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The document outlines a structured approach to management education, detailing various chapters that cover fundamental concepts such as management, principles of management, business environment, planning, organizing, staffing, directing, controlling, financial management, financial markets, marketing management, and consumer protection. Each chapter includes different types of questions (very short, short, long, and case study) aimed at assessing knowledge and application of management principles. Additionally, it highlights key changes in the 2023-2024 pattern, emphasizing case studies and competency-based questions.
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Download as TXT, PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
3 views

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The document outlines a structured approach to management education, detailing various chapters that cover fundamental concepts such as management, principles of management, business environment, planning, organizing, staffing, directing, controlling, financial management, financial markets, marketing management, and consumer protection. Each chapter includes different types of questions (very short, short, long, and case study) aimed at assessing knowledge and application of management principles. Additionally, it highlights key changes in the 2023-2024 pattern, emphasizing case studies and competency-based questions.
Copyright
© © All Rights Reserved
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
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Chapter 1: Nature and Significance of Management

Types of Questions
Very Short Answer (1 Mark)

Define management. (Competency-based)

What is the primary objective of management? (Direct)

Short Answer (3 Marks)

Explain any two features of management. (Competency-based)

How does management help in achieving group goals? (Application-based)

Long Answer (5 Marks)

"Management is a science as well as an art." Discuss. (Theoretical)

Explain the importance of management in modern business. (Application-based)

Case Study (4 Marks)

A company is struggling to achieve its goals despite having resources. Suggest how
management can help. (Competency-based)

Chapter 2: Principles of Management


Types of Questions
Very Short Answer (1 Mark)

State any one principle of scientific management. (Direct)

What is meant by 'Unity of Command'? (Competency-based)

Short Answer (3 Marks)

Explain any two principles of Fayol. (Theoretical)

Differentiate between unity of command and unity of direction. (Application-based)

Long Answer (5 Marks)

Explain Taylor's principles of scientific management. (Theoretical)

Discuss the relevance of Fayol's principles in today’s business environment.


(Application-based)

Case Study (4 Marks)

A company is facing conflicts due to overlapping authority. Suggest how Fayol's


principles can help. (Competency-based)

Chapter 3: Business Environment


Types of Questions
Very Short Answer (1 Mark)

Define business environment. (Direct)

What is meant by 'Liberalisation'? (Competency-based)


Short Answer (3 Marks)

Explain any two features of the business environment. (Theoretical)

Differentiate between liberalisation and globalisation. (Application-based)

Long Answer (5 Marks)

Explain the impact of government policy changes on business and industry.


(Application-based)

Discuss the importance of understanding the business environment. (Theoretical)

Case Study (4 Marks)

A company is facing challenges due to changes in government policies. Suggest how


it can adapt. (Competency-based)

Chapter 4: Planning
Types of Questions
Very Short Answer (1 Mark)

Define planning. (Direct)

What is meant by 'Objective' in planning? (Competency-based)

Short Answer (3 Marks)

Explain any two limitations of planning. (Theoretical)

Differentiate between policy and strategy. (Application-based)

Long Answer (5 Marks)

Explain the steps involved in the planning process. (Theoretical)

"Planning leads to rigidity and reduces creativity." Do you agree? Justify.


(Application-based)

Case Study (4 Marks)

A company sets a goal to increase its market share by 10% in the next year.
Identify the type of plan and explain the steps it should follow. (Competency-
based)

Chapter 5: Organising
Types of Questions
Very Short Answer (1 Mark)

Define organising. (Direct)

What is meant by 'Delegation'? (Competency-based)

Short Answer (3 Marks)

Explain any two advantages of formal organisation. (Theoretical)

Differentiate between formal and informal organisation. (Application-based)


Long Answer (5 Marks)

Explain the steps involved in the process of organising. (Theoretical)

Describe the importance of decentralisation in an organisation. (Application-based)

Case Study (4 Marks)

A company has decided to decentralise its operations to improve efficiency. Discuss


the benefits it might derive from this decision. (Competency-based)

Chapter 6: Staffing
Types of Questions
Very Short Answer (1 Mark)

Define staffing. (Direct)

What is meant by 'Recruitment'? (Competency-based)

Short Answer (3 Marks)

Explain any two sources of recruitment. (Theoretical)

