cummings.
 Environment Awareness, Prof (Dr.) Dhananjoy Verma, Adarsh printer and publication
Bhopal.
 Robert Leo Smith Ecology and field biology Harper and Row publisher.
 Ricklefs, R.E., (2000). Ecology. V Edition. Chiron Press.
 National Digital Library (https://ndl.iitkgp.ac.in/homestudy/science).
 Epg-pathshala (https://epgp.inflibnet.ac.in/Home/Download).
 NPTEL (https://nptel.ac.in/course.html)
 Coursera (https://www.coursera.org/search?query=-environmental science&page=1)

The course mapping is as given below:

Employability Skill Development Local/National goal Entrepreneurship
achieved
Environmental Environmental Protect, restore and Environmental
policy advisors, Awareness and promote sustainable Consultant
Educator, scientist, Knowledge, use of ecosystems
Environmental
Management and
Conservation,

Chairman
(Board of studies) Dean(Faculty) (Registrar)
Scheme of Examination
Department: Management
 Credits Maximum marks Allotted Duration of
Subject Subject Name Exam.
Code
Theory Practical Total Theory Practic
al
End Mid Sessi End Term
Sem Sem onal Sem work
BBBM301T Financial 6(6-0-0) 60 20 20 - - 100 3 hr -
Management

Course Outcome: -
After completion of the course, the student would be able to
CO-1: Define the objective of financial management and its effects for profit maximization.
CO-2: Explain the concept of leverage and time value of money.
CO-3: Make a use of risk adjusted method for minimize the errors in the business.
CO-4: Analyze the main ways of raising capital and their respective advantages
CO-5: Evaluate the practical aspects of dividend policy.
Syllabus

Theory:

Unit Course Content Methodology used Relevant

No. COs
I Introduction to Financial Management: Meaning and definition, Chalk & Board, Smart CO-1
importance, objective of Financial Management. Financial Class, Individual
planning: meaning and definition, need, Steps in Financial Discussion,
Planning. Financial analysis and control. Educational Videos
(Youtube and Internet)
II Cost- volume- profit analysis, Operating and financial leverage, Chalk & Board, Smart CO-2
Time value of money. Class, MOOC lecture
III Investment and capital structure decisions, Money market Smart Class, CO-3
instruments. Presentation,
Experiment, e-journal
IV Management of working capital, Cash management, Chalk & Board, Smart CO-4
Receivables management. Class, Expert Lectures
from Industrial Person,
MOOC lecture
V Dividend policy: Meaning and definition, types, factors, Chalk & Board, Smart CO-5
Practical aspects of dividend policy, Capital budgeting. Class, Field Visit, Live
Example
Demonstration

Text Books:
 Gupta, S.P. (2015). Financial Management, Sahitya Bhawan Publication, 2015.
 Srivastava, R.M. (2013), Financial Decision Making, Himalaya Publishing House, Mumbai.

Reference Books:
 Khan M.Y. & Jain P.K. Financial Management, Tata McGraw Hill, New Delhi.
 Pandey I.M. Financial Management, Vikas Publishing House, New Delhi.
The course mapping is as given below:
Employability Skill Development Local/National goal Entrepreneurship
 achieved
Finance Manager, Financial Managment Control Poverty Advisory Firm
Analyst

Chairman
(Board of studies) Dean(Faculty) (Registrar)
 Scheme of Examination
Department: Management

Credits Maximum marks Allotted Duration of

Subject Subject Name Exam.
Code
Theory Practical Total Theory Practic
al
End Mid Sessi End Term
Sem Sem onal Sem work
BBBM302T Business Statistics 6(6-0-0) 60 20 20 - - 100 3 hr -

Course Outcome: -
After completion of the course, the student would be able to.
CO-1: Define the key terminology, concept, tools and techniques used in business statistical analysis.
CO-2: Explain the issues surrounding sampling and significance.
CO-3: Identify the trend pattern exhibited by the given data by using various methods.
CO-4: Analyze critically the uses and limitations of statistical analysis.
CO-5: Evaluate the use eigenvalues and eigenvectors of a matrix.

