AWADHESH PRATAP SINGH UNIVERSITY

REWA, MADHYA PRADESH, INDIA

MASTER OF BUSINESS ADMINISTRATION (MBA)

FULL-TIME FOUR SEMESTER PROGRAMME

CHOICE BASED CREDIT SYSTEM (CBCS)

PROGRAMME STRUCTURE, SCHEME OF EXAMINATION & SYLLABUS

2020-21
 DEPARTMENT OF BUSINESS ADMINISTRATION

BOARD OF STUDIES
BUSINESS ADMINISTTATION

AWADHESH PRATAP SINGH UNIVERSITY

REWA, MADHYA PRADESH, INDIA

Chairman

Prof. Atul Pandey

Professor & Head
Department of Business Administration
A. P. S. University, Rewa (MP)

External Experts

Prof. Y. S. Thakur Dr. Ajit Upadhyay

Professor & Head Professor
Department of Business Management Prestige Institute of Management & Research
H. S. Gaur Central University, Sagar (MP) Indore (MP)

Members
Mr. Sankalp Shukla Ms. Sunita Rohra
Assistant Professor Assistant Professor
Vindhya Institute of Management & Research Vidhyanchal College
Satna (MP) Rewa (MP)

Acknowledgements to Alumni & Academicians for their valuable inputs

Alumni Academicians
Mr. Mahesh Chandra Dwivedi, DGM (Finance), GAIL, Jaipur Dr. Rahil Yusuf Zai, Asistant
Mr. Sandeep Singh, Arbitrator, Palm Oil Association, Malasia Professor, IGNTU, Amarkantak
Mr. Vinil Pant, Senoir Mgr., Planet EduExams Pvt. Ltd., New Delhi Dr. Malini Singh, Associate
Mr. Abhijit Mishra, Key Accounts Mgr., Adani Wilmar Ltd., Ahemdabad Professor, Institute of Innovation
Dr. Pushpendra K. Mishra, Regional Mgr, Axis Bank, Lucknow Technology & Mgt., New Delhi
Mr. Devendra Mishra, Deputy VP, Edelweiss Tokio Life Insurance Co. Ltd., Faculty Members
Bhopal (MP) Dr. Deepa Saxena
Dr. V. D. Tripathi, DGM, IDBI Bank, Satna Dr. Amit Shrivastava
Mr. Prashant Chaturvedi, Entrepreneur- Financial Services, Bhopal Dr. Ashish Pandey
Dr. Fahimuddin Siddiqui, Chief Mgr.- Wealth Mgt. IDFC First Bank, Hyderabad Dr. Sheshpal Namdeo
Mr. Raghuvendra Mishra, Manager-BCCL Response, Times of India, Mumbai Dr. Nidhi Shrivastava
Mr. Abhay Pandey, Channel Partner, Swastika Investmart Ltd., Rewa Dr. Isha Kaur Rakhra
Mr. Ashtosh Pandey, Sr. Mgr HR, Tata Cummins Ltd. Jamshedpur (JH) Dr. Anand Singh
Ms. Shweta Hotwani
 Master of Business Administration (MBA)
Full-Time Four Semester Programme

Choice Based Credit System (CBCS)

As per Ordinance 14, Approved by Co-Ordination Committee

PROGRAMME OBJECTIVES & STRUCTURE

Programme Objectives

PO# PROGRAMME
OUTCOME

Critical Thinking: This program places a strong emphasis on the

value of being conscious of our presumptions, challenging their
PO1 accuracy, and approaching concepts and choices from several angles.
It entails having the capacity to recognize, assess, and make sensible
choices based on logical reasoning.
Effective Communication: This program helps participants improve
their communication skills and makes sure they can express themselves
accurately in written, spoken, and technological mediums. It also
PO2
encompasses the capacity to link individuals, concepts, literature,
media, and technology, as well as the capacity to communicate
effectively and interpret the world.
Social Interaction: It emphasizes on the capacity to solicit the opinions
of others, resolve conflicts, and aid in reaching decisions in group
PO3
settings. It entails having the capacity to collaborate with others, forge
agreement, and settle disputes.
Effective Citizenship: The necessity of sympathetic social concern
and equity-focused national development is emphasized. It entails
PO4
being aware of the problems that society faces, being involved in civic
affairs via volunteering, and behaving in a way that reflects a thorough
understanding of these problems.
Ethics: It emphasizes the significance of appreciating many value
systems, comprehending the moral implications of choices, and taking
PO5
accountability for them. It entails being conscious of ethical concerns
 and basing judgments on ethical principles.
Environment and Sustainability: Understanding environmental
surroundings and sustainable development are the main objectives. It
PO6
entails being conscious of how human behavior affects the environment
and acting to advance sustainability.
Self-directed and Life-long Learning: gaining the capacity to
PO 7
participate in independent, ongoing learning in light of socio-technical
developments. It entails having the capacity to learn on one's own,
adjust to new technology, and consistently acquire new abilities and
information.

PROGRAMME SPECIFIC OUTCOME

PSO1 Students will be able to gain a broad understanding of economic, legal and social
environment of business which will ensure identification of potential business
opportunities, its evolvement and exploration of entrepreneurial opportunities.
Besides this demonstration of global outlook that is supposed to enhance ability
to identify aspects of the global business as well as cross cultural understanding

PSO2 Development of competencies regarding quantitative and qualitative data

analysis pertaining to business in addition to problem solving in the areas of
marketing, business strategy and human resources.
PSO3 Developing responsiveness to social issues, exploring solutions with business
ethics, identifying problems, opportunities for social entrepreneurship, designing
ethical business solutions, and educating students on ethical awareness and
behaviour.
PSO4 Utilize diverse business communication methods, incorporating technology,
logical reasoning, and effective oral and written skills in business applications.
Foster understanding of leadership responsibilities and effective team leadership
across organizational levels, enabling collaboration, showcasing leadership
qualities, and leveraging team members' diverse skills in relevant domains.

COURSE OUTCOME (COs)

Semester I

S.No. Course Course Name Course Outcome

Code
1. 101 Management CO1 Gain insight of various management concepts and
Concepts & practices.
Practices
 CO2 Learning about the basic concepts, principles and
process of planning, its importance, process and
limitations.

CO3 Understanding concept and process of organizing and

organizational structures alongwith importance of
responsibility over authority and its various aspects
CO4 Understanding basic functioning of the organizations
not only in corporate but also in other sectors such as
government, NGO, Social Organizations etc.
CO5 To gain knowledge about the effective control
mechanism and ensuring co-ordination between
various functional units and areas.
2. 102 Quantitative CO1 The graduates of this course will be able learn about
Methods the basic mathematics and statistics applicable in
business decisions.
CO2 This will sharpen their critical thinking, analytical
skills and problem solving ability.
CO3 Enhancement of the ability to effectively analyze and
interpret data, make informed decisions and draw
reliable conclusions, enabling evidence-based
reasoning.
CO4 Identification of mathematical models and algorithms
to identify the root causes of problems and develop
effective solutions.
CO5 By using statistical models to analyze historical data,
managers can make predictions about future trends,
such as sales, demand, and customer behaviour.
3. 103 Managerial CO1 Learning about the role of economics in business
Economics management and prospects of the business in a span of
time.
CO2 Helping students to learn analyzing and optimizing
resources such as labor, capital, and technology and
making efficient use of resources to improve their
productivity and profitability.
CO3 Enabling analysis of competition, pricing, market
power and market efficiency and informing business
strategies and regulatory policies.
CO4 Helping to learn and analyze and optimize resources
such as labor, capital, and technology. By making
efficient use of resources, organizations can improve
their productivity and profitability.
CO5 Understanding the impact of business risks on the
organization, managers can develop risk management
strategies to minimize the negative impact on business
functioning.
4. 104 Business CO1 The participants of this course will be able learn about
Environment the macro factor affecting business environment.
CO2 Acquaintance with the latest changes in the different
 components of business environment.
CO3 Ability to comprehend and navigate the social, cultural,
and political factors that shape business operations and
stakeholder management in diverse domestic and
international contexts.
CO4 Understanding of how technological advancements and
trends impact industries, enabling businesses to harness
technology effectively, innovate, stay competitive and
adapt to changing market demands.
CO5 Ability to integrate sustainable practices, mitigate
environmental risks, comply with regulations, and
create positive environmental impacts.
5. 105 Business CO1 Learning about the various aspects of verbal and non-
Communication verbal communication which will be extremely useful
to the students at the entry level in any professional
6organization in the initial years of their career.
CO2 Development of effective verbal and nonverbal
communication skills, enabling clear, persuasive, and
engaging delivery of information, ideas, and messages
in various interpersonal and professional contexts.
CO3 Helping students in portraying themselves in a positive
light and improve their reputation and enhance their
professional image
CO4 Understanding and utilizing body language, facial
expressions, gestures, and other non-verbal cues to
enhance communication effectiveness, convey
messages, build rapport, and interpret meaning in
interpersonal interactions.
CO5 Learning to communicate effectively with customers,
suppliers, and other stakeholders, organizations can
optimize their operations and improve efficiency.
6. 106 Accounting for CO1 Acquainting the participants with the basics of
Managers accountancy regarding financial transactions of an
organization.

CO2 Developing critical thinking skills as they analyze

financial data and make informed decisions based on
that data.
CO3 Understanding financial statements, budgeting, and
cash flow management, students can develop the skills
and knowledge needed to manage their own finances
and make informed business decisions.
CO4 Developing financial literacy skills that are essential
for managing their personal finances.
CO5 Enabling the students to gain insights about rising
expenses based on the production and its effect on
profit value of the firm.
7. 107 ICT & E- Business CO1 This course will hone the skills of participants with
Fundamentals basics of computers, ICT, office automation, E-
Business and emerging technologies.
 CO2 It will also improve the critical thinking, analytical
ability and problem solving skills of the participants.
CO3 gaining a strong understanding of the role of
technology in modern business operations
CO4 Equipping students with digital literacy skills,
including proficiency in using various software,
applications,
CO5 Develop basic understanding of online tools for
communication, data analysis, and information
management.
8. 108 Organizational CO1 Learning about behavioural aspects of different
Behaviour & individuals and groups in an organization.
Industrial CO2 Collaborating and leading teams across organizational
Psychology* boundaries
CO3 Learning to demonstrate leadership qualities.
CO4 Understanding about the various aspects of trans-
national culture and global leadership.

CO5 Development of interpersonal and teamwork skills.

COURSE OUTCOME (COs)

Semester II

S.No. Course Course Title Course Outcome

Code
1. 201 Indian Ethos & CO1 Gaining insights about Ancient Indian wisdom
Ethics contained in Indian scriptures.
Management
CO2 Learning the significance of Indian Values and their
role in Management, Leadership and Trusteeship.
CO3 Understanding Work Ethos, Laws and Values
propounded in Indian Spiritual values and its
relevance in value based management in Sustainable
Growth of Business Organizations.
CO4 Building a strong sense of morality and ethics to help
in the development of moral values.
CO5 Enhancing the decision making skills in situation of
ethical dilemma.
2. 202 Research CO1 Acquainting the participants with the basics of
Methodology research before they go to the corporate world for
their project study.
CO2 Cultivating critical thinking, analytical skills and
problem solving skills in the participants by way of
systematic research.
 CO3 Equipping the students with the skills needed to
effectively collect and analyze data, make informed
decisions and conduct research in various fields.
CO4 Understanding the utility and importance of statistics
in research and enabling the individuals to make
informed decisions based on data analysis.
CO5 Equipping the students with the necessary skills to
leverage technology in research and report preparation
and to make the students able to prepare effective
research reports.
3. 203 Human CO1 Developing the knowledge, skills, and experience
Resource required to perform HR functions effectively in
Management different organizational settings
CO2 Understanding of the knowledge of recruitment,
training and development, compensation and benefits,
and employee relations.

