9th unit 5 notes progress-1
9th unit 5 notes progress-1
MEDIA MATTERS
These taglines promote beauty, health, and self-improvement products or services. Specifically:
"Unlock Your Radiance" likely advertises a skincare product.
"Revitalise Your Hair" appears to market a hair care solution.
"Enhance Your Strength" suggests a fitness or health supplement.
"Master English Faster" promotes a language learning program.
These taglines promote various smart gadgets and products, people desire to improve their
looks, health and chances to succeed in life.
The purpose of these lines is to cash on people’s desire to improve their looks, health and
chances to succeed in life.
The target is youngsters, people who want to look younger and those who want to improve
their language skills.
They are convincing because they appeal to people’s desires. We find people buying so many
things which they don’t really need.
Toys to Teens
Textual Questions And Answers
Grace wants a Monster High doll because she finds them "cool" and is particularly drawn to
Draculaura. She likes Draculaura's long black hair, pink boots, pet bat, and fashionable outfits.
Grace wants a Monster High doll because they are cool and they have monster names like
Frankenstein and Clawdeen Wolf.
Grace learned about Monster High dolls from her friend Maddi, who introduced her to the dolls by
watching videos and playing a computer game together. Maddi also showed her that Draculaura has
her own website.
Grace learned, about Monster High dolls because Maddi told her about them. Maddi and she
watched some of their videos and even played a computer game.
c. Why did Grace's mother finally decide to buy the Monster High doll?
Grace's mother decided to buy the doll reluctantly after Grace persistently asked for it at the shopping
mall. She succumbed to what is known as the "nag factor" in advertising, which pressures parents into
making purchases due to their children’s repeated requests.
Grace’s mother finally decided to buy the Monster High Doll because like millions of parents,
she caved in to the ‘nag factor’ in the world of advertising:
Children influence their parents’ consumer behavior by giving direction on daily purchases such as snacks,
cereals, and toiletries. As they grow older, they express preferences for more significant decisions, such as
the choice of a car, media equipment, and vacation destinations.
Children influence their parents’ consumer behaviour by giving their parents directions to
daily household purchases like snacks, cereals, toothpaste, soap and shampoo. Teens often
give their opinion on the car to buy, new media equipment or where to go for vacation.
Advertising significantly impacts adolescents by influencing their self-esteem and body image.
Advertisements featuring attractive models create unrealistic beauty standards, leading to comparisons
and potential dissatisfaction with their appearance. Additionally, advertising promotes consumerism,
making adolescents more conscious of trends and brand names, often associating these with happiness
and social status.
Adolescents compare their bodies to those of the models they see in the glamorous
Advertisements. Looking at ads featuring highly attractive models can affect one’s self
esteem and body image.
Adolescents place high value on brand names and the latest trends in clothing, technology, and other
products. They are often influenced by the visibility of these items in advertisements and by peer
pressure, believing that having popular brands or trendy items enhances their social image and aligns
them with others.
Adolescents become more conscious of brand names and the latest trends in clothing and
technology. This desire comes to them because they see them a lot and everybody seems to
possess them. Advertising makes them feel that a product will bring them fun and happiness
Advertisers use celebrities because they are seen as trustworthy, competent, and attractive figures.
Adolescents view celebrities as role models and are more likely to perceive products endorsed by them
positively. Celebrity endorsements create a favorable impression and help build a strong connection
between the product and the consumer.
Many people, especially teens, perceive celebrities as more trustworthy, competent, and
attractive than non-celebrity endorsers. The featuring of celebrities results in favourable
evaluations of a product.
i. What, according to you, are the 'hidden pitfalls that lurk behind the scenes?'
The "hidden pitfalls" refer to the subtle but significant negative effects of advertising that are not
immediately apparent. These include:
• Materialism: Advertising often promotes the idea that happiness and success are tied to
owning specific products, fostering a culture of excessive consumerism.
• Unrealistic Standards: Ads, especially those featuring idealized models, can create
unattainable standards of beauty and success, negatively affecting self-esteem and mental
health.
• Manipulation of Emotions: Advertisements target emotional vulnerabilities, encouraging
impulsive decisions rather than rational choices.
