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Eship_Project_Brief

The document outlines a project brief for an app called 'Service links' aimed at connecting households with local service providers for various tasks. It details the app's features, key partners, activities, resources, customer relationship management strategies, costs, revenue streams, and challenges faced in the service app industry in Pakistan. The app aims to improve employment prospects for workers while ensuring safety, fair pay, and accessibility.

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M SHOAIB YT
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0% found this document useful (0 votes)
18 views10 pages

Eship_Project_Brief

The document outlines a project brief for an app called 'Service links' aimed at connecting households with local service providers for various tasks. It details the app's features, key partners, activities, resources, customer relationship management strategies, costs, revenue streams, and challenges faced in the service app industry in Pakistan. The app aims to improve employment prospects for workers while ensuring safety, fair pay, and accessibility.

Uploaded by

M SHOAIB YT
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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PROJECT BRIEF

TITLE COURSE: Entrepreneurship

Submitted to: Professor Farooq Qaiser

Submitted by: Abdullah Sultan,

Hasan khan , M Shoaib

Roll no: 048, 058, 031

Section: BSCS-6B

FALL: 2023
"Service links" App

Introduction:

An app where households such as house owners or renters can hire local
services provides for tasks such as home repairs, cleaning, landscaping, and
other household services. It is a platform where service providers will

accordingly offer their services to the household community.

WE PROVIDE YOU SERVICES

This is an app where households such as house owners or renters can hire
local services providers for their tasks Encouraging the growth of creative
industries:
 House cleaning services
 Lawn care and landscaping services
 Plumbing services
 Electrical services
 HVAC (heating, ventilation, and air conditioning) services
 Encouraging the growth of creative industries
 Pest control services
 Painting and handyman services
 Carpet cleaning services
 Home security system installation and maintenance
Window cleaning services

KEY PARTNERS :

APP DEVELOPERS
M SHOAIB
M HAMIZ
ADVERTISER
HASSAN KHAN
ABDULLAH SULTAN
MANAGER
MUNEEB

KEY ACTIVITES

 We will initiate an online app where we catagories local service providers


accordind to their profession and area .

 We will crete a team that teach how to use app and how it will effect your
daily life.

 The app should be user freindly and easy to navigate that meets the needs
of target users
KEY RESOURCES

 Improve Communication A team of developers , designer and marketers to


create , promote and maintain the app.

 Marketing and Promotional Campaigns to reach and attract customers and


service providers.

 A system for managing and processing payments for services rendered


through the app

VALUE PREPOSITION

 This app will be benifitail for bothservice provider and household.

 App will facilitate the local service provider by providing more chances to
earn money.

 Household will be able to find local service provider with just one click.

 The service provider will also be able to do part time jobs.

Customer Relationship Management:


Providing excellent customer service:
Responding quickly and effectively to customer inquiries and concerns, and
providing helpful and accurate information.

Building trust and transparency:


Communicating openly and honestly with customers, and being transparent about
the app's policies and procedures.

Listening to customer feedback:


Actively seeking and responding to customer feedback, and using it to improve
the app and the customer experience.

By maintaining a strong customer relationship:


A labor app can increase customer satisfaction and retention, which can
ultimately lead to increased revenue and growth.
Cost:

Developing Cost: 3 lakh

Advertising Cost: 1 lakh

Teaching Cost: 1 lakh

Management Cost: 50k

Total Cost: 5.5 lakh

Revenue Stream:

In-App Purchase revenue: 4 lakh

Google adsense revenue: 3 lakh

Third party ads: 2 lakh

Total Revenue: 9 lakh


1.Current condition for industry

 The service app industry in Pakistan is still in its early stages of development.
However, there has been some progress in recent years, with the introduction of
several service apps aimed at connecting blue-collar workers with potential
employers. These apps include platforms like Rozgar, Hunarmand, and
Mustakbil Corner, among others.

 These service apps typically allow workers to create profiles and search for job
opportunities, while also providing employers with a database of potential
candidates to choose from. Many of these apps also offer additional services
such as skill development courses, financial services, and safety training.

 Despite the growth in service apps in Pakistan, there are still some challenges
that need to be addressed. For example, many workers in the informal sector
may not have access to smartphones or reliable internet connections, which can
limit their ability to use these platforms. Additionally, there may be issues
around verification of worker credentials and ensuring that employers are
providing safe and fair working conditions.

 Overall, while the service app industry in Pakistan is still evolving, it has the
potential to be a valuable tool in improving the employment prospects of
workers in the country.

2.Challenges/Forces that can effect our business idea

 The Service app industry faces a number of challenges, which can include:

 Ensuring worker safety:


One of the main challenges for service apps is ensuring that workers are safe
while using the platform and working for employers. This can include verifying
the safety and compliance of employers and job sites, as well as providing
workers with safety training and protective equipment.
 Protecting worker rights:

Services based apps need to ensure that workers are being paid fairly and that
their rights are protected. This can include verifying employer compliance with
labor laws, monitoring worker pay and benefits, and providing resources for
workers to address grievances or disputes.

 Addressing digital divide:

Many blue-collar workers may not have access to smartphones or reliable


internet connections, which can limit their ability to use service apps.. This can
lead to a digital divide, where workers who are already disadvantaged are
further excluded from opportunities.

 Encouraging employer adoption:

Services apps also need to convince employers to adopt the platform and hire
workers through it. This can be a challenge, particularly in sectors where
employers are accustomed to hiring workers through informal networks or
traditional channels.

 Ensuring platform reliability:

Services apps need to ensure that their platform is reliable and secure, so that
workers and employers can trust that it will function properly and protect their
data. This can include investing in robust technology infrastructure and
implementing effective cybersecurity measures.

 Building trust and reputation:

Services apps need to build trust and a good reputation among workers and
employers, which can take time and effort. This can involve developing strong
brand recognition, providing excellent customer service, and building a track
record of successful job placements.
3.Our reaction to counter these challenges

 To counter the challenges facing the service apps industry, several measures can
be taken:

 Ensuring worker safety:

“Servicelinks” app can implement safety standards and protocols for employers
to follow, as well as provide safety training to workers. They can also conduct
regular site visits and inspections to ensure compliance with safety regulations.

 Protecting worker rights:

“Servicelinks” app can set up systems to monitor worker pay and benefits, as
well as provide a platform for workers to report grievances and disputes. They
can also provide legal and other support services to workers to protect their
rights.

 Addressing digital divide:

“Servicelinks” app can offer alternative ways for workers to access the
platform, such as via SMS or phone calls. They can also work with community
organizations and government agencies to provide internet access and
smartphones to workers who don't have them.

 Encouraging employer adoption:

“Servicelinks” apps can offer incentives for employers to use the platform, such
as lower fees or access to a larger pool of qualified workers. They can also
partner with industry associations and other organizations to promote the
benefits of using service apps.

 Ensuring platform reliability:


“Servicelinks” apps can invest in robust technology infrastructure and
implement effective cybersecurity measures to ensure the platform is reliable
and secure. They can also provide 24/7 customer support to address any
technical issues or concerns.

 Building trust and reputation:

“Servicelinks” apps can build a strong brand reputation by consistently


providing high-quality services, developing a track record of successful job
placements, and obtaining positive reviews and testimonials from users. They
can also partner with reputable organizations and government agencies to build
trust and credibility with workers and employers

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