Differentiate between training and development. (Application-based)

Long Answer (5 Marks)

Explain the importance of staffing in an organisation. (Theoretical)

Discuss the steps involved in the staffing process. (Application-based)

Case Study (4 Marks)

A company is facing high employee turnover. Suggest how staffing functions can
help. (Competency-based)

Chapter 7: Directing
Types of Questions
Very Short Answer (1 Mark)

Define directing. (Direct)

What is meant by 'Motivation'? (Competency-based)

Short Answer (3 Marks)

Explain any two elements of directing. (Theoretical)

Differentiate between monetary and non-monetary incentives. (Application-based)

Long Answer (5 Marks)

Explain Maslow's hierarchy of needs theory. (Theoretical)

Discuss the importance of communication in directing. (Application-based)

Case Study (4 Marks)

A company is facing low employee morale. Suggest how motivation techniques can
help. (Competency-based)

Chapter 8: Controlling
Types of Questions
Very Short Answer (1 Mark)

Define controlling. (Direct)

What is meant by 'Deviation' in controlling? (Competency-based)

Short Answer (3 Marks)

Explain any two steps in the controlling process. (Theoretical)

Differentiate between budgetary and non-budgetary control techniques. (Application-


based)

Long Answer (5 Marks)

Explain the importance of controlling in an organisation. (Theoretical)

Discuss the relationship between planning and controlling. (Application-based)

Case Study (4 Marks)

A company is facing deviations in its production process. Suggest how controlling


can help. (Competency-based)

Chapter 9: Financial Management


Types of Questions
Very Short Answer (1 Mark)

Define financial management. (Direct)

What is meant by 'Capital Structure'? (Competency-based)

Short Answer (3 Marks)

Explain any two factors affecting capital structure. (Theoretical)

Differentiate between fixed and working capital. (Application-based)

Long Answer (5 Marks)

Explain the importance of financial planning. (Theoretical)

Discuss the factors affecting dividend decisions. (Application-based)

Case Study (4 Marks)

A company is facing liquidity issues. Suggest how financial management can help.
(Competency-based)

Chapter 10: Financial Markets


Types of Questions
Very Short Answer (1 Mark)

Define stock exchange. (Direct)


What is meant by 'Primary Market'? (Competency-based)

Short Answer (3 Marks)

Explain any two functions of the stock exchange. (Theoretical)

Differentiate between primary and secondary markets. (Application-based)

Long Answer (5 Marks)

Explain the role of financial markets in an economy. (Theoretical)

Discuss the importance of SEBI in regulating financial markets. (Application-based)

Case Study (4 Marks)

A company wants to raise capital through the stock market. Explain the process.
(Competency-based)

Chapter 11: Marketing Management


Types of Questions
Very Short Answer (1 Mark)

Define marketing. (Direct)

What is meant by 'Branding'? (Competency-based)

Short Answer (3 Marks)

Explain any two functions of marketing. (Theoretical)

Differentiate between advertising and personal selling. (Application-based)

Long Answer (5 Marks)

Explain the elements of the marketing mix. (Theoretical)

Discuss the importance of packaging in marketing. (Application-based)

Case Study (4 Marks)

A company is launching a new product. Suggest how it can use the marketing mix.
(Competency-based)

Chapter 12: Consumer Protection


Types of Questions
Very Short Answer (1 Mark)

Define consumer protection. (Direct)

What is meant by 'Consumer Rights'? (Competency-based)

Short Answer (3 Marks)

Explain any two consumer rights. (Theoretical)

Differentiate between consumer forums and consumer courts. (Application-based)

Long Answer (5 Marks)


Explain the importance of consumer protection. (Theoretical)

Discuss the role of NGOs in consumer protection. (Application-based)

Case Study (4 Marks)

A consumer is cheated by a company. Suggest how consumer protection laws can help.
(Competency-based)

Key Changes in 2023-2024 Pattern


Increased Focus on Case Studies: Each chapter now has at least one case study-based
question (4 marks).

Competency-Based Questions: More application-based and analytical questions are


included.

Balanced Weightage: Equal emphasis on theoretical and practical aspects.

For the latest sample papers and detailed question patterns, refer to the CBSE
official website or CBSE Academic resources.

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