Chaithanya b.com Report
Chaithanya b.com Report
ASAR IT TECHNOLOGIES
OF
BACHELOR OF COMMERCE
of
BANGALORE UNIVERSITY
By
CHAITHANYA KRISHNA SAI A S
(REG.NO.U03AX21C0074)
[2023-2024]
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STUDENT DECLARATION
Date: Signature:
Place: Bengaluru
CHAITHANYA KRISHNA SAI A S
GUIDE SIGNATURE;-
SHASHIKALA K
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CERTIFICATE OF ORIGINALITY
This is to certify that the dissertation titled “A STUDY ON TRAINING AND DEVELOPMENT with
REFERENCE TO ASAR IT TECHNOLOGIES” is original work of CHAITHANYA KRISHNA SAI A
S bearing University Register Number U03AX21C0074 and is being submitted in partial fulfilment for the
award of the master’s degree in business administration of Bangalore University.
The report has not been submitted earlier either to this University/ Institution of the fulfilment of the
requirement of a course of study. CHAITHANYA KRISHNA SAI A S is guided by Prof. SHASHIKALA.
K who is faculty guide as per the regulation of Bangalore University.
Date: Date:
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ACKNOWLEDGEMENT
The satisfaction and happiness that accompany the successful completion of any task would be done
but incomplete without mention of the people who made it possible, whose constant guidance and
encouragement crowned our efforts with success. I thank my parents for supporting me throughout the
completion of the internship.
I offer my sincere thanks to Prof. VALLIAMMAI, HOD, Bachelor of Commerce, Pinnacle Institute of
Management and Science, Bengaluru for her encouragement and guidance through out my internship.
I sincerely convey my regards and thank to my internal guide, PROF. SHASHIKALA K Asst.
Professor, Department of Commerce, BANGALORE INSTITUTE OF MANAGEMENT STUDIES,
Bengaluru for his/her encouragement and cooperation.
I thank all my teaching and non-teaching staff of department of Commerce, who has helped me in
completing my internship successfully.
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TABLE OF CONTENT
EXICUTIVE SUMMARY 8
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EXICUTIVE SUMMARY
When creating a summary for the training and development of an executive, it's essential to provide a
comprehensive overview of the executive's professional growth and skill enhancement. The summary
should include details about the specific training programs, workshops, or educational opportunities the
executive has participated in, as well as the resulting impact on their performance and leadership abilities.
Additionally, the summary should highlight any new skills, competencies, or certifications acquired by the
executive, along with examples of how these have been applied in their role.
Furthermore, it's important to address any plans for ongoing development and future training initiatives, as
this demonstrates a commitment to continuous improvement and staying updated with industry best
practices.
In essence, the training and development summary for an executive should showcase their dedication to
personal and professional growth, and how it aligns with the organization's strategic objectives.
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CHAPTER-01
INTRODUCTION
Evolution
Traditionally, the footwear industry relied heavily on manual labor and craftsmanship. However, the advent
of technology has transformed production processes, from the use of computer-aided design (CAD) systems
to advanced manufacturing techniques such as 3D printing. This evolution necessitates continuous training
and development of the workforce to ensure that employees are equipped with the latest skills and
knowledge.
INDUSTRY PROFILE
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Technical Skills Enhancement:
Modern Manufacturing Techniques: Training on the use of automated and semi-automated machinery,
computer-aided design (CAD), and 3D printing.
Quality Control: Techniques for maintaining high standards in production, essential for both domestic and
international markets.
Soft Skills Development:
Communication and Teamwork: Building effective communication and teamwork skills to improve
workplace collaboration.
Leadership Training: Developing leadership skills among mid-level and senior managers to drive strategic
initiatives and manage teams effectively.
Creativity Workshops: Encouraging innovative design and thinking to create unique and marketable
footwear products.
Trend Analysis: Training on global fashion trends to help designers stay ahead in a competitive market.
Workplace Safety: Ensuring workers are trained in safety protocols to reduce accidents and injuries.
Compliance Training: Educating employees on compliance with national and international labor laws and
environmental regulations.
Eco-friendly Manufacturing: Training on sustainable materials and processes to meet the growing demand
for environmentally responsible products.
Waste Management: Techniques for reducing waste and recycling materials in the production process.
Diverse Workforce: The industry employs a mix of skilled and unskilled labor, making it challenging to
design training programs that address varying levels of expertise and education.
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Technological Adaptation: Rapid technological advancements require continuous updates in training
programs, which can be resource-intensive.
Financial Constraints: Many SMEs face budgetary limitations that hinder their ability to invest in
comprehensive training programs.
Employee Turnover: High turnover rates in certain segments of the industry can reduce the return on
investment in training initiatives.
Footwear Design and Development Institute (FDDI): The FDDI offers specialized programs and courses
aimed at skill development in design, manufacturing, and management within the footwear sector.
Skill India Mission: This government initiative aims to provide vocational training and skill development
across various industries, including footwear.
Partnerships with International Organizations: Collaborations with global organizations for technology
transfer and training programs to enhance local capabilities.
Subsidies and Grants: Government subsidies and grants for SMEs to invest in employee training and
development.
Bata India
Established in 1931, Bata India is a subsidiary of the Bata Shoe Organization, one of the world's largest
manufacturers and retailers of footwear. Bata India has a strong presence in the Indian market with a wide
range of products catering to different demographics. With over 1,200 stores across India, Bata is known for
its affordability, quality, and durability. The brand continually innovates in design and technology to meet
evolving consumer demands.
Relaxo Footwears
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Founded in 1976, Relaxo Footwears is one of India's leading footwear manufacturers, renowned for popular
brands like Relaxo, Sparx, and Flite. These brands cater to various market segments, focusing on affordable
and comfortable footwear. Relaxo boasts a strong distribution network in both urban and rural areas,
emphasizing quality and innovative designs. The company also has a significant export market alongside its
robust domestic presence.
Liberty Shoes
Established in 1954, Liberty Shoes is a prominent player in the Indian footwear industry, recognized for its
stylish and comfortable footwear. Liberty exports to over 25 countries worldwide and offers a wide range of
products including casual, formal, sports, and school shoes. The brand is known for blending traditional
craftsmanship with modern technology and has a strong retail presence through exclusive brand outlets and
online platforms. Liberty Shoes is committed to quality and customer satisfaction.
