1.

How to sell

2. Commission & Charges

3. Activate your product listing

4. Add additional place of business (APOB)

5. Send inventory

6. Advertise

7. Manage sales, payout and invoices

Quick solves

In case you can't find your business category in margin calculator / product listing tab:
- Email [email protected]
- Subject line: “<Brand Name> - Business Category Missing”

If you don't have UPC

- We can help you with upto 20 UPC exemption codes
- Email us on [email protected],
- Subject line: “<Brand Name> - Require UPCs”

For MRP or landing price changes

- Mail us at: [email protected]
- Subject line: “<Brand Name> - Price Change”
 How Seller Hub supply chain works ● Sellers take Additional Places of
Business(es) (APOB) on their GST in
○ Warehouse(s) of Blinkit
○ Darkstore(s) of Blinkit

● After completion of listing and

Darkstore 1
Seller APOB
having one active APOB, sellers
raise consignment to our
warehouse(s) basis min-max
quantity suggested by Seller Hub
Darkstore 2
Seller APOB ● From warehouse, Blinkit transfers
products to each darkstore with
Seller Warehouse Blinkit Warehouse
Seller APOB
your APOB

Darkstore 3
● As number of darkstores increase,
Seller APOB sellers can take newer APOBs from
My Locations tab
1.1 Learn how to sell on blinkit 1.1 Daily learning sessions with
our seller experts:
● As you get started, you can
join any of our seller
training sessions to clarify
Book slot in daily seller
your queries around
training sessions product margins, product
listings, APOB applications
● Given the high volume of
sellers, it is not possible for
Activate
us to assign dedicated POCs
for such queries
● When you ship your
inventory, we assign a
warehouse manager to help
you unload your inventory
2.1 View charges and commissions 2.1 View commissions & charges
on your products
● To view the commissions
calculator - Login > How to
Sell Tab > Scroll to
Commissions Calculator >
Click on commission Click ‘Calculate Now’.
calculator view charges ● Enter your product
category, selling price and
dimensions
● Since our charges are
applied basis daily ageing,
Input product category, selling basis your input on days,
price and dimensions the total commission would
be calculated
● The commission calculation
is exclusive of GST (~18%).
2.2 Can’t find business category? 2.2 Can’t find your business category
in the commission calculator?
● Email
[email protected]
with Subject line: “Business
Can’t find your business category? Category Missing”
Email: [email protected]
2.3 View charges and commissions 2.3 View individual definitions and
example calculation of each type
of commission and charge
● Scroll down on the
commission calculator to
view definitions, examples
and charging methodology of
each commission type
View details of every
commission and charge type ● Charge types include:
○ Inwarding Fee
○ Storage Fee
○ Platform Commission
○ Fulfilment Fee
○ Inventory Removal Fee
○ Customer Return Fee
 3.1 Add a product listing 3.1 Go to Catalog & Pricing Tab>
Add a Product
● If you don't have UPC, email
Don't have a UPC?
us on-
UPC is mandatory for product listing and is scanned [email protected],
during inwarding at our warehouse. It must be unique
for each product that you are listing. we can help you with upto 20
UPC exemption codes, with
subject line: “Brand Name |
Require UPCs”
● Fill all the attributes values
as per selected category
Landing Price is the cost price of ● Landing price is at which the
this item.
This price will appear in your Stock Transfer Order (STO)
transfer invoices and accounting
records for your inventory.
will be created. In case of any
damage or loss of product,
this is the price at which the
refund will be generated.
3.2 Resubmit rejected listings 3.2 Rejected Request IDs and
reasons for rejection
● Click on the request IDs
which shows status as
rejected under Product
Requests Tab.
● Resubmit the request IDs by
resolving the error, sent the
You can check rejection reasons
request again for Product to
on the Verify and Submit page be listed on platform.
Common rejection reasons:
-UPC image missing
-UPC mismatch
-Wrong Product Category
Sample UPC image -Images not clear
-Attribute values are missing
3.3 MRP, Landing Price and SP 3.3 Active Products & Pricing Tab
● Once the request IDs is
approved and PID is created,
product will be visible in this
tab.
Selling Price can be updated from
Active Products and Pricing tab ● Selling Price can be updated by
and will reflect on app within few
minutes.
clicking on the PID.
● For MRP and LP changes, e-mail
us at:
[email protected],
with subject line: “Brand Name
| Request Price Change”.
4.1 Add addn. place(s) of business 4.1 Go to My Locations Tab for
applying APOB
● You can choose the state
where you want to start
selling on Blinkit
Enabled states ● A state could show as locked
due to:
○ There is no active GST
linked to your PAN for that
Disabled states state.
Hover your mouse on the state ○ That state requires you to
to see why it is locked/disabled.
have a live APOB in some
other states first, this
happens when darkstores
of one state are served by
warehouse(s) of other
state(s).
4.2 Enter IRN/E-Way Bill credentials 4.2 Go to My Locations Tab for
applying APOB
● Add your IRN/E-Way Billing
GSP credentials
Select Vay Network Services
as GSP provider. ● We require the credentials
for service provider -“Vay
Network Private Limited”.
● We require these
credentials to create E-Way
bills while doing interstate
transfers between
warehouses and dark
stores.
4.3 Create IRN credentials 4.3 Add entire
username including
the “API_” in the
Blinkit dashboard
for IRN verification.