CO3 Gaining knowledge of a person's unique

psychological traits and capacities

CO4 Learning to analyze situations and develop effective

solutions to HR-related problems.
CO5 Developing an awareness of the legal and ethical
issues involved in HR management and learn how to
navigate them appropriately.
4. 204 Financial CO1 Graduates will improve their knowledge on business
Management finance
CO2 Gaining knowledge about the various methods of
short term financing and working capital
management.
CO3 Learning about the aspects about allocation and
differentiation of returns among the shareholders.
CO4 Imparting knowledge about different sources for long
term fund raising for the firm.
CO5 Creating awareness about the cost of raising fund and
composition of own and borrowed fund.
5. 205 Marketing CO1 The participants of this course will be able to learn
Management about the foundation of marketing in different focal
areas.
CO2 Understanding the consumer decision making process
in buying and marketing research.
CO3 Imparting knowledge about product at different stages
of its life cycle, branding and packaging.
CO4 Developing strategies to promote products or services
to target customers.
 CO5 Acquiring expertise in diverse marketing domains
such as rural, service, digital, and environmentally
friendly marketing.
6. 206 Production & CO1 Understanding the nature of production and
Operations operations management, facility location strategies,
Management types of manufacturing systems and layouts, as well
as acquiring knowledge in layout planning and
analysis.
CO2 Making informed operations decisions, including
production planning and control in mass production
and batch/job manufacturing, as well as capacity
planning using relevant models.
CO3 Gaining knowledge in process planning, aggregate
planning, scheduling, maintenance management
concepts, work study as well as understanding the
work environment and industrial safety practices.
CO4 Understanding material management through an
overview of material planning, inventory control,
Just-in-Time (JIT) principles, materials planning
budgeting, material requirement planning, purchase
management, and stores management.
CO5 Enhancing the knowledge of quality assurance
practices such as acceptance sampling, statistical
process control, total quality management (TQM),
ISO 9000 standards, as well as maintenance and
safety management.
7. 207 Business CO1 Understanding the Indian Contract Act, 1872,
Legislation covering essentials of valid contracts, void
agreements, contract performance, breach and
remedies, quasi-contracts, indemnity, guarantee,
contingency, bailment, and agency.
CO2 Understanding the Indian Contract Act, 1872,
including the essentials of a valid contract, void
agreements, performance of contracts, breach of
contract, remedies, quasi-contracts, indemnity,
guarantee, contingency, bailment, and agency.
CO3 Gaining an introduction to the field of company law,
which includes understanding the legal framework
and fundamental principles governing companies and
their operations.
CO4 Understanding the concept and significance of share
capital, including the different types of shares, share
issuance, rights of shareholders, and the impact of
share capital on a company's capital structure.
CO5 Understanding the legal provisions and remedies for
the prevention of oppression and mismanagement in
 companies, as well as gaining knowledge of the
Consumer Protection Act and Cyber Laws for
effective consumer protection and legal governance in
the digital realm.
8. 208 International CO1 The participants will be able to learn about the various
Business aspects of global business environment.
Environment* CO2 They will have basic knowledge about different
mechanisms and institutions in International Business.
CO3 Understanding of different financial institutions which
are functioning globally
CO4 Understanding the role and functions of various
financial institutions, such as banks, insurance
companies, investment firms, and regulatory bodies,
in the financial system and their impact on the
economy.
CO5 Gaining a broader understanding of global issues and
perspectives, including economic, political, social,
and environmental dimensions, to develop a more
comprehensive and informed worldview.

COURSE OUTCOME (COs)

Semester III

S.No. Course Course Title Course Outcome

Code
1 301 Operations CO1 Gaining an introduction to operations research,
Research which involves applying mathematical and
analytical methods to optimize decision-making,
solve complex problems, and improve efficiency
in various organizational contexts.
CO2 Understanding linear programming, a
mathematical technique used to optimize
resource allocation and decision-making by
formulating and solving linear mathematical
models.
CO3 Understanding operational models, which are
mathematical tools used to analyze and optimize
various operational processes, enhance
efficiency, and make informed decisions
CO4 Understanding operational networks, which
involve the design, analysis, and optimization of
interconnected systems and processes to achieve
efficient flow of goods, services, or information
across various nodes and channels within an
 organization
CO5 Understanding operational theories which
provide frameworks and concepts to analyze and
improve operational processes as well as enhance
productivity, quality, and efficiency, and drive
continuous improvement within organizations.
2 302 A Consumer CO1 This course provides a valuable insight on how
Behaviour consumers make buying decisions and how
social, cultural and economic factors affect their
buying decisions.
CO2 Exploring the psychological factors that drive
consumer behavior and how individual traits and
characteristics influence consumer decision-
making processes.
CO3 Understanding consumer attitudes and
personalities, exploring how beliefs, values, and
individual characteristics shape consumer
behavior and influence their preferences, choices,
and brand perceptions.
CO4 Gaining the insight on reference group influence,
diffusion of innovation, consumer involvement
and opinion leadership, family functions and
their impact on lifestyle, online buying behavior,
and the impact of e-marketing on consumer
behavior
CO5 Understanding consumer behavior models and
their practical application in analyzing and
predicting consumer choices, preferences and
decision-making processes.
3 302 B Investment CO1 Understanding the principles and strategies of
Analysis & Investment Management, you can develop the
Portfolio skills and knowledge needed to make informed
Management investment decisions, manage portfolios
effectively and potentially achieve financial
goals.
CO2 Equipping individuals with the skills to
effectively evaluate securities, make informed
investment decisions and manage investment
risks.
CO3 Gaining the knowledge and skills to navigate and
participate in stock market investments,
understand market dynamics, analyze stock
performance and make informed investment
decisions.
CO4 Development of the skills to construct and
manage investment portfolios effectively,
optimize asset allocation, diversify risk, and align
investments with specific goals and risk
tolerance.
CO5 Gaining the ability to effectively construct and
 monitor investment portfolios, evaluate their
performance, and make data-driven adjustments
to optimize investment outcomes.
302 C Employee CO1 Developing an understanding of the dynamics
Relations between employers and employees, labor laws,
negotiation strategies, and conflict resolution
techniques to foster harmonious workplace
relationships and promote fair and productive
working environments.
CO2 Acquiring the skills to effectively address and
resolve workplace grievances, encourage
employee engagement and participation, and
foster a positive and inclusive work environment.
CO3 Gaining a comprehensive understanding of
international labor standards, promoting social
justice, and effectively managing labor relations
within organizations.
CO4 Gaining the knowledge of the updated labor laws
and regulations in India, enabling individuals to
navigate and comply with the provisions related
to industrial relations
CO5 understanding of the comprehensive framework
for promoting and ensuring occupational safety,
health, and improved working conditions,
4 303 A Sales & CO1 Developing the skills and knowledge to
Distribution effectively navigate the sales process, understand
Management customer needs, build relationships, and employ
persuasive techniques to drive successful sales
outcomes.
CO2 Acquiring the skills to recruit, train, motivate,
and lead a sales team, ensuring their
effectiveness in achieving sales targets and
driving business growth.
CO3 Gaining the ability to develop comprehensive
sales strategies, set realistic sales targets, track
performance metrics and make data-driven
decisions to optimize sales effectiveness and
drive business success.
CO4 Understanding of skills to effectively design,
develop, and manage distribution channels,
ensuring efficient product/service delivery,
maximizing market reach, and fostering strong
relationships with channel partners.
CO5 Developing the knowledge and skills to
effectively oversee and optimize retail
operations, including merchandising, customer
service, inventory management, and sales
strategies, to drive profitability and customer
satisfaction.
303 B International CO1 Demonstrating a global outlook with the ability
 Finance to identify global businesses and cross cultural
understanding.
CO2 It will increase the knowledge of participants’
imperative for long term financial decisions
corresponding to global operations.
CO3 Understanding of a country's economic
transactions with the rest of the world, including
the measurement of imports, exports, and
financial flows
CO4 Understanding the global marketplace enabling
individuals and businesses to make informed
decisions regarding currency exchange rates,
international trade, and investment opportunities.
CO5 Enhancing the knowledge of different debt
instruments and their implications, allowing
individuals, businesses, and governments to
make informed decisions about financing needs,
risk management, and financial planning in both
the short and long term
303 C Human Resource CO1 Understanding of HR environment in which
Development business operates and how economic,
competitive and legislative factors affect staffing
requirements.
CO2 Holistic understanding of strategies and practices
aimed at enhancing employee engagement,
satisfaction, and growth, leading to improved
productivity, retention, and overall organizational
success.
CO3 Comprehensive understanding of how to
effectively manage a diverse workforce, navigate
cultural differences, foster inclusivity, and
leverage the benefits of cultural diversity to
create a harmonious and productive work
environment.
CO4 Understanding of how to effectively structure
and manage HRD functions within an
organization, aligning employee development
initiatives with strategic goals, and maximizing
the potential of the workforce to drive
organizational growth and success.
CO5 Understanding of how to leverage technology for
managing hr processes, ensuring compliance
with financial regulations, and effectively
tracking and analyzing HR and financial data
5 304 Entrepreneurship CO1 Comprehensive understanding of the key skills
needed to succeed as an entrepreneur, the
emerging trends and benefits of the Indian start-
up ecosystem, the various stakeholders involved,
and the importance of business incubators in
fostering rural and social entrepreneurship.
 CO2 Leaning about coordinating the activities within
specific functional areas of an organization, such
as marketing, operations, finance, human
resources, and information technology, to
achieve organizational goals and optimize overall
performance.
CO3 Understanding of how to identify and leverage
technological advancements, develop innovative
business models, and effectively utilize digital
tools and platforms to create and scale new
ventures, driving economic growth and
disruption across industries.
CO4 Understanding of how to effectively apply
business principles and strategies to address
social and environmental challenges, create
sustainable impact, and foster positive change
within communities and society at large.
CO5 Enhancing the knowledge of the unique
challenges, opportunities, and strategies
associated with female-led businesses,
empowering women to overcome barriers,
leverage their strengths, and make significant
contributions to economic growth and gender
equality.

COURSE OUTCOME (COs)

Semester IV

S.No. Course Course Title Course Outcome

Code
1 401 Strategic CO1 Comprehensive understanding of the nature,
Management importance, and purpose of formulating business
policies, and implement strategic management
practices to drive organizational success and
achieve long-term sustainable growth.

CO2 Comprehensive understanding of the process of

analyzing internal and external factors,
identifying strategic options, evaluating their
potential impact, and making informed decisions
CO3 Learning about different options and approaches
available to an organization when formulating
and implementing strategies, enabling informed
decision-making and the selection of the most
suitable course of action
 CO4 Learning about effectively translating strategic
plans into action, allocate resources, establish
organizational structures, align processes,
motivate employees and monitor progress
CO5 Assessing the effectiveness and efficiency of
implemented strategies, monitor performance,
identify deviations from planned objectives and
implement corrective actions and continuously
improving strategic initiatives.
2 402 Management CO1 Understanding the Information systems used at
Information System different levels for processing large amount of
data.
CO2 Learning about MIS components, including data
collection, storage, processing, and
dissemination, and its integration to support
decision-making, facilitate information flow,
enhance organizational efficiency.
CO3 Understanding of how to effectively collect,
organize, store, process, analyze, and interpret
data, ensuring data quality, security, and
accessibility, and transforming raw data into
valuable information
CO4 Leveraging technology and analytical tools to
assist decision-makers in gathering relevant data,
analyzing complex problems, exploring
alternative solutions, and making informed
decisions,
CO5 Learning to utilize computer-based tools,
software, and technologies to enhance
managerial functions such as communication,
information management, decision-making, data
analysis, project management and resource
planning.
3 403 A Integrated CO1 Learning various advertising and promotional
Marketing tools and their importance in attracting the
Communication customers.
CO2 Enhancing the knowledge to plan, create, and
execute advertising campaigns to effectively
communicate messages, promote products or
services, build brand awareness, influence
consumer behavior and achieve marketing
objectives.
CO3 Learning about different media channels and
platforms available for advertising and enabling
effective media planning and selection to reach
target audiences.
CO4 Learning to leverage digital platforms and social
media channels to create and implement targeted
marketing strategies.
 CO5 Learning about promotional techniques and
strategies, including discounts, coupons,
contests, giveaways, loyalty programs,
encourage brand loyalty and achieve short-term
marketing objectives in a competitive
marketplace.
403 B Project Appraisal CO1 Understanding capital expenditure, recognizing
& Finance the importance and difficulties associated with
project implementation, and acquiring
negotiation skills for effective project
management.
CO2 Ability enhancement to effectively evaluate and
assess various project components, such as
feasibility, risks, costs and benefits and to make
informed decisions and optimize project success.
CO3 Acquisition of skills and knowledge necessary to
plan, organize, execute, and control projects
successfully, ensuring they are delivered on
time, within budget, and to the satisfaction of
stakeholders.
CO4 Ability enhancement to identify and secure
appropriate funding sources understands
financial strategies and effectively manages the
financial aspects of a project to ensure its
successful implementation and sustainability.
CO5 Ability to critically assess and evaluate the
feasibility, viability, and potential impact of a
project, considering various factors such as
financial, economic, social, and environmental
aspects, to make informed decisions.
403 C Compensation & CO1 Understanding and application of various
Benefits models, principles, and strategies to effectively
Management design, implement, and manage compensation
systems that align with organizational
objectives.
CO2 Ability enhancement to comprehensively
evaluate, select, and implement appropriate
compensation approaches including salary
structures, incentive plans, benefits packages as
well as non-monetary rewards.
CO3 Proficiency in designing and constructing
comprehensive and competitive compensation
plans that incorporate salary, bonuses, benefits,
and other incentives to attract, motivate, and
retain employees
CO4 Understanding of the legal provisions and
regulations pertaining to wages, minimum wage
fixation, payment methods, and other related
aspects, enabling effective compliance and fair
 wage practices within organizations.

CO5 Understanding legal framework and provisions

regarding social security benefits, including
healthcare, pension, maternity benefits, and
other welfare measures, facilitating compliance
and ensuring employee well-being
4 404 A International CO1 Ability enhancement to strategically promote
Marketing and sell products or services in global markets,
effectively navigating cultural, economic, and
political differences to achieve business
objectives.
CO2 Understanding of the impact of protectionist
measures and regional trade agreements on
international trade flows, enabling informed
decision-making and strategic planning for
businesses
CO3 Acquisition of knowledge and skills to
effectively plan, coordinate, and execute
international export operations, ensuring
compliance with regulations, optimizing market
entry strategies, and maximizing profitability in
foreign markets.
CO4 Learning export procedures and documentation
and enhancement of the ability to navigate the
complex process of exporting goods or services
as well as minimizing risks associated with
international trade.
CO5 Understanding of how to adapt and optimize
product, price, promotion, and distribution
strategies in diverse global markets
404 B Taxation CO1 Ability enhancement to comprehend and
navigate the complexities of tax laws and
regulations, ensuring accurate tax reporting and
compliance while effectively managing personal
or business tax liabilities.
CO2 Understanding and complying with the tax
system, effectively managing tax obligations,
and optimizing business processes to ensure
accurate GST calculation, reporting, and
payment
CO3 Enabling effective tax planning, compliance, and
optimization of tax liabilities to support financial
decision-making and overall business success.
 CO4 Enabling informed decision-making that
maximizes tax efficiency, minimizes risks, and
aligns with overall business objectives.
CO5 Learning about taxing and strategic alliances and
optimization of tax outcomes to support
successful collaborations and partnerships.
404 C Organisational CO1 Gaining understanding of organizational changes
Change & will allow the graduates to learn new skills,
Development explore new opportunities and exercise creativity
in ways that ultimately benefit the organization.
CO2 Learning about positive organizational change
and enhance organizational effectiveness,
fostering growth, productivity and employee
well-being.
CO3 Ability enhancement to apply a diverse range of
interventions to diagnose and address
organizational challenges, foster collaboration,
enhance performance, and drive continuous
improvement within the organization.
CO4 Learning about enabling effective OD
interventions and fostering sustainable
organizational growth and success.
CO5 Understanding and practice of OD and
promoting evidence-based interventions and
contributing to the continuous improvement of
organizational effectiveness and development.