Metro Shoes
Founded in 1947, Metro Shoes is a well-established brand known for its fashionable and high-quality
footwear. Metro operates through a network of exclusive stores across India, focusing on premium quality
and contemporary designs. The brand offers a variety of products from casual to formal and party wear,
emphasizing customer experience and in-store service. Metro Shoes also collaborates with international
brands to provide a wider variety of footwear options.
Lakhani Footwear
Lakhani Footwear, part of the Lakhani Armaan Group, is a major player in the Indian footwear market,
specializing in athletic and sports shoes. Known for its durable and affordable products, Lakhani has an
extensive distribution network that caters to both urban and rural markets. The company focuses on
innovation and product development to keep up with market trends and consumer preferences.
Red Chief
Launched in 1997 by Leayan Global Pvt. Ltd., Red Chief has become synonymous with highquality leather
footwear in India. Specializing in leather shoes for men, Red Chief offers a range of styles including formal,
casual, and outdoor. The brand is known for its rugged, durable, and stylish footwear and has a strong retail
presence with exclusive brand outlets. Red Chief emphasizes craftsmanship and the use of premium
materials to ensure top-notch quality.
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largest producer of footwear in the world, India produces millions of pairs annually, catering to a wide
range of markets from high-end fashion to affordable everyday wear, thus ensuring a broad global reach.
A substantial portion of India's footwear production is aimed at international markets, with significant
exports to regions including North America, Europe, and the Middle East. Major export products include
leather shoes, sandals, and athletic footwear. Indian brands and manufacturers are recognized for their
quality and adherence to international standards, making them preferred suppliers for many global retailers.
The country's footwear industry boasts several competitive advantages, such as a skilled workforce
proficient in both traditional craftsmanship and modern manufacturing techniques, competitive labor costs,
and the availability of raw materials locally, which help keep production costs low and allow Indian
footwear to be priced competitively in the global market.
Despite these strengths, the Indian footwear industry faces several challenges that could impact its global
market share. Inadequate infrastructure can lead to inefficiencies in production and logistics, affecting the
timely delivery of products to international markets. Additionally, meeting the stringent regulatory and
quality standards of different countries can be challenging, especially for smaller manufacturers. The
industry also faces intense competition from other major footwear producers like China, Vietnam, and
Indonesia, posing a constant challenge. Moreover, continuous innovation is necessary to keep up with
changing consumer preferences and global fashion trends, requiring ongoing investment in research and
development.
To strengthen India's position in the global footwear market, various initiatives have been undertaken.
Government and industry collaborations aim to enhance the skills of the workforce through specialized
training programs. Financial incentives and subsidies are provided to exporters to make Indian footwear
more competitive globally. Efforts are also being made to improve infrastructure facilities, including the
establishment of footwear parks and upgrading existing manufacturing hubs. Furthermore, there is an
increasing emphasis on sustainable and eco-friendly manufacturing practices to meet global environmental
standards and cater to the growing demand for sustainable products.
India's footwear industry plays a pivotal role in the global market, driven by its large production capacity,
skilled workforce, and competitive pricing. While challenges exist, ongoing initiatives and investments in
technology, infrastructure, and skill development are poised to enhance India's share in the global footwear
industry. By leveraging its strengths and addressing its weaknesses, India can continue to be a major player
on the international stage, contributing significantly to the global footwear market.
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Export Market
A substantial portion of India's footwear production is aimed at international markets. The country exports a
significant percentage of its footwear to various regions, including North America, Europe, and the Middle
East. Major export products include leather shoes, sandals, and athletic footwear. Indian brands and
manufacturers are recognized for their quality and adherence to international standards, making them
preferred suppliers for many global retailers.
Competitive Advantages
India's footwear industry has several competitive advantages that contribute to its global market share:
Skilled Workforce: The industry benefits from a large pool of skilled artisans and workers who are
proficient in both traditional craftsmanship and modern manufacturing techniques.
Cost Efficiency: Competitive labor costs and the availability of raw materials locally help keep production
costs low, allowing Indian footwear to be priced competitively in the global market.
Diverse Product Range: Indian manufacturers produce a wide variety of footwear, from high-fashion leather
shoes to durable athletic footwear and affordable everyday shoes, catering to diverse consumer preferences.
Technological Adoption: The industry is increasingly adopting advanced technologies such as computer-
aided design (CAD) and automated manufacturing processes to enhance productivity and maintain high-
quality standards.
Skill Development Programs: Government and industry collaborations aim to enhance the skills of the
workforce through specialized training programs.
Incentives for Exporters: Financial incentives and subsidies are provided to exporters to make Indian
footwear more competitive globally.
Infrastructure Development: Efforts are being made to improve infrastructure facilities, including the
establishment of footwear parks and upgrading of existing manufacturing hubs.
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Sustainability Focus: Increasing emphasis on sustainable and eco-friendly manufacturing practices to meet
global environmental standards and cater to the growing demand for sustainable products.
COMPANY PROFILE
ASAR technologies Footwear, based in Bangalore, is a key player in the Indian footwear industry, known
for its commitment to quality, innovation, and customer satisfaction. As a part of the renowned Lakshmi
Machine Works (LMW) Group, the company leverages advanced technology and engineering expertise to
produce high-quality footwear that meets the needs of diverse consumer segments.
Product Range
Lakshmi Technology Footwear offers an extensive range of products that cater to various market segments,
including men, women, and children. Their product portfolio includes:
Market Presence
Lakshmi Technology Footwear has established a strong market presence in India, particularly in the
southern regions. The company’s products are available through a wide distribution network, which
includes exclusive brand outlets, multi-brand retail stores, and a comprehensive online platform. This
extensive reach ensures that their footwear is accessible to customers across urban and rural areas.
Additionally, the company is actively exploring international markets, exporting its products to various
countries and gaining recognition for its quality and innovation.
Brand Philosophy
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The brand philosophy of Lakshmi Technology Footwear centers around delivering value to its customers
through innovative designs, superior quality, and affordable pricing. The company is dedicated to
continuous improvement and staying ahead of market trends by incorporating the latest technologies and
materials in its products. Customer satisfaction is a core focus, and the company strives to exceed customer
expectations with every product it offers.