Syllabus
Theory:

Unit Course Content Methodology used Relevant

No. COs
I Business Statistics: Introduction, definitions, meaning Chalk & Board, Smart CO-1
and scope, statistics in govt, statistics in business and Class, Individual
commerce, sample survey, census and sample methods, Discussion,
Educational Videos
law of statistical regularity and law of, inertia of large
(YouTube and
numbers. Methods of sampling, collection of data, Internet)
classification, tabulation, presentation of data.Measures
of Central Tendency: Mean, median, mode, arithmetic
mean,, different positional numbers, geometric mean,
harmonic mean,, dispersion measures, skewness
moments, Kurtosis, need in business.
II Correlation: Definition, scope in business, scatter Chalk & Board, Smart CO-2
diagram, rank, correlation, Karl Pearson's coefficient of Class, MOOC lecture
correlations (ungrouped data, only). Regression
Analysis: Meaning, scope in business, linear and
nonlinear, regression, dependent and independent
variables, lines of best fit and, principles of least squares,
regression equations, regression equation, of Y on X and
X on Y, regression and correlation.
III Time Series: Components of time series, measures of Smart Class, CO-3
trend, method of, free hand curve, method of semi Presentation,
average, method of moving average, method of least Experiment, e-journal
squares, scope in business. Index Numbers: Meaning,
importance, problems in constructing index, numbers,
methods of construction of index numbers, unweighted
indices, weighted indices, computation of consumer price
index, cost of living, index, whole sale price index.,
 Interpolation and Extrapolation: Introduction,
definition, meaning,, different methods, graphic method,
binomial expansion method, Newton, advancing
difference method, Lagrange's method.
IV Probability: Meaning, scope in business, basic concepts, Chalk & Board, Smart CO-4
frequency, approach to probability, classical definition of Class, Expert Lectures
probability, axiomatic, probability, addition and from Industrial Person,
MOOC lecture
multiplication theorem, permutation and, combinations,
meaning of nPr and nCr with simple illustrations,
problems, based on permutation and combinations.,
V Matrices and Determinants: Matrices, definition, scope, Chalk & Board, Smart CO-5
order of a, matrix, different types of matrices, square Class, Field Visit, Live
matrix, row matrix, column, matrix, Unit matrix, null Example
Demonstration
matrix, transpose of a matrix. Matrix operations;,
addition, subtraction, scalar multiplication and
multiplication of matrices., Determinants of order 2 and 3,
singular matrix, minor and co-factor, adjoint of matrix,
inverse of a matrix, solution of a linear simultaneous,
equation, by (1) using the inverse of a matrix (2)
Crammers rule., 5. Linear Programming: Definition,
scope, problems, formulation and, graphic solution.

Text Books:
 S.C. Gupta – Fundamentals of Statistics - Sultan chand & Sons, Delhi.
 D.N. Elhance – Fundamentals of Statistics – Kitab Mahal, Allahabad.
 M. Satayanarayana, Lalitha Raman- Management opertions Research.
 V.K. Kapoor – Operations Research Techniques for Management - Sultan chand &Sons,Delhi.
 Divya Saxena (Vayu Education India)
 Dr. Agarwal (Vrinda Publication)
 R. P Jain (S.Chand)
 Shukla S.M.Statistics
 Gupta S.P.Statistics, S. Chand Delhi (Hindi & English)
 Business Statisics by A.K. Gupta New Delhi: Vayu Education of India,
 Business Statistics (H) by S.M. Shukla & Shivpujan Sahai Agra Sahitya Bhawan
Reference Books:
 Business Statistics – S. P. Gupta & M. P. Gupta Statistical Methods – S. P. Gupta & M. P.
 Gupta Statistic for Management – Jit, Chandan Das

The course mapping is as given below:

Employability Skill Development Local/National goal Entrepreneurship
achieved
Statistician Data Analysis Economic Growth Data Analyst

Chairman
(Board of studies) Dean(Faculty) (Registrar)
 Scheme of Examination
Department: Management

Credits Maximum marks Allotted Duration of

Subject Subject Name Exam.
Code
Theory Practical Total Theory Practic
al
End Mid Sessi End Term
Sem Sem onal Sem work
MGBG017T Fundamental of 4(4-0-0) 60 20 20 - - 100 3 hr -
Event Managment