Programme Structure

SEMESTER – I
Course Code & Name Course Theory Internal Maximum Credits
Type Paper Assessment Marks
101 Management Concepts & Practices CC 60 40 100 4
102 Quantitative Methods CC 60 40 100 3
103 Managerial Economics CC 60 40 100 3
104 Business Environment CC 60 40 100 3
105 Business Communication CC 60 40 100 3
106 Accounting for Managers CC 60 40 100 3
107 ICT & E- Business Fundamentals CC 60 40 100 3
108 Organisational Behaviour & GE 60 40 100 4
Industrial Psychology*
109 Comprehensive Viva Voce CC 100 4
SEMESTER TOTAL 900 30

SEMESTER – II
Course Code & Name Course Theory Internal Maximum Credits
Type Paper Assessment Marks
201 Indian Ethos & Ethics Management CC 60 40 100 4
202 Research Methodology CC 60 40 100 3
203 Human Resource Management CC 60 40 100 3
204 Financial Management CC 60 40 100 3
205 Marketing Management CC 60 40 100 3
206 Production & Operations Management CC 60 40 100 3
207 Business Legislation CC 60 40 100 3
208 International Business Environment* GE 60 40 100 4
209 Comprehensive Viva Voce CC 100 4
SEMESTER TOTAL 900 30

SEMESTER – III
Course Code & Name Course Theory Internal Maximum Credits
Type Paper Assessment Marks
301 Operations Research CC 60 40 100 4
302 A Consumer Behaviour** DCE 60 40 100 4
302 B Investment Analysis & Portfolio Management** DCE 60 40 100 4
302 C Employee Relations**
303 A Sales & Distribution Management** DCE 60 40 100 4
303 B International Finance** DCE 60 40 100 4
303 C Human Resource Development**
304 Entrepreneurship* GE 60 40 100 4
305 Internship Dissertation & CC 100 6
Comprehensive Viva Voce
SEMESTER TOTAL 700 30
*Students may choose this course as a Generic Elective or may choose a Generic Elective Course offered in other UTDs at the
same level or may choose a Course offered by MOOCs through SWAYAM.
**Students may choose any four courses as Discipline Centric Electives from the six courses offered in three choice based
specialisations: Marketing, Finance and Human Resource Management (Group A or B or C).

SEMESTER – IV
Course Code & Name Course Theory Internal Maximum Credits
Type Paper Assessment Marks
401 Strategic Management CC 60 40 100 3
402 Management Information System CC 60 40 100 3
403 A Integrated Marketing Communication** DCE 60 40 100 4
403 B Project Appraisal & Finance** DCE 60 40 100 4
403 C Compensation & Benefits Management**
404 A International Marketing** DCE 60 40 100 4
404 B Taxation** DCE 60 40 100 4
404 C Organisational Change & Development**
405 Managing Banks & Financial Institutions* GE 60 40 100 4
406 Comprehensive Viva Voce CC 100 4
SEMESTER TOTAL 800 30
GRAND TOTAL 3300 120
*Students may choose this course as a Generic Elective or may choose a Generic Elective Course offered in other UTDs at the
same level or may choose a Course offered by MOOCs through SWAYAM.
**Students are required to continue with two specialisations: Marketing, Finance and Human Resource Management (Group A or
B or C) chosen by them in III Semester and take four courses as Discipline Centric Electives.

Credit Distribution
SEMESTER CORE ELECTIVE COURSES COMPREHENSIVE TOTAL
 COURSES GENERIC DISCIPLINE VIVA CREDITS
CENTRIC /DISSERTATION
Semester I 22 04 00 04 30
Semester II 22 04 00 04 30
Semester III 04 04 16 06 30
Semester IV 06 04 16 04 30
TOTAL 54 16 32 18 120

Scheme of Examination
1. Semester End Theory Paper: Each theory paper of 60 marks will have following questions.
Type of Questions Number of Questions Marks allotted to each Question Total Marks
Short Answer Type 5 4 20
Long Answer Type 5 8 40
There will be two questions of each type from each UNIT in all the question papers.

2. Internal Assessment: The internal assessment of 40 marks shall be based on two Written Tests of 20 marks
each and one Test of 20 marks based on Assignment, Presentation & Class Participation of the student with
following details. Marks will be awarded on the basis of best of the two Test Scores.
Type of Assessment Marks Remarks
Class Test 20 Marks Two assessments of 20 Marks Each on the basis of evaluation of
Answer scripts of the student.
Assignment 05 Marks Assessment based on Written Assignment submitted by the
student within due date on the allotted topic.
Presentation 10 Marks Assessment based on Oral Presentation given by the student
within due date on the allotted topic.
Class Participation 05 Marks Assessment based on attendance and active participation of the
student in the class debates, discussions, quiz etc.
The University Teaching Department reserves all rights to make necessary changes in the above Internal Assessment
valuation system in case of any contingencies.

Computation of Letter Grade, Grade Points, Credit Points, SGPA & CGPA

1. Grade Letter & Grade Points

The grade letter and grade points will be assigned as per the following table:

Letter Grade Grade Points Description Range of Marks (%)

O 10 Outstanding 90-100
A+ 9 Excellent 80-89
A 8 Very good 70-79
B+ 7 Good 60-69
B 6 Above Average 50-59
C 5 Average 40-49
P 4 Pass 35-39
F 0 Fail 00-35
Ab 0 Absent Absent

2. Credit Points
The credit points will be computed by multiplying course credit with grading points in each course. Total Credit
Points of the semester will be calculated by adding the credit points of all the courses of the concerned semester.

3. SGPA
 Semester Grading Point Average will be calculated by dividing the total credit points of the semester by sum of
credits allotted to that semester:-
SGPA (Si) = ∑(Cix × Gi)/∑Ci
SGPI will be expressed up to two decimal places by rounding off.

4. CGPA
Cumulative Grading Point Average will be calculated by by taking the ratio of total credit points scored by the
student and sum of total credits in all courses studied till the semester end. CGPA will be expressed up to two
decimal places by rounding off.

An illustration of computing letter grade, grade points, credit points, SGPA & CGPA:

Course Course Title Credits Grade Grade Credit Points

Code Point (Credits x Grade
Point)
101 Management Concepts & Practices 4 B+ 7 4×7 = 28
102 Quantitative Methods 3 A 8 3×8 = 24
103 Managerial Economics 3 C 5 3×5 = 15
104 Business Environment 3 B+ 7 3×9 = 27
105 Communication Skills 3 B+ 7 3×7 = 21
106 Accounting for Managers 3 B 6 3×6 = 18
107 Computers for Management 3 C 5 3×5 = 15
108 Organisational Behaviour & 4 B+ 7 4×7 = 28
Industrial Psychology*
109 Comprehensive Viva Voce 4 B+ 7 4×7 = 28
TOTAL CREDIT POINTS 30 204
SEMESTER I SGPA = 204/30 = 6.8

Course Course Title Credits Grade Grade Credit Points

Code Point (Credits x Grade
Point)
201 Indian Ethos & Ethics Management 4 A 8 4×8 = 32
202 Research Methodology 3 A 8 3×8 = 24
203 Human Resource Management 3 B 7 3×7 = 21
204 Financial Management 3 A+ 9 3×9 = 27
205 Marketing Management 3 B+ 7 3×7 = 21
206 Production & Operations Management 3 B 6 3×6 = 18
207 Business Legislation 3 B+ 7 3×7 = 21
208 International Business Environment* 3 B+ 7 3×7 = 21
209 Comprehensive Viva Voce 4 A 8 4×8 = 32
TOTAL 30 217
SEMESTER II SGPA = 217/30 = 7.23

Semester I Semester II Semester III Semester IV

Credit Points 204 217
Credits 30 30
SGPA 6.8 7.23
CGPA 6.8 7.02
DEPARTMENT OF BUSINESS ADMINISTRATION
AWADHESH PRATAP SINGH UNIVERSITY
REWA (MP)

Master of Business Administration (MBA)

Full-Time Four Semester Programme
Choice Based Credit System (CBCS)

SYLLABUS
Session: 2020-21
 CC 101: MANAGEMENT PROCESS

Course Objective:
The objective of this paper is to familiarise the student with basic management concepts and behavioural process
in the organisation.

Course Contents:

UNIT I: Introduction
Concept and significance of Management as a science or an art, Distinction between Management and
Administration Functional Management, Principles of Management. Evolution of Management thought Classical
School, neo-Classical School & Modem School.
UNIT II: Planning and Decision Making
Planning: Nature Process, Types, Principles& Significance. Planning Vs Forecasting. Objectives: Meaning,
Characteristics, Types. & Importance of MBO Decision Making: Meaning & Significance, types, process,
rationale, rationale & imitations.
UNIT III: Organizing
Concept & Process of Organizing. Organisation Structures & Design. Departmentation: Meaning, Needs and
Consideration, Span of Management. Authority, Power and Responsibility. Delegation of Authority: Meaning.
Advantages an Limitations. Centralization Decentralization of Authority.

UNIT IV : Direction, Motivation & Leadership

Direction-Meaning, Principles and Techniques. Motivation- Meaning. Significance and Theories Leadership-
Concept. Theories Styles, Leadership & decision making.

UNIT V : Controlling & Co- ordination

Controlling- Meaning, Characteristics and Steps. Prerequisites of effective control. Co-ordination-Meaning.
Importance and principles. Co-ordination as an essence of management.

Outcome:
Business Environment and Domain Knowledge
The graduates will be able learn about the basic concepts, principles and process of management. This learning
will build a foundation and help them in understanding basic functioning of the organisations not only in
corporate but also in other sectors such as government, NGO, Social Organisations etc.

Suggested Readings:

1. Koontz O Donnell : Essentials of Management

2. Terry and Franklin : Principles of Management
3. Drucker Peter : Principles of Management
4. Prasad, L.M : Principles of Management
5. Narayan & Rao : Principles of Management

List of Cases, Recent Articles and Specific References will be announced in the Class Room at the time of
launching of the course.
 CC 102: QUANTITATIVE METHODS

Course Objective:
The objective of the course is to provide elementary knowledge of the concepts of Quantitative Teahouse and
their application in business field.

Course Contents:

UNIT I: Matrices
Elementary introduction to Vectors & Determinants. Matrices: Meaning, Definition, Kinds, Equality, Transpose
and basic operations on matrices Business Application of matrices: representation of data, Solution to the
simultaneous equations,

UNIT II: Probability

Introduction, Basic terminologies, Simple problems related to addition, multiplication and division of probability,
Conditional probability.

UNIT III: Introduction to Statistics

Arithmetic mean, Median, Mode and Weighted Average, Geometric mean, range, Quartile, Percentile, Deciles,
Mean Deviation, Standard Deviation, and coefficient of variation.

UNIT I: Statistical Analysis (a)

Correlation and Regression Analysis, Scatter diagram and Karl Pearson's Co-efficient of Correlation. Index
number: Quantity and Price Indexes, Fisher's ideal Index Number.

UNIT V: Statistical Analysis (b)

Time series Analysis and Forecasting: Components of Time series, Measurement of trend forecasting Graphical,
Moving average, and least square methods.

Outcome:
Critical thinking, Business Analysis, Problem Solving and Innovative Solutions
The graduates of this course will be able learn about the basic mathematics and statistics applicable in business
decisions. This will sharpen their critical thinking, analytical skills and problem solving ability.

Suggested Readings:
1. Levin Rechard I : Statistics for Management
2. Gupta, C.B. : An Introduction to Statistics.
3. Gupta. S.C : Fundamentals of Statistics.
4. Elhance, D.N : Fundamentals of Statistics.
5. Ray & Sharma : Statistics.
6. Raghavchari, C. : Business Mathematics.
 CC 103: MANAGERIAL ECONOMICS

Course Objective: The objective of this course is to acquaint the participants with concept and techniques used in
micro and macro economics and to enable them to apply this knowledge in the business decision making.

Course Contents:
UNIT I: Introduction
Managerial Economics: Meaning, Scope, Relationship with other disciplines. Demand Analysis, Elasticity of
Demand. Supply: Nature, Types& Equilibrium. Indifference Curve Analysis, Price, Income and Substitution
Effect. Demand Forecasting. Significance of Managerial Economics in Business Decisions.

UNIT II: Production Theory & Cost Analysis

Production Theory: Proportion (Short Run Production Analysis) and Law of returns to scale (Long Run
Production Analysis) through the use of ISO QUANTS. Cost analysis: Cost Concept, Cost in Managerial
Decision.