• Financial Strain: Persistent advertising can lead to unnecessary purchases, putting financial
pressure on individuals and families.
• Brand Loyalty Over Choice: "Cradle-to-grave" marketing limits consumer freedom by cul-
tivating lifelong brand dependency.
• Impact on Values: Advertising often prioritizes superficial appeal over meaningful values,
potentially shifting priorities away from more important aspects of life
There are many hidden pitfalls. People acquire more things than they really need. Sometime
to buy expensive things they borrow money from financial institutions or individuals that
charge high interest rates and they fall into the debt trap. There are instances when people
committed suicide because they could not pay back the loans they had taken to buy things
that were not essential for them.
1. Why was her mother surprised when Grace asked for a Monster High doll?
Grace's mother was surprised because Grace had not shown any prior interest in Monster High dolls
and suddenly expressed a strong desire for one.
When Grace asked for a Monster High doll her mother was surprised because Grace had
never shown any desire for such a doll before. The mother did not even know what a Monster
High doll was.
2. Do you think it necessary for parents to help their children make good consumer choices
without relying only on advertisements? Why?
Yes, it is necessary. Advertisements often manipulate emotions and desires, promoting products that
may not be essential or beneficial. Parents can guide children to make rational and informed choices
based on actual needs and values.
I think it is necessary for parents to help their children make good consumer choices without
relying only on advertisements. It is so because some gadgets and products advertised in
the print and electronic media are harmful and dangerous to the children. There are
instances where children committed suicide playing some online games or losing money in
gambling online.
Not entirely. While some advertisements promote positive values like health, education, and
environmental responsibility, many focus on materialism, appearance, and impulsive buying, which can
lead to unrealistic expectations.
I don’t agree with the statement that advertisements help consumers develop positive
values. Advertisements simply tempt consumers to buy things they don’t really need. They
exploit the desire of people to look better, to be healthier and to have fun and joy.
4. State your opinion on the influence of advertisements on children. How can we analyze ads and
make smart choices?
Advertisements strongly influence children by shaping their preferences and desires, often promoting
unnecessary products. To make smart choices, one should evaluate ads critically, identify emotional
appeals, and research the product's actual value and necessity.
In my opinion advertisements tempt children to buy things they don’t really need. But since
the children see these things repeatedly and many of their peers using them, they feel they
too should have them without worrying if they are helpful or not. It is not easy for the
ordinary people to analyse the ads and make smart choices. The advertisements speak only
of the advantages of having a gadget or toy without telling us how it can be harmful.
Ads often create a perception of need by associating products with happiness, success, or status. This
can lead to impulsive buying or prioritizing branded items over more practical choices.
Ads negatively affect my shopping preferences. Tempted by the celebrity endorsement and
the glamorous presentation, I end up buying things that I don’t really need.
6. What should advertisers and celebrities bear in mind while promoting products?
Advertisers and celebrities should ensure that their promotions are ethical, truthful, and not misleading.
They should avoid encouraging harmful behaviors, such as unhealthy beauty standards or excessive
consumerism.
While promoting products, advertisers and celebrities should bear in my mind that they
encourage people to buy only things which are beneficial and valuable to them and not
cashing on the people desire to look better, healthier and have fun and happiness.
Yes, it does. Cradle-to-grave marketing has long term consequences’: Marketers know that
the children of today are the adult consumers tomorrow. Children develop loyalty to brands.
This loyalty remains with them all their life.
8. Advertisements influence us to a great extent. Is it wise to follow them blindly? State your
opinion.
No, it is not wise to follow advertisements blindly. Many ads are designed to manipulate emotions and
create artificial desires. It's important to think critically and base purchasing decisions on actual needs
rather than marketing tactics.
It is not wise to follow the advertisement blindly. Some dangerous on-line games have led
some children to commit suicide. By playing some on-line games people have lost huge
amounts of money. At times we too buy things as we are lured into buying them although we
don’t really need them. So we have to be careful.
9. "Don't judge a book by its cover." Is this statement true of advertising? Explain.
Yes, this is true. Advertisements often emphasize attractive visuals and catchy slogans, which may not
reflect the true quality or utility of the product. It's essential to look beyond the surface and evaluate
products on their merits.