Course Outcome: -
After completion of the course, the student would be able to
CO-1: Define the basic concepts related to event management.
CO-2: Relate the event management to social impact.
CO-3: Develop the venue as per the requirement of event.
CO-4. Classify the different trends of event management.
CO-5: Choose appropriate technology as per the requirement of events.
Syllabus

Theory:

Unit Course Content Methodology used Relevant

No. COs
I Conceptual foundations of events, Major characteristics,Chalk & Board, Smart CO-1
Five Cs of Event Management- Conceptualization, Costing,Class, Individual
Canvassing, Customization, Carrying out, Advantages of Discussion,
events to the Organizer, Event Planner, Participants, Educational Videos
Economy and Society, Broad Classification of Events. (YouTube and
Internet)
II Introduction to MICE, Evolution of MICE industry, Chalk & Board, Smart CO-2
Components of MICE, Economic and social significance of Class, MOOC lecture
MICE, Introduction to professional meeting planning-
definition, types and roles, associate corporate &
independent meeting planners.
III Events venues: concepts and types, conference venues- Smart Class, CO-3
facilities, check-in and check-out procedures, requirements, Presentation,
conference room layouts, convention manager, inter-related Experiment, e-journal
venues, project planning and development, Introduction to
conference facilities in India.
IV Trade shows and exhibitions/expositions: types of shows, Chalk & Board, Smart CO-4
benefits of exhibitions, participant decision making process, Class, Expert Lectures
contract negotiations- principles; negotiations with hotels, from Industrial Person,
airlines and ground handlers. MOOC lecture
V Incentives tour-characteristics, its organizing and special Chalk & Board, Smart CO-5
requirements, Latest meetings techniques- Video Class, Field Visit, Live
conferencing and information Communication Technology Example
(ICT) factors including ICT affecting future of events Demonstration
business, Human resource requirements.

Text Books:
 A.K. Bhatia, ‘Event Management’, Sterling Publishers Pvt. Ltd. Delhi,2001.
Reference Books:
 Avrich,Barry ‘Event and Entertainment Marketing’, Vikas, Delhi,1994.
 Panwar J.S, ‘Marketing in the New Era’, Sage, Delhi, 1998.
 Peter E. Tarlow, ‘Event Risk Management Safety.

The course mapping is as given below:

Employability Skill Development Local/National goal Entrepreneurship
achieved
Event manager ICT, operation skill Cooperative Society Fare, Venues

Chairman
(Board of studies) Dean(Faculty) (Registrar)
 Scheme of Examination
Department: Management

Credits Maximum marks Allotted Duration of

Subject Subject Name Exam.
Code
Theory Practical Total Theory Practic
al
End Mid Sessi End Term
Sem Sem onal Sem work
SEVCOMG Office Management 4(4-0-0) 60 20 20 - - 100 3 hr -
T

Course Outcome: -
After completion of the course, the student would be able to
CO-1: Define the basic function of office management.
CO-2: Outline the basic qualification and qualities of office manager.
CO-3: Apply the latest technology applicable in the office management.
CO-4: Analyze the field in which the requirement of office management.
CO-5: Evaluate the HR management practices for office management.
Syllabus

Theory:

Unit Course Content Methodology used Relevant

No. COs
I Meaning, functions and importance of office management; Chalk & Board, Smart CO-1
office management and organization. Principles of office Class, Individual
management and organization. Principal departments of Discussion,
modern office. Centralization vs. decentralization of officeEducational Videos
services. (YouTube and
Internet)
II Qualifications and qualities of office manager, authorities Chalk & Board, Smart CO-2
and responsibilities of an office manager. Office Class, MOOC lecture
accommodation: Selection of site. Office layout.
Environment and working conditions. Office
Communication: Various means of communication- Their
use, merits and limitations.
III Office Automation: Uses and abuses of labour saving Smart Class, CO-3
appliances. A study of various types of commonly used Presentation,
appliances i.e. typewriter, duplicator, accounting machines, Experiment, e-journal
addressing, machines, calculator, franking machine,
weighting and folding machine, Dictaphone, cash register,
coin sorter, time recorder, photocopier, telephone, facsimile,
computer, scanner, printer, letter opener, time and date
stamps etc.
IV Company meeting: Meaning and types of meeting; Chalk & Board, Smart CO-4
Secretarial practices relating to holding of meetings with Class, Expert Lectures
special reference to notice, agenda, quorum, motions, from Industrial Person,
resolutions, sense of meeting, adjournment of meeting and MOOC lecture
minutes. Minutes writing types of minutes, minutes book,
contents of minute, drafting or writing of minutes.
V HRM for office Management: Recruitment, Selection and Chalk & Board, Smart CO-5
 Training of office staff. Office supervision-duties and Class, Field Visit, Live
responsibilities of supervisory staff, Motivation- Financial Example
and non-financial incentives to subordinates. Demonstration

Text Books:
 Office Management by R S N Pillai.
 Office Management by Ankita Bhatia Dr. R. K. Chopra.

Reference Books:
 Office Management by Dr. P. Rizwan Ahmed.
 Ghosh, Prasanta k., Office Management. 12th ed. Sultan Chand Ltd, New Delhi, 2003
The course mapping is as given below:
Employability Skill Development Local/National goal Entrepreneurship
achieved
Office Manager Documentation Operational Office automation

Chairman
(Board of studies) Dean(Faculty) (Registrar)
 Scheme of Examination
Department: Management

Credits Maximum marks Allotted Duration of

Subject Subject Name Exam.
Code
Theory Practical Total Theory Practic
al
End Mid Sessi End Term
Sem Sem onal Sem work
BBBM401 Marketing 6(6-0-0) 60 20 20 - - 100 3 hr -
T Management

Course Outcome: -
After completion of the course, the student would be able to
CO-1: Explain environmental influences on consumer behavior.
CO-2: Identify influence of marketing mix variables.
CO-3: Analyze individual Determinants of Consumer Behavior and their Decision Making Process.
CO-4: Evaluate demographic & Socio-economic profile.
CO-5: Develop consumer behavior models.
Syllabus

Theory:

Unit Course Content Methodology used Relevant

No. COs
I Introduction: Concept, nature, scope and importance of Chalk & Board, Smart CO-1
marketing; Marketing concept and its evolution Class, Individual
Marketing mix, Marketing environment, External forces, Discussion,
Market segmentation, targeting and positioning, Educational Videos
(YouTube and
Internet)
II Buyer behavior: Determinants, Consumer buying process Chalk & Board, Smart CO-2
& models, Factors affecting buying behavior, stages of Class, MOOC lecture
buying process, Organizational buyer behavior.
III Product Decisions: Concept of a product; Classification of Smart Class, CO-3
products; Major product decisions; Product line and Presentation,
product mix; Branding; Packaging and labeling; Product Experiment, e-journal
life cycle – strategic implications; New product
development and consumer adoption process. Pricing
Decisions: Factors affecting price determination; Pricing
policies and strategies
IV Promotions: Promotion decisions, Promotion mix, Chalk & Board, Smart CO-4
Advertising, Sales Promotion, Personal selling, Public Class, Expert Lectures
Relations, Managing the Sales force, Distribution (Place): from Industrial Person,
Meaning and Objective, Flows, Patterns and Partners, MOOC lecture
Physical distribution, Key issues.
V Issues and Developments: Social, ethical and legal Chalk & Board, Smart CO-5
aspects of marketing, Marketing of services and Class, Field Visit, Live
International marketing, Guerilla Marketing, Green Example
Marketing, Digital marketing and other developments of Demonstration
marketing.
Text Books:
 Sherlekar, S.A. (2010). Marketing Management. Himalaya Publishing House, 13th Revised
Edition, 2010.
 Marketing Management in the Indian Background by C.N. Sontakki New Delhi: Kalyani
Publisher.
 Marketing Management: Indian Contex, Global Perspective by V S Ramaswamy & S
Namakumari New york. MC Graw Hill Co.
 Marketing Management (H) by R.C. Agarwal Agra: SBPD.
 Marketing Management by R.S.N. Pillai & Bagavathi & S. Kala New Delhi S. Chand Group.
 Marketing Management by Pankaj Madan New Delhi: Global Vision Publishing House.
 Marketing Management by Debraj Datta & Mahua Datta New Delhi Vrinda Publication.
 Marketing Management by Biplab S. Bose Mumbai Himalaya Publishing House.
 Marketing Management by Arun Kumar & N Meenakshi Noida Vikas Publication House.
 Marketing in India Case and Readings by S. Neelamegham Noida: Vikas.