Future Outlook
Looking ahead, Lakshmi Technology Footwear aims to expand its product line and increase its market share
both domestically and internationally. The company plans to continue its focus on technological innovation,
quality enhancement, and customer-centric strategies. Additionally, there is a strong emphasis on
sustainable practices and the use of eco-friendly materials to meet the growing demand for environmentally
responsible products. This forward-looking approach positions Lakshmi Technology Footwear well for
sustained growth and success in the competitive footwear industry.
PRODUCTION DEPARTMENT
The production department in the footwear industry is the heart of manufacturing operations, responsible for
transforming raw materials into finished products through a series of wellcoordinated processes. This
department manages various stages of production, including design implementation, material selection,
cutting, stitching, assembly, and finishing. Each step requires precision and expertise to ensure the final
product meets quality standards and customer expectations. Advanced technologies and machinery are often
utilized to enhance efficiency and accuracy in production. Additionally, the production department must
adhere to strict timelines and maintain high levels of productivity while minimizing waste and costs.
Collaboration with other departments, such as design, marketing, and supply chain management, is essential
to ensure that production aligns with market trends and consumer demands. Continuous improvement
initiatives, such as lean manufacturing and quality control measures, are implemented to optimize processes
and maintain competitive advantage. Overall, the production department plays a crucial role in driving the
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success and sustainability of the footwear industry by delivering high-quality products efficiently and
effectively.
Material Selection:
Selecting the right materials is a critical step in the production process. The quality of materials used,
including leather, textiles, rubber, and synthetic components, directly impacts the durability and aesthetics
of the final product. The production department works closely with suppliers to source high-quality
materials that meet the required standards.
Cutting:
Once materials are selected, they are cut into specific shapes and sizes required for different parts of the
shoe. This process involves the use of precision cutting tools and machinery to ensure accuracy and
minimize material wastage. Advanced computer-aided design (CAD) systems are often used to optimize the
cutting patterns and improve efficiency.
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Finishing:
The finishing stage involves adding final touches to the shoes, such as polishing, adding laces, and
performing quality checks. This stage is critical for ensuring that the shoes are aesthetically pleasing and
free from defects. The finished products undergo rigorous quality control checks to ensure they meet the
company’s standards and customer expectations.
FLOW CHART
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EMPLOYEE TRAINING AND DEVELOPMENT
Employee training and development in the footwear industry are pivotal to maintaining a competitive edge
and ensuring high-quality production. The rapidly changing landscape of fashion trends, consumer
preferences, and technological advancements necessitates continuous learning and skill enhancement among
employees. The process begins with a thorough needs assessment to identify skill gaps and align training
objectives with the company's strategic goals. For instance, if a company aims to introduce a new line of
ecofriendly shoes, the training program should include modules on sustainable materials and manufacturing
processes.
Training programs encompass a variety of areas, including technical skills, soft skills, and health and safety.
Technical training focuses on machinery operation, quality control, and production techniques, ensuring
employees are proficient in the latest manufacturing methods and technologies. Soft skills training enhances
communication, leadership, and customer service abilities, fostering a collaborative and effective work
environment. Health and safety training is critical for preventing workplace accidents and ensuring
compliance with industry regulations.
Several methods are employed to deliver these training programs. On-the-job training (OJT) allows
employees to learn through hands-on experience under the supervision of experienced colleagues, making it
particularly effective for practical skills. Workshops and seminars, conducted by internal experts or external
consultants, provide focused, short-term training on specific topics. E-learning platforms offer flexibility,
enabling employees to learn at their own pace through interactive courses and quizzes. Mentorship and
coaching pair less experienced employees with seasoned mentors, facilitating knowledge transfer and
personalized guidance. Cross-training, which involves training employees to perform multiple roles,
enhances versatility and aids in workforce management.
Development programs are also crucial, particularly for leadership development and career progression.
Leadership development programs prepare employees for future leadership roles through training in
strategic thinking, decision-making, and team management. Career pathing provides clear progression
paths, encouraging employees to set and achieve career goals. Succession planning ensures a smooth
transition and continuity in key roles by identifying and developing potential leaders within the
organization.
Evaluating the effectiveness of training programs is essential for continuous improvement. This can be
achieved through pre- and post-training assessments, performance metrics, and employee feedback. Based
on these evaluations, training programs should be regularly updated to remain relevant and effective. Case
studies from industry leaders like Nike and Adidas highlight the impact of robust training programs. Nike
invests heavily in a range of training programs, from technical skills to leadership development, using a mix
of e-learning, workshops, and mentorship. Adidas focuses on developing future leaders through
comprehensive programs that include international assignments and exposure to different business aspects.
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The footwear industry also faces unique challenges that training and development programs must address.
Seasonal demand fluctuations, for instance, require a flexible workforce that can scale production up or
down efficiently. Training programs that emphasize cross-training can prepare employees to handle various
roles and responsibilities, making it easier to adapt to changing production needs. Additionally, the rise of e-
commerce has shifted consumer expectations towards faster delivery times and greater product variety.
Training employees in supply chain management and logistics can help meet these demands.
Sustainability is another critical area. As consumers become more environmentally conscious, footwear
companies must adapt by incorporating sustainable practices into their operations. Training programs
focused on sustainability can educate employees on eco-friendly materials, waste reduction techniques, and
energy-efficient manufacturing processes. This not only meets consumer demand but also aligns with global
sustainability goals.
Digital transformation is reshaping the industry as well. The integration of advanced technologies such as
artificial intelligence (AI), machine learning, and the Internet of Things (IoT) in production processes
requires a workforce skilled in these areas. Training programs that cover digital literacy and advanced
technology usage can equip employees with the skills needed to operate and maintain these technologies,
leading to improved efficiency and innovation.
Furthermore, the importance of cultural and ethical training is gaining recognition. In a global industry,
understanding and respecting cultural differences can enhance teamwork and international collaboration.
Ethical training ensures employees are aware of the company's values and standards, fostering a workplace
environment built on integrity and respect.
Employee well-being and mental health are increasingly becoming focal points of development programs.
