ET REVIEWER 1.

ICT as Medium for Advocacy and Developmental

LESSON 1: MULTIMEDIA AND ICT’S Communication
MULTIMEDIA – Is a combination of text, animated graphics,
video and sound delivered to you via electronic means. It is ADVOCACY - is a process of supporting and enabling people to
what appeals to users for entertainment, learning and express their views and concerns.
research. DEVELOPMENTAL COMMUNICATION - an approach to
5 Main Elements of Multimedia communication which provides communities with information
A. Static Elements - are the elements that do not move. they can use in bettering their lives.
1. Text – contents express specific information. Change.org - Is dubbed as the “World’s platform for change”
2. Images –make the content more visually appealing. where anyone from online community can create a petition
Common image file formats used are JPEG, PNG, GIF, and ask others to sign it.
and TIFF. Image can also be interactive like buttons,
navigation menus, and backgrounds. 2. The Social Power of Social Media
B. Dynamic Elements - are the elements that are moving
THE THREE FACES OF SOCIAL MEDIA
within a multimedia
1. The Good – used for communication where distance no
3. Video – adds more attraction to users. Video can be
longer matter.
embedded within the content or linked stored
2. The Bad – allowed people to hide behind screens and
outside the content.
avatars and it has taken over our lives rather than us being in
4. Audio – aids interactions with the users, it can also
control.
be added as background. Audio can be embedded or
3. The Ugly – it has become a common cause to broken
streamed.
relationships, self-centeredness, and egocentricity. It is also for
5. Animation – can include interactive effects which
frauds and child abuse.
allow users to interact with the use of mouse or
keyboard.
Global Digital Divide - commonly described as the “Gap
between information haves and have not”.
Types of Multimedia
1. Linear Multimedia – Presents information and active
Role of ICT in the Recent History
content without any navigation control for the viewer.
● EDSA (PEOPLE POWER REVOLUTION) - The people
2. Non – Linear Multimedia (Hypermedia Content) – It
power revolution lasted from 1083 to 1986. During a
presents information requiring users interactivity to
radio broadcast of Radio Veritas, Cardinal Sin
control progress. The users control delivery of elements.
encouraged the Filipinos to help end the regime of then
3. Online Multimedia - Used in applications available with
President Ferdinand Marcos. A major protest took place
the internet.
along the EDSA from February 22 to 25, 1986 involving
4. Offline Multimedia – Application presented and used
two million Filipinos from different sectors. These
even without internet.
included civilians, political parties, the military and
***Hybrid Multimedia – combines features of online and
religious groups.
offline applications.
● EDSA DOS - This is also known as the 2001 EDSA
Revolution, happened during January 17 to 21, 2001. It
Multimedia content that you can find on some websites:
was fueled after 11 prosecutors of the President Joseph
1. Videos – through video hosting sites.
Estrada walked out of the impeachment trial. As a result,
2. Sound, Music, or Audio – you can now share your sound
the crowd in EDSA grew over the course of a few days
bites to the entire world.
through text brigades.
3. Online games – game developers now create “browser –
● Million People March - This is a series Of protest that
based games”.
mainly took place in Luneta Park from august 22 to 26,
4. Online test – online survey forms and tests that
2013. There were also several demonstrations that
automatically display the results when finished.
happened around key cities in the Philippines and some
5. Courseware – online courses that stimulate the
location overseas. The organizers and promoters of the
classroom online.
Million People March used Facebook and Change.org as
6. Podcast – episodic series of audio or text files streamed
their, mediums.
online.
● Yolanda People Finder - Recent storms in Philippines
7. Vodcast – episodic series of videos streamed online.
history gave birth to the People finder database
powered by Google. During typhoon Yolanda, the
Uses of Multimedia
people finder was a vital tool for people across the globe
1. EDUTAINMENT – ( Education + Entertainment)
to track the situation of their relatives. This proved to be
- The goal of using the multimedia approach is to
successful and is now adapted by more organizations to
entertain the user while being unaware that he or she is
help people track relatives during calamities.
actually learning in the process.
2. Business Communication 3. Digital Citizenship and the Filipino People
- Multimedia multiplies the degree of effectiveness in
promoting a product. Digital Citizenship - Digital citizenship refers to the responsible
3. Entertainment use of technology by anyone who uses computers, the
- Entertainment industries produce computer games Internet, and digital devices to engage with society on any
and develop animations or special effects for cartoons and level.
movies.
4. Public Access of Information Digital Citizenship Principles
- The ability of multimedia applications that allowed 1. Engage Positively
public access to information either online or offline. ● respect the rights of others to participate and have an
opinion
VIRTUAL REALITY (VR) is a combination of video, stereo and ● ask before tagging other people or posting photos
computer graphics that attempts to create an interactive 3- ● report offensive or illegal content
dimensional environment. ● stand up and speak out about cyberbullying — protect
your friends
LESSON 2: ICT AS PLATFORM FOR CHANGE
 ● don't respond to hurtful or nasty comments — block
and report cyberbullying CREATING A CONCEPT PAPER
● speak to your parents or trusted adult about upsetting Five elements of a concept paper:
online experiences 1. Introduction- includes your group’s mission and vision
● Report threats of violence to the police (collect the and a brief introduction of your project.
evidence to show them). 2. Purpose- includes the reasons why this project is worth
your group and your sponsor’s time, effort and money.
2. Know Your Online World 3. Description- includes all the necessary information
● learn how new skills will help you explore the online about the project. It involves the sites you are going to
world produce and the purpose of each and how they work in
● recognize online risks and how to manage them unison.
● look out for suspicious emails and scams 4. Support- contains the budget needed for the project.
● use secure websites for financial and retail services Some concept papers do not specify any amount
● keep passwords secret, strong and unique requested from the sponsor.
● know how to report bullying behavior on social media 5. Contact Information- includes information on how the
sites. group can be contacted.

