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The business plan for Royal Poultry Chitwan outlines operations for selling fresh, chemical-free chickens and eggs, emphasizing a healthy product offering. The plan includes a marketing mix focusing on product differentiation, strategic pricing, and promotional activities to engage customers. Financially, the startup costs are estimated at NPR 4,000,000, with an expected break-even period of 12-18 months.

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2 views

generated_1741010566118

The business plan for Royal Poultry Chitwan outlines operations for selling fresh, chemical-free chickens and eggs, emphasizing a healthy product offering. The plan includes a marketing mix focusing on product differentiation, strategic pricing, and promotional activities to engage customers. Financially, the startup costs are estimated at NPR 4,000,000, with an expected break-even period of 12-18 months.

Uploaded by

bibashthapa2095
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Royal Poultry Chitwan – Business Plan

Author : [Your Name] Date : [Date]

Group Member Names

MARKETING PROJECT

Instructions

This business plan explains how Royal Poultry Chitwan will run its operations, how we
will sell products, and what strategies we will use to grow the business. It will cover the
main parts of marketing, such as Product, Price, Place, and Promotion. Every section is
carefully written to make sure it is practical, understandable, and useful.

Part 1: The Marketing Mix


I. PRODUCT

What We Sell and Why It’s Different

Royal Poultry Chitwan will sell chickens and eggs that are raised
in a clean, healthy environment without using harmful
chemicals or antibiotics. People today care about eating safe
and fresh food, so our poultry will be grown naturally, making it
healthier and better tasting than what many competitors sell.

### Different Types of Products

- Broiler Chickens (For Meat) – These chickens are raised mainly


for meat, and they will be sold fresh to customers, restaurants,
and markets.
- Layer Chickens (Egg Producers) – These hens will produce eggs
that will be sold in local markets and grocery stores.
- Farm-Fresh Eggs – Eggs collected daily to ensure freshness
and high nutrition.
- Processed Chicken (Future Plan) – In the future, we plan to sell
cleaned and packaged chicken that is ready to cook.
- Organic Chicken Feed (Future Plan) – Specially prepared feed
that improves the quality of poultry, also available for other
farmers.
II. PLACE (LOCATION)

Why We Chose Chitwan

Chitwan is the perfect place for our farm because it has good
weather, plenty of space, and high demand for poultry products.
Here’s why we picked this location:

- Good Climate – Chickens grow best in a moderate climate, and


Chitwan’s weather is perfect for them.
- Easy Transportation – The roads in Chitwan make it easy to
deliver products to different parts of Nepal.
- High Demand – Many hotels, restaurants, and families in the
area buy chicken regularly, so we will have a steady market.
- Skilled Workers Available – Chitwan has people who know
about poultry farming, so hiring trained staff will be easier.

### How We Will Sell Our Products

We will sell our products directly to customers to make sure


they get fresh poultry at a better price. Here’s how:

- Farm Pickup – People can visit our farm to buy fresh chickens
and eggs.
- Home Delivery – Customers can order, and we will deliver to
their homes.
- Selling to Businesses – We will supply poultry to restaurants,
hotels, and supermarkets.
III. PRICE

How We Will Decide Our Prices

Pricing is very important in poultry farming. If we set prices too


high, customers won’t buy, but if we set them too low, we won’t
make a profit. So, we will keep a balance by offering fresh, high-
quality products at a reasonable price.

### Cost & Selling Price

| Product | Cost Price (NPR) | Selling Price (NPR) | Market Price


(NPR) | Profit (%) |
|---------|------------------|------------------|------------------|------------------|
| Broiler Chicken (per kg) | 250 | 320 | 300 | 28% |
| Eggs (per dozen) | 180 | 240 | 220 | 33% |

### Why We Chose This Pricing

- Covers Costs – Our prices include costs like chicken feed,


workers’ salaries, and farm maintenance.
- Competitive in the Market – Our prices will be similar to or
slightly better than our competitors.
- Profit for Business Growth – The profit we make will help us
expand in the future.
IV. PROMOTION

How We Will Advertise

If people don’t know about us, they won’t buy from us. That’s
why we will use smart marketing strategies to promote Royal
Poultry Chitwan. Our advertising will focus on telling people
why our chickens and eggs are fresher and healthier than
others.

| Promotion Method | How Often |


|------------------|----------|
| Facebook & Instagram Ads | 3 times per week |
| Flyers & Posters in Local Markets | Every 2 weeks |
| Discounts for First-Time Buyers | First 2 months |
| Referral Discounts | Ongoing |
| Business Partnerships (Restaurants & Hotels) | Continuous
Expansion |

### Customer Engagement Strategies

- Farm Tours – Customers can visit our farm to see how we raise
our chickens.
- Loyalty Programs – People who buy from us regularly will get
discounts.
- Word-of-Mouth Marketing – If customers love our products,
they will tell their friends, bringing us more sales.

Operational Plan

How We Will Run the Farm

- Daily Care – Feeding chickens, cleaning their space, checking


their health.
- Farm Management – Keeping track of expenses, sales, and
customer orders.
- Veterinary Support – Regular health check-ups for the chickens
to prevent disease.
- Product Packaging & Storage – Safe handling to keep poultry
fresh.
Financial Plan

Startup Costs

| Expense | Estimated Cost (NPR) |


|---------|------------------|
| Land Lease | 1,000,000 |
| Farm Setup & Equipment | 700,000 |
| Purchase of Chicks | 500,000 |
| Chicken Feed & Medicine | 800,000 |
| Marketing & Branding | 300,000 |
| Staff Salaries & Operations | 700,000 |
| Total Cost | 4,000,000 |

### Expected Profit & Break-Even Time

We expect to break even within 12-18 months, meaning our


business will start making steady profits after this period.

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