UNIT III: Theory of Firm & Market Structure

Theory of Firm- Profit Maximization & Sales Maximisation. Market Structure- Features and Price Determination
of Monopoly, Oligopoly, Perfect Competition and Non- Price Competition.

UNIT IV: Employment Theory & Business Cycle

The Classical Theory of Employment, the Keynesian Theory of Employment. Circular Flow of Income in 2,3,4
Sector Economy. Business Cycle: Phases, Significance and Impact on society. Government policies related to
Business Cycle, Inflation, Money supply.

UNIT V: Macro Economics Aggregates & Concepts

Concept and Measurement of National Income. Determination of National Income. Consumption & Saving
Functions and their relationships. Aggregate Consumption – Gross Domestic Savings, Gross Domestic Capital
Formation, GNP & GDP, WPI, CPI, HDI, Inflation. Investment Function: MEC & MEI. Balance of Payment,
Fiscal Policy and Monetary Policy.

Outcome:
Business Environment and Domain Knowledge
The graduates of this course will be able learn about the role of economics in business management and prospects
of the business in a span of time.

Suggested Readings:
1. V.C. Sinha & Ritika Sinha : Managerial Economics
2. P. L. Mehta : Managerial Economics
3. Varshney & Maheshwari : Managerial Economics
4. Joel Dean : Managerial Economics
5. M. L. Jhingan : Micro Economic Theory
 CC 104: BUSINESS ENVIRONMENT

Course Objective: The primary objective of this course is to familiarize the students with the business
environment prevailing in India, its different dimensions, influencing factors and its implications to
business.

Course Contents:

UNIT I: Business and Environment

Definition, Nature and Components of Business; Concept , Classification and Significance of Business
Environment ; Factors affecting environment of Business ; Assessing risk and opportunity in Indian
and global business environment. Environment Management System (EMS), EMS Standards and
Environmental Auditing.

UNIT II: Economic Environment

Components of Economic Environment of Business ; Basic Economic System ; Role of Five Year
Plans to Industry ; Economic Reforms in India- Liberalisation, Globalisation and Privatisation ; New
Economic Policy ; Industrial Policy ; Concept of Fiscal Policy & Monetary Policy.

UNIT III: Socio-cultural and Political Environment

Social Environment and its impact on Business; Role of culture in business, Social Responsibility of
business; State Intervention in Business - Reasons, Types and Problems ; Concept of Private and Public
Sector in India; Co-operative Organizations, MNCs and FDI in India.

UNIT IV: Technological Environment

Technological factors affecting business; Technology Policy of India; Prospects and Challenges to adopt
technology; Role of Patents and Intellectual Property Rights in Business; Quality Standards and
introduction of Six Sigma & Kaizen.

UNIT V: Environmental Management

Concept, Scope and Determinants of Environmental Management System ; Introduction of Sustainable
Development ; Role and Trade of Forest Products in India ; Bio-Diversity & Waste Management ; Air,
Water and Land Pollution- Causes and Laws ; Measures of Energy Conservation. Overview of
Environment Protection Act.

Outcome:
Business Environment and Domain Knowledge
The participants of this course will be able learn about the macro factor affecting business environment
and will be well acquainted with the latest changes in the different components of business environment.

Suggested Readings:
1. Principles of Business Management : Kumar & Sharma
2. Business Environment : F. Cherunilum
3. Economic environment of Business : Biswnath Ghosh
4. Business Environment for Strategic Management : K. Aswathappa
5. Indian Economy : Mishra and Puri

List of Cases, Recent Articles and Specific References will be announced in the Class Room at the time
of launching of the course.
 CC 105 CP: COMMUNICATION SKILLS

Course Objective: This Course is aimed at equipping the students with the necessary techniques and skills of
communicating individually and in a group. Oral, written and non-verbal communication skills are considered
important in accomplishing the organisational goals and maintaining harmony.

Course Contents:
UNIT I: Introduction
Definition and Process of Communication, Essentials of Effective Communication, Barriers to
Communication, Communication Networks, Role of communication in organizational effectiveness,
Use of Grapevine.
UNIT II: Oral Communication
Public Speech & Presentation Skills: Composition, Principles, Speech Delivering Skills, Overcoming
Glossophobia, Just-A-Minute Presentation. Interview: Pre Planning for the Interview, Facing the
Interview Board. Communication in Group Discussion, Do’s and Don’ts in GD’s. Communication in
Committees, Seminars and Conferences.
UNIT III: Non-Verbal Communication
Non- Verbal communication: Meaning and its Importance. Facial expression, Postures, Gestures, Eye
Contact & Gazing, Hepatics, etc. Listening: Process, Types and Principles.
UNIT IV: Writing Skills
Writing different types of Job Application Letters. Preparing Bios & Resumes. Writing different types
of Reports, Proposals, E-mails and Summaries. Drafting Notices, Advertisements etc.
UNIT V: Business Correspondence
Essentials of Effective Business Correspondence. Structure of Business Letter, Forms of Letter layout.
Types of Business Letters- Enquiries and replies, orders and their execution, complaint letter, sale letter,
Response Letter, Thanks Letter.

Outcome:
Effective Communication
The participants of this course will be able learn about the various aspects of verbal and non-verbal
communication which will be extremely useful to them at the entry level in any professional
organisation in the initial years of their career.

Suggested Readings:
1. Nageshwar Rao & R. P. Das : Communication Skills
2. M. V. Rodrigues : Effective Business Communication
3. R. C. Sharma & Krishna Mohan : Business Correspondence & Report Writing
4. E. H. McGrath, S. J. : Basic Managerial Skills for All
5. P. D. Chaturvedi & Mukesh Chaturvedi : Business Communication

List of Cases, Recent Articles and Specific References will be announced in the Class Room at the time
of launching of the course.
 CC 106: ACCOUNTING FOR MANAGERS

Course Objective:
The basic purpose of this course is to develop an insight of postulates, principles and techniques of
accounting and utilisation of financial and accounting information for planning, decision making and
control.
Course Contents:
UNIT I: Basic Accounting Concepts
Financial Accounting: Concept, Importance and Scope. Generally accepted accounting principles, Preparation of
Financial Statement with special reference to analysis of Balance Sheet and measurement of Business Income.

UNIT II: Financial Statements

Financial Statements analysis, Cash Flow Statement, Fund Flow Statement , Ratio Analysis – Meaning,
Importance and Limitations. Preparation of various types of statements.

UNIT III: Management Accounting

Management Accounting - Concept, Need, Importance and Scope. Cost Accounting- Records & Process, Cost
Ledger& Control Accounting, Job and Process Costing. Reconciliation & Integration between Financial
Accounting and Cost Accounting.

UNIT IV: Budgeting

Various types of budget and their preparation, Master Budget, Flexible Budget, Performance Budgeting, Zero
Budgeting and Budgetary Control.

UNIT V: Costing
Costing for Decision Making: Standard Costing, Variance Analysis, Marginal Costing and Absorption Costing.
Overview of GST.

Outcome:
Business Environment and Domain Knowledge
This course will acquaint the participants with the basics of accountancy regarding financial transactions of an
organisation.

Suggested Readings:
1. S. M. Shukla : Advanced Accounting
2. Sharma & Gupta : Management Accounting
3. Jain &Narang : Accountancy
4. I. M. Pandey : Advanced Accounting
5. Shukla & Grewal : Advanced Accountancy
 CC 107: ICT & E-BUSINESS FUNDAMENTALS

Course Objective:
The objective of this course is to give an exposure to the participants regarding the usage of computers software,
ICT, E-Business Fundamentals and emerging technologies in the business organisation with the specific reference
to the commercial data processing systems.
Course Contents:
UNIT l: Introduction
Computers. An Introduction, Development of Computer, Components of Computer, System: - CPU, Input and
Output Devices, Storage Media, Computer Hardware/Software Generations, Classification of Computer
Programming Languages. Overview of Number System, Information Technologies, Internet Communication
Technologies. Applications of Computer in Business.
UNIT II: PC Software Package
Operating System: Introduction to Operating System (DOS & Windows). Basics of Word Processing Insert, Page
Layout, References and Mailings. Basics of Excel/Spreadsheet: Data Formatting, Data Representation & Data
Visualization. Power Point: Creating a PowerPoint Presentation on PC. Do’s and Don’ts of Power Point
Presentation.
UNIT III: E-Business:
E-Business framework, E-Business application, Technology Infrastructure for E-Business. Mobile and Wireless
computing fundamentals: Mobile computing, framework, wireless technology and switching method, mobile
information access device, mobile computing application.
UNIT IV: E-Business Models:
Elements of Business models, B2B, B2C models Payment Systems: Type of E-payment, digital token-based e-
payment, smart card, credit card payment systems, risk on e-payment, designing e-payment.
UNIT V: Emerging Technologies
Communication Technologies: 2G, 3G, 4G and 5G, Artificial Intelligence (AI), Internet of Things (IoT), Machine
Language, Big Data, Coding, Cloud Computing, Cyber Security etc.

Outcome:
Critical Thinking, Business Analysis, Problem Solving and Innovative Solutions
This course will hone the skills of participants with basics of computers, ICT, office automation, ,E-
Business and emerging technologies. It will also improve the critical thinking, analytical ability and
problem solving skills of the participants.

Suggested Readings:
1. Sinha and Sinha,“Computer Fundamentals”, BPR Publications , Latest Edition
2. Niranjan Shrivastava, Computer Applications in Management
3. R.K. Taxali,, “PC Software for Windows Made Simple”, Tata McGraw Hills, New Delhi,
4. R Kalakoita & M Robinson. "E-Business. Roadmap for Success", Pearson Education.
5. Rayudu C.S.,“e-Business”, Himalaya Publishing House, Latest Edition
6. Elaine Rich and Kevin Knight, “Artificial Intelligence”, Tata McGraw Hill
7. V. Madisetti & A. Bahga, “Internet of Things, A Hands on Approach”, University Press.
8. Gupta Sarika, “Information and Cyber Security”, Khanna Publishing House, Delhi.
9. Jain V.K., “Big Data and Hadoop”, Khanna Publishing House, Delhi.
10. AurélienGéron, "Hands-On Machine Learning with Scikit-Learn and Tensor Flow: Concepts, Tools,
and Techniques to Build Intelligent Systems", 1st Edition, O'Reilly Media
 GE 108: ORGANISATIONAL BEHAVIOUR & INDUSTRIAL PSYCHOLOGY

Course Objective:

The objectives are to impart an understanding of resource component in the process of management and to
develop an understanding of organisational and individual variants which affect organisations, amongst the course
participants.

Course Contents:

UNIT I: Introduction
Concept of Organisational Behaviour, Contributing Disciplines to organisational Behaviour, Background/
Historical Perspective and Framework of OB, OB in a Learning Organisation.

UNIT II: Individual Behaviour & Group Dynamics

Perception and Impression Management, Personality- Concept and Determinants, Attitudes and Values. Group
Formation, Nature of Groups, Group norms, Reasons for joining Groups, Individual Roles in Groups., Functions
of Groups within an Organisation.

UNIT IV : Global Leadership

Cultural Dimensions & its impact on Business Practices. Leadership across Culture, Challenging role of a Global
manager as a Global Business Leader. Challenge of managing Cross-cultural workgroups and international teams.
Cross cultural communication & Negotiations. Cultural differences & Ethical dilemmas.

UNIT IV: Industrial Psychology

Evolution of Industrial Psychology, Psychological Conflicts: Causes Effects and Remedies. Role Clarity & Role
Conflict. Work life balance. Causes of Monotony, Fatigue, Accidents and Alcoholism in employees. Employee
Retention Strategies.

UNIT V: Other Issues

Emotional Intelligence: EI Framework, Effect of EI individual and organisational effectiveness. Stress
Management- Meaning, Cause, Effects and Coping Strategies for Stress and Interpersonal Behaviour. Creating
High Performance Culture. Mentoring & Talent Management. Team Building & Team Work, Time Management.

Outcome:
Leadership, Teamwork, Global Exposure and Cross Cultural Understanding
The participants of this course will be able to learn about behavioural aspects of different individuals and groups
in an organisation. Graduates are expected to collaborate and lead teams across organisational boundaries and
demonstrate leadership qualities. The participants will be able to learn about the various aspects of trans-national
culture and global leadership.

Suggested Readings:

1. Stephens P. Robbins : Organisational Behaviour

2. Keith Davis : Organisational Behaviour
3. Uma Shekaran : Organisational Behaviour
4. UdaiPareek . : Understanding Organisational Behaviour
5. Bhattacharya D. K. : Organisational Behaviour

List of Cases, Recent Articles and Specific References will be announced in the Class Room at the time of
launching of the course.
 SEMESTER II

CC 201: INDIAN ETHOS & BUSINESS ETHICS

Course Objective: This is a value based course. The objective of this course is to acquaint the students with
the moral values and traditional wisdom inherent in our Indian mythology and literature.

Course Contents:
UNIT I: Introduction
History and Relevance, Principles Practiced by Indian Companies, Role of Indian Ethos in Managerial
Practices. Managerial lessons from Vedas, Ramayan, Mahabharat, Bible and Quran. Kautilya’s Arthshashtra.

UNIT II: Indian Values

Indian Heritage in Management. Impact of Value on Stakeholders, Trans-Cultural Human Values, Secular v/s
Spiritual Values, Value System in Work Culture. Meditation, Mental Health and Yoga. Gurukul System of
Learning. Gandhian Approach in Management & Trusteeship. Importance of Trusteeship Principles in
Business Management.