Providing training on stress management, work-life balance, and mental health awareness can improve
overall employee satisfaction and productivity. Companies that invest in the holistic well-being of their
employees often see lower turnover rates and higher engagement levels.
Finally, the role of feedback and continuous improvement in training programs cannot be overstated.
Establishing a feedback loop where employees can share their training experiences and suggest
improvements helps in refining the programs. Regularly updating training content to incorporate new
industry trends, technologies, and feedback ensures that the workforce remains competent and competitive.
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The Footwear Packing Process
The footwear packing process is a critical final step in the production of shoes, ensuring that the products
are securely packaged for transportation, storage, and retail display. This process involves several
meticulous steps to maintain product quality, enhance presentation, and protect the footwear from damage.
Here is an in-depth look at the various stages of the footwear packing process:
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1. Quality Control Inspection
Before the packing process begins, each pair of shoes undergoes a thorough quality control inspection. This
step ensures that the footwear meets the company’s quality standards and is free from defects. Inspectors
check for issues such as stitching errors, material flaws, color inconsistencies, and overall construction
quality. Only shoes that pass this inspection move on to the packing stage.
5. Primary Packaging
The next step is primary packaging, where each pair of shoes is placed in an individual shoe box. These
boxes are designed to protect the shoes and provide an appealing presentation for retail. The shoe boxes are
usually made from sturdy cardboard and may include branding elements such as logos, product information,
and decorative designs. Inside the box, additional tissue paper or padding may be used to prevent movement
and further protect the shoes.
7. Secondary Packaging
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For bulk shipping and storage, individual shoe boxes are then packed into larger cartons or containers,
known as secondary packaging. These cartons are designed to hold multiple pairs of shoes securely. They
are often lined with additional padding or dividers to prevent the boxes from shifting during transit.
Secondary packaging also includes labeling and barcoding for easy identification and inventory
management.
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PACKING PROCESS FLOW CHART
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HUMAN RESOURCE DEVELOPMENT
Human Resource Development (HRD) in the footwear industry is a comprehensive and strategic approach
aimed at enhancing the skills, knowledge, and capabilities of employees to drive organizational success.
Given the dynamic nature of the industry, marked by rapid fashion trends, technological advancements, and
evolving consumer preferences, HRD plays a critical role in maintaining a competitive edge and fostering
innovation. This document explores various facets of HRD in the footwear industry, emphasizing its
significance, methodologies, challenges, and future directions.
Skill Enhancement: Ensuring employees are proficient in the latest manufacturing techniques and
technologies.
Innovation: Fostering a culture of continuous improvement and creativity.
Quality Assurance: Maintaining high standards of product quality through comprehensive training.
Employee Retention: Providing career development opportunities to retain top talent.
Operational Efficiency: Streamlining processes and improving productivity through effective training
programs.
Components of HRD
1. Training and Development:
Training and development are core components of HRD, involving a variety of programs designed to
enhance employee skills and knowledge.
Technical Training:
Technical training focuses on the specific skills required to operate machinery, use software, and perform
manufacturing tasks. This includes training on new technologies such as automation and computer-aided
design (CAD) systems, which are increasingly prevalent in modern footwear production.
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Given the physical nature of footwear manufacturing, health and safety training is paramount. Programs
focus on proper use of equipment, ergonomic practices, and compliance with safety regulations to prevent
workplace injuries.
Leadership Development:
Leadership development programs are designed to prepare employees for managerial and supervisory roles.
These programs cover strategic thinking, decision-making, and team management skills.
2. Career Development:
Career development initiatives help employees map out their career paths within the organization. This
includes mentorship programs, career counseling, and opportunities for further education and certification.
Succession Planning:
Succession planning ensures that there are qualified individuals ready to step into key roles as they become
available. This involves identifying potential leaders and providing them with the necessary training and
development to prepare for future responsibilities.
Training Methods
On-the-Job Training (OJT):
OJT allows employees to learn by doing, under the guidance of experienced colleagues. This method is
effective for acquiring practical skills and knowledge specific to the company's operations.
E-Learning:
E-learning platforms offer flexibility, enabling employees to complete training modules at their own pace.
These platforms often include interactive courses, videos, and quizzes that cover a wide range of topics.
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Mentorship and coaching involve pairing less experienced employees with seasoned mentors who can
provide guidance, support, and knowledge transfer. This personalized approach helps employees develop
their skills and advance their careers.
Cross-Training:
Cross-training involves training employees to perform multiple roles within the organization. This enhances
workforce flexibility and helps in managing staffing needs during peak periods or when there are absences.
Performance Metrics:
Monitoring key performance indicators (KPIs) such as productivity, quality, and efficiency helps assess the
impact of training on business outcomes.
Employee Feedback:
Gathering feedback from employees about their training experiences provides valuable insights into the
relevance and effectiveness of the programs.
Continuous Improvement:
Based on evaluation results, training programs should be regularly updated to ensure they remain relevant
and effective. This involves incorporating new industry trends, technologies, and feedback from employees.
Challenges in HRD
Rapid Technological Advancements:
Keeping up with rapid technological changes requires continuous updating of training programs and
materials. Companies must invest in the latest technologies and ensure employees are proficient in using
them.
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Workforce Diversity:
Managing a diverse workforce with varying levels of experience and skill sets can be challenging. HRD
programs must be inclusive and cater to the needs of all employees.
Resource Constraints:
Implementing comprehensive training programs requires significant investment in terms of time, money,
and resources. Balancing these investments with other business priorities can be difficult.
Resistance to Change:
Employees may be resistant to new training programs or changes in their roles. Overcoming this resistance
requires effective communication and demonstrating the benefits of training.
Personalized Learning:
Personalized learning experiences tailored to individual needs and learning styles will become more
prevalent. This approach increases engagement and improves the effectiveness of training.
Sustainability Education:
As sustainability becomes increasingly important, HRD programs will need to include training on
sustainable practices, materials, and processes. This will help companies meet consumer demand for eco-
friendly products and align with global sustainability goals.
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Holistic Employee Development:
Focusing on the holistic development of employees, including their mental and emotional well-being, will
become a priority. Training programs will incorporate stress management, work-life balance, and mental
health awareness to create a supportive and productive work environment.
