ABOUT US

Alpha Plus is a Complete integrated solution provider

for creative demands. It is formed to set up space by
industry's best calibres involving advanced technolo-
gy that can treat any complex job with ease. More-
over, this profound project management experience
and highly qualified team cater any needs adequately.
Furthermore, by continuous work excellence and
distinguished service quality Alpha Plus aim to create
a unique industrial standards to keep up customer
contentment.
Organization Structure

GENERAL
MANAGEMENT

General Manager
Executive Manager

MARKETING
FACTORY PROJECTS FINANCE
& SALES

Factory Manager Project Manager Marketing Manager Finance Manager

Production Manager (General) Engineer - Civil & Structural Marketing Officers Senior Accountant
Production Manager (Carpentary) Engineer - M.E.P. Online In charge Accountant - Payable
Production Designer Project Planner / Admin Marketing and Accountant - Receivables
Machine Operators Safety Officer Sales Executives
Chief Technician Draughtman
Technician Site Foreman
Labor Chief Technician
Technician
OPERATIONS Labor ARCHITECT, DESIGN HUMAN
SUPPORT & ENQUIRY RESOURCE

Operations Executive Architect HR Manger

Procurement Officer Interior Designer HR Supervisor
Cost Control Graphics Designer HR Coordinator
Site Administrators Enquiry Administrator Public Relation Executive
Store keepers Quantity Surveyor
Logistics Coordinator Draughtman
3D Designer
Construction
TDF Gala Dinner 360 Comp
Venue : AlUla
Athr Gallery
Venue : AlUla

When the Royal Commission of AlUla assigned Gio Forma Architects to design the first
freestanding ATHR Gallery in the region The design of the 500sqm building alludes to the neigh-
borhood of AlJadidah and is made of glass, corten metal, and polished concrete. Craft is proud
to be working with ATHR Gallery which is playing a crucial role in exhibiting Saudi Arabian as well
as other MENA artists. Athr Gallery is an Metal Artwork by itself, a turnkey project by Alphaplus.
The structure build by more than 250 tonnes steel, finished by corton steel onsite.
Local Market 3
Venue : AlUla
Farmer Market
Venue : AlUla
Al Harrat View Point
Venue : AlUla
Hegra Wild Life Experience
Venue : AlUla
RCU Campus Cafe
Venue : AlUla
Daimumah
Venue : AlUla
The Saudi Investment bank
Venue : Riyadh
Five Senses
Venue : AlUla
Wonderland bus stop
Venue : AlUla
Volcano Camp
Venue : Khaybar
Welcome Center
Venue : Tayma
Farmer Market
Venue : AlUla
Visitor Center
Venue : Khaybar
Art
Unguessed Kinships
Artist - Leen Ajlan
Venue : Arts Alula 2024

Over the course of the past three months I was

lucky enough to curate the first edition of the
AlUla Design Residency @artsalula. An exhibi-
tion showcasing the results of the residency is
currently on show at Madrasat Addeera in
AlJdaida. Titled 'Unguessed Kinships',
Unguessed Kinships
Artist - Baharaini Danish
Venue : Arts Alula 2024

Over the course of the past three months I was lucky enough to curate the first edition of the AlUla Design Residency
@artsalula. An exhibition showcasing the results of the residency is currently on show at Madrasat Addeera in AlJdaida.
Titled 'Unguessed Kinships'.
Still from here
Artist - Saeed Gebaan & Hatem Alahmed
Venue : Noor Riyadh 2023

