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The document outlines a course on Applied Behaviour Change, covering topics such as human behaviour, motivation, cognitive processes, decision-making, and social judgement. It includes practical exercises to assess various psychological concepts and skills, such as attention, learning styles, emotional intelligence, and problem-solving. Suggested readings provide foundational texts in social and cognitive psychology to support the course content.

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70 views2 pages

EXT 502 2

The document outlines a course on Applied Behaviour Change, covering topics such as human behaviour, motivation, cognitive processes, decision-making, and social judgement. It includes practical exercises to assess various psychological concepts and skills, such as attention, learning styles, emotional intelligence, and problem-solving. Suggested readings provide foundational texts in social and cognitive psychology to support the course content.

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hodagextn
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EXT 502 2+1 APPLIED BEHAVIOUR CHANGE

Human behaviour – Meaning, importance and factors influencing human behaviour, Biological
bases of human behaviour, Individual variations, Personal, social and moral development,
Motivation – foundations, approaches, theories, managing human needs and motivations,
Emotions, Sensory organs and their role cognition, Cognitive processes, Consciousness, Learning
and Memory, Complex cognitive processes, Information processing, Models of information
processing, Attention and perception, Learning, Memory, Behavioural approaches of learning,
Social cognitive and constructivist, approaches to learning, Self regulated learning, Human
judgement, Choice, Decision-making, Attitudes, Liking/ affect, Attraction, Persuasion, Social
judgement The judgement of attitude models; Attribution – meaning, theories; Rational decision
making; Social identify, Groups sustainability of groups; Inter group processes and theories
social learning.
Practicals
1. Understanding perception – Attentional Blink and Repetition Blindness exercise
2. Understanding attention - Testing selective attention capacity and skills and
3. processing speed ability through Stroop test
4. Hands-on experience in the techniques for assessing creative thinking – divergent
5. and convergent thinking
6. Lab exercise in applying Maslow’s need hierarchy to assess motivation
7. Learning - Classical conditioning and operant conditioning
8. Assessing learning styles through Barsch and Kolb inventories
9. Practical experience in building self-esteem
10. Assessment of emotional intelligence
11. Exercises in problem solving
12. Exercises in visual perception
13. Measuring self-concept using psychometric tools
14. Experiment on factors influencing information processing
15. Assessment of attitudes
16. Hands on experience in methods of persuasion
17. Field experience in assessing social judgement
18. Simulation exercise to understand decision-making under different situations
19. Exercise in rational decision-making.
Suggested Reading
1. Eiser J, Richard. 2011. Social Psychology: Attitudes, Cognition and Social Behaviour.
Cambridge: Cambridge University Press.(First Edition, 1986))
2. Eysenck MW and Keane M T. 2010. Cognitive psychology: A student’s handbook. Sixth
Edition, Hove: Psychology Press.
3. Feldman RS. 2008. Essentials of understanding psychology (7th ed.). Boston: McGraw-
Hill.
4. Gilovich T, Keltner D, and Nisbett RE. 2011. Social psychology. New York: W.W. Norton
& Co.
5. Moreno R. 2010. Educational Psychology. Hoboken, NJ: John Wiley & Sons Inc.
6. Nevid JS. 2012. Essentials of psychology: Concepts and applications Belmont, CA:
Wadsworth, Cengage Learning.
7. Rachlin H. 1989. Judgment, decision, and choice: A cognitive/behavioral synthesis. New
York: W.H. Freeman.

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