Reference Books:
 Marketing Management by Philip Kotler & Kevin Lane Keller & Abraham Koshy &
Mithileshwar Jha New Delhi Pearson Education.
 Verma, Harsh V. and Duggal, Ekta (2015), Marketing. Oxford Press.
 Lal, Rajiv, Quelch, John A. and Rangan, V. Kasturi (2016), Marketing Management – Text &
Cases, McGraw Hill Publications.
 The course mapping is as given below:
Employability Skill Development Local/National goal Entrepreneurship
achieved
Branch Manager Marketing Skills National / Own Business
Area Manager International
Sales Rep. Marketing

Chairman
(Board of studies) Dean(Faculty) (Registrar)
 Scheme of Examination
Department: Management

Credits Maximum marks Allotted Duration of

Subject Subject Name Exam.
Code
Theory Practical Total Theory Practic
al
End Mid Sessi End Term
Sem Sem onal Sem work
BBBM402 Organization 6(6-0-0) 60 20 20 - - 100 3 hr -
T Behavior

Course Outcome: -
After completion of the course, the student would be able to
CO-1: Recall the applicability of the concept of organizational behavior.
CO-2: Outline the organizational behavioral issues in the context of organizational behavior models
and the complexities associated with management of individual behavior in the organization.
CO-3: Identify the components and theories behind leadership so as to have an effective impact on
organizational behavior.
CO-4: Analyze the complexities associated with management of the group behavior in the
organization.
CO-5: Assess the methods and impact of organizational change and development on organizational
behavior.
Syllabus

Theory:

Unit Course Content Methodology used Relevant

No. COs
I Individual and the organization, the individual as Chalk & Board, Smart CO-1
psychological entity and the organization as a social Class, Individual
system. Discussion,
Educational Videos
(YouTube and
Internet)
II Models of organizational behavior, work motivation, Chalk & Board, Smart CO-2
theories and applications. Class, MOOC lecture
III Leadership behavior, styles, theories, leadership Smart Class, CO-3
effectiveness. Presentation,
Experiment, e-journal

IV Group dynamics, structure, effectiveness, power, exercise Chalk & Board, Smart CO-4
and sources of power, power relations. Class, Expert Lectures
from Industrial Person,
MOOC lecture
V Organizational change and development approaches and Chalk & Board, Smart CO-5
methods, stress, nature, source, effects, conflicts, Class, Field Visit, Live
employee counseling, approaches, extra mural, penitential Example
learning programmers, case study. Demonstration

Text Books:
  Stephen P. Robbins “Organizational Behavior” Prentice Hall of India Private Ltd.
 Mirza S. Saiyadain“OrganizationalBehaviour”Tata Mc. Graw Hill.
 Margie Parikh and Rajen Gupta “Organizational Behaviour” Tata Mc. Graw Hill Education
Private Limited, New Delhi.
 SujaNair“Organizational Behaviour”Himalaya Publishing House , Mumbai.
 Gupta, Sashi K (2015) Organizational Behaviour, kalyani publishers
 Organizational Behaviour A Modern Approach by Arun Kumar , N. Meenakshi Noida
Vikas Publication House
 Organization Behaviour by Sunil Kumar New Delhi: Global.
 Organisational Behaviour by M.N. Mishra Noida: Vikas.
 Organisational Behaviour: Tex and Cases by S.S.Khanka New Delhi S. Chand Group
 Organisational Behaviour a Comprehensive Study by S.K. Srivastava.

