Validation Board

Project Name: Team Leader Name:

Track Pivots Start 1st Pivot 2nd Pivot 3rd Pivot 4th Pivot

Customer
Tip: For two-sided markets,
always validate the riskier side first

Hypothesis

Problem
Remember:
Limit one sticky-note per box

Hypothesis
Write in ALL CAPS
Do not write more than 5 words on any sticky-note

Solution Tip: Do NOT define a solution

Hypothesis
until you’ve validated the problem

Design Experiment
Track Pivots Riskiest Results Invalidated If Invalidated, pivot at least
one Core Hypothesis Validated If Validated, brainstorm and
test the next Riskiet Assumption
Tip: Clear all post-its from this area after each experiment is completed Assumption
1 2 1 2

Only put the Riskiest

GET
Assumption from an
experiment in these boxes

OUT
Which Core Assumption has the Record data &
highest level of uncertainty? learnings separately

Method 3 4 3 4
Core Assumptions
OF THE
BLDG
Any assumption that, if invalidated, will break the business

What is the lowest cost way to

Choose: Exploration,
Pitch, or Concierge

Minimum 5 6 5 6
Success
Criterion

What is the weakest outcome

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