MARKETING DEVELOPMENT
Marketing development in the footwear industry is a dynamic process that involves strategic initiatives
aimed at enhancing brand visibility, driving sales, and maintaining competitive advantage. In a highly
competitive market characterized by evolving consumer preferences and trends, effective marketing
strategies are crucial for footwear companies to stand out and attract target audiences.
Key components of marketing development include thorough market research to understand consumer
behaviors, preferences, and buying patterns. This research informs the development of targeted marketing
campaigns that resonate with specific customer segments. Branding plays a vital role in establishing a
unique identity and positioning within the market. Strong brand identities convey values, aesthetics, and
quality, helping to differentiate products from competitors.
Digital marketing has become increasingly essential, leveraging platforms such as social media, e-
commerce websites, and search engines to reach and engage consumers effectively. Social media platforms
like Instagram and TikTok are particularly valuable for showcasing new footwear collections, engaging
with followers, and building brand communities. Ecommerce platforms provide opportunities for seamless
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online shopping experiences, supported by search engine optimization (SEO) strategies to improve visibility
and attract organic traffic.
Retail strategies also play a significant role in marketing development. Physical stores offer opportunities
for customers to interact with products firsthand, enhancing brand experiences and driving sales. Omni-
channel strategies that integrate online and offline channels enable brands to provide consistent messaging
and customer service across all touchpoints, enhancing brand loyalty and customer satisfaction
Moreover, effective promotional strategies such as product launches, collaborations with influencers or
other brands, and seasonal sales promotions help to create buzz and stimulate consumer interest. Evaluating
marketing effectiveness through key performance indicators (KPIs) such as sales growth, website traffic,
and customer engagement metrics is essential for optimizing strategies and allocating resources effectively.
Looking ahead, sustainability, technological advancements like artificial intelligence (AI) and augmented
reality (AR), and the evolution of influencer marketing are anticipated to shape the future of marketing
development in the footwear industry. Brands that adapt to these trends while maintaining a focus on
consumer insights and innovative marketing strategies will be well-positioned to thrive in the competitive
footwear market.
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CHAPTER-02
DESIGN OF THE STUDY
OBJECTIVES
The study on the footwear industry aims to investigate several key objectives to gain comprehensive
insights into various aspects of the industry. This section outlines the specific objectives and the proposed
design of the study.
RESEARCH METHODOLOGY
1. Research Methodology:
Qualitative and Quantitative Approaches: Utilize a mixed-methods approach combining qualitative
techniques (interviews, focus groups) and quantitative methods (surveys, statistical analysis).
Secondary Research: Conduct extensive literature review of academic journals, industry reports, market
analyses, and case studies to establish a foundational understanding of the footwear industry.
2. Sampling Strategy:
Population: Target stakeholders within the footwear industry, including manufacturers, retailers, consumers,
and industry experts.
Sampling Techniques: Employ stratified sampling to ensure representation across different segments (e.g.,
footwear types, geographic regions)
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3. Data Collection:
Primary Data Collection: Gather primary data through surveys, interviews, and focus groups with industry
professionals, consumers, and key stakeholders.
Secondary Data Collection: Collect secondary data from reputable sources such as industry reports,
government publications, and scholarly articles.
4. Data Analysis:
Quantitative Analysis: Utilize statistical methods to analyze survey responses and quantify trends in
consumer behavior, market dynamics, and technological adoption.
Qualitative Analysis: Conduct thematic analysis of interview and focus group transcripts to identify
patterns, themes, and insights related to industry practices and challenges.
LIMITATIONS
Time constraints
Lack of information provided by the company
Technologies barriers
Cost and Resource Intensive
Motivational Issue
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CHAPTER-03
DISCUSSION OF THE STUDY
ANALYSIS
Analyzing the objectives within the footwear industry involves a comprehensive examination of various
goals that companies and stakeholders strive to achieve. These objectives are pivotal in shaping strategies,
guiding operations, and determining success within this dynamic sector.
Analysis: Understanding market trends, consumer preferences, and competitive dynamics is crucial.
Companies aim to identify niche markets, assess demand for different types of footwear (athletic, casual,
formal), and strategize based on regional variations. Effective positioning involves leveraging strengths
(e.g., quality, affordability, style) to differentiate from competitors and capture market share.
Analysis: Innovation drives competitiveness. Objectives include developing new materials, enhancing
comfort and performance, and integrating technology (e.g., smart footwear). Companies conduct R&D to
stay ahead in design, functionality, and sustainability, responding to trends like eco-friendly materials and
customization.
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Analysis: Improving efficiency in manufacturing processes, sourcing quality raw materials, and managing
logistics are key objectives. Companies aim to minimize production costs, reduce lead times, and enhance
flexibility to meet demand fluctuations. Integration of technology (e.g., ERP systems) and sustainability
practices (e.g., ethical sourcing, waste reduction) are increasingly prioritized.
Analysis: Objectives include providing exceptional customer service, gathering feedback to improve
products/services, and building long-term relationships. Engaging consumers through personalized
experiences, loyalty programs, and responsive communication channels strengthens brand loyalty and
encourages repeat purchases.
Analysis: Objectives encompass reducing environmental impact (e.g., eco-friendly materials, recycling
initiatives), promoting ethical labor practices, and contributing to community development. Companies
align with global sustainability goals (e.g., UN Sustainable Development Goals) to enhance brand
reputation and meet consumer expectations for ethical consumption.
Analysis: Objectives include achieving revenue targets, improving profitability margins, and optimizing
financial resources. Companies focus on cost management, revenue diversification (e.g., expanding product
lines, entering new markets), and strategic investments in innovation and marketing to drive long-term
financial stability and growth.
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TABLE NO. 3.1.1 SHOWING AGE GROUP OF RESPONDENTS:
Analysis: table showing that category 1-4 has 3 seriers and where it is showing the age
group of the respondent. Majority (69%) of the respondents fall in the age category of 20-
25 yrs
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3.1.1 GRAPH SHOWING AGE GROUP OF REPONDENTES
Chart Title
6
0
Category 1 Category 2 Category 3 Category 4
INTERPRETATION:
From the above table Out of 140 respondents 9% of employees are under 19, 69% of
employees between the ages of 20-25,16% of employees are between the ages of 26-30,and
6% of employees are between the ages of above 30.