Select “Vay Network Services

Log into GST E-invoicing portal Go to user credentials Pvt. Ltd.” as GSP and create
username and password.
4.4 Create E-Way billing credentials 4.4 Add entire
username including
the “prefix_API” in
the Blinkit
dashboard for
E-Way billing
verification.

Select “Add New” and then

Log into GST E-invoicing portal Go to user credentials Select “Vay Network Services
Pvt. Ltd.” as GSP and create
username and password
4.5 Add addn. place(s) of business 4.5 Go to My Locations Tab >
Apply APOB
● Download NOC and other
property documents from
Download the electricity bills the “Download documents”
and NOC for each APOB
button.
● Add Application Referral
Number (ARN) and the Reg
14 document from the GST
portal.
● Our systems sends it to the
government GST portal for
approval in real time.
● Once status shows
approved, your inventory
tab will get unlocked.
 4.6 If error shows “IRN
4.6 Error: IRN credentials mandatory credentials are mandatory”
● Go to E-Invoice portal >
User Credentials > Freeze
API User.
● Freeze the E-Way user
credentials with GSP service
provider - VAY Network
Private Limited.
● Once it is deactivated,
create new API user under
E-Invoice Portal > Create
API user > as GSP service
provider - VAY Network
Private Limited.
● Upload this username and
password on seller
dashboard.
5.1 Create shipment 5.1 Create a shipment to Blinkit
in 3 easy steps
● Choose the warehouse-
each darkstore is served by
a different warehouse
● Select item ids and choose a
quantity in the range which
is recommended by the
Min-Max Blinkit system
● Select appointment date
and time when you expect
your shipment to arrive at
Blinkit warehouse.
5.2 Enter item quantity 5.2 Item quantity selection while
creation of shipment
● We recommend min & max
quantities which you could
send of each item. This is
calculated on the basis of the
number of darkstores in
which seller takes APOB.
● In the first shipment, we
require minimum of 3 units
per darkstore to keep the
items available to our
NOTE: Blinkit won’t be picking up goods from seller’s customers. If you send less
warehouse, nor will Blinkit bear the cost of shipping.
The goods shall be delivered to warehouse by the seller at than minimum recommended
their own expense. The goods shall be transferred to the quantity, it will affect your
dark-stores from warehouses by Blinkit.
availability and sales.
5.3 FSSAI requirement 5.3 Blocked on item creation due
to FSSAI license -
● For shipping food products,
FSSAI licenses are required
for both the sender and
receiving states.
● Kindly share a state-specific
FSSAI license for the
respective sending and
receiving states, or a central
FSSAI license with
endorsements for all states.
● We are currently in
discussions with the
government to simplify this
process for our sellers.
6.1 Access to blinkit ads portal 6.1 Get access to Blinkit’s brand
portal
● Add your team member's or
agency's email ID to
register and access to the
Blinkit’s Brand (ADs) Portal.
● You can add/remove
multiple users in the portal.
● Registered users will receive
a mail to sign in to Blinkit’s
Brand portal and can use
the activation link to log in:
https://brands.blinkit.com
● The Brands portal website
will enable you to create,
manage and track multiple
Ad campaigns
simultaneously.
7.1 View sales summary 6.1 View your sales on Sales
Summary
● Select the 'Month,' 'State,'
and 'Item' from the
dropdowns to view the sales
summary of the time
View daily sales at a item x state selected.
level on in the sales summary
● You can download
month-level data for
multiple products using the
'Download Bulk Data'
button.
Hover to view top 3 ● Hover over the graphs to
items sold everyday
view insights, including the
top 3 items sold per day by
sales & units.
7.2 View payout details 6.2 View your payout and UTR
details
Payouts will be released to the nearest ● Choose “Show Breakup”
weekday of 1st and 15th of the month under the “Actions column”
to view detailed breakup of
payouts (Image 2).
● Download the Statement of
Account Sheet (SOA) for
each payout cycle by
clicking the “Download”
button under the
“Statement” column.
● The SOA sheet provides
View bi-monthly payout details, including
item level and order level
component level breakdown and charge details with GST.
order-level charges.
7.3 View invoices 6.3 View your monthly invoices
● Download the invoice for
each month by clicking the
“Download” button under
the “Invoice” column
● Invoices will be raised for all
charges raised by Blinkit
(such as storage,
commission, shipping, &
advertisement charges) to
Invoices are issued monthly at the end
of the month for all respective the seller
transactions. Invoices is available at a ● Sellers can view details of
state x service type level
these charges in the
monthly account
statements in the Billing >
Payout Details tab on the
Seller Hub