The statement ‘Don’t judge a book by its cover’ is very true of advertising. A worthless book
can have an attractive cover. Similarly a product is forced on you by clever advertising. All of
us want to look good, be healthy and joyful in life. These desires in us are exploited by the
producers of various things and the advertisers. Sometimes certain things we buy because
of the advertisements and celebrity endorsements that may prove even harmful to us.
Activity 1
Analyse the ad jingles given below:
Imagine you are marketing cartoons for children. On the basis of your analysis of the ad jingles above,
create a few of your own.
Features of ad jingles
• Rhyming and rhythmic
• Short and simple
• Emotionally appealing
My ad jingles
Pop it, munch it, savor the crunch of it"
"Freshness on your plate, happiness you’ll create"
"Smooth and creamy, a treat so dreamy"
"Dip it, scoop it, feel the joy in every bit of it"
"Pour it, swirl it, energize and thrill it"
"Brighten your day, the sparkling way"
"Pack it, stack it, feel the flavor attack it"
"Cool it, chill it, refresh your spirit, fill it"
Activity 2
Fascinated by ads, one of your friends plans to buy a product from an unfamiliar website. You feel it
your responsibility to make your friend aware of the possible dangers of such transactions. Write the
likely conversation between you and your friend.
You : Hey, I heard you’re planning to buy that cool gadget from an unfamiliar website.
Friend: Yes! The price is super low. It’s a great deal!
You : That’s tempting, but you need to be careful. Buying from unknown websites can be risky.
Friend: What kind of risks are you talking about?
You : Well, some websites may not be secure. You might end up sharing your personal and payment
details with scammers.
Friend: Oh no, that sounds serious!
You : Exactly! Some fake websites don’t deliver the product at all, or they send poor-quality items
instead.
Friend: Hmm... What can I do to stay safe?
You : First, check if the website has a secure connection. Look for "https" in the address bar. Also,
read reviews and ensure it’s a trusted, well-known site.
Friend: That’s good advice. I’ll double-check before I buy anything.
You : Great! It’s better to be safe than sorry. Online shopping is fun, but we need to be smart about
it,
Activity 3
Read the following letter to the editor. Analyse its features, and fill in the bubbles given.
Sir, Salutation
I write to invite your attention to the prevalence of body shaming and Introduction
the unhealthy fixation on shaping the body through extreme dieting. It's
disheartening to witness the results of this social pressure on our youngsters.
Body shaming spreads a toxic culture with severe emotional and Content details of
psychological consequences on children, such as the loss of self-esteem and the topic
the decline of physical and mental health. Encouraging acceptance and respect
for diverse body types is essential to foster a healthier and more inclusive
society.
Dieting, particularly extreme or fad diets, can pose serious risks in the Content
form of nutritional deficiencies and eating disorders. It is vital to promote a
balanced diet and regular exercise to maintain overall well-being.
Letter
11-01-2025
The Editor
The Hindu
Mumbai
Sir/Madam,
I am writing to draw attention to the growing concern regarding the negative impact of
advertisements on children and youngsters. Modern advertisements are often crafted to manipulate
emotions, instilling unnecessary desires and creating a distorted sense of needs and wants, particularly
among impressionable young minds.
Many advertisements aggressively promote junk food, electronic gadgets, and luxury items. This
leads to the development of unhealthy habits, materialistic attitudes, and unrealistic expectations.
Youngsters, influenced by such advertising, are prone to overspending and dissatisfaction with their
lives. Additionally, some ads glorify unhealthy or risky lifestyles, further affecting their physical and
mental well-being.
It is imperative for parents, teachers, and authorities to educate children about the persuasive
tactics used in advertising. Strict regulations should also be enforced to curb misleading and harmful
advertisements that exploit the vulnerability of young audiences.
I hope your esteemed publication will highlight this important issue and encourage readers to
promote responsible advertising and consumer awareness.
Yours sincerely,
[Your Address]
[City, State, Pin Code]
A few actions related to the cyberworld are given below. Place them in the table that follows.
• Share passwords.
Cyberworld
Do's Don'ts
• Avoid the spread of false information or • Post insulting comments on social media.
rumours on social media platforms. • Hack online platforms to cheat others.