 Organisational Behaviour a Research and Theory Based Text Book by Sunil Kumar
 Agrawal Gaurav (2013), TextBook of Management Process and
OrganisationalBehaviour,Anmol Publications Pvt. Ltd.
 Organizational Behaviour by Jit. S., Chandan Noida Vikas Publication House
 Organizational Behaviour, Text Cases & Games by K. Aswathappa Mumbai Himalaya
Publishing House

Reference Books:
 Luthans, Fred, (2010), Organizational Behaviour,12th edition, MGH publisher.
 S.P.Robbinsons, T.A. Judge, Sanghai S.(2016), Organizational Behaviour, Pearson Education.
 Organization Behaviour by P. Robbing Stephen New Delhi Pearson Education
 Organizational Behaviour: Text and Cases by Avinash K. Chitale & Rajendra Prasad Mohanty
& Nishith Rajaram Dubey New Delhi PHI Learning.
 Organizational Behaviour Human Behaviour at Work by J. W. Newstrom New Delhi Tata Mc
Graw Hill.
The course mapping is as given below:
Employability Skill Development Local/National goal Entrepreneurship
achieved
Personal Manager, HR Leadership skill Remove Poverty and Management
Recruiter, Training & development, Increase CSR, Consultant, Trade
Development Manger Demographic Survey Increase Ethical Data Analysis
Skill, Employee professional practices
Trade Services
Counselling,
providers.
Professional Mentors.

Chairman
(Board of studies) Dean(Faculty) (Registrar)
 Scheme of Examination
Department: Management

Credits Maximum marks Allotted Duration of

Subject Subject Name Exam.
Code
Theory Practical Total Theory Practic
al
End Mid Sessi End Term
Sem Sem onal Sem work
SEVCRCM Retail and Channel 4(4-0-0) 60 20 20 - - 100 3 hr -
T Management

Course Outcome: -
After completion of the course, the student would be able to
CO-1: Define retailing, market strategy, consumerism and merchandise management.
CO-2: Interpret the knowledge of HRM and marketing in retail.
CO-3: Identify the various retail formats, retail customer and visual merchandising.
CO-4: Construct the concepts of effective retailing, supply chain management, customer service and
quality management.
CO-5: Analyze the ways that retailers use marketing tools and techniques to be in touch with their
customers, franchising, brand and mall.
Syllabus

Theory:

Unit Course Content Methodology used Relevant

No. COs
I Marketing: An Introduction, Basics of Consumer Behavior, Chalk & Board, Smart CO-1
Class,
Introduction to Retail Marketing, Role of Retailer, Retail Channel Individual
Management, Multi-channel and Omni-channels Retailing, Discussion,
Evolution of Retail in India. Educational Videos
(YouTube and
Internet)
II Retail formats, Wheel of Retailing & Retail Life Cycle, Consumer Chalk & Board, Smart CO-2
Behavior in Retail, Retail Strategy Framework, Retail Location Class, MOOC lecture
and Site Decisions, Advertising and sales promotion in retail, Sales
Promotion, Personal Selling.
III Managing Services (Retail), Customer Relationship Management, Smart Class, CO-3
Customer Portfolio Management, Elements of Store Design and Presentation,
Layout & Visual Merchandising, Store Layout, Retail Pricing. Experiment, e-journal

IV Human Resource management in Retail, Significance of HRM, Chalk & Board, Smart CO-4
Process of Human Resource Management, Information Class, Expert Lectures
Technology in Retailing, Customer Experiences Management, from Industrial Person,
Supply Chain Management in Retailing, Retail Image. MOOC lecture

V Merchandise Planning, Category Management, Merchandise Chalk & Board, Smart CO-5
Buying, Retail Analytics- Sources for collecting data, Evaluating Class, Field Visit, Live
Retail performance, Understanding customers, Online Retailing, Example
Long tail of retailing (Business Models), Retail Challenges, Case Demonstration
study.
Text Books:
 Nair, Suja (2015), Retail Management, 2 nd edition, Himalaya Publishing House, 2015.
 Retail Management: A Global Perspective by Harjit Singh New Delhi S. Chand Group.
 Retail Management: Managing Retail Stores with CD by Kisholoy Roy New Delhi Vrinda
Publication.
 Retail Management in New Dinension by Kuldeep Singh New Delhi: Global Vision.
Reference Books:
 Gilbert, David (2016), Retail Marketing Management. Pearson Education.
 Berman, Barry, Evans, Joel R. and Shrivastava, Ritu (2017), Retail Management – A
 Strategic Approach. Pearson Education, 13 th Education.

