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BUILDING FINISHES 3

The document discusses the impact of color and texture on human psychology and perception, explaining how they are processed in the brain's limbic system. It covers color theory, including primary, secondary, and tertiary colors, as well as concepts such as hue, value, and chroma. Additionally, it explores various color harmonies and their effects on design, emphasizing the importance of balance and accessibility in color schemes.

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lasburhan544
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23 views20 pages

BUILDING FINISHES 3

The document discusses the impact of color and texture on human psychology and perception, explaining how they are processed in the brain's limbic system. It covers color theory, including primary, secondary, and tertiary colors, as well as concepts such as hue, value, and chroma. Additionally, it explores various color harmonies and their effects on design, emphasizing the importance of balance and accessibility in color schemes.

Uploaded by

lasburhan544
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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CIHAN UNIVERSITY/SULIMANIA, ARCHITECTURAL DEPT.

SECOND YEAR 2024-2025


SECOND SEMESTER LECTURE 3

BUILDING FINISHES
THE PSYCHOLOGY OF MATERIAL 1

Dr. Nahedh T. Al-QEMAQCHI


How Colour And
Texture Affect Mood
And Perception

Colour and texture are minor


design details, but they have an
influence on human psychology
and perception.
Colour and texture are
processed in the brain’s limbic
system, which regulates
emotion a memory, which is
rapidly causes feelings.
What Is
Colour?
Colour is perception. Our eyes
see something, and the data
sent from our eyes to our brains
interprets it as a particular
colour.
Objects reflect light in different
combinations of wavelengths
(radio, gamma rays, and more).
Our brains pick up on these
wavelength combinations,
interpreting them as a
phenomenon known as colour.
What Is Colour Theory?

Colour theory is the art and science of using colour. It explains how
humans perceive colour (both physically and psychologically) and
how colours mix, match, and contrast with one another.
It also factors in the messages that colours communicate.
Colour theory also explains how specific colours can be pretend in
printing, computers, art, material and more.
Primary,
Secondary, and
Tertiary Colours
Primary colours are the three
main building blocks of the
colour wheel – the colours that
can’t be created by mixing
other hues.
 Red
 Green
 Blue
Primary,
Secondary, and
Tertiary Colours
Secondary colours consist of
two primary colours mixed in
equal amounts.
 Red + blue = Magenta
 Green + red = Yellow
 Blue + green = Cyan
Primary,
Secondary, and
Tertiary Colours
Tertiary colours are created by
mixing secondary and primary
colours to create new hues.
 Green + yellow = Chartreuse
 Green + cyan = Spring green
 Blue + cyan = Azure
 Blue + magenta = Violet
 Red + magenta = Rose
 Red + yellow = Orange
Hue, Value,
and Chroma
Hue is the pure form of any
colour, its position on the colour
wheel.
Value refers to how pure the
colour is – whether it has
shades, tints, or tones added to
it to alter its appearance.
Chroma refers to how pale or
saturated a given colour is.
Shade,
Tint, and
Tone
Colour's Temperature

 As a quick rule of thumb, reds, yellows, and oranges are warm


colours, and blues, greens, and purples are cool colours.
 Every specific colour has its own warm or cool undertones. There are
cool reds and warm greens.
 Warm colours are usually associated with energy, brightness, and
action. Cool colours usually inspire calm, peace, and calmness.
 Why does colour temperature matter? Because our minds recognize
it whether we realize it or not.
Warm Vs
Cool
Colour harmonies
 Colour harmonies are colour arrangements that are pleasing to the eye.
They create a sense of cohesion. They’re what makes a colour scheme
“work.”
 This matters for colour theory because colour doesn’t exist in a vacuum; we
experience colour within the context of the world—individual hues and
tones playing against one another.
 When a colour scheme isn’t harmonious, it’s either boring or messy. A lack
of harmony can mean an over-stimulating design that’s hard to look at.
 But it can also be an experience that’s so boring and monotonous that the
eye glazes right over it. Colour harmony is about finding the middle ground
between the two options.
 This also matters because when designing with user experience and
accessibility issues (such as colour blindness) in mind, certain colour
harmonies and contrast levels are easier to read than others.
Colour's
harmonies
Monochromatic

The most straightforward colour


harmony, a monochromatic
colour scheme, includes a
single hue with varying shades
and tints.
This produces a consistent look
and feel and often ends up
looking neat and polished.
It’s also the hardest colour
harmony to mess up. But it lacks
colour contrast and can risk
looking too dull or hard to read.
Complementary

Uses two colours from opposite


sides of the colour wheel, like
red and green.
Having so much sharp contrast
between the two colours can
make imagery pop, creating a
design that’s very easy to read.
That’s why so many logos use
this colour harmony. But
overusing this much contrast
can be exhausting to look at.
Split-
Complementary

includes one dominant colour


and the two colours directly
next to the dominant colour's
complement on the colour
wheel.
A split-complementary scheme
has more gradation than a
complementary one but still has
the benefit of a lot of contrast.
However, this can make it
harder to balance.
Analogous

Uses colours directly adjacent


to each other on the colour
wheel – for example, red,
orange, and yellow.
This scheme is pleasing to the
eye and easy to look at.
Triadic
Consist of three colours evenly
spaced around the colour wheel.
This produces bright and dynamic
designs with plenty of contrast
while still feeling harmonious.
Each item stands out, while the
overall image pops and is easy to
read.
However, a triadic scheme can
look juvenile and overwhelming if
done wrong. It takes an
experienced designer to pull this
off.
Square
Uses four colours, all equidistant on
the colour wheel. Two
complementary pairs. This creates
a square or diamond shape on the
colour wheel.
it also creates tons of contrast and
gives you plenty of colors to play
with.
Tetradic

Is also called the rectangular


colour scheme because of its
shape on the colour wheel.
The benefits and palette are like
the square colour scheme, but
because each hue is closer to
one other on the colour wheel,
they’re organized into natural
pairs.

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