UNIT III: Ethos & Laws

Ethics v/s Ethos, Indian v/s Western Management, Work Ethos and Values for Indian Managers. Relevance of
value based management in Global Change. Nishkama Karma, Law of Karma, Law of Creation, Law of
Humility, Law of Growth, Law of Responsibility, Law of Connection and Corporate Karma Leadership.

UNIT IV: Understanding Ethics

Need for Ethics, Ethical Values, Myths and Ambiguity, Ethical Codes, Ethical Principles in Business.
Theories of Ethics, Absolutism v/s Relativism. Kohlberg’s six stages of Moral Development (CMD).

UNIT V: Managing Ethical Dilemma

Ethical Decision Making, Ethical Reasoning, Dilemma Resolution Process. Ethical Dilemma in different
business areas of Finance, HRM, Marketing and International Business. Ethics and Value Based Leadership.
Traditional Indian Wisdom towards Business Ethics.

Outcome: Value based learning & Leadership

The participants of this course will be able to learn values from Indian mythology and Role Models and use
them in sustainable growth of business organisations.
Suggested Readings:
K.C. R. Raja : Ethics, Indian Ethos & Management
Bishwanath Ghosh : Ethic in Management & Indian Ethos
R. Nandgopal&AjithSankar R. N. : Indian Ethos & Values in Management
G. D. Sharma : Management & Indian Ethos
S. K. Chakraborty : Ethics in Management :Vedantic Perspective
 CC 202: RESEARCH METHODOLOGY

Course Objective: To equip the students with the basic understanding of the research methodology and to
provide an insight into the application of modern analytical tools and techniques for the purpose of management
decision making.

Course Contents:
UNIT I : Introduction
Meaning, Objectives, and Significance of Research; Types of Research; Concept and scope of research
methodology in Management; Criteria for a good Research ; Research Organisations in India.

UNIT II : Research Process

Steps in Research Process. Need and Features of a good Research Design; Types of Research Design; Sampling
Design Techniques; Characteristics of a good Sample Design; Formulation of Research Objectives and
Hypothesis.

UNIT III : Methods of Data Collection

Types of Data. Sources of secondary data; Review of Literature and its importance. Methods of Collecting
Primary Data; Observation, Interview &Questionnaire Method. Designing and Administration of Questionnaire.
Questionnaire vs Schedule. Measurement & Scaling techniques.

UNIT IV : Methods of Data Representation & Analysis

Use of Graphs, Charts and Maps in Data Representation. Processing of data- Editing, Coding, Classification and
Tabulation of Data; Utility and Importance of Statistics in Research ; Measures of Central Tendency and
Dispersion, Correlation and Regression etc. Statistical tests such as Chi - square test, t – test, and ANOVA.

UNIT V : Research Report Preparation

Preparation of Research Reports; Layout of the Research Report; Steps in Report Writing ; Applications of MS
Word, Power Point and Excel in Report preparation ; Research related Software and their application.

Outcome:
Critical thinking, Business Analysis, Problem Solving and Innovative Solutions
This course will acquaint the participants with the basics of research before they go to the corporate world for
their project study. This will also cultivate critical thinking, analytical skills and problem solving skills in the
participants.

Suggested Readings:
1. Research Methodology : C.R. Kothari
2. Research Methodology : R. Pannersevam
3. Research Methodology in Management : Dr. V.P. Michael
4. Business Research Methods : Naval Bajpai
5. Marketing Research : Malhotra & Dash
 CC 203: HUMAN RESOURCE MANAGEMENT

Course Objective:

The objective of this paper is to acquaint the student about the various facts of managing manpower and to
develop the insight on various policies and practices of Human Resource Management.

Course Contents:

UNIT I: Introduction
Concepts & Perspectives on Human Resource Management, HRM in Changing Environment, Corporate
Objectives and Human Resource Planning, Career & Succession Planning, Job analysis and Job Description.

UNIT II: Recruitment and Training

Recruitment and Selection of Manpower, Induction and Orientation, Training and Development, Performance
Appraisal and Potential Appraisal.

UNIT III: Compensation

Job Evaluation, Wages and Salary Administration. Employee Benefit Programmes, Incentives and Fringe
Benefits. Organiational Participation and Productivity Sharing.

UNIT IV: Managerial Skills

Introducing change in the organization, Discipline, Absenteeism and Employee Turnover, Conflict Management,
Grievance Handling. Work from home in contingencies such as pandemic situation.

UNIT V: Industrial Relations

Employee Welfare, Industrial Relations and Trade Unions; Dispute Resolution & Grievance Management;
Employee Empowerment.

Outcome:
Business Environment and Domain Knowledge
This course will ensure the basic learning of managing human resource in an organisation and
participants will also gain understanding of influence of external environment forces on HRM.

Suggested Readings:

1. Gary Dessler : Fundamentals of Human Resource Management

2. K. Aswathappa : Human Resource and Personal Management
3. C.B. Memoria : Personnel Management
4.. Deeepak Kumar Bhattacharya : Human Resource Management
5. V.S. P. Rao : Human Resource Management

List of Cases, Recent Articles and Specific References will be announced in the Class Room at the time of
launching of the course.
 CC 204: FINANCIAL MANAGEMENT

Course Objective:

The basic purpose of this course is to develop an insight of postulates, principles, and techniques of accounting
and utilization of financial and accounting information for planning, decision making, and control.

UNIT I: Introduction
Financial Management – Nature, Scope & Objectives, Financial Analysis & Control, Cost Volume Profit
Analysis, Valuation of a Firm, Business Forecasting.

UNIT II: Short Term Financing

Working Capital Management, Management of Cash & Receivables, Accounts and Receivables Management,
Inventory Management, Debt Financing, Bank Financing.

UNIT III: Capital Structure and Dividends

Capital Structure Decision of a firm, Theories of Capital Structure, Dividend Policy of the Firm, Valuation
&Dividend Decisions.

UNIT IV: Long Term Financing

Sources of Long Term funds externally: Long term Debt, Preferred & Common Stock, Convertible Securities &
Warrants, Lease Financing.

UNIT V: Investment Decisions

Capital Budgeting, Methods of Capital Budgeting, Cost of Capital for Risky Investment, Multiple Risky
Investment, Portfolio Management.

Outcome:
Business Environment and Domain Knowledge
Graduates will improve their knowledge on functioning of local and global business environment and
will be acquainted about various aspects related to sources of funds and management of funds in an
organisation

Suggested Readings

1. Khan & Jain : Financial Management

2. I.M. Pandey : Financial Management
3. S. K. Gupta & R. K. Sharma : Financial Management
4. Prasanna Chandra : Financial Management: Theory & Practices
5. V. K. Bhalla : Financial Management and Policy

List of Cases, Recent Articles and Specific References will be announced in the Class Room at the time of
launching of the course.
 CC 205: MARKETING MANAGEMENT

Course Objective:
This is an introductory course to the marketing specialisation. The objective of the course is to introduce the
students to the basic concepts and components of marketing so as to develop an understanding of different
functional areas of management irrespective of the selected area of specialisation.

Course Contents:
UNIT I: Introduction
Basic Concepts and Approaches to Marketing Management, Selling vs. Marketing, Marketing System, Marketing
Environment, Marketing Mix, Market Segmentation and Marketing Process. Targeting & Positioning.

UNIT II: Consumer Behaviour & Marketing Research

Concept of Consumer Behaviour, Factors affecting Consumer Behaviour. Decision Making Process in Buying.
Diffusion of Innovation. Types and Levels of Decision Making in Buying. B2B Marketing and CRM. Concept
and Components of Marketing Information System (MkIS). Marketing Research: Meaning, Process, Scope and
Significance.

UNIT III: Product & Brand Management

Product Mix, Product Classification, Product Life Cycle, Launching of a New Product. Branding Decisions &
Strategies: Selecting a Brand Name, Brand Identity, Personality & Associations. Packaging: Functions & Types,
Legal Dimensions of Packaging, Packaging as a Promotional Tool.

UNIT IV: Pricing, Promotion & Distribution Management

Pricing Objectives & Methods. Factors influencing Pricing of a Product. Promotional Decisions- Advertising,
Sales Promotion, Personal Selling, Publicity and Public Relations. Promotion Mix. Channels of Distribution,
Channel Planning & Channel Mix, Factors Affecting Channel Choice. Types of Middlemen. Functions of
Middlemen, Utility Created by Middlemen.

UNIT V: Specific Marketing Areas

Service Marketing, Rural Marketing, Green Marketing, International Marketing, Social & Non-Profit Marketing,
Social Media & Digital Marketing. Marketing to base of Pyramid Customers.

Outcome:
Business Environment and Domain Knowledge
The participants of this course will be able to learn about the foundation of marketing in different focal
areas and they will also understand the impact of economic, political, technological factors on marketing
activities.

Suggested Readings:
1. Ramaswami V. &Namkumari S., : Marketing Management.
2. Kumar Arun&Meenakshi N. : Marketing Management
3. Kotler Philip, Keller K.L., Koshy Abraham Jha M. : Marketing Management, 12th Edition
4. Stanton W. J., : Fundamentals of Marketing
5. KujnishVashishth : A Practical Approach to Marketing Management

List of Cases, Recent Articles and Specific References will be announced in the Class Room at the time of
launching of the course.
 CC 206: PRODUCTION AND OPERATIONS MANAGEMENT

Objective:
The course is designed to acquaint the students with decision making in Planning, Scheduling and control of
Production and Operation function in both manufacturing and services Productivity improvement in operations
through layout engineering and quality management etc. effective and efficient flow, replenishment and control of
materials with reference to both manufacturing and services organizations.

Course Contents:

UNIT I : Introductory Concept to Operations

Nature and of Production and Operations Management, Facility Location, Types of Manufacturing Systems &
Layouts, Layout Planning and Analysis Material Handling- Principles Equipments, Line Balancing- Problems.

UNIT II: Operational Planning

Operations decisions- Production Planning and Control – In Mass Production – In Batch/Job Manufacturing
Capacity Planning – Models.

UNIT III: Process Planning

Process Planning – Aggregate Planning- Scheduling- Maintenance Management Concepts, Work Study, Method
Study, Work Measurement, Work Sampling, Work Environment – Industrial Safety.

UNIT IV: Material Management

Material Management: An Overview of Material Management, Material Planning and Inventory, Control, JIT,
Materials Planning Budgeting and Material Requirement planning, Purchase Management, Stores Management.

UNIT V: Quality Control

Quality Assurance: Acceptance Sampling, Statistical Process Control, TQM, ISO 9000, Maintenance, Safety
Management.

Outcome:
Business Environment and Domain Knowledge
This course will expose the participants with towards various aspects of manufacturing sector.

Suggested Readings:

1. Buffa, E.S. : Modern Production Management

2. Chary S.N. : Production and Operations Management
3. Chunawalla & Patel : Production and Operation Management
4. Subimal Bhattacharya : Operations Management
5. K. K. Ahuja : Production Management

List of Cases, Recent Articles and Specific References will be announced in the Class Room at the time of
launching of the course.
 CC 207: BUSINESS LEGISLATION

Objective:
The course is designed to assist the students in understanding basic laws affecting the operations of a business
enterprise.

Course Contents:

UNIT I : Contract Act.

The Indian Contract Act, 1872: Essentials of valid Contract. Void Agreements. Performance of contracts, Breach
of Contract and Its remedies. Quasi-Contracts. Indemnity. Guarantee Contingency, Bailment and Agency.

UNIT II: Sales of Goods Act & Negotiable Instruments Act.

The Sale of Goods Act, 1930: Formation of a Contract .Right of Unpaid Seller. The Negotiable Instruments Act,
1881: Nature and Types. Negotiation and Assignment. Holder–in-Due Courses Dis honor and Discharge of a
negotiable Instrument.

UNIT III : Introduction to Company Law.

The Companies Act 1956:Nature and Types of Companies. Formation. Memorandum and Articles of Association,
Prospectus.

UNIT IV: Share Capital

Allotment of Shares. Shares and Share Capital. Shares vs Debentures Membership, Borrowing Powers.
Management and Meeting. Accounts and Audit. Compromise Arrangements and Reconstruction.

UNIT V : Other Issues

Prevention of Oppression and Mismanagement. Winding UP: Consumer Protection Act and Cyber Laws.

Outcome:
Business Environment, Domain Knowledge, Critical Thinking & Problem Solving
The course will acquaint the participants with functioning of legal business environment and concerned potential
issues and laws in managing operations of business and thereby they are expected to make judgment calls and
take legit decisions in future that a business professional has to make on daily basis. This course will prepare the
participants for imaginative and responsible leadership roles in the business. They are expected to critically
analyze, evaluate and create solutions in the business.

Suggested Readings:

1. Avtar Singh, Company Law, 11th Ed. Lucknow, Eastern 1996

2. Gang & Chanda, Marchantile Law.
3. Kapoor N.D. Marcantile Law

The list of cases and specific references including recent articles will be announced in the class at the time of
launching of the course.
 GE 208: INTERNATIONAL BUSINESS ENVIRONMENT

Objective:
The primary objective is to acquaint the students to emerging global trends in business environment and
enhance the knowledge about the foreign markets.

Course Contents:

UNIT-I Introduction
International Business: An overview- Types of International Business. The External Environment: Economic and
Political Environment, The Human Culture Environment and its influence on Trade and Investment Patterns.

UNIT-II World Trade

Recent World Trade and Foreign Investment Trends, Balance of Payments and Balance of Trade, Theories related
with International Trade. World’s Economic Growth & Environment.