The knowledge possessed by Bedouins is an interesting aspect, clearly

reflected on the principles of adaptation in the most difficult living environ-
ments in a manner that takes the desert as a mysterious spot through which
we can understand the contradictions that manifest among many examples
such as mirage and oasis within a contemporary visual form depends on the
interaction between light and sand in a way that takes from the environment
and the state of endeavor to provide security, the elements of which are to
reveal aspects of the knowledge possessed by the residents of desert on the
locomotion in general. The work forms metaphorical dividing line and
virtually secure surroundings in terms of presence and direction The circle
reflects the current state of safety during the journey, and the stick that
represents the direction that places the city of Riyadh as a destination for
certainty in arriving without yearning for the nearby swarm by forming a
luminous floor contains sand in the circle, which constitutes an interactive
spot that makes the circle floor a drawing space using sand and light, while
retaining the light emanating from the stick that determines the destination
during the resumption of he journey In addition of the sound system that
reflects the calm of the desert. The work depends on the sensory interaction
and the true personification of the sense of security emanating from the
circle and the certainty it contains in the confirmation of the destination.The
work entrenches trust in inherited experiences and their usefulness, as
Bedouin knowledge is embedded by visually documenting them.
A Path You Light
Artist - Pharah Al-Ghalib & Amr Abuzaid
Venue : Noor Riyadh 2023

A Path You Light is a site-specific interactive installation that is brought

to life by visitors’ movement through it. Within the installation’s interior,
LED panels are strategically embedded along one side of the tunnel.
Motion-sensorsthroughout the tunnel act as a responsive medium,
detecting movement and triggering the LED nodes near the figure.
This interaction enables the visitor to become the driver of the installa-
tion, as the LED nodes lie dormant until they are triggered by the
presence and motion of the visitor. As visitors explore the tunnel, the
LED nodes respond dynamicallyto their motion, illuminating their
immediate vicinity and projecting contours of the visitors' silhouettes on
the opposing wall. On the opposite side of the tunnel, the wall is
constructed in textured glass that blur the interior of the tunnel while
allowing the light to seep from within. As the figures block the light
from one wall onto the other, the result on the exterior of the installa-
tion on the translucent wall is a halo of light surrounding each figure’s
shadow as they journey through the installation. This creates a play of
light and shadow for both the visitors inside and out. As visitors traverse
the tunnel, they find themselves both the conductor and the subject of
this living artwork.
A subtle message of hope lies in the link between movement and illumi-
nation. The ephemeral silhouettes cast on the exterior wall, visible to
the outside viewers, hint at the movements unfolding within. The
anonymity of the figures to the outside viewer is central to the installa-
tion, allowing the visitor a private experience while conversely being at
the heart of a public art installation. As their silhouettes are intentionally
pixelated through the textured glass, the identity of the visitor is
rendered irrelevant to their affect. A Path You Light is meant to evoke a
visceral experience that celebrates namelessness in a fame-crazed era.
Chromatic Aberration
Artist - Nawaf Alhuhaimi
Venue : Noor Riyadh 2023

With the advances of the modern technological world, we become ever more lost in our individu-
alized and carefully curated digital spheres. We tend to forget ourselves and others with increas-
ingly addictive and mind-numbing distractions. Our ideas and perceptions of people are filtered
through facades of ones and zeroes. We tend to forget ourselves and others, becoming used to
how we look threw a distorting camera lens.
Shadow is the Cause, Light is the Effect
Who has no Shadow, has no Soul
Artist - Mohammad Al Faraj
Venue : Noor Riyadh 2023

The field at night is filled with shadows, silhouettes, blackened images of creatures and sounds. The echoes of the day are heard
at night, and seen as shadows, for you can say that the echo of an image an object is its shadow. The image, the sound is one part
of truth. The shadow, the echo is another part of truth. And only by merging the two full truths can manifest.
Closer Than They
Appear
Artist - Dur Kattan
Venue : Noor Riyadh 2023