37
GENDER NO OF RESPONDENT PERCENTAGE
Male 59 42
Female 81 58
Analysis: table showing that category male and female has and where it is showing the
respondent And percentage
Male
38
8
1
INTERPRETATION:
From the above table Out of 140 respondents, 58% of employees are male, and 42% of
employees are female.
Diploma 4 3
UG 71 51
PG 40 28
Professionally qualified 15 11
Others 10 7
39
Analysis: table showing that qualifications of the resondents has the more percentages
In every qualification 3% of employees are done with diploma 51% of
employees are UG, 28% of employees are PG, 11% of employees are
professionally qualified, 7% of employees are other.
NO OF PERC
RESPONDEN ENT
7
1
5
1
4
0
2
8
1
5 1
4 3 1
U P Professionally
G G
qualified
INTERPRETATION:
From the above table Out of 140 respondents ,3% of employees are done with diploma
51% of employees are UG, 28% of employees are PG, 11% of employees are
professionally qualified, 7% of employees are other.
40
INCOME NO OF RESPONDENT PERCENTAGE
Below15,000 51 38
15,000-25,000 41 30
25,000-50,000 25 18
50,000-1,00,000 13 10
Above 1,00,000 5 4
41
Analysis:
table showing that, 38% of employees earn below 15,000, 30% of employees are
getting salary between 15000-25000, 18.0% of employees are getting salary between 25000-
50000, 10% of employees are getting salary 50,000-1, 00,000, 4% of employees are above
1,00,000
NO OF PERCE
RESPONDENT NTAGE
5
1
4
3 1
8
3
0
2
5
1
8
1
3 1
0
5 4
42
Below15,000 15,000-25,000 25,000-50,000 50,000-1,00,000 Above 1,00,000
INTERPRETATION:
From the above table Out of 140 respondents, 38% of employees earn below 15,000, 30% of
employees are getting salary between 15000-25000, 18.0% of employees are getting salary
between 25000-50000, 10% of employees are getting salary 50,000-1, 00,000, 4% of
employees are above 1,00,000
43
TABLE NO.3.1.6 RESPONDENTS VIEW ON HR POLICIES:
Agree 68 48.6
Disagree 3 2.1
ANALYSIS: From the above table Out of 140 respondents, 46% of employees Strongly agree, 68% of
employees agree, 22% of employees Neither satisfied or dissatisfied, 3% of employees Disagree ,1% of
employees of Strongly Disagree employees.
NO OF RESPONDENT PERCENTAGE
6
8
4
4 8 44
6
3
2
INTERPRETATION:
From the above table Out of 140 respondents, 46% of employees Strongly agree, 68% of
employees agree, 22% of employees Neither satisfied or dissatisfied, 3% of employees
Disagree ,1% of employees of Strongly Disagree employees.
45
TABLE NO. 3.1.7 WORK CONTRIBUTION OF RESPONDENTS:
Satisfied 95 68.8
Dissatisfied 20 14.5
highly dissatisfied
ANALYSIS: From the above table Out of 140 respondents, 46% of employees
Strongly agree, 68% of employees agree, 22% of employees Neither satisfied or
dissatisfied, 3% of employees Disagree ,1% of employees of Strongly Disagree
employees.
3.1.7 GRAPH SHOWING WORK CONTRIBUTION OF RESPONDENTS:
NO OF PERCEN
RESPONDENT TAGE
46
9
5
INTERPRETATION:
From the above table Out of 140 respondents,68.8% of employees are satisfied, 14,5% of
employees are dissatisfies,9.4% of employees Neither satisfied or dissatisfied ,7.2%of
employees are highly satisfied.
47
TABLE NO. 3.1.8 RESPONDENTS VIEW ON CHANGES IN HR PRACTICES :
Agree 55 45
Disagree 5 3.6
Strongly disagree
ANALYSIS: From the above table Out of 140 respondents,39.3% of employees Strongly agree
,45% of employees agree,12.2% of employees Neither satisfied or dissatisfied
,3.6%of employees Disagree.
48
3.1.8 GRAPH SHOWING RESPONDENTS VIEW ON CHANGES IN HR PRACTICES
NO OF RESPONDENT
6
3
5
5
4
3 5
9
1
7 1
2
5 3
.
INTERPRETATION:
From the above table Out of 140 respondents,39.3% of employees Strongly agree
,45% of employees agree,12.2% of employees Neither satisfied or dissatisfied
,3.6%of employees Disagree.
49
TABLE NO. 3.1.9 RESPONDENTS VIEW ON TRAINING METHOD:
Job rotation 53 38
Job shadowing 41 30
Case study 31 10
Internship 14 22
ANALYSIS: From the above table Out of 140 respondents,38% of employees Strongly agree
,22% of employees agree,10% of employees Neither satisfied or dissatisfied
,30%of employees Disagree.
50
3.1.9 GRAPH SHOWING RESPONDENTS VIEW ON TRAINING METHOD
Chart Title
6
0
Category 1 Category 2 Category 3 Category 4
51
TABLE NO. 3.1.10 RESPONDENTS VIEW ON TRAINING PERIOD:
3 months 67 50
6 months 51 38.1
52
3.1.10 GRAPH SHOWING RESPONDENTS VIEW ON TRAINING PERIOD:
NO OF PERC
RESPONDEN ENT
6
7
5 5
0 1
3
8
1
6 1
1
3 6 after 6
m m month
INTERPRETATION:
From the above table Out of 140 respondents, 50% respondents provide training in 3
months, 38.1% respondents provide training in 6 months and 11.9% provide training after 6
months.
53
TABLE NO. 3.1.11 RESPONDENTS VIEW ON HEALTH CARE POLICIES:
Agree 44 53.6
Disagree 3 2.1
54
3.1.11 RESPONDENTS VIEW ON HEALTH CARE POLICIES
NO OF RESPONDENT
7
5
5
3
4
4
3
1
1
5 1
0
3 2 3 2
. .
INTERPRETATION:
From the above table Out of 140 respondents 31.4% of employees Strongly agree, 53.6%
of employees agree, 10.7% of employees Neither satisfied or dissatisfied
,2.1% of employees Disagree ,2.1% of employees of Strongly Disagree employees.