UNIT-III International Finance

World Financial Environment: Cross-national Cooperation and Agreements, Tariff and Non-Tariff barriers,
WTO, GATT, Regional Blocks.

UNIT-IV Financial Institutions

Foreign Exchange Market Mechanism, Determinants of Exchange rates, Euro-Currency Market, Offshore
Financial Centres, International Banks, Non-Banking Financial Services Firms, and Stock Markets.

UNIT-V Global Issues & Perspectives

Global Competitiveness: Technology and Globalisation, Export Management, Licensing & Joint Ventures,
Globalisation and Human Resource Development, Globalisation with Social Responsibility.

Outcome:
Global Exposure and Cross cultural Understanding
The participants will be able to learn about the various aspects of global business environment. They will have
basic knowledge about different mechanisms and institutions in International Business.

Suggested Readings:

1. Leslie Hamilton & Philip Webster : The International Business Environment

2. Anant Kumar : The International Business Environment
3. Bhalla, V.K. and S. Shivaramu : International Business Environment and Business
4. Janet Morrison : The International Business Environment
5. Sukumar Nandi : The International Business Environment

List of Cases, Recent Articles and Specific References will be announced in the Class Room at the time of
launching of the course.
 SEMESTER :III
CC 301: OPERATIONS RESEARCH
Objective:
The objective of this paper is to give the students a firm grasps of quantitative techniques, which are useful to
them in the field of management. The emphasis is mainly laid on operational research.

Course Contents:

UNIT I : Introduction to OR

Introduction, Nature, Scope and managerial application, methodology and Modelling in OR Types of models,
Principles of Modelling in OR. Overview of various OR models used in business.

UNIT II : Linear Programming.

Linear Programming, Introduction, Formulation, Graphical and Simplex Method for solving L.P.P Maximisation
& Minimisation Type Problems, Big m and Two –Phase Methods.

UNIT III : Operational Models

Transportation Problems: Formulation Basic Feasible solution and optimality test, Assignment Problems:
Minimisation types, constraints, unbalanced and maximization type, Monte Carlo’s simulation (Elementary
concept).

UNIT IV : Operational Network :

PERT & CPM: Basic concepts, Rules of Network construction Determination of critical path Determination of
float. Determination of project completion time . Dynamic Programming. (Elementary concept).

UNIT V : Operational Theories

Game Theory: Type of Game. Two person Zero Sum Game, Saddle Point. Dominance rule, solution to 2x2, 2xn
and mx2 games. Queuing theory: General Structure of a queuing system Queuing Theory, Operating
characteristics of a Queuing system, Simple problems related to Queuing. Replacement theory (Elementary
concept).

Outcome:
Critical thinking, Business Analysis, Problem Solving and Innovative Solutions
Competency in quantitative techniques will hone the critical thinking, analytical skills and problem solving ability
of the participants. They are expected to use these techniques to solve the problems under uncertainty and take
appropriate decisions in the business world.

Suggested Readings:

1. Vohra N.D., Quantitative Techniques in Management, New Delhi, TMGH 1990

2. Sharma SD, Operations Research
3. Sharma JK, Operational Research: Theory and Applications, New Delhi, Macmjllian India Ltd. 1997
4. Narag A S, Linear Programming and Decision Making New Delhi, Sultan Chand, 1995.
 DCE 302 A : CONSUMER BEHAVIOUR

Objective:
The basic objectives of this course is to develop and understanding about the consumer decision- making process
and its applications in marketing function of firms.

Course Content :

UNIT I : Introduction

Introduction to consumer Behaviour: Consumer Behaviour and Marketing strategy: Consumer Involvement and
Decision Making: Information Search Process: Evaluation criteria and Decision Rules.

UNIT II : Motivation & Personality

Consumer motivation: Need and Goals, positive & Negative motivational, Dynamic Nature or Motivation,
Consumer Perception: Conceptual Framework, Dynamics of Perception, Consumer Imaging.

UNIT III : Attitude & Personality

Consumer Attitude and Attitude Change: Influence of personality and self concept on Buying Behaviour:
psychographics and lifestyle: AIO & VALS Classification.

UNIT IV : Influence on CB

Reference Group Influence: Diffusion of Influence: Diffusion of Innovation Process, The concept of Chasm:
Profile of Consumer Involvement and Opinion Leadership, Family functions and family life style. On-line Buying
Behaviour, Influence of E-marketing on Buying Behaviour.

UNIT V : CB Models & Application

Models of Consumer Behaviour: Nicosia Model: Howard Sheth Model, Engel Blackwell Julia Model, Industrial
Buying Behaviour Consumer Behaviour Studies in India.

Outcome:
Business Environment, Domain Knowledge, Social Responsiveness & Ethics
This course provides a valuable insight on how consumers make buying decisions and how social, cultural and
economic factors affect their buying decisions. The graduates are expected to identify the problems and tap the
opportunities in the market by constructing smarter marketing strategies and fill the gap by identifying products
that are needed and products that are obsolete pertaining to the business they work in future. The participants will
gain an understanding of social issues & problems in the society and will be able to explore solutions to it within
ethical boundaries which would further affect consumer judgment and buying decision positively.
.
Suggested Readings:

1. Schiffman, LG and Kanuk, LL Consumer Behaviour New Delhi, PHI.

2. Mowen, John C. – Consumer Behaviour, New York, Mac Millan.
3. Engle JF etc, Consumer Behaviour in Marketing, Engle wood Cliffts, New Jersey, PHI.

The list of cases and specific references including recent articles will be announced in the class at the time of
launching of the course.
 DCE 302 B : INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT

Objective:
The objective of this course is to impart knowledge to students regarding the theory and practice of Investment
Analysis and practices of Portfolio Management.

Course Contents:

UNIT I: Investment Management

Investment – Return and Risk: Operation of Indian Stock Market; New Issue Market; Listing of Securities: cost of
Investing in Securities: Mechanics of Investing Markets and Brokers: Investment Companies , Market Indices and
Return .
UNIT II: Security Analysis
Security Credit Ratings; Objective of Security Analysis; Investment Alternatives; Valuation Theories of fixed and
variable income Securities; The Return to Risk and the Investment Decision; Government Securities; Non
Security Form of investment.
UNIT III: Stock Market
Market: stock Market Analysis- Fundamental and Technical Approach, Efficient Market Theory; Recent
Development in Indian Stock Market; Investment Instruments of the Money. Derivatives-Contract, Future market
& Hedging, Swap, Option pricing, Derivative Markets in India.
UNIT IV: Portfolio Management
Introduction to portfolio Management – An optimum portfolio – Selection Problem, Markowitz Portfolio Theory,
The Nature of Investment Risk MVC and Portfolio Selection, Portfolios of two Risky Securities, A Three
Security Portfolio, the Efficient Frontier .
UNIT V : Managed Portfolios and Performance Measurements
Sharpe: Single Index Model; Application of Market Model in Portfolio Construction Capital Assets Pricing
Model, Constructing the Optimum Portfolio, Portfolio Investment Process: Bond Portfolio Management
Strategies : Investment timing and Portfolio Performance Evaluation : Corporate Portfolio Management in India .

Outcome:
Critical thinking, Business Analysis, Problem Solving and Innovative Solutions
The participants will acquire knowledge on techniques and strategies used to manage funds and assets of the
organization. This will refine their analytical skills, problem solving and they will be able to plan and execute
investment decisions by gauging the risk patterns effectively thereby managing the portfolio of the organization
effectively.

Suggested Readings:
1. Bhalla, V.K., Investment Management: Security Analysis and Portfolio Management 8th Ed. New Delhi,
S Chand.
2. Fisher Donald E and Jordan, Ronald J. Security Analysis and Portfolio Management 6the Ed. New Delhi
PHI.
3. Sharpe, Willam F. etc Investment. New Delhi PHI.

The list of cases and specific references including recent articles will be announced in the class at the time of
launching of the course.
 DCE 302 C: EMPLOYEE RELATIONS

Objective:
Organisational efficiency and performance are intricately interlinked whit Industrial relations. This course is an
attempt to appreciate the conceptual and practical aspect of employee relations at the micro and macro levels .

Course Contents:

UNIT I : Introduction

Industrial Relations Perspectives: Industrial Relations and The Emerging Soclo – economic scenario : Industrial
Relations and the state : Legal framework of industrial Relations .

UNIT III : Employee Grievance & Participation

Discipline and Grievance Management: Negotiation and Collective Settlements: Participative Management and
co-ownership: Productive Bargaining.

UNIT III : ILO & IR

Industrial unrest in India, ILO, India and ILO, Dunlop’s Industrial Relations Model. Employee Empowerment,
Quality Management.

UNITI V : Industrial Relation Code 2020

Preliminary, Bi Parity Forum, Trade Unions, Standing Orders, Notice of Change, Voluntary Reference of Dispute
and Arbitration. Mechanism for Resolution of Industrial Dispute, Strikes & Lock-outs, Special Provisions Related
to Lay Offs, Retrenchment & Closure in Certain Establishment. Factories Act 1948.

UNIT V: Occupational Safety, health & Working Condition Code 2020

Preliminary, Registration, Duties of Employer & Employees, Occupational Safety & Health, Health Safety &
Working Conditions, Welfare Provisions, Hours of Work & Annual Leave with Wages, Maintenance of
Registers, Records & Returns, Inspector cum Facilitator and Other Authority. Special Provisions related to
employment of Women, Special Provisions for Contract Labour, Offences & Penalties, Social Security Fund.

Outcome:
Business Environment and Domain Knowledge
The participants will learn social and political influences of labour relations on business and thereby it will help
them to deal with the realities of managing a business in the complex world.

Suggested Readings:

1. Das R.P., Management of Industrial Relations, Varanasi , K Krishna Trading Corp.

2. Agrawal SN Labour Relations Law in India.
3. Taxman Labour Laws.
4. Menal Arora, Industrial Relations, Excel Books.

The list of cases and specific references including recent articles will be announced in the class at the time of
launching of the course.
 DCE 303A: SALES AND DISTRIBUTION MANAGEMENT

Objective:
The purpose of this paper is to acquaint the students with the concepts which are helpful in developing a sound
sales and distribution policy and in organizing and managing sales force and marketing channel.

Course contents:

UNIT I : Selling Process & Concepts

Nature and Scope of sales management: Setting and Formulating Personal Selling Objectives Sales Theories,
Steps in Selling process, Pre- requisite of a Good Sales Personnel.
UNIT II : Management of Sales Force
Recruiting and Selecting Sales Personnel: Developing and Conducting Sales Training Programme, Designing and
Administrating Compensation Plans: Supervision of salesman: Motivating Sales Personnel: Sales Meeting and
Sales Contest.
UNIT III : Sales Planning & Evaluation
Process of Sales Planning, Designing Territories and Allocating Sales Efforts: Size and Type of Sales Force.
Objectives and Quotas for Sales Personnel: Developing and Managing Sales Evaluation Programme.
UNIT IV : Channel Management
Structure and types of Marketing Channels. B2B Marketing. Functions of Intermediaries, Wholesaling, Nature,
Important & Classification. Channel Planning: Channel Integration, Intensity of Market Coverage, Selection of
Distribution Channels and Channel Associates, Behaviour of Channel Member, Legal issues in Channel
Management. Power & Conflicts in Channel Management.
UNIT V : Retail Management
Understanding Shoppers, Delivering Value through Retail Format, Store Layout and Design, Supply Chain
Management (SCM), Technology in Retailing and E-retailing, In-store Technologies, Technology-Human
Interface. POP Displays & Retail Marketing, Strategic issues and recent trends in retailing.

Outcome:
Business Environment and Domain Knowledge
This course gives an understanding of sales, distribution & retailing in Indian business. The graduates are
expected to develop responsiveness towards challenges of increasing competition in the business world by
resorting to improved methods of sales & distribution aimed at reducing cost, increasing profits and fulfilling the
customers’ expectations.

Suggested Readings:

1. Stanton, William J. Management of Sales Force, Chicago, Irwin.

2. Johnson, E M etc. Sales Management: Concept Practices and Cases. New York, John Wiley.
3. Anderson, R. Professional Sales Management: Englewood Cliffs, New Jersey, PHI.

The list of cases and specific references including recent articles will be announced in the class at the time of
launching of the course.
 DCE 303 B: INTERNATIONAL FINANCE

Objective:
The objective of this paper is to give students an overall give of the International financial system and how
multinational corporations operate.

Course Contents:

UNIT I : Introduction

Meaning and Scope of International finance. The Emerging Challenges, Recent Changes in Global Finance
Markets. Risk Management and Wealth Maximization. Foreign Exchange Exposure & Risk.

UNIT II : International Monetary System

Introduction, Exchange Rate Regimes, International Monetary Fund (MF), The Problem of Adjustment , The
European Monetary System (EMS). Economic and Monetary Union (EMU).

UNIT III : Balance of Payment

Introduction , Accounting , Principles in BOP, Valuation and Timing , Components of BOP, Detail & Surplus in
BOP , Exchange Rates , Interest Rates & Inflation Rates .

UNIT IV : Foreign Exchange Market.

Structure , Mechanic of Currency Trading , Types of Transactions and Settlement Data , Exchange Rates ,
Quotation & Arbitrage , Pricing of short Data Broken Data Contracts Foreign Exchange Market in India .

UNIT V : Short Term & Long Term Borrowing .