• Check the facts before sharing • Share passwords.
information. • Download movies, music, or software
• Avoid posting inappropriate photos or from unauthorised sources.
comments that might hurt others. • Violate copyright laws.
• Be cautious in granting permission to • Capture and share photos without permis-
mobile apps. sion.
• Protect personal information and • Share personal details with strangers on
privacy social media or gaming platforms.
• Send spam messages.
D. As part of the activities of the IT Club, organise a seminar on the topic 'Prospects and
Pitfalls of the Cyber World'.
Welcome Speech
Good [morning/afternoon], respected teachers, distinguished guests, and dear friends. It gives me great
pleasure to welcome you all to this seminar organized by the IT Club on the topic "Prospects and
Pitfalls of the Cyber World." In today’s digital age, technology touches every aspect of our lives.
However, along with tremendous opportunities, it also brings certain challenges. Let’s explore both
sides together in this seminar.
Conclusion
The cyber world is both powerful and risky. By using technology wisely and practicing good cyber
hygiene, we can harness its benefits while minimizing its dangers. Let us all commit to becoming
responsible digital citizens. Thank you for your attention, and I hope this seminar inspires safer and
smarter internet practices.
Hello everyone, this is Anya, and welcome to "Inspiring Minds." Today, we have the honour of
featuring Malala Yousafzai, the youngest Nobel Prize laureate. Malala, welcome!
Anya: Your advocacy for girls' education is truly inspiring. Can you share what sparked your
passion?
Malala: Growing up in Pakistan, I saw girls denied the right to learn. This injustice fueled my
determination to speak out.
Anya: You faced immense challenges, including a near-fatal attack. How did you find the
strength to continue?
Malala: I believe education is a powerful weapon. Despite the threats, I knew I had to persist.
Anya: What message do you have for young people listening today?
Malala: Never underestimate the power of your voice. Stand up for what you believe in, and
never stop learning.
Anya: Thank you, Malala, for your inspiring words. This is Anya, signing off.
Activity 2
To my hero of yesterday, today and tomorrow, with many thanks for all the many cartoon
friends you gave me as a child. They were all I had.
How do you think the cartoons of Joseph Barbera helped Michael Jackson in his loneliness?
Barbera's cartoons likely offered Jackson a world of imagination and fun, a refuge from the
pressures and isolation he may have experienced. The characters' humorous antics and
lighthearted stories could have provided comfort and a sense of normalcy in his life.
Has any work of art influenced you in your childhood? Narrate your experience to the class.
As a kid, the Harry Potter books were my escape. I was shy and felt like I didn't fit in. Reading
about Harry's world of magic and friendship made me feel less alone. The books taught me
about courage, loyalty, and the importance of believing in yourself. They helped me throughsome tough
times and shaped who I am today. They made me believe that even ordinary kids
can have extraordinary adventures and that friendship can overcome any obstacle.
Paragraph 1:
1. What title does the author prefer to be called?
2. What other titles could he have been given?
3. What project was he working on with Phil and his people?
4. How did he describe his time working on the movie?
5. What does the phrase "in that capacity" refer to?
Answers:
1. Creative consultant.
2. Producer, co-producer, executive producer, or dishwasher.
3. The Tom and Jerry movie.
4. He had one of the best times of his life.
5. His role as creative consultant.
Paragraph 2:
Answers:
1. Michael Jackson.
2. To discuss the possibility of working on a project together.
3. To have him sing a song in the Tom and Jerry movie.
4. If he had really written all the Tom and Jerry series.
5. In Michael Jackson's apartment on Wiltshire Boulevard.
Paragraph 3:
Answers:
Paragraph 4:
Answers:
4. Phrasal verbs
. working on: being engaged in or occupied with a task or project.
(working on, met with, came of, look over, sprang out of)
Yesterday, my friend Alex and I were ______ (1) a science project about volcanoes. We
______ (2) our teacher, Mr. Smith, to ask for some extra help. He told us to ______ (3)
some books in the library. While we were in the library, a loud noise startled us, and a cat
______ (4) from behind a bookshelf! Unfortunately, nothing ______ (5) our project that
day because we spent all our time looking for the cat's owner.