The course mapping is as given below:

Employability Skill Development Local/National goal Entrepreneurship
achieved
Retail Manager Retailing, marketing, No poverty, No Open Retail Store
Selling Hunger

Chairman
(Board of studies) Dean(Faculty) (Registrar)
 Scheme of Examination
Department: Management

Credits Maximum marks Allotted Duration of

Subject Subject Name Exam.
Code
Theory Practical Total Theory Practic
al
End Mid Sessi End Term
Sem Sem onal Sem work
MGBG026T Hospitality Industry 4(4-0-0) 60 20 20 - - 100 3 hr -
in Tourism

Course Outcome: -
After completion of the course, the student would be able to
CO-1: Understand the basic concept of Hospitality industry.
CO-2: Make use of inventory management in Hotel industry.
CO-3: Apply the consumer preferences in food and beverages industry.
CO-4: Analyze the house keeping regarding hygiene control.
CO-5: Evaluate the rules and regulation regarding tourism industry.

Syllabus

Theory:

Unit Course Content Methodology used Relevant

No. COs
I Structure of Hospitality Industry, Structure of Hospitality Industry, Chalk & Board, Smart CO-1
Customer care in Hospitality Industry, Departmentalization in Class, Individual
Hotels, Classifications of Hotels & Hotel Rooms, Basis for Discussion,
Classification of Hotels, Distribution Channel in Hospitality. Educational Videos
(YouTube and
Internet)
II Distribution Channel in Hospitality, Role of Management Chalk & Board, Smart CO-2
Information System (MIS) in Hospitality Industry, Communication Class, MOOC lecture
in Hotels, Basics of Food production, Food Commodities, Food
Additives in Food Production, Indian Cuisine, International
Cuisine, Food Purchasing Control, Receiving Control, Storing
Control and issuing Control, Production Control, Sales Control.
III Beverage Cost Control, Introduction to the Hotel Food Service Smart Class, CO-3
Industry, Attributes of the Food & Beverage Service Staff, Food & Presentation,
Beverage Service Department Equipment, Menu, Beverages - Experiment, e-journal
Alcoholic (Wines & Spirits), Beverages - Non Alcoholic (Tea &
Coffee), Various Personnel in Hotels.
IV Introduction to House Keeping, Role of House Keeping Chalk & Board, Smart CO-4
Department, Bed Making Procedure in Hotels, Room Cleaning Class, Expert Lectures
Procedure in Hotels, Cleaning Public Areas & Pest Control, from Industrial Person,
Organization & Functions of front Office, Quality of Front office MOOC lecture
in Hotels, Reservation Procedure in Hotels.
V Guest Registration, Front Office Accounting System, front office Chalk & Board, Smart CO-5
functions, Hygiene & sanitation, Hygiene & sanitation in Food Class, Field Visit, Live
Sector, Food Borne Illnesses, Environmental Hygiene pertaining to Example
hotel kitchen and service area, Food laws, regulations, quality and Demonstration
food standards.
Text Books:
 Tourism principles and practices, Sampad Kumar Swain Jitendra Mohan Mishra 2012.
 Tourism: operations and Management, Sunetra Roday (2009).
 Food and Beverage Services, R. Singaravelavan (2012).
 Text book of hotel housekeeping, Sudhir Andrews (2013).

Reference Books:
 Hotel Management and Operations, Denney G. Rutherford (Ed) 1994.
 Front Office Mgmt& Operations, Sudhir Andrews (2007).
 Food hygiene and sanitation, Roday 2011.

The course mapping is as given below:

Employability Skill Development Local/National goal Entrepreneurship
achieved
Tourism Executive Hospitality, Tourism Reduce Poverty Start Tourism Industry
& Administration

Chairman
(Board of studies) Dean(Faculty) (Registrar)