Short Term Borrowing : Introduction , Investment Pattern & Cash Management . Long Term Borrowing : Cost &
Risk of Long Term Foreign Borrowing . Syndicated Loans, International Bonds, Risk and Return Form Foreign
Equity Investment, Project Finance. Leasing, Hire purchase and Factoring.

Outcome:

Global Exposure and Cross Cultural Understanding

This course demonstrates a global outlook with the ability to identify global businesses and cross cultural
understanding. It will increase the knowledge of participants’ imperative for long term financial decisions
corresponding to global operations.

Suggested Readings:

1. Bhalla, V.K., International Financial Management 2nd Ed., New Delhi, Anmol.
2. Shapiro, Alari C. Multinational Financial Management, New Delhi, PHI.
3. Abdullah, F.A. Financial Management for Multinational Firm, Englewood Fliffs, PHI.

The list of cases and specific references including recent articles will be announced in the class at the time of
launching of the course.
 DCE 303 C: HUMAN RESOURCE DEVELOPMENT

Objective:
The purpose of this course is to facilitate an understanding of the concepts, methods are strategies for HRD

Course Contents:

UNIT I : Introduction
Fields of HRD – Concept, Goals, HRD department and its functions, HRD Climate and Practices in India.
Staffing HRD Function , Developing HR Strategies and their execution in India .
UNIT II : Enriching Employees
Tanning and Development – Needs, designing and administration of training and Development programmes,
Training effectiveness and its evaluation method, Importance of feedback to Trainee and Trainer.
Performance Appraisal, Nature and Method of Appraisal, Potential appraisal – Its Utilization an
Implementation , Bench making , Career Planning , Job Change , Career management , non trends in career
management , Counselling and Mentoring.

UNIT III : HR with Cross Culture

Human and Cultural variables in Global Organization, Cross Cultural differences and management
Implication, HRM factor in Global Organization – Leadership, Decision Making, Communication and
Negotiation, Selection and Compensation Management. Emerging trends in Global Business and
consideration by HR-BPO, Off-shoring.
UNIT IV : Organisation for HRD
HRD System: Design & Administration of HRD Systems: HRD for workers: HRD Intervention HRD
Approaches for coping with organizational Changes: Case Studies of HRD in India Organisations.
UNIT V : Human Resource Information System , Auditing & Accounting
HR Information System – Introduction, Job Information and families, Job competency. HR Audit, HR
Report and research keeping mode, HR Accounting – Nature and Objective Models of HR Accounting and
its prospects, Emerging issues.

Outcome:
Business Environment and Domain Knowledge & Social Responsiveness and Ethics
This course creates an understanding of HR environment in which business operates and how economic,
competitive and legislative factors affect staffing requirements. The course promotes understanding of various
human and cultural variables in local and global organization. It also helps in developing responsiveness towards
contextual social problems, ethical dilemmas by exploring solution to it. This will enable the graduates to adapt
methods, techniques and strategies that are used to improve the productivity of human capital. They are expected
to learn skills of planning, designing and administering various developmental activities aimed at up scaling the
performance of the employees.

Suggested Readings:

1. Rao T.V., “Alternative approaches & Strategies of Human Resources Development”, Jaipur, Rawat.
2. Pareek U., Managing Transitions the HRD Response New Delhi, Tata Mc Graw Hill.
3. Dayal Ishwar, Successful Applications of HRD, New Delhi, New Concepts.
4. Tripathi PC, Personnel Management & IR.

The list of cases and specific references including recent articles will be announced in the class at the time of
launching of the course.
 GE 304: ENTREPRENEURSHIP

Objective:
The objective of this course is to acquaint the participants with the basic concepts of entrepreneurship and recent
trends in start-up revolution in India.

Course Contents:

UNIT I : Introduction
Overview of Entrepreneurship and Qualities of a good Entrepreneur. Managerial Skills required for
Entrepreneurship. India's start up revolution-Trends, Imperatives, benefits; the players involved in the ecosystem,
Business Incubators-Rural entrepreneurship, social entrepreneurship, Cases of large and small entrepreneurs of
India. Success Stories of regional and local entrepreneurs.
UNIT II: Functional Management
Business Model Designing- Business Plan Designing-Financial Planning-Venture Valuation techniques-Financial
management for entrepreneurs-Accounting principles-Management accounting for entrepreneurs. Entrepreneurial
positioning, targeting, and segmenting, Prototype Development, Test Marketing & Commercial Launch. Pricing
decisions and Sales & Distribution Management, HRM in Entrepreneurship: recruitment, selection, compensation,
training and development.
UNIT III: Technology based Entrepreneurship
Technology overview-IPR protection for these technology industries-Patents, trademarks, designs, copyrights,
and integrated circuit. Issues in the management of innovation and technology. Success stories of technology and
App based entrepreneurs/start-ups in India.
UNIT IV: Non-profit & Social Ventures
Social Entrepreneurship; Addressing persistent social problems-Financing Social ventures, Venture Capital,
Corporate Entrepreneurship and Micro Financing. Venture Valuation-Angel funds-Venture Capital-In-house
corporate funding mechanism.
UNIT V: Women Entrepreneurship
Women Entrepreneurship in India- Categorisation of Women Entrepreneurs, Reasons for growth of Women
Entrepreneurship, Problems faced by Women Entrepreneurs, Steps taken by the Government to develop women
Entrepreneurs in India. Success stories of Women Entrepreneurs in India.
Outcome:
Developing Social Responsiveness and Leadership- This course will encourage the youngsters to respond to the
requirements of the society and the economy by becoming job providers instead of job seekers. It will give them
motivation and confidence to become business leaders.

Suggested Readings:
1. Peter Drucker: Innovation & Entrepreneurship.
2. Rashmi Bansal: Stay Hungry Stay Foolish
3. Shukla M.B: Entrepreneurship and Small Business Management.
4. H. S. Krishna, High-tech Internet Start-ups in India.
5. Susan Coleman & Dafna Kariv: Creating the Social Venture.
6. Priyanka Sharma Gurnani: Women Entrepreneurship: Emerging Dimensions of Entrepreneurship in India.
 CC 305: INTERSHIP DISSERTATION & COMPREHENSIVE VIVA VOCE

Objective:

The objective of this course is to give a practical exposure to the participants regarding the functioning of the
business organisations by taking up a project during the tenure of the Internship and going through a practical
problem of that organisation.

Course Contents:

The participants will be required to undergo a vocational training of 6-8 weeks in any business/commercial
organisation of national /international repute. They will be required to have an orientation of the enterprise and/or
identify one of the practical problems, study the variables through primary/secondary data, report the research
findings & conclusion on the basis of data analysis and give certain suggestions for future.

The Dissertation submitted by the participants will be evaluated by at least one external and one internal examiner
as per the rules. The candidate will have to make an oral presentation on his practical work with or without help
of PPT and will appear in a Viva-voce conducted in the department/institute or on-line as decided by the
university.

Outcome:

Critical Thinking, Business Analysis, Problem Solving and Innovative Solutions

The graduates are expected to develop skills on analysing the business data, application of relevant analysis and
problem solving and reporting in functional area of management such as Marketing, Finance or Human Resource
Management.
 SEMESTER IV
CC 401: STRATEGIC MANAGEMENT

Course Objective:

The objective of this course is to impart an understanding of the comprehensive process of top management of a
business enterprise so as to develop the ability to analyse business problems and provide an opportunity to
experience the process of decision making.

Course Contents:

UNIT –I Introduction
Business Policy Nature, Importance, Purpose & Objective. Concept of Strategy, Mission Policy, Purpose
Objective, Goal & Tactics, Strategic Management an Overview.
UNIT –II Strategy Formulation
Environmental Appraisal: Mega, Micro & Relevant, Organisational Appraisal, SWOT Analysis, ETOP, OCP, &
SAP Profiles, Environment Scanning & Sources of Information.
UNIT –III Strategic Alternative & Choice
Various Strategic Alternative, Grand Modernisation, Diversification, Integration, Merger, Takeover, Joint
Venture, Turn Around, Divestment & Liquidation, Strategic Choice and Process.
UNIT –IV Strategic Implementation
Issues involved, Project & Procedural Implementation, Resources Allocation, Structural, Functional &
Behavioural Implementation.
UNIT –V Strategic Evaluation & Control
An overview, nature and importance of Strategic Evaluation. Participant and Barriers in Strategic Evaluation.
Requirements for Effective Evaluation. Operational Control; Premise Control, Implementation Control and
Strategic Surveillance, Techniques of Strategic Control.

Outcome:
Domain Knowledge, Global Approach, Social Responsiveness and Ethics
The course gives a picture of how companies determine their long term goals and adapt course of action by
appropriately allocating the resources. This will develop responsiveness to contextual social issues, problems and
exploring solutions, understanding business ethics. The graduates will be able to analyze the business problems in
a comprehensive way and strategize business decisions pertaining to problem across the apex level of
management.

Suggested Readings:

1. Kazmi Azhar, Strategic Management, New Delhi, TMH.

2. Drucker P, Changing World of the Executive, New York.
3. Prahalad CK, Competing for Future. Boston, Harvard Business School Press.
4. John A. Pearce, Richard b. Robinson & Amita Mital: Strategic Management.
5. M. A. Carpenter, W. G. Sanders & Prashant Salwan: Strategic Management

The list of cases and specific references including recent articles will be announced in the class at the time of
launching of the course.
 CP 402: MANAGEMENT INFORMETION SYSTEM
Course Objective:
The objective of the course is to develop the basic understanding of the decision support system of the artificial
intelligence for business organization.

Course Contents:

UNIT I: Introduction to MIS

Management Information system: Definitions: Basic concepts Frameworks- Major Trends in Technology,
Applications of Information Technology, System & Design: System Development Initiative Different
Methodologies – Life Cycle & prototype approach role of MIS at various managerial levels, viz operational,
planning and control.
UNIT ll: Structure of MIS.
Systems Approach to MIS. Operating element of a MIS, MIS and Decision making. MIS structure on the basis of
Management activity and organisastional functions, Synthesis of MIS structure evaluation.
UNIT lll: Data Management & Information Handling.
Need of Information: Level of Information , Handling: Characteristics of Information at various control levels ,
advantage of computerization; Data flow diagram , Data dictionary , Data Base management and Word
Processing ; Electronic Spreadsheet and its managerial application .
UNIT IV: Decision Support System (DSS)
Characteristics, Structure and Classes of DSS , DSS as an aid to Decision Making , Support for intelligence ,
Design and choice , Decision trees , Approaches to development of DSS.
UNIT V: Managerial Application of Computers
Use of Computers in Management functions, viz Finance, Marketing and Operations etc. Computer based
Financial System: Financial analysis and Planning, Financial Management Software. Computer based Inventory
system: computerized Inventory Management, Inventory system Design.
Computer based HRM: System design, Data requirement and use of computers in HRM .

Outcome:
Critical thinking, Business Analysis, Problem Solving and Effective Communication
Understanding the Information systems used at different levels for processing large amount of data will promote
problem solving capacity, critical thinking and analytical skills and thereby innovative solutions to the problem of
bulk data processing will be generated. The graduates are expected to make the best use of computer technology
in handling the information at different levels of management to take decisions. Competency in MIS will help
graduates to ensure better communication and connectivity throughout the organization across all levels of
management.

Suggested Readings:

1. David Olson : Management Information System

2. Mudrick, Ross : Information Systems for Modern Management
3. Andrew P : Decision Support System Engineering, Sage
4. Hitesh Gupta : Management Information System
5. D. P. Goyal : Management Information System: Managerial Perspectives.

The list of cases and specific references including recent articles will be announced in the class at the time of
launching of the course.
 DCE 403 A: INTEGRATED MARKETING COMMUNICATIONS

Course Objective:
The aim of the paper is to acquaint the students with concept, techniques and give experience in the application of
concept for developing an effective marketing communication strategy and its execution.

Course Contents:

UNIT I : Introduction
Process of Marketing Communication, Enhancing Brand Equity through Integrated Marketing Communication
(IMC). Corporate Communication, Communication Mix, Role of Advertising & Promotions in Segmentation,
Targeting & Positioning. Stimulating of Primary & Selective Demand, DAGMAR approach.

UNIT II : Advertising as a Communication

Definition, Objectives, Functions and Classification of Advertising. Advertising vs other forms of Mass
Communication, Determination of Target Audience: Building of Advertising Programme-Message, Headlines,
Copy, Logo, Illustration, Appeal, Layout: Campaign Planning: Copy Testing: Pre Test &Post Test, Ad
Effectiveness. Ethics and truth in advertising.

UNIT III : Advertising Media & Ad Agency

General and Special Characteristics of different Advertising Media. Media Planning and Media Strategy, Media
Tactics: Media Class, Vehicle, Option and Timing Decision, Media Buying. Traditional vs Modern Media: Online
& Mobile Advertising, Social Media for Advertising & Promotion. Function of a modern agency, functions of
the advertising department and advertising manager, Advertising Budget-Approaches and Procedures for
determining the size of the budgets, characters of items to be charged to advertising.

UNIT IV : Digital & Social Media Marketing

Evolution of Digital Marketing, Digital Marketing Landscape, Search Engine Marketing, Social Media
Marketing: Strategy & Customer Engagement, Affiliate Marketing & Strategic Partnerships, E-mail Marketing
and Content Strategies. Data Analytics: Web Analytics, Social Listening & Social Media Analytics. Integrating
Digital & Social Media Strategies.

UNIT V : Sales Promotion

Consumer Oriented Sales Promotion and Trade Oriented Sales Promotion. Samples, Coupons, Deals, Premiums
and other emerging tools of Sales Promotion, Integrating Sales Promotion with Integrative Marketing
Communication Strategies. Word of Mouth Influence & Sponsorships, POP Communication & Signage.