TABLE NO. 3.1.12 RESPONDENTS VIEW ON 360 DEGREE APPRISAL:
Agree 44 40.7
Disagree 10 7.1
ANALYSIS:From the above table Out of 140 respondents ,31.4% of employees Strongly
agree ,40.7% of employees agree,19.3% of employees Neither satisfied or dissatisfied
,7.1% of employees Disagree ,1.4% of employees of Strongly Disagree employees.
NO OF RESPONDENT
5
7
From the above table Out of 140 respondents ,31.4% of employees Strongly agree
,40.7% of employees agree,19.3% of employees Neither satisfied or dissatisfied
,7.1% of employees Disagree ,1.4% of employees of Strongly Disagree employees.
TABLE NO. 3.1.13 RESPONDENTS VIEW ON RATING HR POLICIES:
LOW 12 8.6
AVERAGE 46 32.9
HIGH 57 40.7
VERY HIGH 21 15
ANALYSIS:From the above table Out of 140 respondents 8.6% of employees are
low,2.9% are very low of employees ,32.9% are average employees 40.7% of
employees high and 15% are very high.
3.1.12 GRAPH SHOWING RESPONDENTS VIEW ON 360 DEGREE APPRISAL:
NO OF RESPONDENT
PERCENTAGE
57
46
2
1
1
1 5
2 8
.
4 2
.
L VE A H VE
O RY V I RY
INTERPRETATION:
From the above table Out of 140 respondents 8.6% of employees are low,2.9% are very low of
employees ,32.9% are average employees 40.7% of employees high and 15% are very high.
TABLE NO. 3.1.14 SATISAFACTORY LEVEL OF RESPONDENTS:
Agree 44 47.1
Disagree 2 0.9
ANALYSIS: From the above table Out of 140 respondents ,31.4% of employees Strongly
agree ,47.1% of employees agree, 19.3% of employees Neither satisfied or dissatisfied
,0.9% of employees Disagree ,1.4% of employees of Strongly Disagree employees.
3.1.14 GRAPH SHOWING SATISAFACTORY LEVEL OF RESPONDENTS:
NO OF RESPONDENT
PERCENTAGE
6
6
4
4 7
4
3
1
2
7
1
9
2 0 1
.
Strongly Agree
agree Neither satisfied S
t
r
o
INTERPRETATION:
From the above table Out of 140 respondents ,31.4% of employees Strongly agree
,47.1% of employees agree, 19.3% of employees Neither satisfied or dissatisfied
,0.9% of employees Disagree ,1.4% of employees of Strongly Disagree employees.
TABLE NO. 3.1.15 RESPONDENTS VIEW ON EXPERIENCE:
Agree 48 57.9
Disagree 3 2.1
ANALYSIS:From the above table Out of 140 respondents ,34.3% of employees Strongly
agree ,57.9% of employees agree, 3.6% of employees Neither agree or disagree ,2.1% of
employees Disagree ,2.1% of employees of Strongly Disagree employees.
3.1.15 GRAPH SHOWING RESPONDENTS VIEW ON EXPERIENCE
NO OF PERCE
RESPONDENT NTAG
8
1
5
7
4
8
3
4
5 3 3 3
.
INTERPRETATION:
From the above table Out of 140 respondents ,34.3% of employees Strongly agree
,57.9% of employees agree, 3.6% of employees Neither agree or disagree ,2.1% of employees
Disagree ,2.1% of employees of Strongly Disagree employees.
TABLE NO. 3.1.16 RESPONDENTS VIEW ON EXPERIENCE:
Agree 48 50
Disagree 3 5.7
ANALYSIS: From the above table Out of 140 respondents ,32.1% of employees Strongly
agree ,50% of employees agree, 3.6% of employees Neither satisfied or dissatisfied ,5.7% of
employees Disagree ,8.6% of employees of Strongly Disagree employees.
3.1.16 GRAPH SHOWING RESPONDENTS VIEW ON EXPERIENCE
NO OF PERC
RESPONDEN ENT
8
1
4 5
8 0
3
2
8
5 3 3 5 3 .
. .
INTERPRETATION:
From the above table Out of 140 respondents ,32.1% of employees Strongly agree
,50% of employees agree, 3.6% of employees Neither satisfied or dissatisfied ,5.7% of
employees Disagree ,8.6% of employees of Strongly Disagree employees.
TABLE NO. 3.1.17 RESPONDENTS VIEW ON EXPERIENCE:
Agree 48 42.9
Disagree 3 9.3
NO OF PERC
RESPONDENT ENTA
GE
8
1
INTERPRETATION:
From the above table Out of 140 respondents of employees 34.3% Strongly agree 42.9%,of
employees agree, 11.4% of employees Neither satisfied or dissatisfied
,9.3% of employees Disagree ,2.1% of employees of Strongly Disagree employees.
TABLE NO. 3.1.18RESPONDENTS VIEW ON JOB FACTORS:
Agree 41 58.6
Disagree 2 1.4
ANALYSIS:From the above table Out of 140 respondents of employees 29.3% Strongly
agree,59.6%,of employees agree, 9.3% of employees Neither satisfied or dissatisfied ,1.4%
of employees Disagree ,1.4% of employees of Strongly Disagree employees
3.1.18 GRAPH SHOWING RESPONDENTS VIEW ON JOB FACTORS
NO OF PERCE
RESPONDENT NTAG
8
4
5
8
4
1
2
9
1
3 9
.
2 1
.
INTERPRETATION:
From the above table Out of 140 respondents of employees 29.3% Strongly agree,59.6%,of
employees agree, 9.3% of employees Neither satisfied or dissatisfied ,1.4% of employees
Disagree ,1.4% of employees of Strongly Disagree employees
TABLE NO. 3.1.19 RESPONDENT VIEW ON JOB FACTORS:
Strongly agree 84 35
Agree 41 45
Neither satisfied or 13 15
dissatisfied
Disagree 2 1.4
4
4 5
1
3
5
1
1 5
3
2 2
.
INTERPRETATION:
From the above table Out of 140 respondents ,35% of employees Strongly agree, 45% of
employees agree, 15% of employees Neither satisfied or dissatisfied ,1.4% of employees
Disagree ,2.1% of employees of Strongly Disagree employees.
