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Starbucks is launching Siren's Blend coffee on September 24, which is inspired by women in the coffee industry. For the first five days of its release, 15 cents from each cup sold will be donated to the International Women’s Coffee Alliance and Days for Girls. The blend features beans from East Africa and Latin America, and aims to empower women while promoting sustainable farming practices.

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Starbucks is launching Siren's Blend coffee on September 24, which is inspired by women in the coffee industry. For the first five days of its release, 15 cents from each cup sold will be donated to the International Women’s Coffee Alliance and Days for Girls. The blend features beans from East Africa and Latin America, and aims to empower women while promoting sustainable farming practices.

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xoxo.aars
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Ordering Starbucks Coffee This Month Could Help Invest In Women

by Justina Huddleston

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September 17, 2019 at 2:26pm EDT

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Starbucks. Design: Kenzie Mastroe/SheKnows.

When you order at Starbucks, you might not think much about your coffee beyond “iced” or “hot,” but
the chain actually features several specific coffees to serve its customers each day. Pike Place Roast,
Veranda Blend, Thanksgiving Blend — if you ask your barista what they’re serving today, it’s bound to be
one of the chain’s many signatures. But if you haven’t been paying attention to what you’re drinking
at Starbucks, now’s the time to change all that, because this September they’re introducing Siren’s
Blend, a coffee that’s created by and inspired by the hardworking women of the coffee industry.
Image: Starbucks.Kathryn Barnard Photography/Starbucks

Siren’s Blend, named for the mermaid in the Starbucks logo, will be launched on September 24. It will be
brewed and served in-store the first two weeks that it’s available, and between September 24-29, 15
cents from each cup of Siren’s Blend sold will be donated to the International Women’s Coffee Alliance
and Days for Girls.

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As for taste, it sounds like an interesting coffee. It’s made with a blend of beans from East Africa and
Latin America, where Starbucks says they work “every day to elevate women’s leadership and
sustainable farming practices,” and apparently has notes of both chocolate and candied citrus. The blend
was created by women, and even the packaging design was made by women.

Starbucks does have a decent track record when it comes to supporting women. On the corporate level,
50 percent of vice presidents are women, and 43 percent of senior leaders are women. The company
also says that it has “has achieved 100% pay equity for women and men and people of all races
performing similar work in the United States.”

Starbucks also has a grant program that’s specifically designed to help “empower 250,000 women and
families in coffee, tea, and cocoa communities through innovative partnerships,” and they’ve worked
with Root Capital to encourage investments in women-run coffee farms in places like Rwanda.
Siren’s Blend is just one of the many ways Starbucks is seeking to help empower women. We wish that
they would keep donating 15 cents from every purchase for more than just five days, but who knows –
maybe if the blend ends up being popular, they’ll focus on more women-focused projects in the future
with more fundraising opportunities attached.

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