Outcome:
Business Environment and Domain Knowledge
The graduates will be able to learn various advertising and promotional tools and their importance in attracting the
customers. This will also hone their creativity, analytical and communication skills which they are expected to
display in developing and managing effective product promotion with the use of appropriate media.

Suggested Readings:

1. Aaker David a. Advertising Management, 4th Ed. PHI, New Delhi.

2. Ogilvy, David Lgilvy on Advertising London, Lonfman.
3. Sontakki : Advertising Management
4. Mohan M : Advertising Management

The list of cases and specific references including recent articles will be announced in the class at the time of
launching of the course.
 DCE 403 B: PROJECT APPRAISAL & FINANCE

Course Objective:
The basic purpose of this course is to understand the framework for evaluating Capital expenditure Proposals,
their planning & management in the review of the projects undertaken.

Coarse Contents:

UNIT I : Introduction

Generation and Screening of Project Idea; Capital Expenditure; Importance & Difficulties. Project Negotiation.

UNIT II : Project Analysis

Market demand & situational analysis; technical analysis; Managing of project risk; & market risk; social cost
benefit analysis.

UNIT III : Project Management

Multiple Projects & constraints; Network Techniques for Project Management: Project Review & Administrative
Aspects.

UNIT IV : Project Financing

Overview and structuring of Project Financing. Project Financing in India; Problem of time & cost overrun in
public sector enterprises in India.

UNIT V : Project Appraisal

Assessment of tax burden of various projects, making comparative analysis; Environmental appraisal of projects-
Financial & Technical Environment.

Outcome:
Critical thinking, Business Analysis, Problem Solving and Innovative Solutions
The participants will acquire skills for setting goals within a realistic budget and time. They are expected to play
a lead role in planning, executing, monitoring and controlling the projects by ensuring their completion in a
timely fashion and within budget.

Suggested Readings:

1. Chandra, Prasanna, Projects: Preparation, Appraisal , Budgeting & Implementation.

2. Ahuja, G.K & Gupta, Ravi, Systematic Approach to Income Tax Allahabad Bharat Law House.
3. Bhalla V.K. Modern Working Capital Management, New Delhi, Anmol.
4. Bhalla V.K., Financial Management & Policy II Ed. New Delhi Anmol.
5. Dhankar, Raj S. Financial Management of Public Sector Undertaking, New Delhi, West Ville.

The list of cases and specific references including recent articles will be announced in the class at the time of
launching of the course.
 DCE 403 C: COMPENSATION & BENEFITS MANAGEMENT

Course Objective:
The course is designed to promote understanding of issues related to the compensation or rewarding Human
Resources in the corporate sector, public services and other forms of organizations and to impart skills in
designing, analyzing and restructuring reward management system, policies and strategies.

Course Contents:

UNIT I: Compensation Theories & Practices

The market forces of Demand and Supply: The concept of demand for and Supply of Labour, Effectiveness of
the forces of Demand and Supply, Competitive Imperatives; Perfect and Imperfect competition, Conceptual and
Theoretical Understanding of Economic Theory related to the Reward Management: classical, non-classical and
modern theory, Demand and supply theory, competitive theory, Productivity, Bench Marking.

UNIT II: Compensation Methods

Determination of Inter and Intra-Industry Compensation Differentials, Internal and External Equity in
Compensation systems; Understanding Tools Used in Designing, Improving and Implementing Compensation
Packages.
UNIT III: Compensation Packages
Compensation Design for Specific Type of Human Resources like Compensation of Chief Executives Senior
Managers, R&D Staff etc. Understanding Different Components of Compensation Packages like Fringe Benefits,
Incentives and Retirement Plans.
UNIT IV: Code on Wage 2019
Preliminary, Minimum Wages, Payment of Wages, Payment of Bonus, Advisory Board, Payment of Dues,
Claims & Audit, Inspector cum Facilitator, Offences & Penalties.
UNIT V: Code on Social Security 2020
Preliminary, Social Security Organisations, Employee Provident Fund, Employee State Insurance Corporation,
Gratuity, Maternity Benefit, Employee Compensation, Social Security & Cess in Respect of Building & Other
Construction Workers, Social Security for Unorganised Workers, Finance & Accounts, Authorities,
Assessments, Compliance & Recovery, Offences & Penalties, Employment Information & Monitoring.

Outcome:
Domain Knowledge, Critical Thinking and Problem Solving
This course offers understanding of various external factors affecting the administration of wage and salary. The
graduates will be acquainted with appropriate ways to analyze and determine the salary, incentives and benefits
that employees receive in the organization. This will improve their critical thinking & problem solving skills.
They are expected to design and offer fair and attractive pay packages and benefits to the employees in
compliance with relevant legislations and paying capacity of the organization when they find the decisional role
in the organisation.

Suggested Readings:

1. Srivastava S.C. Industrial Relations and Labour Laws . New Delhi. Vikas.
2. Malhotra OP The Law of Industrial Disputes. Vol. I & II Bombay.
3. Seth DD, Industrial Disputes Act 1947, Vol. I & II Bombay.
4. The Gazette of India (Extraordinary 8 Aug 2019, 29 Sept 2019)

The list of cases and specific references including recent articles will be announced in the class at the time of
launching of the courses.
 DCE 404 A: INTERNATIONAL MARKETING

Course Objective:
The basic objective of this course is to acquaint the students with environmental, procedural, institutional and
decisional aspects of international marketing.

Course Contents:

UNIT I: Introduction

International Marketing-Definition, Concept and Setting, Distinctions between international trade, Marketing and
Business: Economic Environment of International Marketing, International Institutions-Word Bank, IMF,
UNCTAD, WTO.

UNIT II: Trade Barriers & Blocks

Fiscal and Non-fiscal Barrier, Non-tariff Barriers, Trading Partners - Bilateral Trade Agreements, Commodity
Agreements, Customs union, Common markets, Free Trade Zones, Economic Communities.

UNIT III: Export Management

India and Word Trade , Import and Export Policy , Direction and Quantum of India’s Exports; Institutional
Infrastructure for Exports Promotion , Export Promotion Councils , Public Sector Trading Agencies , ECGC.

UNIT IV: Export Procedures and Documentation

Procedure and Documents – Registration of Exporters, Export Quotations, Production and Clearance of Goods
For Exports, Shipping and transportation, Insurance, Negotiation of Documents. Instruments of Payments – Open
Account, Bills of Exchange: Letter of Credit Export Finance.

UNIT V : International Marketing Mix

International Marketing Mix- Identification of Markets. Product Policy, International Product Life Cycle,
Promotion Strategy, Pricing Strategy and Distribution Strategy.

Outcome:
Business Environment and Domain Knowledge and Global Exposure and Cross Cultural Understanding
This course will improve the awareness on various social, political and economic factors affecting the
international business environment. The graduates of this course will be able to learn concepts of marketing in a
global perspective which will enable them to identify, explore opportunities in the field. This course demonstrates
a global outlook with the ability to identify global businesses and cross cultural understanding.

Suggested Readings:

1. Bhattacharya, Export Marketing: Strategies for Success, Global Business Press, New Delhi.
2. Rathore BS: Export Marketing
3. Varshney & Bhattacharya: International Marketing

The list of cases and specific references including recent articles will be announced in the class at the time of
launching of the course.
 DCE 404 B: TAXATION

Course Objective:
The objective of the course is to acquaint the participant with the implication of tex structure and corporate profit
planning in operational as well as strategic term.

Course Contents:

UNIT I : Income Tax

Basic Concepts of income tax, Filing of returns, Self assessment of Tax, Tax deduction at source, tax rebates and
relief, Computation of Tax Liability.

UNIT II : GST
Provisions & Slabs, GST Network, GST Service Providers, GST: Assessment, Audit and Appeals. Electronic
Way Bills and GST Return.

UNIT III : Corporate Taxation

Residential Status of a Company. Computation of Income under different heads of income, Set off and carry
Forward of losses. Tax Planning and Location of undertaking, Types of activity, Ownership Pattern, Tax planning
regarding Dividends Policy, Issue of Bonus Shares, Inter operate Dividends and Translate, Tax Planning Relating
to Amalgamation and Merger of Companies.

UNIT IV : Tax Considerations in Respect of specific management decision

Tax considerations in respect of specific managerial decision like make or buy, Own or lease, Close or Continue
Sale in Domestic Market or Exports. Replacement and Capital Budgeting decisions etc.

UNIT V : Taxing and Strategic Alliances

Tax Planning in respect of managerial remuneration, Foreign collaboration and joint ventures, implications of
avoidance of double Taxation agreements.

Outcome:
Domain Knowledge, Critical thinking, Business Analysis and Problem Solving
This course will improve the awareness of graduates on local and global business environment related to taxation
and the associated factors that affect the tax planning decisions. The graduates will elicit knowledge about tax
structures and tax planning. It also promotes critical thinking, analytical thinking and problem solving. This can
be of great help if they wish to specialize in taxation.

Suggested Readings:

1. Ahuja, GK & Gupta, Ravi Systematic Approach to Income Tax, Allahabad, Bharat Law House..
2. Singhania, VK Direct Taxes: Law and Practices, Delhi, Taxman.
3. Shrinivas, EA, Handbook of Corporate Tax Planning, New Delhi, TMH.
 DCE 404 C: ORGANISATIONAL CHANGES AND DEVELOPMENT

Course Objective:
The objective of this paper is to prepare students as organizational change facilitator using knowledge and
techniques of behavioural science.

Course Contents:

UNIT I: Introduction

Organization Change- An overview, Approaches to problem Diagnosis, some major technique of Planned
Change, Steps in OD, general OD Competencies, OD skills.

UNIT II: O.D. Intervention-I

An overview of OD Intervention, Classification of OD, Team Interventions, Inter-Group and the Party Peace
Making Interventions. Training Experiences; Behaviour Modelling and Life.

UNIT III: O.D. Intervention-II

Comprehensive Intervention; Confrontation Meeting, Survey Feedback, Strategic Management Activities and
Grid OD, Structure Interventions- Job Design, Job Enrichment, MBO, Quality Circle, QWL, TQM, Parallel
Learning Structure.

UNIT IV: Key Consideration & Issue in OD

Issue in Consultant- Client Relationship, Power and Politics in OD, System Ramification Resistance to Change,
leadership and Labour Relations.

UNIT V: Research on OD

Assessing effect of OD, Recent Development in research on OD, Future of OD, Condition optimal success of
OD.

Outcome:
Domain Knowledge and Social Responsiveness
Gaining understanding of organisational changes will allow the graduates to learn new skills, explore new
opportunities and exercise creativity in ways that ultimately benefit the organization. The graduates will elicit
knowledge about different types of change and ways to manage that change in the organization. They are
expected to develop responsiveness towards the change by exploring the opportunities and strategizing decisions
in the favour of organization.

Suggested Readings:

1. French & Bell : Organizational Development, PHI.

2. Bennies WG : Organizational Development
3. Pareek U : Managing Organization Change.

The list of cases and specific references including recent articles will be announced in the class at the time of
launching of the courses.
 GE 405: MANAGING BANKS & FINANCIAL INSTITUTIONS

Course Objective:
The objective of this course is to give an overview of products & services and recent trends in operations &
working system of banks and financial institutions.
Course Structure:
Unit I : Introduction
Introduction to Banking and Finance: Banking Regulation Act, Principles of Banking, Financial system and
Economic Development, Flow of fund in Indian Economy, Difference between Financial Market and Product
Market.
Unit II : Short Term and Long term Financial Market
Financial Markets: An Overview, Call Money Market, Treasury Bills Market, REPO Market, CBLO
Market, Commercial Paper Market, Market for Certificate of Deposits, Bankers' Acceptance, Pricing
Money Market Instruments, Bond Market, Equity Stock Market and Private Equity Market.

Unit III Functioning of Banks and Financial Institutions

SEBI and its Regulation, Financial Market & Institution, Depository Institution, Know Your Customer (KYC)
Norms, Guidelines, Documentation, Verification and Transaction Monitoring. Commercial Banks, Industrial
finance & Term Lending, Bank Credit and Mortgages Market. NPA-norms and management; Documentation-
types of documents, documentation procedures, stamping of documents.

Unit IV : Technology in Banking

Information Technology in finance and service delivery; Impact of technology on Banks; Protecting the
confidentiality and secrecy of customer data; Banking software-ALPM, Total Bank Mechanisation, Core Banking
System, Internet Banking, Anywhere Banking, Electronic Funds Transfer, NEFT, RTGS, SWIFT.
Unit V : Investment Services
Mutual Funds: Types and its Performance Measurement, Chit funds Organization, Life, General and Health
Insurance. Pension Funds, Factoring and Forfeiting.

Outcome:
Domain Knowledge & Value Addition
This course will improve the awareness of graduates on banking system and working of financial institutions. It
will be value addition to their knowledge as this sector is full of employment opportunity for the fresher’s. This
course will make them industry ready for placement in Banks & Financial Institutions.
Suggested Readings:
1. Practice of Banking Advances by Bedi and Hardikar
2. Law and Practice of Banking by P. N. Varshney and Gopal Swaroop
3. Banking- Theory, Law and Practice by Gordon & Natarajan
4. Banks and Institutional Management by Vasant Desai
5. Fundamentals of Life Insurance by Kaninika Mishra, PHI.
6. Fundamentals of Investments by Vanita Tripathi