[Type here]
Strongly agree 84 35
Agree 41 45.8
Disagree 2 2.1
NO OF RESPONDENT PERCENTAGE
8
4
4
4 5
1
3
5
1
3 1
0 6
2 2 .
.
INTERPRETATION:
LOW 11 7.9
AVERAGE 44 31.7
HIGH 62 44.6
NO OF RESPONDENT PERCENTAGE
4 4
4 4
.
3
1
.
2
1
1
5
1 .
1 7
.
9
1
L VER AV H VERY
O Y ER I HIG
W LO AG G H
INTERPRETATION:
FINDING:
In the findings of the respondents with the existing employes Out of 140 respondents of
employees 35%Strongly agree, 45.8% of employees agree, 10.7% of employees Neither
satisfied or dissatisfied, 2.1% of employees Disagree ,6.4% of employees of Strongly
respondents of employees 35%Strongly agree, 45.8% of employees agree, 10.7% of employees
Neither satisfied or dissatisfied, 2.1% of employees Disagree ,6.4% of employees of Strongly
Disagree employees. of 140 respondents of employees 35%Strongly agree, 45.8% of
employees agree, 10.7% of employees Neither satisfied or dissatisfied, 2.1% of
employees Disagree ,6.4% of employees of Strongly Disagree employees.
SUGGESTIONS:
1. Needs Assessment: Conduct a thorough analysis to identify the specific training needs
of your employees and the organization as a whole. This can be done through surveys,
interviews, performance evaluations, and observation.
2. Customized Programs: Tailor training programs to meet the unique needs and learning
styles of your employees. Consider offering a mix of online courses, workshops, seminars,
on-the-job training, and mentoring opportunities.
5. Feedback and Evaluation: Regularly solicit feedback from employees to assess the
effectiveness of training programs and identify areas for improvement. Use this feedback
to make adjustments and enhancements to future training initiatives.
[Type here]
CHAPTER-4
LEARNING OUTCOME
JOB RESPONSIBILITY
Job responsibilities related to learning outcomes in HR training and development within the
footwear industry typically encompass a range of activities aimed at enhancing employee
skills, performance, and overall organizational effectiveness. Here are key responsibilities
aligned with learning outcomes in this context:
Following the needs analysis, HR professionals are tasked with designing and developing
comprehensive training programs. These programs are tailored to meet the identified needs,
utilizing instructional design principles to create engaging content such as modules,
workshops, and e-learning courses. Delivery of these programs requires efficient
coordination and scheduling of training sessions, ensuring that logistical arrangements are
in place and that participants are adequately enrolled.
Once training programs are implemented, HR oversees their delivery, either through
internal facilitators or external trainers, ensuring alignment with learning objectives and
fostering active participant engagement. Evaluating training effectiveness is another critical
responsibility, achieved through assessments, surveys, and feedback mechanisms.
Analyzing evaluation data helps HR gauge the impact of training on employee development
and identifies areas for improvement in future programs.
In the realm of HR training and development within the footwear industry, several
persistent challenges impact the effective implementation of learning outcomes. Firstly,
identifying precise skill gaps across various departments and roles can be complex,
especially in a sector characterized by diverse job functions and evolving skill
requirements. This challenge is compounded by resource constraints, where limited budgets
may restrict investments in comprehensive training programs and modern learning
technologies. Integrating new technologies, such as e-learning platforms or virtual reality
tools, presents another hurdle, requiring upfront capital and technical expertise that may not
always be readily available.
Moreover, resistance to change within organizational culture can hinder the adoption of
new training methodologies or technologies, affecting the pace and depth of learning
initiatives. Time constraints further exacerbate these challenges, as balancing operational
demands with training schedules often results in rushed or insufficient learning experiences.
Ensuring the retention and application of learned skills post-training is also a concern, as
without ongoing reinforcement and practical application opportunities, the effectiveness of
training efforts may diminish over time.
[Type here]
when undertaking a project focused on HR training and development in the footwear industry,
several challenges may arise:
Company Cooperation: Gaining cooperation and buy-in from footwear industry companies
to participate in the project, share data, or provide insights can be challenging due to
competitive concerns or reluctance to disclose internal practices.
Time and Resource Constraints: Limited timeframes and resources allocated to the project
can impact the depth and scope of research, analysis, and recommendations that can be
feasibly developed.
[Type here]
Adapting to Industry Changes: The rapid evolution of technology, market trends, and
regulatory landscapes within the footwear industry necessitates flexibility in project
planning and responsiveness to emerging challenges or opportunities.
Annexure- I
(QUESTIONNAIRE)
[Type here]
Name;
1.AGE
a) Under
b) 20-25
c) 26-30
d) Above 30
2.GENDER
a) Male
b) Female
3.Qualification
a) Diploma
b) UG
c) PG
d) Professionally qualified
e) Others
[Type here]
2. Monthly income
a) below15,000
b) 15,000-25,000
c) 25,000-50,000
d) 50,000-1,00,000
e) Above 1,00,000
3. Experience
a) Below 1 yr
b) 1-3 yrs
c) 3-5 yrs
d) 5-10 yrs
e) Above 10 yrs
a) Strongly agree
b) Agree
c) Neither agree or disagree
d) disagree
e) Strongly disagree
5. Do you know how your work contributes to the company’s overall objectives?
[Type here]
a) Satisfied
b) dissatisfied
c) Neither satisfied or dissatisfied
d) Highly satisfied
e) Highly dissatisfied
a) Strongly agree
b) Agree
c) Neither agree or disagree
d) disagree
e) Strongly disagree
a) Job rotation
b) Job shadowing
c) Case study
d) Internship
a) months
b) months
c) after 6 months
9. Employees are satisfied with the health care policies of the company
a) Strongly agree
b) Agree
c) Neither agree or disagree
d) disagree
e) Strongly disagree
a) Strongly agree
b) Agree
c) Neither agree or disagree
d) disagree
e) Strongly disagree
a) Strongly agree
[Type here]
b) Agree
c) Neither agree or disagree
d) disagree
[Type here]
COMPANY
SEAL AND
SIGNATURE
[Type here]
COMPANY
SEAL AND
SIGNATURE
COMPANY
SEAL AND
SIGNATURE
[Type here]