A Path You Light is a site-specific interactive installation that is brought to life by visitors’ movement through it. Within the installation’s interior, LED panels are strategically embed-
ded along one side of the tunnel. Motion-sensors throughout the tunnel act as a responsive medium, detecting movement and triggering the LED nodes near the figure. This interac-
tion enables the visitor to become the driver of the installation, as the LED nodes lie dormant until they are triggered by the presence and motion of the visitor. As visitors explore
the tunnel, the LED nodes respond dynamically to their motion, illuminating their immediate vicinity and projecting contours of the visitors' silhouettes on the opposing wall. On the
opposite side of the tunnel, the wall is constructed in textured glass that blur the interior of the tunnel while allowing the light to seep from within. As the figures block the light from
one wall onto the other, the result on the exterior of the installation on the translucent wall is a halo of light surrounding each figure’s shadow as they journey through the installation.
This creates a play of light and shadow for both the visitors inside and out. As visitors traverse the tunnel, they find themselves both the conductor and the subject of this living
artwork. A subtle message of hope lies in the link between movement and illumination. The ephemeral silhouettes cast on the exterior wall, visible to the outside viewers, hint at the
movements unfolding within. The anonymity of the figures to the outside viewer is central to the installation, allowing the visitor a private experience while conversely being at the
heart of a public art installation. As their silhouettes are intentionally pixelated through the textured glass, the identity of the visitor is rendered irrelevant to their affect. A Path You
Light is meant to evoke a visceral experience that celebrates namelessness in a fame-crazed era.
 Dust to Dust
Artist - Hayat Osamah
Venue : Noor Riyadh 2023

Dust to Dust; is a visual artwork that explores the themes of

oneness, transience, and self-mirrored image through the
innovative use of bio-textile (developed and formulated through
the artists previous bodies of work) and dynamic lighting.
Inspired by using the organic shapes of sand dunes, the installa-
tion serves as a metaphor for the temporal nature of our physical
existence and the interconnectedness of humanity. Within one
of the dune structures, there will be a deliberate hole or opening
that allows sunlight to penetrate and cast a focused beam of
light onto the surrounding area, This intentional element
represents the importance of self-reflection as a means to illumi-
nate and recognize the "other" beyond surface-level differenc-
es. It encourages visitors to have interaction in introspection and
contemplate the profound connection that exists between us all,
despite our various backgrounds. Visitors to the installation can
be invited to walk via the space, experiencing the interplay of
colours, textures, and the lights consequences. The goal is to
create an immersive environment that sparks contemplation and
encourages a experience of interconnectedness and empathy
V1:S1:0NS
Artist - Sultan Bin Fahad
Venue : Noor Riyadh 2023

Visions passing through a slot of stone, quiet moments

glowing with light, turned upside down and reflected in
a trap of trapezoid. Shadows of the past, glimmers of
the future, the trails of history and the potential of
what’s to come marked in glass, the Saudi identity
frozen in time. Artist Sultan bin Fahd explores themes
of national identity and temporal phases as expressed
by light in new and exciting forms with V1:S1:0NS, an
art installation that embraces a retro-futuristic bent and
channels classic science fiction. Unlike most of his other
works, V1:S1:0NS diverges in that its structure won’t be
as readily available for exploration by general audienc-
es; the trapezoidal structure won’t be open for
entrance and walking around, rather viewers will be
able to experience the work through a slit shining a
beacon of light. The interior of the structure holds in it
stained glass shapes symbolically resonant to Saudi
cultural identity, hung underneath the slit and reflected
outwardly to the audience through a labyrinth of
mirrors, engaging the imagination with a blossom of
color and glittering lights. This, in effect, seeks to
replicate how optical functions work, drawing on the
ways in which the eyes process light in the reception of
images.
Tree House
Artist - Ayman Yossri Dayban
Venue : Noor Riyadh 2023

Yossri Daydban actively searches for clarity about identity and new notions
of citizenry. Conceived and produced for this exhibition, Tree House
discusses his approach to the self which directly relates to a home he creat-
ed during his residency in Detroit, one that is not defined by geography,
but rather by a community. The work emphasizes his relationship with his
current place of residence, where the community brought together under
one floor is felt.
 Journey Through the
Ripples of the Sand
Artist - Hana Almilli
Venue : Noor Riyadh 2023