3. Choose Consciously ● Your project/campaign must meet the SMART

● choose privacy and security settings carefully and criteria:
check them regularly S – Specific
● choose friends wisely online —not everybody online is M – Measurable
who they claim to be, regularly review your A – Attainable
connections and remove people R – Realistic
● If you have made a mistake apologize and take down T – Time-bounded
offensive material as soon as possible
● ask for permission before uploading pictures of your Simplified ICT Project Process Overview
friends. 1. Planning- involves the following tasks (but not limited to):
a. Conceptualizing your project
9 Elements of Digital Citizenship b. Researching on available data about your topic
1. Digital Access - The most fundamental blocks to being c. Setting deadlines and meetings
a digital citizen, it is available in many remote countries d. Assigning people to various tasks
via cyber cafes and small coffee shops. e. Finding a web or blog host
2. Digital Commerce – The ability of the users to f. Creating a site map for your website
recognize that much of the economy is regulated g. Listing down all applications that you need including
online, it also deals with the understanding dangers web apps
and benefits of online buying, using credit cards online h. Funding (if applicable)
and such. 2. Development- involves the actual creation of the
3. Digital Communication – Deals with the understanding website(s); involves the production of images,
of the variety of online communication mediums such infographics, etc.
as email, instant messaging and Facebook messenger. 3. Release and Promotion- involves the actual release of the
4. Digital Literacy – The ability and knowledge needed to website for public view and promoting it. Promotion
learn and teach using technology tools. typically starts before the actual release.
5. Digital Etiquette – Certain mediums demand more 4. Maintenance- involves responding to feedback of your
appropriate behavior and language than others. site visitors and continuing to improve the website
6. Digital Law – Involves illegal downloads, plagiarizing,
hacking, creating viruses, sending spams, identity LESSON 4: SUSTAINING AN ICT PROJECT FOR SOCIAL CHANGE
theft, and cyberbullying.
7. Digital Rights and Responsibilities – The set of rights UPDATING WEBSITE CONTENT
that digital citizens have such as privacy, and speech. 1. Define and set up goals (Conversion). Goals measure
8. Digital Health and Wellness – They must be aware to how well your site or app fulfils your target objectives.
not become dependent to the internet causing eye A goal represents a completed activity, called a
strain, headaches, stress problems and such. conversion that contributes to the success of-your
9. Digital Security – Citizens must practice using difficult business.
set of passwords, virus protections, and backing up 2. Content inventory to identify update. This includes
data. assessment and review of the information written on
the different pages of the website.
LESSON 3: DEVELOPING AN ICT PROJECT FOR SOCIAL 3. Performance analysis. This is done by checking the
CHANGE generated analytics reports to see what people are
SOCIAL CAMPAIGN - is a large-scale attempt to communicate doing on your website, what keywords are bringing
ideas and practices through mass media and interpersonal traffic, what are the frequently visited webpages and
communication. which pages are they bouncing from.
SOCIAL CHANGE - It is the way human interactions and 4. Collect user feedback. User feedback is an
relationships transform cultural and social institutions over information coming directly from the clients,
time, having a profound impact on society. customers, or visitors about the satisfaction or
ONLINE PLATFORM - used to describe a range of services dissatisfaction they felt with a product service.
available on the Internet including marketplaces, search 5. Create a content plan. In this plan, you should
engines, social media, creative content outlets, app stores, identify the priority area of updates or identify new
communications services, payment systems, services content to address unanswered questions and needs.
comprising the so-called “collaborative” or “gig” economy, and 6. Update/replace old content and add new content.
much more. This is to the phase where updates are actually
CONCEPT PAPER is a document used to convince a panel of executed to replace the old content. This is also the
potential funders to help a product, program, or services time to proofread and check the facts on the site.
become a reality.
HOW TO MAINTAIN AND SUSTAIN A PROJECT? 2. Reduced personal interaction: Being able to work from
home is usually regarded as being a positive effect of using
Maintaining an ICT operation for social change will enable you ICT, but there can be negative aspects as well. Most
to stay focused on why you set up that project in the first people need some form of social interaction in their daily
place. Monitoring and evaluating the operation make sure that lives and if they do not get the chance to meet and talk
the project is on track in accomplishing its primary goals and with other people, they may feel isolated and unhappy.
objectives. This will ensure that the entire project in question 3. Reduced physical activity: A third negative effect of ICT is
becomes ultimately successful. Monitoring and evaluating that users may adopt a more sedentary lifestyle. This can
allows the group or team in charge of the project to identify lead to health problems such as obesity, heart disease,
the aspects of the project that need more attention during and diabetes.
implementation.
TYPES OF MONITORING AND EVALUATION Positive Impacts of ICT on the Society
1. Self-monitoring and evaluation involves holding up a mirror a) Increasing opportunities for education
to yourself and assessing how your strategy is going as a way b) Improving communication
of learning and improving practice. In order to do this c) Allowing people to participate in a wider, even
effectively, you need to be both self-reflective and honest. worldwide, society.
2. Participatory monitoring and evaluation draws on
stakeholder experience and participation. The intention is to
involve as many people with a direct stake in your strategy as
possible, from partners to users or targets of your strategy.