Answers:
1. working on
2. met with
3. look over
4. sprang out of
5. came of
Let it Go
"Let It Go" from the film Frozen is a powerful lyric sung by the main character, Elsa. In the song, Elsa
embraces her true self and lets go of the fear and constraints that have held her back. She revels in her
newfound freedom and refuses to hide her magical abilities any longer. The song celebrates self-
acceptance, self-empowerment, and the courage to be true to oneself, with Elsa declaring that she's no
longer going to suppress herself."Let It Go" is about self-acceptance and self-empowerment as Elsa
embraces her identity and lets go of fear and societal expectations.
‘Let It Go’ is a world-famous song from the Disney animated film ‘Frozen,’ sung by the character Elsa.
The song captures Elsa's emotional journey as she embraces her magical abilities to control ice and
snow. Feeling isolated on account of her powers and the pressure to conceal them, Elsa finds solace in
the solitude of the snow-covered mountains, where she declares herself the queen of her kingdom of
isolation.
As Elsa sings, she releases the pent-up emotions and fears that have constrained her for so long,
symbolized by the swirling storm inside her. Determined to break free from societal expectations and
the need to suppress her true self, she resolves to "let it go" and no longer hide her powers. The song's
powerful refrain reflects Elsa's liberation and defiance against the constraints placed upon her, as she
embraces her newfound freedom.
As the song progresses, Elsa's powers manifest in dazzling displays of ice and snow,
symbolizing her newfound confidence and control. She no longer fears the cold or the judgement of
others, embracing the beauty and power of her abilities. By the end of the song, Elsa emerges as a
stronger and more self-assured individual, ready to face whatever challenges lie ahead with courage
and resilience.
‘Let It Go’ has resonated with audiences around the world, not only for the catchy melody and
stunning animation but also for its powerful message of self-discovery, empowerment, and acceptance.
It has become an anthem of liberation and courage, inspiring countless individuals to embrace their true
selves and let go of the fears that hold them back.
2. I used to hide, believing I had to be the "good girl" everyone expected. I bottled up my emotions, my
strength, my truth. But now, I don’t need to hide. My power is who I am, and I won’t suppress it any
longer.
3. I’m letting it all go—every fear, every doubt, every chain that held me down. I’m shutting the door
on my past, leaving behind the worries that once consumed me. The judgments of others, the rejection
of society—they can’t touch me anymore.
4. Like distant mountains that seem small from afar, my past fears and loneliness have shrunk into
nothing. They no longer control me. Those thoughts can’t defeat me now.
5. I’m ready to unleash my full power. I stand tall, unshaken, ready to face whatever comes my way.
Here, there are no rules, no right or wrong. I am free, boundless, and unstoppable.
6. Let the storm rage on! The cold never bothered me anyway. I am as free as the wind, as vast as the
sky. No walls, no limits, no chains. I won’t cry, I won’t falter. Chaos doesn’t scare me anymore.
7. My power flows freely, uncontained, like a river breaking through ice. My soul is filled with hope,
delicate yet unyielding, like snowflakes in a storm. My mind is sharp, my resolve unbreakable, like ice
crystals glinting in the sun. The past is behind me, and I won’t look back.
8. I’m letting go of all my fears. I’ll rise like the dawn, a new beginning, a new me. The person I used
to be is gone, left in the past where she belongs. I’m ready to face whatever comes, unshaken by the
chaos. It doesn’t control me anymore.
Let it Go
- Kristen Anderson-Lopez
Robert Lopez
Idina Kim Menzel
[Pre-Chorus]
Don't let them in, don't let them see
Be the good girl you always have to be
Conceal, don't feel, don't let them know
Well, now they know.
[Chorus]
Let it go, let it go
Can't hold it back any more
Let it go, let it go
Turn away and slam the door
I don't care what they're going to say
Let the storm rage on
The cold never bothered me anyway.
(Pre-Chorus)
It's time to see what I can do
To test the limits and break through
No right, no wrong, no rules for me
I'm free.
(Chorus)
Let it go, let it go
I am one with the wind and sky
Let it go, let it go
You'll never see me cry
Here I stand and here I stay
Let the storm rage on.