Journey Through the Ripples of the Sand is textile installation is a sensory

and visual odyssey. It invites the viewer to embark on a journey through the
desert, transporting them to a realm of contemplation and introspection.
Through this journey, the installation evokes a sense of conclusion to
feelings of alienation, leading to the realization that we are not alone. We
are all woven from the same fabric of sand above and below the earth,
connecting us to both the living and the dead, nature and its creatures,
binding us as one. The piece is a cocoon encapsulating the feeling of being
embraced by the vast, desolate desert where life begins and ends. The
installation’s circular maze-like construction is inspired by and mimics the
dance of plants in the desert, echoing the unity and harmony found in
nature and within us. The white silk organza adds a layer reminiscent of the
ever-changing aspects of life. The installation also features an auditory
dimension with a poem recited in the middle of the desert, reminding us of
our interconnectedness. The fiber optic light moves while the poem is
recited, creating a mesmerizing aura that immerses the viewer in its cocoon.
As the viewer navigates through the maze, they are enveloped in a world of
light and sound, an ephemeral representation of life’s transient nature.
The Lost Star
Artist - Abdullah Almoudi
Venue : Noor Riyadh 2023

The Lost Star is a glowing landscape oasis that represent a

star falling into the landscape, Light Islamically is repre-
sented as guidance in a spiritual and physical sense, and
for many years the ancient Arabs used stars as a visual
compass to guide them through the desert. This oasis is
beacon of hope where people can discover and go
through which symbolizes our connection back to the stars
and landscape. It’s both a spiritual experience, and a physi-
cal one that questions he notion of guidance and its impor-
tance in the physical and the metaphysical.
When lost in the desert, follow the star and you will go
home. The Suhiel, considered brightest star in the galaxy
has become folklore within the community, that represents
love and guidance as many ancient Arab poets and scien-
tist use the star as beacon of guidance. The suhiel has
continuously been used in the Saudi culture, through
music, poems and old fantastical stories.
Last Seen
Artist - Huda Alnasir
Venue : Noor Riyadh 2023

Last Seen is a site specific work that comprises of various doors

slightly ajar with a light shining through the opening, the installation
that manage to capture the specific tension of the unknown. The
artist has expressed that like other major metropolitan cities, Riyadh
is a city that never sleeps, which seems as if the city collects the
sunlight that shines down on it all day behind her doors, and that the
lights try to escape to experience the Riyadh nights. The open doors
are also a sign of life and are thought of optimistically as being open
always ready to welcome visitors. Alnasir also uses the installation as
a way to embody the metaphor or Nawarat Alriyadh - which is an
expression that is said to visitors when arriving to Riyadh that trans-
lates to ”Riyadh is illuminated because of you”.
Memo Light
Artist - Arwa Alneami
Venue : Noor Riyadh 2023

Memo Light an intervention in the

landscape in the form of 13 derelict
bumper cars that have been given a
new lease on life by the artist. Alneami
has transported the bumper cars from
Al-Salam park in Abha to Al-Salam Park
in Riyadh, in addition to their reloca-
tion, the artist has chosen to adorn the
bumper cars with neon lights as well as
LED strip lights.
The lights decorate the vehicles and
highlight their contours and the pole
on the back of the car that would lead
up to a wire grid in the ride's ceiling
that would power the cars.
Civil Architecture
Artist : Hamed Bukhamseen and Ali Ismail Karimi
Venue: Islamic Binnale - Jeddah 2023

Installation tracks the movement of a beam of sunlight rather than cast a shadow.
Alphaplus looked over casting concrete foundation to completing detailed artwork
on each Island. All works were done on the location except casting mould done from
our factory. Artwork was delivered in 2 week time. We associated with Black
Engineering and The Aimes, organizers Islamic Binnale.
 Structural Fluidity
Artist - Nasser Almulhim & Tamara Kalo
Venue: Noor Riyadh Festival 2022

