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En Route_Brand Guideline Sheet

The document outlines the brand guidelines for 'En Route', detailing the usage of primary and secondary logos, color palettes, and fonts. It specifies the color codes in CMYK, RGB, and HEX formats for various brand colors. Additionally, it includes instructions for the use of illustrations and provides examples of text usage for marketing materials.

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copemax228
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25 views1 page

En Route_Brand Guideline Sheet

The document outlines the brand guidelines for 'En Route', detailing the usage of primary and secondary logos, color palettes, and fonts. It specifies the color codes in CMYK, RGB, and HEX formats for various brand colors. Additionally, it includes instructions for the use of illustrations and provides examples of text usage for marketing materials.

Uploaded by

copemax228
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BrAnD GUiDELinE SHEET

Primary Logo Secondary Logo Logo Mark

This should be used first if space allows For when the primary logo Social media profile pictures,
for it. Use it on websites, footers, doesn’t fit in the required space. stamps, favicon etc. Use this
Usage: Usage: Usage:
stationery, signage etc. Used on websites, printed when your other variations
materials and larger elements. simply won’t fit.

Colour Palette Forest Cashmere Lime


Soil
Secondary Colour
Primary Colour Primary Colour Secondary Colour

CMYK: CMYK C: 22 M: 33 Y: 100 K: 0 CMYK C: 30 M: 46 Y: 83 K: 8


They are the colours used in RGB R: 209 G: 215 B: 1 RGB R: 172 G: 130 B: 70
printed materials. HEX #D1D701 HEX #AC8246

RGB:
This is used on-screen and for
web design. Tangerine
Accent Colour
HEX Code:
This colour code is used CMYK C: 89 M: 42 Y: 75 K: 38 CMYK C: 0 M: 48 Y: 89 K: 0
CMYK C: 0 M: 1 Y: 11 K: 0
on-screen and for web design. RGB R: 7 G: 84 B: 66 RGB R: 255 G: 142 B: 49
RGB R: 255 G: 250 B: 227
HEX #075442 HEX #FF9831
HEX #FFFAE3

Brand Assets
Illustrations can be
used on their own or
as a pattern swatch.
Use this on websites,
stationery,
packaging, printed
materials, social
posts etc.

Primary Font Secondary Font

Happy Hints Anko (semi Bold) Poppins (medium)

The primary font is your default The secondary font compliments This compliments the primary &
Usage: typeface & should be used Usage: your primary font. This will be Usage: secondary font. This should be
within headers & titles. used on subheadings. used within body copy.

eat ya oranges

Our produce is hand picked


with care & grown in one of the
most beautiful organic farms in
the UK.
have It looks the part, and guess
VITAMIN C what? It tastes it too!

IMPROVES
CHEESEY BROCOLLI
DIGESTION
& POTATO CASSEROLE
BOOSTS
made by @customer IMMUNE
Business Name: En Route Created by: SYSTEM
Abi Connick

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