(*Bridge)
My power flurries through the air into the ground
My soul is spiraling in frozen fractals all around
And one thought crystallizes like an icy blast
I'm never going back, the past is in the past.
(Chorus)
Let it go, let it go
And I'll rise like the break of dawn
Let it go, let it go
That perfect girl is gone
Here I stand in the light of day
Let the storm rage on
The cold never bothered me anyway.
Elsa couldn't find any footprints because there was no one else in her kingdom of isolation
Elsa is asked to conceal her feelings and be the good girl she always has been because she has
been taught to suppress her emotions and hide her powers from others.
By "Let it go," Elsa means releasing her fears, doubts, and inhibitions, and embracing her true
self and powers without holding back.
"Distance" suggests emotional and physical separation from the constraints and pressures of
society, allowing Elsa to gain perspective and clarity.
5. ‘And one thought crystallizes like an icy blast...’ What thought could this be?
The thought that crystallises like an icy blast could be Elsa's realization that she doesn't need to
conform to societal expectations or hide her powers anymore.
6. ‘You'll never see me cry.’ Why doesn’t Elsa want others to see her cry?
Elsa doesn't want others to see her cry because she wants to appear strong and in control,
especially since she has been taught to conceal her emotions.
Elsa wishes to rise like the break of dawn, symbolizing her determination to overcome her
struggles and emerge stronger and freer.
8. ‘That perfect girl is gone.’ Who is the 'perfect girl' referred to here?
The perfect girl referred to here is the persona Elsa used to portray to conform to societal
expectations of a good and obedient princess, which she now realizes was restricting her true
self-expression and happiness.
The interpretation of "Let it Go" from Disney's Frozen can vary depending on the perspective of
the listener. Some may argue that the song portrays Elsa dealing with her problems by embracing her
powers and accepting herself for who she is. In this interpretation, Elsa's decision to "let it go" signifies
her choice to stop suppressing her abilities and to be true to herself, which ultimately allows her to gain
control over her powers and find freedom from societal expectations.
On the other hand, some may argue that "Let it Go" also showcases Elsa running away from her
problems. By isolating herself and fleeing from her responsibilities as queen, Elsa could be seen as
avoiding the challenges and consequences of her powers. Instead of confronting the issues head-on, she
chooses to escape to the mountains where she can be free from judgement and scrutiny.
Ultimately, both interpretations have validity, and Elsa's actions in the song can be seen as a
mixture of both confronting and avoiding her problems. She confronts them by accepting herself and
her powers, but she also avoids them by withdrawing from society.
2. The song highlights the problems that can arise when you hide who you really are. Do you agree
with this statement? Why?
Yes, "Let it Go" does highlight the problems that can arise when you hide who you are.
Throughout the song, Elsa expresses the pressure and fear she feels in concealing her true self and
conforming to societal expectations. Hiding her powers and suppressing her identity, Elsa experiences
inner turmoil and struggles to find happiness and peace.
"Let it Go" encourages individuals to embrace their uniqueness and be true to themselves, suggesting
that only by doing so can they find true happiness and fulfillment
Suppressing one's true self can lead to a myriad of consequences, including heightened stress
and anxiety, decreased self-esteem, strained relationships, identity confusion, missed opportunities for
personal growth and fulfillment, and even physical health issues. By concealing one's authentic
thoughts, feelings, and identity, individuals risk experiencing internal conflict, disconnection from
others, and a lack of fulfillment in life. Embracing authenticity and living in alignment with one's true
self is essential for mental, emotional, and social well-being, fostering deeper connections with others
and facilitating personal growth and fulfillment.
'Would you mind...?' is a polite and indirect 'Do you mind...?' is a relatively simple and
way of making a request. direct request.
'Would you mind...?/ Do you mind...?' is followed by the '–ing' form of the verb.
'Would you mind if...?' is followed by the past form of the verb.
'Do you mind if...?' is followed by the present form of the verb.
Now, complete the following conversation between Joseph Barbera (JB) and Michael Jackson (MJ)
using any of the following expressions.
(would you mind/do you mind/would you mind if/ do you mind if)