The following approaches to impact assessment of ICT.

1. Conventional approaches
Conventional approaches to impact assessment focus on
whether a project has met its stated objectives and
contributed to the achievement of the overall project goals..
2. Participatory approaches
Participatory evaluations in ICT projects should primarily be
oriented to the information needs of the program
stakeholders. The scope of participants should include all
stakeholders, beneficiaries, and non-beneficiaries of the
program.
.
KI-PROJECTS is a web-based project monitoring and evaluation
software application for building results-based projects and
systems to help you track and measure the performance of
your projects.

Google Forms is one of the most common survey makers

online.

LESSON 5: ICT, THE SELF AND THE SOCIETY

Automation - the technique of making an apparatus, a

process, or a system operate automatically.
E-commerce - Electronic commerce is a business model that
lets firms and individuals buy and sell things over the internet.
ATM - An automated teller machine (ATM) is an electronic
banking outlet that allows customers to complete basic
transactions without the aid of a branch representative or
teller.

Positive Impacts of ICT on People

1. Access to information: Possibly the greatest effect of ICT on
individuals is the huge increase in access to information and
services that has accompanied the growth of the Internet.
Some of the positive aspects of this increased access are
better, and often cheaper, communications, such as phone and
Instant Messaging.
2. Improved access to education, e.g. distance learning and
on-line tutorials. New ways of learning, e.g. interactive
multi-media and virtual reality. New job opportunities, e.g.
flexible and mobile working, virtual offices and jobs in the
communications industry.

Negative Impacts of ICT on People

1. Job loss: One of the largest negative effects of ICT can be
the loss of a person’s job. This has both economic
consequences, loss of income, and social consequences,
loss of status and self-esteem. Job losses may occur for
several reasons, including Manual operations being
replaced by automation.