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Example of Rubric of Wrtten Content Social Media

The document outlines a rubric for evaluating social media content based on five criteria: planning and development, topic selection, engagement, quality, reach, and impact. Each criterion is rated on a scale from excellent to poor, with specific descriptions for each level. The total points possible for the evaluation is 50, with each criterion contributing a percentage to the overall score.

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kanemotoyoshiganteng
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14 views1 page

Example of Rubric of Wrtten Content Social Media

The document outlines a rubric for evaluating social media content based on five criteria: planning and development, topic selection, engagement, quality, reach, and impact. Each criterion is rated on a scale from excellent to poor, with specific descriptions for each level. The total points possible for the evaluation is 50, with each criterion contributing a percentage to the overall score.

Uploaded by

kanemotoyoshiganteng
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Written Content: Social Media Section Rubric


Excellent Average Poor Points
Criteria
(3) (2) (1) Earned
Planning and development—10%
(10 points) Realistic and measurable Outlines how and Overall lack of
objectives set up front. why the campaign or planning.
Outlines how and why the content was
campaign or content was conceived.
conceived. Considered the
different platforms and how
to cross-promote items.

Topic selection – 10%


(10 points) Identifies a creative, focused, Identifies a focused Identifies a topic
and manageable topic that and manageable/ that is too general
addresses potentially doable topic that and wide-ranging
significant yet previously less- appropriately as to be
explored aspects of the topic. addresses relevant manageable and
aspects of the topic. doable.
Engagement—20%
(20 points) Interaction levels from Interaction levels Lack of brand
followers across platforms, from followers reaction/replies
fostering meaningful across platforms, to follower
conversation. Replying to fostering engagement.
questions and comments meaningful Overall low
in a timely manner. conversation. engagement
from followers.
Quality—20%
(20 points) Relevant to audience, Relevant to Creative or
adds value to audience, adds copy needs
conversation. value to improvement.
Authentic and conversation.
trustworthy. Interesting Authentic
with a clear purpose. and
trustworthy.
Reach—20%
(20 points) Content was served to the Content was served Targeting
target audience outline in to the target needed refined
the planning and audience outline in and readjusted.
development. Call-to-action the planning and
was successful. development.
Impact—20%
(20 points) Reached campaign goals Reached Did not
outline. Provided a return campaign goals meet goals.
on invested. outline.
Total points

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