The central piece of the sculpture is a blue shape, which bends and curves to form a complex undulating
surface, capturing a wide spectrum of light and shadow. It appears almost fabric-like but is made of
metal mesh coated with cement and a mud mixture, to give a texture that is reminiscent of traditional
adobe, a finish common to the historic dwellings of the region. Alphaplus completed this art fabrication
and Installation in 21 days, majority of work was done in our studio facility. This involved multi talented
art team to compose this artwork to its final look
Life
Artist - Dr. Zahra Alghamdi
Venue : Noor Riyadh 2023

In the barren desert, there is no sound or light on the horizon. The sand dunes stretch for vast
distances without any noticeable movement. The desert is characterized by its quietness,
where one can hear the deep silence that cannot move anything in this barren land. However,
the desert is constantly changing. Sometimes the sand dunes move in different shapes due
to the winds that sweep through it, and the desert turns into an artistic painting of changing
sand colors. In my installation work (Life), I mixed transparent plastic with soil and made many
sculptural treatments through the burning technique to create deep and surface gaps
naturally. The golden light seeps through these gaps and also through the transparent surfac-
es, illuminating the dry sand that suffers from thirst and drought. Through this warm light, life
can emerge again in this barren land. Small plants begin to appear and grow slowly, and
small insects and animals that live on the new plants spread. Through this continuous growth,
the barren desert transforms into a lively land full of life and movement. As soon as the warm
and vibrant light spreads in this fertile land, everything in the surrounding area is trans-
formed. The barren sands transform into diverse and colorful terrains, and the dead desert
turns into a diverse and lively environment. In this way, the scared and vibrant light can be
transformed into a driving force for life in distant and remote places. Thanks to this warm
light, the barren land can sprout life and live again.
Resonance
Artist - Basmah Kaki & Hessa Al Bader & Hussam Dakkak.
Venue : Noor Riyadh 2023

Resonance One’s perception and memory of a location is deeply rooted in the sensory experience of the place. Light and sound
(Athan) play an instrumental role in the formation of everyday events and the seasonal transformations of the city. They are an
integral parameter to understand how the city functions and are crucial when discussing the identity of the place. Sound stands as
a marker of time, signaled through Athan that summons all Muslims to prayer, a common denominator across the urban domain of
the city. The installation maps the occurrence of the Athan five times a day. Recordings of the Athan are played on speakers that
emit sequences of tones and frequency waves channeled into a large pool of water, creating reverberations on the water›s surface.
The vessel is illuminated by light that is reflected and refracted by the water it›s holding, projecting a mirage of shadow and light
onto the walls of KAFD grand mosque. Sound becomes a tool that allows us to sculpt water into a dynamic shifting landscape,
making the invisible visible through light maps of the sound of Athan. The vessel or pool of water is encircled by comfortable seating,
inviting visitors to recline and enter a meditative state looking up at the projections and listening to the sound
La Finale
Artist - Mika Revell
Solo Art piece

This work is a realization of

the guerrilla poster
campaign during the
Venice Biennale, 2022. An
exploration of our fascina-
tion with power, the threat
of war, and the duality of
fear and fetish.
The metallic looking art
piece was fabricated by
natural wood in Alphaplus
studio facility.
Al Jadeeda Food Sqaure
Venue : AlUla

AlUla is one of the most exciting attractions to visit in Saudi Arabia. Interior designed several new retail spaces along AlUla's Ancient Incense Road. Stretching from AlUla Old Town
to the new area of AlJadidah, visitors can walk on the largest hand-painted Urban Carpet and can visit the coffee shops, boutiques, and more. One of Alphaplus early projects,
Jadida road decoration marking was covered 12800 SQM, done as per symmetrical pattern of alula moment. This work involved huge coordination between design and execution.
The project was delivered in 25 days.
 Holy Limits
Artist - Nasser Al Salem
Venue : Islamic Binnale - Jeddah 2023

Installation converts textual histories of the Ka'bah into drawn forms, outlining its evolving footprint at
full size and allows visitors to experience and appreciate the scale of human and sacred space. Micro
cement finished calligraphic text was produced in Alphaplus Factory facility. The finishing mixture also
included Makkah Rock grinded to add into the color of Holy Kabaa build blocks. The artwork was
produced in parts and shipped to site. Installation was done by guidebook that indicated calligraphic
text for each sections.
Silent Press
Artist - Muhannad Shono

This is an installation in pigment and paper scrolls, a response to the fear of the
power of the word by the strongest of forces, a silent call for its liberation from
the hegemony of textuality and its dissemination. It also marks the silent
memory of the erasure of the practitioners of the free word and imagines an
alternate distribution for it. Produced in Alphaplus facility and delivered to
artists studio, silent press production process comprises of metalwork and effec-
tive lighting.
Al - Asha
Venue : MOC Riyadh

The romantic poet, Al-A'sha's writings were way ahead of their time. Al-A'sha used his poetry skills to charm many and
his name came from the fact that he was blind. Despite this he travelled from town to town on camelback with only a
harp. To commemorate the prolific writer, we designed an event to highlight and preserve this part of our Saudi
heritage. This project was commissioned by the Saudia Arabia Ministry of Culture and we collaborated with Sidra to
bring this event to life. Alphaplus created a village combining traditional building techniques and materials with the
latest digital technologies to create a memorable experiential journey. Concept development, user journey, and expe-
rience to building the city. We worked with specialized artisans to build structures using traditional mud techniques
and construction methods. We design-built an architectural installation that integrated a verse of the writer's poem on
its facade and that housed an exhibition celebrating the poet's life, journey, and achievements. We also used projec-
tion mapping on the main entry gates, to tell the author's story.
Earth Reading Art
Artist - Talin Hazbar
Venue : Daimumah, Al Ula

Through a process of locating, Sharing and collecting narrative,

Talim Hazbars eath readng explores various relationships between
the past and the present, the interpeceptiple and the material and
focuses on Map-making and mark-making narratives to embody the
materiality and meaning of the land. Alphaplus took the responsibli-
ty for base foundationa and installation of this art piece.
Scale art Murals - Al Ula
Venue : AlUla

One of the murals is by the art collective ST4 and transverses the entire side
wall of one of AlJadidah's landmarks at Oasis Square. With reference to
AlUla's heritage, the piece combines Arabic letters, architectural elements,
and a raw color palette, all inspired by AlUla's heritage. The entire project
was completed in two weeks and included printed fabric, custom stenciling,
and painting.
 Jax 01
Venue : Diriyah

HWKN architecture on the design of the interior gallery spaces and the exterior exhibit garden - to be used for the display of large
scale sculpture. the space was first used for the “Form Within" exhibition, which explored the relationship between architecture and
human behavior. First Public Art Gallery in Riyadh from MOC, Alphaplus proudly took majority of making this historic building, which
involved basic construction to final finishings.
Timeline Wall
Venue : Diriyah

One of its kind, Timeline wall in Bujairi Terrace historic museum is an interactive
wall fabricated trickily to function puzzles for the visitors. This piece was produced
in Alphaplus Factory, it involed more than 900 indiviual cells rotating around brass
rods. Each cells had picture cell that is displayed once turned.
Rakhm
Artist - Fahad bin Naif -

Winner of the Third Edition of Ithra Art Prize

Botanical explorations in the region date back over 200 years, however, we have not fully embraced the
integration of urban nurseries in cities nor studied the full potential of developing a systematically
efficient environmental economy. This artpiece was fabricated by Alphaplus team and shipped to UAE
for final installation.
Manifesto of fragility
Artist - Muhannad Shono
Venue :

Personal archives. "Made [on the occasion of the 16th Biennial of Contemporary Art in Lyon] in
dyed black palm leaves and reclaimed black sand, the installation explores imaginary worlds
born of cycles of destruction (burnout) and recreation (regrowth). Alphaplus produced more
than 8000 palm leaf bouquet, each was painted individually by eco paint.
Letters in Light
Artist - Muhannad Shono
Venue :

A contemplation on the duality of meaning and

individual’s journy through faith, Alphaplus
reproduced this artwork after scaling it for
private displays
Hand Engraving Doors